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Douglas RiversChief Scientist

Doug Rivers is one of the world’s leading experts on survey research and a successful Silicon Valley entrepreneur.  He has taught at Harvard University, Caltech, UCLA, and, most recently, Stanford University, where he is Professor of Political Science and Senior Fellow at the Hoover Institution.

Doug has founded two successful technology companies, Preview Systems and Knowledge Networks.  Preview Systems pioneered the field of digital rights management, conducted a successful IPO in 1999 and was sold in 2001. As CEO of the company he was named Executive of the Year (2000) by Research Business Report and received the Innovator's Award by the American Association of Public Opinion Research (2001).

He is also a CBS News consultant and has published academic papers in numerous journals including the American Political Science Review, American Journal of Political Science and the American Economics Review, to name a few.  He holds a B.A. from Columbia University and a Ph.D. from Harvard University

  • How the YouGov model for the 2017 General Election worksArticle

    How the YouGov model for the 2017 General Election works

    Doug Rivers, YouGov's chief scientist, sets out how YouGov's 2017 General Election model works

    31 May 2017
  • The YouGov Model: The State of the 2016 US Presidential ElectionArticle

    The YouGov Model: The State of the 2016 US Presidential Election

    YouGov conducts thousands of interviews every day, and uses the data to model the vote, state by state

    04 Oct 2016
  • Introducing the YouGov Referendum ModelArticle

    Introducing the YouGov Referendum Model

    A new statistical model making use of all YouGov data shows support for leaving the European Union increased in early June only to peak on June 13th

    21 Jun 2016
  • Do Ordinary Syrians Want the US to Intervene?Article

    Do Ordinary Syrians Want the US to Intervene?

    Most of the reporting on the Syrian crisis, aside from occasional man-on-the-street interviews in Damascus, has come from outside Syria. The internet and mobile technology allow the voices of ordinary Syrians to be part of this debate.  YouGov operates market research panels around the world and over the past week ...

    14 Sep 2013
  • Do Ordinary Syrians Want the U.S. to Intervene?Article

    Do Ordinary Syrians Want the U.S. to Intervene?

    Most of the reporting on the Syrian crisis, aside from occasional man-on-the-street interviews in Damascus, has come from outside Syria. The internet and mobile technology allow the voices of ordinary Syrians to be part of this debate. YouGov operates market research panels around the world and over the past week ...

    13 Sep 2013