Why YouGov?
Representative samples
Frequent surveys
Fast results
Generational Omnibus rates
Full-service support, including survey design and advice, plus live reporting of your results and an AI Agent for exploring insights.
Four question minimum. Get in touch to find out about options to sample other specific age groups.
| Generation | Respondents | Entry | Cost Per Question | Time in Field |
|---|---|---|---|---|
Gen Z (Born 2000+) | 500+ | $350 | $950 | 3 business days (Thurs.-Tues.) |
Millennial (Born 1982-1999) | 500+ | $350 | $950 | 2 business days |
Millennial (Born 1982-1999) | 1,000+ | $350 | $1,100 | 3 business days |
Gen X (Born 1965-1981) | 500+ | $350 | $700 | 2 business days |
Gen X (Born 1965-1981) | 1,000+ | $350 | $1,100 | 3 business days |
Baby Boomer (Born 1946-1964) | 750+ | $350 | $700 | 2 business days |
Baby Boomer (Born 1946-1964) | 1,200+ | $350 | $1,100 | 3 business days |