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Which brands are urban Indians most likely to recommend?
Trust and advocacy go hand in hand when it comes to long-term brand success. That’s why understanding how often your customers recommend your brand is one of the clearest signals of performance.
YouGov’s Most Recommended Brands 2025 report celebrates the brands whose current customers are most likely to recommend to others, revealing the true power of brand advocacy.
About the global report
The global edition of YouGov’s Most Recommended Brands report is powered by over 1 million interviews across 28 markets. It reveals the top brands globally and in 10 featured countries, including the UAE, UK, US, Germany, Indonesia, and more.
Spotlight on India
Using YouGov BrandIndex data collected from June 2024 to May 2025, we’ve ranked the top 10 brands in India based on positive Recommend scores among current customers. These rankings reflect the brands that truly win over urban Indian consumers.
Top 10 most recommended brands in India
Leading the list in India, Tanishq secures the top spot with a stellar Recommend score of 89.8, reflecting its strong emotional connection and trust among consumers. Close behind is Emirates, ranked #2, ( the brand has ranked globally #1) admired for its premium service and global reliability. At #3 is Netflix, whose consistent content innovation and personalized viewing experience continue to win over urban Indian audiences.
Most improved brands in India
Among the most improved brands in India, Freecharge takes the lead with an impressive 15.4-point jump in its Recommend score, signaling it's renewed relevance in the digital payments space. MobiKwik follows closely with a 12-point rise, reflecting growing consumer confidence in its services. At #3, Snapdeal records an 11.8-point improvement, marking its growth in the e-commerce landscape.
These rankings show which brands are winning trust, and how consumer advocacy is evolving across categories. Whether you’re leading or looking to grow, understanding what drives recommendations is key to staying ahead.
Uncover where your brand ranks amongst competitors
Whether you want to track your brand's momentum or learn from the ones leading the way, YouGov BrandIndex helps you stay ahead with always-on consumer intelligence.