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- Brands must prioritise customer support
- The best email marketing metrics to use
- Customer-centric ads boost ROAS
- Unique packaging online differentiates
- Use humour to engage consumers online
- Pinterest rolls out Shoppable Idea Pins
- Build a loyal consumer base using DTC
- Boost PageRank SEO with internal links
- Use VR, AR to capture audiences
- Spur brand presence with curated content
- Augment influencer marketing via social
- Build a customer-centric business
- Consumers prefer SMS from local brands
- Comscore rolls out new targeting options
- Online video advertising to grow 26%
- Leverage white space to boost conversions
- Remote production aids Olympics coverage
- Businesses must prioritise empathy
- Use Syndicates for better PR placement
- Adopt newer approaches to measure SEO
- Inform content strategy with SERP features
- Gen Z is cynical about Brand values
- Instagram tests TikTok-style rundown
- Value-based incentives promote engagement
- More than half of the pent-up demand for 2 wheelers likely to be recovered during festive season
- Use internal links to boost website traffic
- Focus on improving PR writing
- Netflix is Britain's favourite brand
- YouTube contests need alluring prizes
- Internet TV needs a mobile strategy
- Leverage discount pricing strategies
- Use colours to drive consumer behaviour
- Consumers want convenience in 2021
- Offer digital shopping beyond COVID-19
- Try MTA and MMM solutions post-cookies
- Improve reach with paid ads on Snapchat
- Cryptocurrency and NFT discussions grow
- Paid ads boost lead generation rapidly
- Drive email conversions with incentives
- BNPL helps drive consumer spends
- CTV drives travel ad rebound in 2021
- Create customer testimonial videos
- AR storytelling gains new ground
- US advertisers still believe in the Olympics
- UK consumer confidence gets a boost
- Pay attention to mobile page speed
- Improve CRM data maintenance
- Demand for first-party data increases
- Travel rules are unclear — what brands can do to win over travellers
- YouGov Teen Profiles – a better way to understand and engage Gen Z
- Use of AR increased 10% amid COVID-19
- How safe are the COVID-19 vaccines seen as internationally?
- Use UGC to convince first-time buyers
- Request for content based on trends
- Let product quality be a differentiator
- Let CAC guide SaaS products' pricing
- Reach Gen Z and Y shoppers via audio ads
- CMOs must be agile to achieve goals
- Customers prefer personalised texts
- Present new angles to get media coverage
- What do gamers think of the Steam Deck, Valve’s new portable PC gaming device?
- Test social ad creatives strategically
- Use curated content to expand reach
- TV ad measurement better than before
- Personalise ecommerce stores' content
- Use content to support CRO efforts
- Focus on making websites user-friendly
- Ad repeats frustrate streaming viewers
- YouTube tests live-stream shopping tools
- Google's deal carousel can promote sales
- How a major TV broadcaster measured brand impact associated with events via YouGov Surveys
- How a top social media brand developed an ad effectiveness framework using YouGov Surveys
- Eco-credentials impact purchase choices
- Make privacy compliance a priority
- Emotions to drive 2021 holiday budgets
- Americans favour Big Tech's regulation
- Focus on mobile app store optimisation
- TikTok to stay post pandemic
- Brands should leverage Instagram Drops
- US ad market sees major growth this year
- Use personalised CTAs on landing pages
- Businesses lack data compliance
- Handle #cancelled campaigns tactfully
- Digital ad market to grow notably by 2025
- Partner with influencers to reach Gen Z
- New OOH measurement platform launched
- How YouGov measured a 73% boost in brand awareness for Molson Coors following Netflix feature
- Take a measured approach to adopt tech
- Snap buys Vertebrae, 3D AR solutions Co
- Chatbots are easily forgiven for errors
- Reporters prefer press alerts to pitches
- Use AR, UGC for Instagram product promos
- Send cart abandonment emails sequentially
- YouTube starts labelling credible health content
- Company press page can boost credibility
- Brands demand clarity on campaign quality
- Pandemic made PR pivotal to C-suite
- Use double opt-in to avoid email filters
- Ad Spend to increase in 2021 H2
- Send customer re-engagement emails
- Experiential can boost in-store sales
- Track open rates with email CTR
- Consumers prefer clear shipping policies
- Consumer value management boosts LTV
- Use colours to engage with consumers
- Optimise on-page titles to get leads
- Optimise content for voice search
- COVID-19 led to new communication models
- Relevant support can help creators grow
- Privacy should be brands’ top priority
- Submit website sitemaps to Google
- Rewarded ads augment eCMP
- Media databases boost outreach efforts
- Match PR strategies to consumer needs
- Extend reach with Reels and IGTV videos
- Urban Indians likely to invest in cryptocurrency,but demand is lesser among those who never owned it
- GSK to spin-off healthcare business
- Use Snapchat’s AR ads to target shoppers
- Consumers rethinking in-store visits
- Use CTAs to boost YouTube subscriptions
- Data can guide social media expansion
- Utilise videos to attract leads
- Netflix plans to enter gaming
- Use data to drive digital campaigns
- Tell stories in your emails
- Humanise email subject lines
- Use SEO in conjunction with SEM
- Use Instagram communities for engagement
- Brands should employ trust principles
- Build trust via CSR campaigns in fashion
- Americans value well-being platforms
- Unbox products on Instagram via videos
- Twitter to discontinue Fleets
- CTA microcopies convey key information
- US online gambling surged amid COVID-19
- Minimalistic web designs retain users
- PR pros can use newsjacking to stand out
- Invest in influencer marketing
- Use social media to boost ecommerce sales
- Be human while apologising for bad CX
- Brands must address racial injustice
- Improve link-building strategies
- Evaluate risks before buying ads in games
- Marketing budget below expectations
- Gather data via collaborative marketing
- Offer value to collect first-party data
- Track online content to curb misuse
- Amazon Pantry tops YouGov's Recommend Rankings 2021 in India
- YouGov Recommend Rankings 2021 UK
- YouGov Recommend Rankings 2021 Ireland
- Treat staff well to boost brand image
- Global: Consumers plan to increase their use of online grocery shopping post-pandemic
- YouGov Recommend Rankings 2021 Philippines
- YouGov Recommend Rankings 2021 Singapore
- YouGov Recommend Rankings 2021 Japan
- YouGov Recommend Rankings 2021 South Korea
- YouGov Recommend Rankings 2021 Australia
- YouGov Recommend Rankings 2021 Indonesia
- YouGov Recommend Rankings 2021 Thailand
- YouGov Recommend Rankings 2021 China
- YouGov Recommend Rankings 2021 Hong Kong
- YouGov Recommend Rankings 2021 Malaysia
- Understand a sector before disrupting it
- Evaluate resuming travel communication
- Develop virtual events for ABM audiences
- Use social media to drive web traffic
- Outsourcing agency work to increase
- Leverage email marketing to boost business
- WhatsApp debuts disappearing messages on iOS
- TV dominates in developed markets
- Produce tailored creatives to boost CTR
- D&I OOH ads boost drives buying intent
- Twitter' validated' bot accounts
- Social commerce to surge among consumers
- PR lessons from the Tokyo Olympics
- Plan PPC campaigns tactically
- Create a website pre-launch checklist
- Executives should make short films
- 42% of Aussies use voice assistants
- Identity in digital ads being redefined
- Ad of the month (KSA): Coca-Cola
- Digital salvages global ad spend
- Take part in purpose-led partnerships
- Differentiate from competitors with CX
- Craft actionable LinkedIn articles
- Boost ad revenue through podcasts
- Incorporate JOE to personalise CX
- Clubhouse partners with TED
- Right influencers boost branded content
- Answer Quora questions to drive traffic
- Email volume increases amid uncertainty
- Create Facebook ads strategically
- Think big to match Big Tech privacy push
- Leverage birthday emails for leads
- Boost product promotions using surveys
- Drive leads through content amplification
- Ad of the month (Vietnam): LG
- Ad of the month (Philippines): Bank of the Philippine Islands
- Ad of the month (Singapore): Shopee
- International travel sentiment is the strongest among UAE residents than other global consumers
- Embrace innovation and flexibility in 2021
- TikTok to use automated reviewing systems
- FTC wants to delete illegal algorithms
- Cultivate a customer community
- Actively listen during interviews
- Brands plan to increase influencer budgets
- Highlight recognisable partnerships
- Brand alliances improve consumer trust
- Valgmåling juli 2020
- Fantasy sports: men and women participated equally in fantasy games in the past month
- SEO optimise for faceted search
- YouTube launches Achievement Cards
- Offer value through educational content
- Nurture customer relationships using SMS
- Paid social ads can improve conversion
- 86% SEO executives split-test title tags
- Pay more attention to brand nicknames
- Offer incentives to increase email list
- US retail sales grew despite challenges in 2020
- Create contextual website popups
- Focus on SaaS content marketing
- Think beyond growth hacking tactics
- 36 US states sue Google
- Create welcoming ecommerce contact pages
- How a top sports league drove viewership numbers with YouGov
- Tackle CTV data fragmentation with UIDs
- Paid ads are crucial for app promotion
- Brands must explore Spotify's Greenroom
- Brands fell short on value amid COVID-19
- Take development cues from gaming apps
- Use print ads to lift awareness locally
- Give exclusive benefits to loyal members
- Focus on human-centric marketing
- Microsoft rolls out Multimedia Ads beta
- Highlight customer support methods
- Focus on measuring brand salience
- Video marketing is a must in 2021
- YouTube’s recommender AI faces flak
- Add SMS to the marketing mix
- Prepare for Apple email privacy changes
- Will users switch to the Nintendo Switch OLED?
- Americans and Brits remain wary of flying
- Global: A peek into gambling attitudes
- Emirates tops YouGov’s Recommend Rankings 2021 in the UAE
- Adidas tops YouGov’s Recommend Rankings 2021 in Saudi Arabia
- iPhone tops YouGov’s Recommend Rankings 2021 in Egypt
- YouGov Recommend Rankings 2021 Poland
- YouGov Recommend Rankings 2021 Russia
- Her er merkevarene vi vil anbefale
- YouGov Recommend Rankings 2021 Denmark
- YouGov Recommend Rankings 2021 Sweden
- YouGov Recommend Rankings 2021 Norway
- YouGov Recommend Rankings 2021 Finland
- Vilka varumärken skulle du rekommendera till andra?
- Her er mærkerne, vi anbefaler til vores venner og bekendte
- Mitä brändejä sinä suosittelisit ystävillesi?
- Update softwares to thwart cyberattacks
- Match content to a platform's format
- Promote women’s sport with a purpose
- Promote women’s sport with a purpose
- Owned channels are valuable in a crisis
- Identity solutions can improve sales
- Run contests to gain subscribers
- M&A shakes up MarTech and AdTech
- AI can boost ecommerce conversion rates
- B2B brands should leverage Facebook ads
- Prioritise content optimisation for the top rank
- Use website overlays to boost conversions
- CEOs are cynical about Social
- Marketers must master content creation
- Match content to appropriate channels
- Cloud technology enables digitisation
- Brand promotions fuel influencer income
- Horizontal website scrolling boosts UX
- How a global music company uses YouGov solutions to monitor artist resonance
- Use contextual solutions to retarget ads
- Ad of the month (Egypt) – Sting
- YouGov Recommend Rankings 2021 MENA
- Lift in-store sales with digital coupons
- Informative evergreen content boosts SEO
- Real estate marketers must start blogging
- Ecommerce sales reach an all-time high
- Conduct more customer interviews
- Highlight the best deals on Facebook ads
- Plan strategic influencer campaigns
- Not everyone needs a brand purpose
- Craft in-depth blogs to boost SEO
- Get leads from LinkedIn
- Optimise ads for voice to drive sales
- TikTok is selling its AI tech to clients
- Extend SaaS reach with brand advocates
- Convey positivity via ads to elderly
- Manage expectations for paper packaging
- Listening helps create frictionless ads
- Disney+ US subscriber growth stagnating
- Digital marketing will double by 2026
- TikTok triples video length
- Reach out to build communities
- Urban Indians have an appetite for travel but health & safety risks play the biggest barrier
- Leverage AI to craft ad creatives
- Chat apps popular among US millennials
- Video to be a priority for Instagram
- Use UTM tags to attribute ad conversions
- Drive ecommerce subscriptions using data
- Long-tail keywords enhance B2B SEO
- Have multiple ways of gathering feedback
- Create self-sustainable B2B content
- Pinterest tightens ad policy
- Optimise Facebook targeting parameters
- Create a flexible content plan
- Post-lockdown, are people comfortable attending in-person concerts?
- Understand what drives each generation
- Dropshippers should use email segmentation
- European ad market grew 6.3% in 2020
- Kansainvälinen tutkimus: Millaisia ovat maailmanlaajuiset matkustusnäkymät tänä vuonna?
- Images in content can attract readers
- Internasjonal undersøkelse: Hvordan ser det globale reiselandskapet ut i år?
- Internationell undersökning: Hur ser den globala situationen ut för resebranschen i år?
- International undersøgelse: Hvordan ser det globale rejselandskab ud i år?
- Do consumers support commercial efforts to get people vaccinated?
- Build cookie-free ID solutions
- Use quality data for a GTM strategy
- Media relations challenging for PR pros
- Americans excited about leisure travel
- Track PR metrics to drive media coverage
- Get rid of toxic content to build trust
- Strengthen brand awareness on LinkedIn
- Show empathy to angry customers
- Brands should automate their emails
- 50% of agencies outsource customer data
- Brands must create Instagram Story videos
- Linear TV still dominates the TV market
- Monetise training content using LMS
- A year of COVID-19: Confidence in government and healthcare institutions
- How Miral improved brand health and targeted key audiences successfully with YouGov
- Check potential identity vendor's skills
- Anticipate the future to ensure success
- Micro-influencers see better engagement
- UAE & KSA residents consider Pfizer-Biotech the safest Covid-19 vaccine
- Optimise branded searches to rank well
- Frequent text messages lead to opt-outs
- Journalists value in-person meetings
- Facebook unveils a newsletter service
- Conduct qualitative data research
- Craft socially aware campaigns carefully
- Design a future-proof measurement strategy
- Use Facebook global pages structure
- Leverage LinkedIn to boost ecommerce sales
- Global: How the public feel about telehealth
- UK marketers welcome cookie withdrawal
- Create explainer videos to drive leads
- Publishers must prioritise social strategies
- Boost page CTRs with visual hierarchy
- Be consistent to grow on YouTube
- Base positioning on brand persona
- Reap SEO benefits with quality content
- Use marketing intelligence to boost ROI
- Smart design improves CTV viewing
- Achieve goals using a content framework
- Improve data quality to boost marketing
- Choose the CRM system strategically
- B2B brands must lean into live videos
- Consumers are cautiously optimistic in 2021
- Use snark to create entertaining content
- Create host-voiced podcast ads
- Ecommerce brands must use trust badges
- Track trends to launch apparel business
- How Vauxhall/Opel successfully tested their new TV ad campaign using YouGov Surveys
- Focus on ID-less targeting solutions
- Social can intensify poor mental health
- Cookieless web encumbered with concerns
- 92% people to retain new shopping habits
- Urban Indians think Covid situation in India is improving but worry about their personal finances
- Rewards can drive sales post-COVID-19
- Pick digital agencies diligently
- Focus on employee advocacy programs
- Use first-party data to tackle VPN issues
- Marketers are optimistic about cookie withdrawal
- Marketers breathe a sigh of relief
- UK consumer confidence remains high
- M-commerce can help support sustainability
- Streaming lags behind linear TV in the US
- Monitor sound bites to boost PR efforts
- Assess capabilities to hire a PR firm
- Amazon Music to acquire Art19
- Mobile drives online luxury fashion buys
- Adjectives in headlines are humanising
- Chatbots with PPC ads lift awareness
- Design sites to cater to ideal visitors
- Revamp audience targeting strategies
- Google postpones cookie-blocking plans
- Conduct competitor analysis to boost SEO
- Most companies use content marketing
- Timing is key to pop-up ad conversion
- Build an authentic brand
- The podcast scenario is evolving
- Create visually compelling landing pages
- Volvo's Consumer Insights Webinar On-Demand
- Contextual targeting can empower brands
- Three in five urban Indians would watch more of women’s sport if it was more accessible on TV YouGov
- FIFA Women’s World Cup’s popularity peaks among UAE residents with nearly half showing interest
- Share new information using content
- Most consumers expect free shipping
- Consumers care about ethics, convenience
- Quality customer service drives traffic
- Simplify online checkout processes
- PR pros are struggling to get media attention
- Make size hunt interesting for customers
- Leverage blockchain to improve marketing
- Brands must prioritise societal values
- Pay more attention to Instagram in 2021
- Delete “Zombie Pages” to boost SEO
- Improve brand storytelling with videos
- Marketers must prepare for 5G now
- What’s stopping consumers from watching women’s sports? Lack of coverage, not caliber of play
- Gen Z prefer social to consumer media
- Consumers impacted by corporate branding
- Social media can help build loyalty
- Attract consumers with playable ads
- Voice search to boost digital marketing
- Shops extended to all of Facebook's apps
- Discover ads lift ad awareness by 65%
- Marketers must improve their website UX
- Focus on highlighting the brand purpose
- Google Merchant Center has a new policy
- Paid subscriptions are the way forward
- Measure SEO’s influence on revenue
- Apple's new feature will complicate things
- Write blogs around topical issues
- New ad intelligence tools launched
- Merge AR and QR to enhance experiences
- Support Google Ads with app extensions
- Use paid ads to boost content marketing
- Global content marketing set to grow
- Mobile-friendly newsletters boost CTR
- TikTok launches new feature, "Jump"
- Americans to continue streaming content
- L’Oréal makes a content marketing bet
- Build an own influencer database
- Use UGC in Instagram ads
- Consumers spend the most time on Facebook
- Create in-depth content to boost SEO
- Create ultimate guides for trending topics
- Highlight social proof on ecommerce sites
- How GOOD positioned themselves as thought leaders in purpose-based marketing with YouGov Surveys
- Inject humour in social media marketing
- Publishers less interested in social
- Google rolls out new creative ad tools
- Social media is useful for public sector
- B2B buyers to expand supplier diversity
- Use ReCAPTCHA to build safe email lists
- Promote alternative product use cases
- Use email segmentation to boost conversions
- US ad spend continues to rebound in May
- Use visual content to boost email CTRs
- Hide Instagram hashtags
- Collaborate with micro-influencers
- Build a single customer view
- Spotify acquires podcast startup Podz
- CDPs can help source first-party data
- International Travel & Tourism Report - 2021: The road back to normality
- European survey: Who football fans think will win the EURO 2020
- Hire experts to improve DEI efforts
- Rethink supply chain for sustainability
- Remove silos to drive MQL generation
- Use Instagram Analytics to boost reach
- Reuse social creatives for Discovery ads
- Prompt responses drive sales on social
- Use limited-time offers to boost sales
- Put more money in social media marketing
- Mobile is the fastest way to GenZ's heart
- Social media gains retailers’ attention
- Focus on CRO for a post-COVID world
- Be transparent about cyber data breaches
- Cannes Lions entry numbers down by 6%
- Innovation can help marketers add value
- Facebook to test in-headset Oculus ads
- Do Thais like selling on Social Commerce?
- Use consumer data to personalise emails
- Empathetic marketing improves UX
- Cohesive messaging is a differentiator
- Lo-fi video ads drive engagements
- Optimise site images to retain visitors
- Spotify rolls out Clubhouse rival
- Ad-supported TV services will be important
- Pandemic pushes influencer-partnerships
- B2B brands must leverage digital marketing
- Evoke emotions through branded videos
- Use AI to improve CX measurement
- Blend Google Analytics 4 with a BI tool
- Optimise product descriptions for SERPs
- Eight in ten Malaysians believe the Covid-19 situation is worsening
- Work with FTC compliant influencers
- Engage the LGBTQ people all year round
- Invest in brand marketing to grow
- Facebook unveils gaming Fan Groups
- Use social data to differentiate a brand
- Use empathetic content on Father’s Day
- Undertake digital marketing consistently
- An inside look: India's early technology adopters
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov