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- What is consumer’s view towards access to monitored personal data and bloatware?
- Leisure and Entertainment: 2022 trends and insights of the US market
- Media, Content and Agencies: Trends and insights round-up for 2022
- GB: Wilko brings in new CEO: What impact did the outgoing chief have on the retailer’s brand health?
- GB: BrewDog revives CMO role - How has the brand done for itself without a CMO so far?
- GB: Government says Netflix password-sharing breaks law: Are customers big on sharing subscriptions?
- US: Under Armour welcomes new CEO – How did the brand fare under its previous chief?
- Align 2023 marketing budgets with proven business strategies
- Synchronise the brand’s message across all channels to boost online presence
- How Neuro-Insight proved the efficacy of interactive vs. traditional ads
- Leverage value propositions to drive sales, guide customers through the sales funnel
- Pair display ads with organic marketing efforts to boost inbound marketing results
- US: Sephora’s US CMO transitions to new role – How did the brand do under the marketing chief?
- GB: Vegan bacon to feature across Burger King’s UK menus – Are customers likely to order away?
- YouTube close to getting rights to stream NFL’s Sunday Ticket
- The “Cookie Crumble” will open a new opportunity for retailers
- Norwegians satisfied with the coverage of the UEFA World Cup
- US: Torrid launches resale program – What’s customers’ take on going the second hand way?
- Content is a bigger reason than cast for movie buffs to watch a film in a theatre
- 2022 Automotive round-up: EVs, price pressure and giving up cars
- Automattic-owned Tumblr looks to revitalise the platform with Tumblr Live
- PR pros can help brands maintain a positive identity with proper email etiquette
- GB: Sainsbury’s to launch a nutrition-focussed product range – Are shoppers big on healthy eating?
- Hver fjerde dansker vil spare på julegaverne i år
- Joka kolmas suomalainen aikoo säästää joululahjoissa tänä vuonna
- Var tredje svensk vill spara in på julklapparna i år
- Hver tredje nordmann vil bruke mindre penger på julegaver i år
- UAE's Biggest Brand Movers: November 2022
- KSA's Biggest Brand Movers: November 2022
- India's Biggest Brand Movers: November 2022
- PayPal tops YouGov’s Banks and Payment Brand Rankings 2022 in Australia
- A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
- US: Biggest Brand Movers December 2022
- Playing with diversity and inclusion: Consumer views toward the toy industry
- Instagram launches ‘Notes’ and other new features to boost sharing capabilities
- Small businesses must adopt digitisation and other trends in 2023 to succeed
- The road ahead for future car buying in APAC
- What type of sponsors resonate with fans of FIFA World Cup teams?
- GB: Lidl to sponsor Spotify’s UK Christmas playlist – Which retailers do Spotify’s listeners favour?
- What type of sponsors resonate with fans of FIFA World Cup teams?
- US: McCormick launches maiden metaverse activation – But does it match consumers’ attitudes?
- PR pros must manage client expectations by framing a clear strategy, defining goals
- Positive marketing strategies help in boosting customer loyalty and revenue
- US: Disney+ introduces ad-supported tier – What do its audiences feel about ad interruptions?
- US: The Honest Company to have a new CEO early next year – How did it do under its current chief?
- Saudi Arabia’s most talked-about brands for November 2022
- UAE’s most talked-about brands for November 2022
- Evidence-based decision-making: top barriers and skill requirements for Australian businesses
- Evidence-based decision-making: surveying the benefits and costs for Australian businesses
- Leverage social media channels to efficiently target Gen Z consumers
- Is the lack of evidence-based decision-making impacting Australian businesses?
- Use paid ads on Twitter to optimise B2B marketing efforts and increase reach
- UK – Biggest Brand Movers – December 2022
- US: Pepsi wants people to mix milk and soda in a new campaign: did it get people talking?
- US: Best Buy chief marketing officer exits – What impact did the outgoing CMO have on the retailer?
- Use personalised CTAs to boost audience engagement and conversions
- Indonesia’s Most Talked-About Brands: November 2022
- Showcase niche industry expertise to optimise B2B marketing strategies in 2023
- Thailand’s Advertiser of the Month: Nov 2022
- Did lottery fever wear off after the $2 billion Powerball jackpot?
- Leverage digital marketing channels to generate leads and increase sales
- Create an adaptive, dynamic digital marketing team to leverage emerging channels
- Digital wallets & online payment firms dominate YouGov's Bank and Payment Brand Rankings in M'sia
- Local banks dominate YouGov’s Bank and Payment Brand Rankings 2022 in S’pore
- YouTubers are boosting their #Shorts videos on the platform
- Marketers can overcome the recession by re-aligning marketing and sales teams' efforts
- Twitter rolls out ad placement controls like to boost ad partner confidence.
- SBI, HDFC and ICICI Bank are the most considered finance brands by urban Indians
- Visa tops YouGov’s Banks and Payment Brand Rankings 2022 in UAE
- Al Rajhi Bank tops YouGov’s Banks and Payment Brand Rankings 2022 in Saudi Arabia
- US: Starbucks introduces NFT loyalty program – But is there an appetite for NFTs among regulars?
- Travel and Tourism: Trends and insights roundup for 2022 — Part 2
- Travel and Tourism: Trends and insights roundup for 2022 — Part 1
- People in the Nordic will spend less on Christmas because of the rising cost of living
- Businesses should analyse influencer behaviour before partnering with them
- Marketers decrease ad spend forecasts for 2023 over recession fears
- How are consumers in Australia and worldwide looking to consume media in the next year?
- Most global consumers to stick with current media habits: YouGov report
- Retail and FMCG/CPG: Trends and insights round-up for 2022
- US: Ford’s CMO Suzy Deering leaves – How has the brand’s health shifted since she joined?
- Esports sponsorships give Red Bull wings
- Meta will now let marketers target Instagram followers with Facebook and IG ads
- CDPs can overcome the challenges of cookieless marketing and data privacy
- Sports industry trends and insights roundup 2022
- Have the World Cup sponsors made an impression?
- Marketers can optimise reach by leveraging LinkedIn’s new ad-targeting options
- Denmark: Which energy companies offer good value for money?
- Sweden: Which energy companies offer good value for money?
- In-person media activities likely to grow in UAE but digital media will dominate consumer choice
- Svenskarnas medievanor har kartlagts
- Danskernes medievaner kortlagt
- Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing
- What are Thai consumers planning to shop for this Christmas & New Year?
- How keen are Thai consumers on Christmas & New Year shopping this year?
- The global picture for travel entering 2023
- Global: The EV-olution of car buying
- US Advertisers of the Month for November: Fitbit, Golden Corral, Duracell
- Canada Advertisers of the Month in November: Old Navy, Nescafé, Mark’s
- Global: Do consumer reviews guide choice of healthcare services?
- US: NFL expands its metaverse presence – But are NFL fans ready for it?
- Has the cost of living increase changed Britain’s betting behavior?
- Do gamers worry about data privacy?
- Do consumers want to see ads on their phone’s lock screen?
- Global consumer perception on credit cards
- Leisure and Entertainment: Trends and insights round-up for 2022
- Do consumers notice influencer-promoted endorsements for sports events?
- Egypt November Advertiser of the Month: Which brands made it to the top?
- Global consumers’ car purchasing journey: 2023
- Are people willing to pay more for sustainable energy? How does their opinion differ from EV owners?
- Have the FIFA World Cup Qatar 2022 sponsors made an impression?
- Optimise PR strategies for 2023 by re-aligning business objectives
- Google Search users can leverage new add-on prompts to refine search results
- Global: Do influencer-promoted food and grocery ads grab consumer attention?
- Global: Do user reviews guide consumers’ choices of movies and TV shows?
- Global: Should movies be released in the cinema before you can watch them at home?
- US and GB: Has Spotify’s 2022 Wrapped launch triggered more Buzz around the brand?
- How advertisers and publishers can navigate today’s digital advertising challenges
- Snapchat+ subscribers could be offered a ‘Story Boost’ feature with wider reach
- US: Which brands show the most momentum entering 2023?
- US: Walgreens’ now offers same-day delivery 24/7: Will the service find favor among customers?
- Five common market research pitfalls (and how to avoid them)
- B2B companies will increasingly leverage AMB practices in 2023
- Collaboration between CMOs and CIOs can drive business growth
- Global: Should airlines and hotels concern themselves with online reviews?
- Global: Have consumers become more comfortable with online doctor consultations?
- Intercept keywords can help brands tap into specific user segments
- Christmas gifting in Hong Kong: where are consumers getting their gifts and gift ideas from in 2022?
- Christmas gifting in Hong Kong: how many are planning such purchases in 2022 – for whom and when?
- Content calendars are vital for relevant and successful content campaigns
- US: Honda to build hydrogen-powered cars in the US: Do any Americans own this engine type currently?
- US: Sephora announces insider as new CEO: How has the brand performed in the recent past?
- How YouGov helped the NSPCC obtain their highest level of donations in 3 years
- 76% of hoteliers attribute campaign success to a first-party data strategy: Study
- Using data-driven marketing to target customers can boost revenue and retention
- Minding the metaverse: Part 4 – Pull and push factors for consumers in Singapore
- Minding the metaverse: Part 3 – Pull and push factors for consumers in Australia
- Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore
- Leverage YouTube’s algorithm to boost revenue and improve audience engagement
- Use social media to provide customer service and boost clicks
- An inside look into Indians who plan to save more money next year
- Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore
- US: Consumers wary of second-hand EVs
- US: Pessimism, social media and the news
- Carrying on with PR efforts during economic uncertainty is beneficial
- Automation helps maximise business output and offer 24/7 customer support
- APAC Biggest Brand Movers – October 2022
- GB: Tesco kickstarts Food Collection drive: Are shoppers keen to donate amid economic stresses?
- Why do current-gen PlayStation, Xbox, Nintendo and PC gamers game?
- US: Which car makers offer the best value for money?
- The qualities Britons look for when choosing a phone handset
- Which genres do Americans who read physical books tend to buy?
- How are consumers in APAC discovering new brands?
- US: Frontier Airlines halts customer service phone line: But do customers favor chatbots?
- US/UK: As interest rates go up, what finance options are car-buyers turning to today?
- US/UK: Are advertisements with moral messages connecting with consumers?
- Consistently capitalise SEO titles to boost click-through rate and SERP ranking
- Leverage evergreen content to boost SEO and generate leads all year round
- GB: Ocado trials new recycling scheme using on-pack tech: Will consumers respond favourably?
- Leverage different fonts to enhance brand image and drive audience engagement
- Optimise and test the marketing funnel to boost customer conversions rates
- UAE’s most talked-about brands for October 2022
- Saudi Arabia’s most talked-about brands for October 2022
- Which banks are Americans most likely to consider when opening a bank account?
- Why tech companies should never betray Mexican’s trust on data privacy
- Can streaming services avoid losing customers in Mexico with rising prices?
- What Mexicans plan to buy, eat and do this Christmas – and how it differs by age
- Measuring consumer interest in EVs in Mexico
- Mexicans know European teams are better. They just don’t follow them
- US: Gap launches official Amazon store: But do Gap customers use Amazon?
- Retail shoppers can spend more if AR is part of the shopping experience: Study
- Businesses can achieve brand amplification with LinkedIn employee advocacy
- US: Nike launches NFT platform: What do its customers feel about buying assets in the Metaverse?
- Propel, Ritz, and Apple AirPods top November’s Biggest Brand Movers in the US
- Brand attitudes among fans of the FIFA World Cup in Denmark
- Close to half of M'sian voters say they have no qualms sharing who they voted for in this election
- US: Bed Bath & Beyond makes another C-suite appointment – How’s the brand doing?
- Optimise website redesigns with insights from customer support teams
- Black Friday shoppers will be mindful of price, quality and durability: Study
- KSA's Biggest Brand Movers (October 2022)
- UAE's Biggest Brand Movers (October 2022)
- Create marketing strategies with real-time audience data to boost conversions
- 67% of UK advertisers intend to cut TV ad spend due to the recession: Study
- Consumer electronics & apparel top considered product purchases among Aussie Black Friday shoppers
- US and GB: Was there enough trust in the crypto space even before FTX went south?
- Boost revenue and retention by creating customer-centric products
- Brands can leverage Instagram Collabs to drive conversions with shoppable posts
- Indonesia’s Advertiser of the Month: Oct 2022
- Three in four Malaysian voters worried about the nation’s future – YouGov poll
- Examining the American soccer fan
- Gamer attitudes towards the FIFA World Cup 2022
- Smaller businesses can boost customer retention by prioritising customer value
- Create limited-edition Thanksgiving campaigns ahead of Black Friday to generate leads
- Singapore Airlines tops YouGov’s 2022 Best Brand Rankings for fifth year running
- Bunnings tops YouGov’s 2022 Best Brand Rankings in Australia for second year running
- Less than half of the retailers expect to effectively manage online SKU growth: Study
- US: Amazon Prime members can now access 100M songs: Where do Prime customers stream music from?
- Global Best Brand Rankings 2022: UK
- Global Best Brand Rankings 2022: Ireland
- Coverage or stories placed was the most-used metric by PR pros in 2022: Study
- Saudia yet again tops YouGov’s Best Brand Rankings 2022 in KSA
- Emirates is the best brand of 2022 according to UAE residents: YouGov
- YouTube tops YouGov’s Best Brand Rankings 2022 in India
- Global Best Brand Rankings 2022: Nordics
- Her er Norges topp 10 innen merkevarer 2022
- Danmarks stærkeste varemærker 2022
- Sveriges högst rankade varumärken
- Suomen 10 suosituinta tuotemerkkiä 2022
- Global Best Brand Rankings 2022: Egypt
- Global Best Brand Rankings 2022: Saudi Arabia
- Global Best Brand Rankings 2022: India
- Global Best Brand Rankings 2022: United Arab Emirates
- Malaysia GE15: Pakatan Harapan set to capture largest share of voters – YouGov poll
- One in six consumers ditched their phone carriers over the last year, here’s why
- Global Best Brand Rankings 2022: Australia
- Global Best Brand Rankings 2022: Japan
- Global Best Brand Rankings 2022: Hong Kong
- Global Best Brand Rankings 2022: China
- Global Best Brand Rankings 2022: Indonesia
- Global Best Brand Rankings 2022: South Korea
- Global Best Brand Rankings 2022: Malaysia
- Global Best Brand Rankings 2022: Philippines
- Global Best Brand Rankings 2022: Vietnam
- Global Best Brand Rankings 2022: Thailand
- Global Best Brand Rankings 2022: New Zealand
- Global Best Brand Rankings 2022: Taiwan
- Global Best Brand Rankings 2022: Singapore
- A brand's social media presence must be created in alignment with brand goals
- Leverage ecommerce merchandising strategies to boost product discovery
- UAE residents concerned about traffic are most optimistic about flying taxis
- US: How people will travel for the 2022 EOY holidays
- Gamer attitudes towards the FIFA World Cup 2022
- Boost site traffic by increasing website authority with SEO techniques, backlinks
- US: Carmakers are upping EV prices: Does this match what car buyers would be willing to pay?
- Get executive buy-in for content marketing by leveraging data
- Hong Kong’s Most Talked-About Brands: October 2022
- The global evolution of car buying
- Do video game influencers provide value for money for marketers?
- Leverage early holiday season shopping habits to boost year-end revenue
- Do consumers take notice of influencer-promoted gambling endorsements?
- COP27– Do consumers think that financial services are doing enough to reduce their carbon footprint?
- Engage customers, build awareness with time-sensitive offers with reactive marketing
- Global: Consumers still prefer to buy groceries in-person rather than online
- GB: Morrisons launches new loyalty programme – Will it click with regulars and festive shoppers?
- Do influencer-promoted phone ads work on consumers? Here’s what they say
- One in five globally use social media for flirting and dating. Who are they and how to target them?
- Over half of US consumers are climate-conscious shoppers: Study
- Boost revenue and build brand advocacy through shoppable content
- India's Biggest Brand Movers (Q2 vs Q3 2022)
- One in five global consumers are in credit card debt
- Franchisor brands can leverage video marketing to enhance the recruitment process
- Use loyalty programs to collect customer data and strengthen customer relationships
- FIFA World Cup has a grip on higher income consumers around the world – beating the Olympics
- How popular is online shopping in APAC – across different markets and product categories?
- Brand attitudes among fans of FIFA World Cup in Sweden
- Discovering the Double Digit Sales Shoppers in Indonesia and Thailand
- US: Streaming services now on YouTube: Which services do YouTube’s audiences use regularly?
- A strong PR strategy can help ecommerce brands engage target audiences better
- Voice search is being used by half of all US consumers daily: Survey
- Can EV chargers influence a customer’s decision to shop with a retailer?
- Global cooking sauce markets and sustainability
- How important are buy now, pay later solutions to holiday shoppers this year?
- How has the Kanye West fallout affected Adidas’ brand health?
- A legally-sound, easy-to-read return policy builds consumer trust
- UAE October Advertiser of the Month: Which brands made it to the top?
- Amazon Prime members can now access Amazon Music Unlimited for $89 per year
- For 77% of event leaders, virtual events are now a permanent part of their event mix
- The importance of sustainability in travel brand development
- Optimise websites for mobile to leverage growing mobile internet traffic
- US: Maybelline launches new virtual experience: What do its customers think about virtual reality?
- Urban Indians are most likely to notice endorsements of mobile phones and clothes on social media
- FIFA World Cup 2022: Who are Britain’s football bettors?
- Boost PR efforts ahead of 2023 by redefining communication strategies
- All website elements must be as specific as possible to boost engagement
- Use email campaigns as a part of PR efforts to boost brand awareness
- GB: Asda launches vegan range ahead of Christmas: Which supermarket do vegans favour most?
- PR pros can leverage paid placements to set up their clients as thought leaders
- Discovering Loyalty in Telco in APAC
- Younger Australians more likely to say the pandemic is ‘pretty much over’
- Communicate to customers how a product or service will benefit them
- Brands must update outdated content regularly to improve search ranking
- APAC Biggest Brand Movers – September 2022
- Who are the UK’s buzziest car brands?
- Which US auto insurers offer the best value for money?
- Canada Advertisers of the Month in October: Door Dash, Uber Eats and Canadian Tire
- US Advertisers of the Month in October: Humana, Hershey’s, Mucinex
- Brands can leverage blogs to showcase industry expertise and generate leads
- Businesses can use Google Shopping to build brand authority
- Which US health insurers offer the best value for money?
- US: Burberry announces Minecraft crossover – Are the label’s current customers big on gaming?
- Just one in eight Australians think Halloween is celebrated because it is a proper special occasion
- YouTube segregates Shorts, livestreams, and normal videos on creator channels
- Turn leads into customers with a tailor-made email marketing strategy
- What are Black Friday shoppers in S'pore looking to purchase? Personal care, electronics and apparel
- Is Halloween a ‘proper’ special occasion, or is it too commercialised?
- Who are America’s favorite bipartisan fast food and alcohol brands?
- Vetting influencers before signing them can help avoid a potential PR Crisis
- Most publishers to offer simple discounts this holiday season: Study
- GB: Apple challenger Nothing to open a retail outlet: do Britons tend to shop online or offline?
- Use data to tell stories that communicate complex information to a broad audience
- YouTube to introduce channel handles to give content creators better visibility
- US and GB: Tesla launches new home charger - does EV charging put off potential car buyers?
- What’s driving car buying in 2022?
- Global: How are purchase behaviors changing in response to supply shortages?
- How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov
- Leverage live commerce, shoppable ads to target buyers effectively and boost sales
- Pinterest firms up its ‘discovery platform’ pitch with Louvre partnership
- Eco-investing in the Nordics
- Internationell undersökning: Så köper vi bil
- Internasjonal undersøkelse: Slik kjøper vi bil
- Kansainvälinen tutkimus: Näin ostamme autoja
- International undersøgelse: Sådan køber vi bil
- Get to know the fans of FIFA World Cup 2022
- Boost email marketing conversions with personalised and unique messages
- Watch more ads for a lower streaming bill – do global consumers agree?
- Using SEO best practices and seamless UX can help optimise landing pages
- How did Apple's ‘Far Out’ event impact the brand in the American market?
- Global – Are e-bikes the future of urban mobility?
- Nearly half of UAE car buyers do not trust online car retailers
- Google updates its My Ad Center to allow users more control over the ads they see
- Is the rising cost of living the only reason why global users are canceling streaming subscriptions?
- Two-thirds of US companies do not have the right content management tools: Study
- How many global consumers are happy with the digital experience provided by health services?
- Global: Are airlines and hotels able to uphold their reputations for sustainability efforts?
- US: Is inflation stressing out holiday shoppers ahead of the season of giving?
- Global: Do consumers prefer to shop clothes and books in-person?
- Marriott tops YouGov’s hotel and lodging brand rankings in the US
- What do people actually want to do in the metaverse?
- Global: Do people prefer to buy health/beauty products and medicines in-person or online?
- GB: Primark to launch new click-and-collect trial – How do its customers typically shop?
- GB: Waitrose’s members-only free hot drinks offer is back – Which shoppers would be interested?
- Apple’s ‘Far Out’ event – How did it impact the brand in the UK market?
- Channel integration is key to a successful omnichannel marketing strategy
- GB: Lidl is looking to fill over 1,000 new roles: Does it impact how Lidl is seen as an employer?
- US and GB: Netflix announces specifics of its ad-tier: Will it match audiences’ expectations?
- Australians most likely globally to consider online car retailers for next vehicle purchase
- Study claims that most EU companies are unknowingly in breach of data protection laws
- Netflix rebounds with 2.4 million new subscribers after two bad quarters
- What sports are US gamblers betting on this quarter?
- Tracing the demographics of e-bike owners in the US
- Simplify the checkout experience to curb cart abandonment
- Improving online sales needs to be a continuous process
- US: Lululemon launches home workout-focused platform – How exactly do Americans workout?
- Quarter of Britons forced to cut back on meat in the past year - and a fifth cut back on fruit & veg
- Seven in ten urban Indians claim their frequency of going to the cinema has decreased
- US: Biggest Brand Movers October 2022
- Optimise site landing pages to help boost conversion rates
- Brands must be fully insured to be able to provide better customer experiences
- NFT investing in Hong Kong: which platforms are most trusted & what factors do investors consider?
- NFT investing in Hong Kong: what factors drive and deter various investors?
- Trends in the global cooking sauce market
- FIFA World Cup 2022: YouGov consumer intelligence
- GB: Sephora is set to return to the UK: Where do Britons buy make-up products from?
- Immersive experiences are key to boosting audience engagement in the metaverse
- Demand for data-driven insights requires analysts and marketers to help each other
- How is the cost-of-living crisis affecting charities in the UK?
- 52% of the world’s adults are trying to lose weight. Who are they?
- Acknowledge communication errors, use apology emails to regain customer trust
- US: Uniqlo's sister brand, GU, enters US - Will the retailer’s offerings appeal to Americans?
- Limit visual distractions, optimise for mobile to boost Contact Page conversions
- Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
- FIFA World Cup 2022 – Some England sponsors are already scoring goals
- Canada September Advertisers of the Month: Dell, HP, Skype
- September US Advertisers of the Month
- Combine zero-party data with observed consumer behaviour to boost conversions
- Google says new ad-targeting option helps create privacy-compliant relevant ads
- Nearly three in ten urban Indians are likely to change their cell phone brand
- Growth of gaming and esports in KSA
- How brands are building better customer loyalty in this experiential ecosystem
- Post on social media at a time when target audiences are most active
- A fifth of UAE residents plan to change their cell phone brand
- US and GB: Budweiser launches its FIFA campaign – Did enough consumers take notice?
- Generational trends in Thailand’s social media use: how Gen Z differs from other age groups
- High costs are dampening advertiser enthusiasm for first-party data
- Understand target audiences well to offer relevant B2B content and boost leads
- FIFA World Cup: Where is interest strongest globally – and how does it compare to the Olympics?
- Was NBA 2K23 a slam dunk with gamers?
- Create emotional, entertaining content to better connect with the audience
- A lack of discoverability on audio platforms is making it hard for podcasters to grow
- Three in ten S’pore adults say stigmas around mental illnesses are declining
- Global: What features do consumers rate as important when looking for smart wearables
- Leverage creatives to personalise messages, boost brand awareness
- Align sales and marketing for greater organisational success
- UK: Inflation to hit Christmas shopping
- Banks offer a better digital experience than streaming services and tech companies, say consumers
- Global: Buying a car from a physical shop or online – what do consumers prefer?
- US Lawmakers write to FTC to strengthen rules surrounding children's data
- Banking apps need to focus on customisation to meet consumer financial needs efficiently
- US: Rihanna to perform at the Super Bowl 2023 – Did the news impact her Fenty Beauty brand?
- How brand conscious are consumers in Southeast Asia?
- Global – Consumer perceptions of online gambling
- Global: Digital experience in cinema – Are consumers happy?
- How are consumers defining and thinking about the metaverse?
- Brands must be careful when creating their sub-branding strategies
- Global: Are consumers satisfied with the digital experience offered by car brands?
- Global: Are hospitals doing enough to be sustainable?
- Global: Insurance has moved online – but how many still want an IRL interaction?
- Consumer analysis – Do phone carriers provide a good digital customer experience?
- Global – 15% of consumers likely to change their cell phone brand
- 2021 vs 2022 – Are banks doing enough to reduce their carbon footprint?
- Saudi Arabia’s September Advertisers of the Month: Which brands made it to the top?
- TikTok to introduce direct buying from livestreams in the US
- Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
- How Southampton FC used YouGov Profiles to grow sponsorship and commercial revenues
- This is how marketers can make optimum use of CTAs in their emails
- Prioritise personalisation to boost engagement with sports fans
- US: Spotify will now host paid audiobooks – Is there enough demand for this format in the market?
- A sneak peek into YouGov's new sustainability study
- TikTok reports censoring millions of fake accounts, ads, pre-teen profiles
- Use podcasts to engage with customers on a deeper, emotional level
- Internationell undersökning: Därför behåller vi vår mobil
- International undersøgelse: Derfor beholder vi vores mobil
- MakeMyTrip is the most considered travel brand & Goa the most considered place by budget travelers
- Booking.com tops YouGov’s travel brand rankings in S’pore
- Agoda tops YouGov’s travel brand rankings in Thailand
- Instagram's latest overview explains how brands can make better use of Reels
- Leverage LinkedIn Collective to effectively target B2B buyers on the platform
- UAE FIFA World Cup fans expect Brazil to win the 2022 World Cup, KSA fans feel Saudi Arabia will win
- US: LG launches an NFT platform on its smart TVs – Are people keen on NFTs?
- APAC Biggest Brand Movers – August 2022
- How do rising costs impact the Danes and Swedes?
- YouGov travel & destination rankings 2022 : Through the eyes of Indian Budget Travelers
- Avoid relying on ad attention measurement as an industry standard: IAB
- Focus on keywords, quality content and guest posting for valuable backlinks
- Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
- UK: Benchmarking social media engagement among people looking to buy soft drinks
- Who are the top brands among wellness and sustainability focused travelers?
- US-GB: Are young people comparing themselves to fitness influencers?
- Focus on securing and distributing original data to build media relations
- US Travel Advertiser of the Month (September): Which brand made it to the top?
- Publishers must opt for data clean rooms that help maximise their match rates
- US and Britain – Which tools do gym-goers use to track their fitness or diet activities?
- GB – When it comes to network operators, young people prioritise value over network quality
- How likely are Americans to switch their phone carrier in the next 12 months?
- Apple Music replaces Pepsi as Super Bowl halftime show sponsor
- Create authentic content to build deeper audience connections on TikTok
- New opportunities for airports that travellers would appreciate right now
- UK – Biggest Brand Movers – September 2022
- US and Britain – What do esports fans think about cryptocurrency?
- US and Britain – What factors are most likely to drive – and deter - 5G upgrades this year?
- Three-fourths of marketers feel the ad industry should act more to target carbon footprint
- To use AI image generation tools sans copyright woes, focus on their terms of use
- GB/US: Are consumers subscribing to loyalty programs?
- Fitness tracking and smart wearables: understanding the health tech market in APAC
- US: As Patagonia pivots to combat climate crisis, how has the ownership change been received?
- TikTok to make it harder for US politicians to advertise on the platform
- Responsible travellers in Indonesia most want to travel to Japan: YouGov report
- Responsible travellers in Thailand most want to travel to Japan: YouGov report
- Responsible travellers in S’pore most want to travel to Japan: YouGov report
- Properly leveraging PR strategies can help generate leads
- Will there be fewer gifts this year? How inflation will affect the 2022 US holiday shopping season.
- US: Biggest Brand Movers September 2022
- Global: Which payment methods are travellers most likely to use on their next overseas trip?
- Focus on content, design and deliverability to enhance holiday season emails
- This is why B2B brands need to amplify their presence on LinkedIn
- Is social media fatigue setting in among British and American users?
- This Hispanic Heritage Month, focus on meaningfully celebrating the community
- FDA to issue guidance document on plant-based milk, food product labelling
- US consumers are opting for private labels and store brands amid inflation: Study
- Experiment with different types of loyalty programs to grow business
- US: Twitter integrates podcasts on its platform – But are its users big on podcast listening?
- Include user-generated content in emails to boost conversions, and brand trust
- Global: Which channel is most effective for brand and product discovery?
- Americans doubtful of the credibility of influencer-recommended products: Report
- Uncovering Black Friday Shoppers in Australia and Singapore
- Focus on building off-site connections to rank higher on SERPs
- Ocado Retail announces new CEO – How did the grocer perform under the role’s previous occupant?
- US: New Volvo campaign features YouTube creator - Will this help widen the brand’s target audience?
- Attract millennials with useful, relevant and personalised emails
- Global: Ford cuts jobs amid a restructure to focus on EVs – But are people keen on going electric?
- Leverage sonic branding to create a unique B2B brand identity and boost recall
- Svenskarna är skeptiska till onlinespel
- 42% mener ikke online pengespil burde være lovligt
- Almost six in ten S’pore adults think online gambling should not be allowed, fourth highest globally
- AI can help PR firms identify crucial data, track trends, keep clients informed
- Instagram to test 'Repost' feature that enables resharing content on Main Feed
- Rear seatbelts to be mandatory in India – what does the public feel about car safety features?
- Young adults in UAE are most likely to associate crypto with money transfers
- Agencies are increasingly using AI to find ways to innovate and work faster
- Instagram’s ‘Shop’ tab might make way for a simpler in-stream product display
- Global: Where are consumers least risk-averse when it comes to the stock market?
- Global popularity of the NFL
- The path to purchase for seasonal events in APAC
- Global – Live entertainment – Are consumers looking to cut back?
- Leverage marketing principles like scarcity and authority to boost conversions
- Physical store vs online – Where do consumers prefer to buy video games?
- Global: What consumers think about when they think about crypto
- Global: Half of consumers say the cinema is too costly
- Measuring the global market for traditional medicine
- Global: Consumer confidence in automakers’ eco efforts is waning
- Respond to negative reviews with valid solutions or some form of compensation
- Hong Kong’s Advertisers of the Month: August 2022
- Australia’s Advertisers of the Month: August 2022
- Indonesia’s Advertisers of the Month: August 2022
- US and UK – Buzz movers among video game franchises in August
- Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
- Global: Holidaying in-country or abroad, what do consumers prefer?
- Do travel articles in magazines and newspapers still influence where people are going on holiday?
- Sharing subscription credentials: Global habits
- Global – AI - Where do consumers think it’s helpful and where do they use it the most?
- Global – Which factors play the least important role when buying phones?
Agencies
Agencies
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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov