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UK Academic Omnibus

Get next-day results from a daily survey that is politically representative of the UK/GB adult population.

Field political and public opinion surveys quickly, affordably, and with full research team support including consultation, questionnaire review, programming, fieldwork, and results.

Politically balanced sample

Reach a politically representative sample of 2,000 UK adults

Cost-effective omnibus model

Save on research costs by running your questions as part of a daily omnibus survey

Fast results

Results delivered the next working

UK Academic Omnibus rates

Have more customized needs? Non-omnibus pricing available for longer surveys, targeted audiences, or more complex research designs. Speak to a researcher

How it works?2,000 adults

Setup fee

Covers initial consultation, questionnaire review and programming (consultation to design entire survey available for additional fee).

£240

Single-answer questions

Questions with a single selection (up to 10 answer options per question)

£360

Multiple-answer questions

Questions allowing more than one selection (up to 10 answer options per question; "Other" and "None of these" responses do not count towards the 10 codes)

£360

Statement grids

A statement (or Likert) grid, all answered against the same scale (e.g. Very Good <-> Very Poor). Each set of 3 statements in a grid will count as one question unit.

£360

Open-ended questions

Results include full-text responses. Coding of responses into groups not included (pricing available on request).

£360

Images

Use of images for a more engaging survey (video options also available at additional cost)

FREE

Additional cross-breaks

Cost per additional cross break

£180