Granular pricing insights for brands and retailers
Price developments are a primary driver of shopper behavior.
Shoppers continuously adapt their purchase patterns in response to price shifts, making it essential to track how they seek value across the category.
Market dynamics are rarely uniform.
Price evolutions and trading effects vary significantly by category, brand and retailer, creating a complex landscape that requires granular visibility.
Data-driven pricing intelligence is a fundamental pillar of commercial strategy.
A clear understanding of the current pricing situation is necessary to make informed decisions and maintain a competitive edge.
YouGov Price Pulse provides a purchase-based view of these market realities.
By isolating inflation from shifts in demand or assortment, we quantify shopper willingness to pay versus their tendency to look for alternatives.
Inflation impacts both margins and loyalty
Inflation doesn’t just raise prices – it reshapes shopper choices. YouGov Price Pulse gives you a continuous, SKU-level understanding of how prices shift across categories, retailers and brands – and how consumers adapt when the cost-of-living changes. Identify when inflation hits, when shoppers switch, and where value is leaking.
With millions of household purchases tracked daily, YouGov helps you answer:
- Are my price increases aligned with the category and competition?
- Are shoppers accepting higher prices – or trading down?
- Which retailers and target groups are most affected?
- How is price sensitivity evolving over time?
Make pricing decisions based on behavior, not assumptions.