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Dynamic, end-to-end consumer journey targeting

Purchase Funnel Diagnostics

Unlock the customer buying journey to understand key market entry points, brand differentiation and share of mind. Purchase Funnel Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach.

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Complete funnel visibility

Our approach to measuring the customer journey, with an unparalleled historical depth of data, will help you understand the purchase funnel for your sector and brand.

  • Learn where the purchase funnel starts for your consumers.
  • Discover the relationship between brand and category behaviours.
  • Communicate at key points in the purchase funnel to increase sales.

Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.

Customizable

Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Explore our connected data solutions

YouGov BrandIndex

Discover our flagship tool: daily brand and competitor tracking across 16 metrics.

Custom Research

Bespoke market research with end-to-end expert support.