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- Buying sustainable clothing is important for every 2 out of 5 Europeans
- SBI, LIC and SBI General Insurance top YouGov Finance Purchase Funnel Rankings 2021 in India
- Work to reduce negative experiences to retain consumers
- Google Analytics 4 offers new engagement and event metrics
- Use Instagram’s Stories Highlights to engage and interact with users continually
- Develop an SEO strategy aligned with Google’s search trends
- Less than 30% of social commerce leaders are prioritising customer engagement
- Avoid “brand-washing” and aim at authenticity when it comes to neurodiversity
- Brands must pay more attention to demonstrating empathy now
- Educate clients about the brand and its products to facilitate the sales process
- Brands can use chatbots to boost user engagement, break language barriers
- Combine first-party data with third-party data to target buyers effectively this holiday season
- Ecommerce brands should advertise cheaper products to boost sales
- Advertisers are paying more than ever for traditional TV but with reduced reach
- Create relatable campaigns to target Gen Z effectively
- Keywords continue to help brands identify user intent, fill content gaps
- Analyse relevant media publications for insights on B2B trends, opportunities
- Define goals, track campaigns diligently to boost marketing ROI
- Merge CTV household and contextual data to understand viewers better
- 82% of companies worldwide believe their unified-CXM is highly mature
- Since COVID-19, consumers want a more direct connection with brands
- Leverage white label marketing to drive growth and support marketing efforts
- Create a counter-culture that prioritises CX to offer customer-centric solutions
- Companies are looking for innovative ways to use NFTs in marketing
- The TV and video industry must digitise to navigate the changing landscape
- European Fashion Report 2021
- YouGov Finance Purchase Funnel Rankings 2021 India
- IAB Europe expects to find itself breaching GDPR as it awaits a preliminary ruling
- Larger, fewer, high-quality ads work best in grabbing audiences’ attention
- Google patents a Searcher Interface to display Trending Information
- Pinterest reports a dip in monthly active users, but a rise in revenue
- Combine surveys with overall consumer data to boost CX
- CTV leads video impressions, with a 35% share in Q3 2021
- Use this option to manage a clean email list and reduce bounce rates
- Guidelines on creating content relevant to the sales funnel
- Marketers must rethink their approach to consumers to eliminate bias
- Consumers want to stream Connected TV on the go, personalised streaming TV ads
- UK retail footfall rate improves, but growth still lingers in the negative
- Consistency in tone, interactive profiles crucial to stand out on social media
- A third of UK TV ad spending was allocated to advanced TV channels in 2021.
- How many people are willing to eat insects?
- Google revamps Google My Business for better sync with Maps, Search
- Automaker TV spending dips, Toyota leads with most spend
- Looking to boost your search ranking and SEO, Try this
- Track email KPIs to justify email marketing spends
- Find out tips on how to price products to maximise profits
- Black Friday email marketing campaigns can drive ROI
- Use blockchain tech to attribute ad conversions and ROI
- YouTube announces full-screen, continuous feed of TikTok-style clips
- Media and Entertainment brands score most brand intimacy with users
- Manufacturing sector is ditching one-off sales and using digital to add value
- Engage relevant reporters in conversations before meeting them at trade shows
- Reward existing customers, add value to an existing product to boost referrals
- Apple opposes the sideloading of Apps over malware and privacy concerns
- Create quality content that engages, entertains and informs audiences
- Landing page copies that convey FOMO and scarcity drive sales
- Not controversies, VR ambitions behind Meta rebranding: Facebook CMO
- Brands should allow audience insights to drive social media campaigns
- Determine what goals a text message campaign is expected to achieve
- Influencer marketing activity grows in Canada as more consumers adopt social
- Leverage video marketing practices to host YouTube contests
- Before creating audio marketing campaigns, conduct audience research
- Consumers will buy from companies that handle their data with care
- Brands in experiment mode lure young adults, claim a slice of creator economy pie
- Tesco’s checkout-free stores are a successful extension of its core purpose
- COVID-19 transformed the role of corporate communication
- Crafting and posting high-quality Instagram posts could augment affiliate sales
- Google suggests local businesses go digital to boost in-person visits
- SaaS companies can offer trial versions of their product to boost reach
- Hybrid events are the future, as businesses integrate in-person with virtual events
- QR codes will be accessible to one billion smartphones by 2022
- This new targeting method can help effectively target B2B buyers
- Zoom introduces ads for users in the Basic tier
- Despite COVID-19, demand for online marketing content grows significantly
- This holiday season, tap into existing customer data to re-engage lost prospects
- Create brief, engaging and informative YouTube Shorts to boost engagement
- Brands should approach relevant websites for quality, niche-specific backlinks
- Use heatmaps and integrate exit-intent popups to retain customers
- Supply-chain challenges could impact US TV advertising revenue in Q4 2021
- Identify customer intent to make the best of Google’s multimodal search
- Customer reviews and testimonials can help boost new app downloads
- Retailers adopt omnichannel strategies to provide hybrid-shopping experiences
- Publishers are embracing the opportunity to sell directly to their audiences
- Leverage creative intelligence to craft tailored contextual ads
- Adopt a human-centric approach to attract holiday season shoppers
- Deploy different campaigns to attract the right kind of influencer
- Facebook tests new conversation option to facilitate more focussed in-app chats
- Global martech industry valued at $344.8 billion, martech budgets set to increase
- Small and local businesses will be big winners in 2021 holiday season
- Prioritise first-party data to make a mark in the commerce media space
- Ensure all teams and employees understand the need for data democratisation
- Smaller influencers fare better than celebrities in delivering authenticity
- Write title tags that are relevant to the webpage content: Google
- 43% of Americans would buy from businesses with well-designed logos
- Social media platforms lost $9.85 billion due to Apple’s privacy policy changes
- Instil the Christmas Spirit in marketing messages to boost holiday sales
- Track competitor brands to create content-based projects that stand out
- Young males in UAE are most likely to follow gaming influencers: YouGov Study
- Peacock's dual-revenue model must be given room to succeed
- 314 million people globally are interested in watching women’s sport
- Understand web accessibility laws to build an accessible website
- Leverage content marketing to promote NFTs
- Facebook rebrands as Meta, to reflect its metaverse ambitions
- With six tweets a second, this is what people talk about on Twitter
- IAB Tech Lab launches first programmatic guide for CTV
- Businesses must place customers at the centre of the rebranding process
- UK ad spend to grow by 24.8% in 2021: Study
- Pandemic props up commercial radio ratings in the UK: Study
- Brands prioritising TV streaming ads to lure holiday season-shoppers
- Link acquisition is the most challenging area of SEO: Twitter Poll
- The latest Google update limits author name in product reviews to 100 characters
- Leverage data insights and predictive analytics to prepare for the festive season
- Look for hidden insights and metrics on Google Analytics to boost audience reach
- Lure holiday-shoppers with flexible buying options, functional websites
- Businesses must ensure their anti-fraud technologies have these crucial features
- Leverage ML tech in predictive models to reach more consumers
- Globally, consumers have greater confidence in businesses than governments
- Australia Advertiser of the Month (October): Youi
- Market to older people, a cohort with $8.5 trillion in global spending power
- Leverage audience insights to build a compelling landing page
- Trust, compare and adapt data from marketing tech tools to track full-funnel ROI
- Create content most relevant to segmented audiences to drive leads
- Was John Lewis’ home insurance ad dressed for success?
- Which car insurers have the best reputation in Great Britain?
- Google has the highest average percentage of fake reviews: Report
- Almost half of Americans still consume news from social platforms: Study
- Microsoft's new tool can alert search engines about content update
- Facebook continues mining user information well after account deactivation
- Brands should seriously think about working in an environmentally sustainable way now
- Consumers are increasingly adopting Smart products post-pandemic: Study
- Diversify messages even between paid and organic content channels
- Use countdowns, pinned posts and previews to keep Instagram Lives interactive
- Brands must focus on value exchange to increase first-party data
- TikTok tests a new monetisation option for select creators
- Implementing attractive popups can help brands attract website visitors
- Allow paid search campaigns to undergo a learning period, avoid frequent tests
- Help B2B buyers complete the research and buying process themselves
- The biggest tech worries globally
- YouGov’s CEO on new frontiers in marketing effectiveness at EffWorks Global 2021
- Write unique subject lines with value to boost cold email leads
- Align keywords with users’ search intent to boost ad relevance
- How has PM Modi’s approval rating changed since his meeting with Biden?
- Christmas ad spending in the UK forecasted to reach $10.7 billion
- Increased investments in digital platforms to be a permanent change
- Businesses prioritise sustainability as they revaluate brand values
- Brands will focus on CX, employee welfare, tech and more in 2022
- Create social media content based on an umbrella topic to increase followers
- Podcasters prefer short, timely and emailed pitches over Twitter DMs
- Google is not worried about Apple’s recent data privacy changes
- Event planners should prioritise engagement for successful virtual and hybrid events
- Use reward-based promotion over discount-based promotion to get better returns
- Online shoppers prefer buying directly from the brand website
- Influencer marketing's appeal is not limited to Gen Z-only
- Combine first-party offline and online data to create accurate, targeted campaigns
- Using memes in marketing can help brands effectively attract target audiences
- Build links to deeper web pages to make it easier to find relevant information
- Identify which Facebook ad bidding strategy suits the business best
- Make sure how-to-guides are comprehensive, easy to read and relevant
- European football’s biggest Buzz movers for October 2021
- Begin understanding Google’s alternatives to cookies to prepare for cookie-exit
- Build a playbook for news event content to improve search visibility
- Google moves AdSense to first-price auction in a bid to improve transparency
- American consumers want brands to practice empathy
- Young urban Indian males are the most likely to follow gaming influencers in India
- Global tillväxt för influencer-marknadsföring inom gaming
- Vaikuttajamarkkinointi pelaajien keskuudessa kasvaa maailmanlaajuisesti
- Global vækst i influencermarketing inden for gaming
- Global vekst i influencermarkedsføring innen gaming
- Communicate brand USP through B2B marketing campaigns to reach prospects
- Leverage social media to connect with journalists and get coverage
- 55.4% of Britons are smart TV owners in 2021, up from 49.6% in 2020
- Marketers use DXP and CDP tools to deliver personalised customer experiences
- Global: Attitudes towards plastic surgery
- Consumers believe companies should pay for the right to use their data: Study
- YouTube removed 1.8 million videos for violating child safety policies
- Marketers need to continue to be agile when planning for the end of 2021
- Correct shallow links to lead users to relevant web pages, boost Google ranking
- Daily Mail ranks first among other European publishers’ TikTok accounts
- Be ready to deliver consumers’ expectations around digital experiences in 2022
- Global SMS marketing software market to grow significantly by 2028
- Look for signs of stagnation to improve website performance
- Which US car insurers have the best reputation?
- Opt for curated content to maintain a steady flow of content, widen the brand network
- Ensure the supply chain is as committed to sustainability as the brand is
- Global: Trust in healthcare professionals
- Combine outbound marketing tactics with present-day technology for best results
- COP26: Do Britons believe companies want to help the environment?
- Which US health insurers have the best reputation?
- Global: A third of consumers now prefer to shop for groceries online
- With competition heating up, Google makes its CTV business a "top priority"
- New ports, processors, and price: Will consumers buy the new MacBook Pro?
- How do Brits prefer to spend their winter leisure time?
- Carrefour tops YouGov’s Retail Rankings 2021 in Egypt
- Jarir and Adidas top YouGov’s Retail Rankings 2021 in Saudi Arabia
- Carrefour and Adidas top YouGov’s Retail Rankings 2021 in UAE
- Combine content and inbound marketing to boost leads and conversions
- Prompt consumers to opt for making small commitments to drive online conversions
- Improve measurement and pricing to boost CTV programmatic buys
- Target additional search terms beyond the campaign’s scope using DSAs
- Twitter users would soon be able to display their NFT collection on the platform
- Grow DTC firms by delivering privacy-compliant contextually relevant experiences
- UK: People are still more comfortable travelling close to home
- The recent uptick in cyber crime has most Americans worried
- Avoid gender-based assumptions to offer greater diversity and representation
- Despite complexity, ecommerce brands are relying on AI insights and automation
- Tech giants collaborate with digital commerce platforms
- A majority of B2B organisations outsource some content marketing functions
- Multicultural users on the hunt for relevant content are driving the streaming boom
- These are the CX metrics needed for succeeding in today’s ecommerce market
- Retailers must leverage AR to offer virtual product visualisation and touchless try-on
- Brands must be mindful of challenges before stepping into the metaverse
- Leverage illustrations to help customers understand processes and concepts
- Adopt personalised and value-driven PR pitching for better results
- Make it easy for users to subscribe to the brand’s YouTube Channel
- Keep content clutter-free, highlight the main message to grab user attention
- 22% of American shoppers plan to spend more this holiday season
- Before hiring a blockchain PR agency, assess its track record
- Quote industry experts in content campaigns to earn backlinks
- Global: Are celebrities effective at promoting travel products and services?
- 65% of brands consider commerce content to be imperative
- Use retail media networks to improve in-store shopping experiences
- Spear, net and trawler shopping among new emerging shopping trends in the UK
- Building brand relationships helps grow a network and boost leads
- YouGov Retail Rankings 2021 Egypt
- YouGov Retail Rankings 2021 KSA
- YouGov Retail Rankings 2021 UAE
- Global: The cultural importance of video games
- Smaller ad categories push overall US ad spend beyond 10 percent
- Brands should save their Super Bowl ads for the big event
- Insufficient staff, overwhelming data make it difficult to personalise ABM
- UK consumer confidence levels sees shock fall for the third successive month
- Facebook launches a new brand identity for its app
- Ensure brand content engages customers and leads them back to the brand website
- Focus on developing an emotional connection with customers for brand loyalty
- Facebook rolls out new communication tools for small businesses
- Leverage Apple and Google's two-word strategy to craft winning messages that sell new products
- Find effective ways of measuring the success of social media marketing campaigns
- Identifying potential customers is the first step in the personalisation process
- UK marketing budgets have grown at the strongest rate in four years
- Run better ad campaigns by planning for them on a quarterly basis
- Businesses must track demand marketing KPIs to achieve growth
- What are the most preferred ways to work out in the US and Britain?
- Leveraging social proof can trigger consumers' conformity bias
- Global: Exercise habits
- Global: Do consumers trust banks on cybercrime?
- Google rolls out its new creator program, Google for Creators
- B2B companies must look to provide efficient digital commerce experiences
- Marketing goals need a lot more support from strategy, technologies and teams
- YouTube’s latest SEO changes to affect search result ranking
- Most consumers are gearing to shop for the holidays this year: Study
- Study reveals crucial factors in determining local SEO rankings
- Social listening might not be the best way to gauge consumer sentiment
- What is the relationship between ad budgets and consumer media consumption?
- Online businesses should find a niche that genuinely leverages their expertise
- Think from the audience’s perspective while creating branded content
- Develop a new approach to TV attribution based on CTV ad platform data
- Explicitly state the purpose of your employee advocacy programmes
- Understand consumer segments when designing brand narratives
- Global: The role of recommendation in choosing a mobile network and internet service
- Anticipate customer queries to create insightful blog posts and establish trust
- UK's IPA Bellwether report finds marketers increasingly optimistic
- Customers prefer brands with simpler, safer identity verification processes
- Through blog posts, brands must choose to be helpful over promotional
- Adapt as per changing content marketing trends to keep audiences engaged
- Deliver interactive experiences through mobile
- Make consumers feel a sense of commitment towards a brand
- Facebook to undergo a rebranding this month
- Snap Inc. partners with Google to add a new Snapchat camera feature to Pixel 6
- Brands can use Instagram to build an audience for newsletters
- Half of Americans consider a product if it has the endorsement of this group of people
- Advertisers must focus on creating a pan-industry approach to cookie-exit
- Expand into new regions to boost audience base and brand’s online presence
- Companies must inject empathy into B2B content marketing
- Make sufficient use of negative space in web design for easy reading
- Leveraging big data can help companies increase their revenue by around 25%
- Brands must advertise their online presence to convert foot traffic into digital sales
- Gamify the review submission process to boost UGC submissions
- Empowering smaller publishers to better connect with customers can prevent Big Tech hegemony
- Host live interactions, virtual events on Twitter’s Spaces to engage audiences
- Spotify unveils a new podcasting platform in Europe
- APAC: YouGov’s Retail Rankings 2021
- Businesses should adopt marketing psychology to influence purchase decisions
- Instagram launches new collaborative and music tools
- Transparent marketing campaigns can attract holiday shoppers
- Develop organic marketing campaigns for relevant platforms across social media
- Frequently communicate with creators to execute brand-aligned creative campaigns
- Create a crisis response workflow to manage online reputation effectively
- Leverage content maps to offer relevant and intent-specific content
- Majority of people prefer short videos of products and services: Study
- Direct-to-consumer marketers plan to increase CTV/OTT spend in 2022
- B2B companies must leverage copywriting strategies to boost conversions
- Publishers are working on native identity solutions to counter cookie exit
- Create video ads around customers’ interests to navigate YouTube AdBlock
- Leveraging content focused on building loyalty can help businesses retain customers
- Craft well-researched, customer-centric whitepapers to capture leads
- Prioritise customer service to strengthen brand building
- US: YouGov’s Retail Rankings 2021
- While content planning, eliminate efforts that didn't work in the last quarter
- Use Facebook's carousel ads to demonstrate product usage
- UK: YouGov’s Retail Rankings 2021
- YouGov Retail Rankings 2021 India
- YouGov reveals the top ten grocery brands in India
- YouGov Retail Rankings 2021 Greece
- YouGov Retail Rankings 2021 Denmark
- YouGov Retail Rankings 2021 Finland
- YouGov Retail Rankings 2021 Netherland
- YouGov Retail Rankings 2021 Poland
- YouGov Retail Rankings 2021 Norway
- YouGov Retail Rankings 2021 Russia
- Her er danskerne detailfavoritter
- Her er Norges topp 10 supermarkeder og detaljhandelskjeder
- YouGov vähittäiskaupan ketjujen rankinglistaus 2021 Suomessa
- YouGov Retail Rankings 2021 Sweden
- Här är de starkaste varumärkena inom detaljhandeln
- B2B companies must leverage TikTok to build brand awareness
- Measure conversions through tracking and UTM tags for better attribution
- Allow users to set their mailing preferences at the time of subscribing
- YouGov Retail Rankings 2021 China
- YouGov Retail Rankings 2021 Japan
- YouGov Retail Rankings 2021 Indonesia
- YouGov Retail Rankings 2021 Malaysia
- YouGov Retail Rankings 2021 Philippines
- YouGov Retail Rankings 2021 Hong Kong
- YouGov Retail Rankings 2021 Thailand
- Authentic brand content is key to attracting discerning Gen Z
- Facebook, Google continues outpacing Snap and TikTok for personalised advertising
- With Instagram relegating TikTok Content, its time for platform-specific content
- Time limits and increased age limits can help mitigate social media harm on teens
- Microsoft’s Clarity tool to now help advertisers analyse user behaviour
- Tread a thin line with humour on social media to avoid misinterpretations
- Choose franchise opportunities that align with the buyers’ skills and lifestyle
- Shoot Instagram live videos in well-lit spaces to boost content quality
- Use intelligent packaging to communicate with consumers in real-time
- Game-changers: the power of gaming influencers
- Reviews and ratings to influence American holiday shoppers
- Netflix must leverage gaming to re-engage younger audiences
- Fashion brands can leverage 3D tech to innovate and drive sales
- Experiment with ad formats to connect with consumers without cookies
- Consumers prefer efficiency over brand image when viewing ads
- YouGov Finance Purchase Funnel Rankings 2021 Hong Kong
- How many Australians will put money on the Everest and Melbourne Cup?
- Most People would avoid brands that mindlessly ape viral video trends.
- Regulatory changes and ad relevance pose major challenges for brands
- 89% of YouTube users trust creator recommendations on YouTube
- Reach early adopters and improve product development via Product Hunt
- Banking sector focussing on digital transformation to improve CX
- FTC puts organisations including Facebook and Amazon on notice for using fake reviews
- Twitter tests a new ad format in conversations
- Cherry-pick the vanity metrics that are actually useful for the brand
- Include the Question Sticker in Instagram Stories to boost leads
- A ticket management system can help businesses resolve issues faster
- Rely on inbound marketing to build trust, close sales faster
- Invest in CX and EX initiatives to enhance ROX
- Marketers need to look beyond their obsession for performance advertising
- Building a keyword seed list can help brands rank for a variety of relevant phrases
- Avoid going overboard with personalisation for helpful, appropriate messaging
- Profile Peeks: Who are the music app subscribers in Australia and how to reach out to them?
- Cleaning brand beats out Netflix at being the most culturally fluent brand in US
- NBCU forays into shoppable TV with a new show featuring entrepreneurs
- Facebook develops a new pair of AR glasses with a real-world perspective
- Facebook and direct mail are top revenue drivers for small businesses
- Twitter launches a support program for Spaces creators
- Fear of “greenwashing” tag keeps marketers away from sustainability campaigns
- Ad tech spend on self-serving DPSs projected to grow
- Creating shoppable Instagram Reels with tags and links can help brands drive sales
- Variety and quality reign supreme when engaging audiences with brand content
- Variety and quality reign supreme when engaging audiences with brand content
- New Facebook policies to protect public figures against hate content
- Leverage Intent data to understand prospective consumers better
- Interactive brand content helps attract customers seeking exciting UX
- Replace the no-reply option with a more friendly option to optimise email campaigns
- Audience insight: Disney+ subscribers and the Beatles
- Scale contextual video targeting via cross-channel marketing
- As ASOS leadership changes, YouGov looks at the brand’s performance since 2015
- B2B companies set to up investment into content marketing budgets
- Avoid crowding emails with content for seamless mobile viewing
- B2B companies set to up investment into content marketing budgets
- 33% of US adults rely on Facebook to get their news
- Brands must reach out to customers early to make the best of Black Friday rush
- Incorporate AR capabilities with a specific goal for gimmick-free marketing
- Talent recognition, fan-artist exchange is the key to monetise real-time interactions
- Virtual events can help brands reach broader audiences and boost email list
- UK: YouGov Finance Purchase Funnel Rankings 2021
- HSBC Bank,AIA Insurance & Octopus Card top YouGov Finance Purchase Funnel Rankings 2021 in Hong Kong
- Emirates NBD, Daman and Visa top YouGov Finance Purchase Funnel Rankings 2021 in UAE
- Google's latest Analytics 360 update will enable large-scale campaign management
- Businesses adopted innovative marketing tactics amid COVID-19
- FDA allows the marketing of e-cigarette products in the US
- Adopt relevant technologies and train employees for digital transformation
- Offer relevant, unique brand perspective while creating quality content
- For consistent nationwide messaging, QSRs need to secure local operator buy-in
- Optimise content for discovery through the TikTok For You page
- YouGov Finance Purchase Funnel Rankings 2021 UAE
- Yelp launches custom search filters for services businesses
- Instagram announces new feature to alert people of potential future outages
- Leverage common connections and experiences to make the best of InMail
- Capture email addresses accurately to ensure B2B email campaign success
- Zero in on strategic prices to make the best of social commerce
- Focus on improving webpage load speed to enhance UX and boost conversions
- Marketing plans must aid overall growth plans and anticipate industry changes
- YouGov purchases Rezonence to scale activation capabilities and publisher partnerships
- How WWF-Singapore used consumer insights to shape their PACT initiative with YouGov Surveys
- Create a consumer journey road map to enhance consumer-first content marketing
- Reduce reliance on social media by diversifying media buys
- Drive in-store traffic via omnichannel experiential experiences
- Service-based brands must consider collaborations for holiday promotions
- Identify & Target: Indians who are very likely to switch insurance providers
- Integrate social proof in email marketing to earn consumer trust
- Voice-assisted TV spending projected to surge to $500 million in 2023
- Users' Facebook and Instagram accounts won't be linked by default to serve ads
- Influencers seek an equal footing in collaborations with brands
- Brands should leverage Content Delivery Networks to offer faster UX on their websites
- Prepare in advance to counter massive crises like the Facebook outage
- Guide customers through relevant brand videos and content using YouTube cards
- Meaningful customer relationships are key to fill the cookie void
- Keep ecommerce sites simple, interactive to attract customers
- Focus on engaging with and motivating sales teams to spur productivity
- Offer subscription discounts for a trial period to grow subscribers
- Craft seasonal social media content to connect with consumers
- Interact with users engaging with Reels' content to broaden reach
- Expo 2020 Dubai: A powerful association for sponsor brands
- 44% of women’s sports fans are 24 years old or younger
- Build a shared understanding of personalisation using consumer data to boost CX
- Produce high-quality videos using the right equipment to attract consumers
- Business leaders should understand employees and consumers to lower polarisation
- Google's AdSense moves to first-price auction model
- Audiences want gaming companies to engage with them across different channels
- Inform customers about how brands use data to quell the data-breach frenzy
- Marketers must use popular keywords before they are overused
- September's advertiser of the month: Applebee’s (US)
- Brands must leverage copy errors to poke fun at themselves and humour audiences
- Boost user engagement on LinkedIn through goal-oriented video ads
- Has the ongoing fuel crisis made Britons more likely to buy an electric or hybrid car?
- Ad agencies must consider the benefits of using blockchain and NFTs for business
- Omnichannel marketing can boost CX throughout the consumer journey
- International study: how badly has COVID-19 affected people’s mental health?
- International study: how badly has COVID-19 affected people’s mental health?
- Operational plans help accomplish strategic goals
- Google to ban advertising that denies the effects of climate change
- Tracking indexed pages could enhance search ranking in SERP
- Follow SEC guidelines before making IPO announcements or setting up interviews
- Most public relations professionals pitch to 100 or lower journalists
- Pinterest rolls out new shopping features to recreate the mall experience online
- Social platforms should share user data trends like Spotify
- FTC seeks to view competition through privacy lens with revised Facebook case
- Brands can use NFTs for loophole-free promotional and fundraising campaigns
- Every customer-facing brand should create an innovative video experience on their site
- Strategically leveraging anchor text can help brands improve their SEO efforts
- Develop a data-driven strategy to boost marketing efforts
- ASA looking to build Britons’ trust in ads with its own campaigns
- Despite COVID-19 pandemic, programmatic advertising investments hold a steady ground
- Google launches new filters to provide eco-friendly options in search results
- AI-driven bidding can help brands to run accurate, real-time campaigns
- Global: Attitudes towards car ownership
- Australia Advertiser of the Month – September: Qantas
- Make YouTube Shorts a part of a brand's digital marketing strategy
- New ad targeting options from Snapchat aim to improve reach and targeting
- Use a digital asset management tool to organise content files
- Digital B2B brand ambassadors with conversational ability enhance CX
- 77% of executives say using just press releases isn’t enough amid crises
- Pure-play campaigns can help UK’s F&B brands manage the impact of the HFFS ban
- Use contextual and native ads to reach consumers cost-effectively
- Unlikely big winners emerged from the ashes of Facebook outage
- Boost CTR, ad relevance and landing page UX for a high Google quality score
- Gap's new AI acquisition points to a larger trend in retail
- FTC Commissioner endorses data minimisation approach to counter data abuses
- Rely on well-researched customer personas to personalise emails better
- Handle returns efficiently to build brand loyalty, protect inventory
- Prioritise diversity and inclusivity to up brand’s Gen Z appeal
- Twitter looks to increase footprint in esports after partnering with Emerge Esports
- Collaborate with the right B2B influencer or Key Opinion Leader to improve CX
- Use video content management tools to have better control over the content
- Synchronise online behavioural data across all marketing channels for better results
- Travel companies must prioritise exciting content to counter cookie exit
- Businesses can earn greater credibility if PR and sales teams work together
- Use colour psychology to choose a colour palette aligned with the brand design
- More than half of urban Indians think this is a good time to invest in real estate
- HFSS F&B ads targeting minors banned in UK and EU by Google Ads
- Consumption of live streaming content in the US increased amid COVID-19
- Advertiser of the Month (Singapore): Samsung Z
- Develop local content marketing campaigns to build local backlinks
- Scroll to shut down, and will be rolled into Twitter Blue
- Simplify B2B marketing strategy and secure C-suite buy-in for marketing success
- How attitudes around gambling in the Netherlands differs from the rest of Europe
- BMW, Audi and Toyota are the most trusted automotive brands among Americans
- YouTube launches update to make CTV ads more shoppable
- Brands need to grow beyond stereotypes if they want to stay relevant
- Cookie-enabling browsers continue to dominate the digital ecosystem
- Base product-testing processes on technology that enables large-scale impact
- Publishers keen to offer events, video activations for the 2021 holiday season
- Brands should leverage direct mail to target Gen Z customers
- Adopt modelling technology to make optimum use of first-party data
- Ecommerce brands should host virtual parties to boost employee satisfaction
- Openly acknowledge and address negative reviews to establish credibility
- Embrace anonymised customer data sets and target consumers respectfully
- Global: How are consumers responding when faced with supply-chain shortages?
- Social media user engagement rate is at an all-time high: Study
- Google tests new features to help users compare search results easily
- A majority of Influencer ads on Instagram have disclosures hidden in the post
- Websites must feature scroll popups to boost engagement and retain visitors
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov