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- How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
- Google makes a move in cyber defence with new acquisition
- Providing this feature can help brands counter subscription fatigue
- Global supply chain: In which sectors are consumers noting shortages?
- Poll webinar viewers to gather actionable data about buying intent, timelines
- MoneySavingExpert an increasingly valuable resource for Britons amid cost-of-living crisis
- How do women across the globe find new music?
- Wordle up – What makes consumers love puzzle games?
- Global - Level of stigma around mental illnesses
- Acknowledging how brands actually contribute to a social harm helps build trust
- Media mix modelling can help quantify diverse data sets in the post-cookie world
- Twitter conversations around climate change, finance, cryptocurrency on the rise
- Global agencies SEO services market to reach $51.25 billion in 2022: Study
- Leverage identity graph data, search intent to maintain B2B database accuracy
- This is why publishers are opting for independent advertising tech stack
- Navigate a difficult marketing landscape by being agile and adaptable
- Phishing scams are on the rise on social media
- Create value and connect with consumers at an emotional level using PR
- Leadership in M&As must lower power imbalances and enhance mutual dependency
- Leverage first-party data beyond media targeting to inform messages
- 56% of American, Canadian businesses will implement video marketing this year
- No longer just fun and games: Leverage the metaverse for new revenue streams
- Marketing mix modelling can help CMOs demonstrate marketing effectiveness
- This is how local publishers are leveraging WhatsApp to engage audiences
- CTV platforms must be transparent about their attribution to win marketers' trust
- February UAE Advertiser of the Month: Talabat
- PR pros must establish a brand as a thought leader through valuable content
- Be honest, transparent and interact with consumers to build credibility
- Metaverse can restore the social aspect of shopping, on digital platforms
- After joining TikTok, 41% Gen Z users listen to fewer podcasts, 33% watch less TV
- This category is winning by using a health and sugar-conscious messaging
- Leverage automation and reputation management tools to engage local consumers
- Address issues like pay parity while leveraging influencer marketing to meet DEI goals
- Brands shipping globally must do this to cut back on waste
- Agencies are transforming teams to be prepared for metaverse-related needs
- What destinations do women in APAC want to visit for their next holiday?
- 40% of US businesses have reached maturity in terms of AI investment
- As part of a GTM strategy, research buyer personas to discover newer buyer types
- Measure campaign performance holistically using incrementality models
- Many podcasting platforms and agencies are wary of dynamically-inserted ads
- The ten most-improved US travel brands
- 97% of marketers moved a part of digital marketing function in-house
- Anchor copywriting in positive emotional language to boost conversions
- Marketers will join hands with HR counterparts to upskill their teams in 2022
- Companies looking to sell or issue NFTs must clearly mention buyers' rights
- Efforts to improve brand reputation and build awareness must work in tandem
- Streaming music is popular among Indonesian women but not all are willing to pay for the service
- Along with customer reviews, showcase employee expertise to build trust
- Though publishers realise the importance of AI tech, adoption is at limited pace
- The rapid growth of creator economy is transforming marketing strategies
- TikTok under the spotlight in the US after concerns over teen health
- Against backdrop of lavish ad spend, digital and ecommerce gained most in 2021
- Despite the growing buzz, older Americans have no idea about the metaverse
- Global: Are consumers still being affected by the global supply chain crisis?
- New Study on Social Shopping in the Nordics
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- Amazon to shut down 68 physical retail stores across the US and UK
- This is what experts have to say about building a privacy-centric organisation
- Self-service retail media platforms can significantly change the UK’s retail space
- These ecommerce activities are helping publishers expand revenue streams
- Use of social media for ecommerce is gaining new ground
- How do urban Indian women listen to music?
- At 15%, data was the most talked-about topic in 2021
- Digital transformation of KSA’s financial sector
- Preference centres can help brands partner with customers to ace privacy compliance
- Manage product data and B2B marketing content using a PIM software
- Independent music company, Bandcamp, to be acquired by Epic Games
- Use earned data to personalise consumer journeys without third-party cookies
- By 2026, mobile will see 70% share of digital advertising spend
- Partnering with HR teams can help improve customer experiences in 2022
- These are the top priorities that small businesses have for 2022
- Paramount+ marks first anniversary with discounted price to attract subscribers
- US: The top ten CPG brands among Gen Z
- 69% of global leaders think digital innovations help reach sustainability goals
- Gen Z does not like most ads, but they are okay with this content type
- Adaptive marketing allows brands to address changing consumer expectations
- Proposed EU Data Act looks to build common data spaces for equitable data use
- Most users do not share marketer's enthusiasm for Facebook
- Businesses can use smart contracts to mitigate brand-safety risks on the metaverse
- Google’s latest tech will let devices interact with humans without being intrusive
- This is how 5G technology will change the way B2B marketers tell brand stories
- Along with utility, designs in the metaverse must reflect empathy and inclusivity
- Technology companies rank high on consumers’ trust list
- Leverage local listings for brand development and to stand out in local search
- Instagram to shut its standalone IGTV app and in-stream video ads
- As chatbots become common, this is what people are asking them
- Oribi, a marketing attribution specialist start-up, acquired by LinkedIn
- Develop digital collectibles and link NFTs to the brand and core product
- Measure ESG efforts better by converting ESG metrics into KPIs
- When it comes to high ROI marketing strategies, thinking small is the next big thing
- Look to diversify ecommerce revenue streams, beyond affiliate marketing
- Incorporate AI to generate quality backlinks with “Guestographics Method”
- Bali remains most favoured holiday destination for Indonesians
- Prioritise customer voice to co-create impactful products for target audiences
- Seven in ten women in Singapore think gender inequality still persists in the workplace
- Appoint employees as brand ambassadors to promote the brand, boost reputation
- Respond to cultural moments to affirm brand values, even if it calls for bold action
- Segment and track prospects' behaviour to enhance CX in ABM
- Leverage User-Generated Content to tap into personal recommendations
- Top travel brands and destinations in 2022: APAC
- YouGov Framework: Urban India’s attitudes to investing
- The UK’s top travel brands—and Brits’ favourite destinations in 2022
- CTV advertisers must look beyond Roku to reach diverse audiences
- With cookies set to take a bow, the time for Contextual advertising is nigh
- Global: What types of brands do consumers most like to follow online?
- Trust in how companies use personal data down across several sectors
- Personalise newsletter content to turn curious browsers into consistent readers
- Serve unobtrusive and integrated ads to boost marketing efforts on social media
- Companies planning to enter the metaverse must embrace diversity
- New business openings in the US increased 14% from March 2020 to January 2021
- 59% of Americans are more likely to buy products visualised by AR
- Regularly exercising Brits likely to feel healthier… mentally
- Streaming services are offering bundled content to appeal to subscribers
- Align brand values with philanthropic efforts to build consumer trust
- Brits, Americans find wearables useful, but privacy concerns remain
- Brands can use text messages to enhance retention marketing
- Human interaction provided by sales staff in offline stores helps in conversions
- A majority of KSA residents are aware of cryptocurrencies, but only a few invest in them
- 93% of companies use chatbots to interact with prospects
- Brands could consider pitching advertising opportunities to DAOs
- AIPs, PDNs can help publishers and brands enhance ad targeting without cookies
- 74% US consumers want to feel valued and understood in a brand loyalty program
- The UK ranks third as the country with most Instagram posts published in 2021
- Pandemic-time trends will continue influencing how brands do business in 2022
- Use chatbots to enhance ABM strategy and create meaningful connections
- Publishers need to diversify their products to tackle low subscriber growth
- Addressing consumers’ practical concerns can help automakers sell EVs
- Integrate social media in PR campaigns to spur brand awareness, user engagement
- Offer a mix of digital, in-person customer service channels to retain consumers
- LinkedIn begins testing Verizon-sponsored LinkedIn Podcast Network
- Header bidding could be beneficial for selling mobile ad inventory
- Target right customers, educate them about offerings to reduce churn rate
- Apple’s ATT changes impact in-app mobile gaming purchases
- Use bright colours, include text in YouTube thumbnail images to attract viewers
- What recruiters need to know about esports fans
- Grocers have a big opportunity knocking if they can leverage data properly
- Majority of event planners will host at least a portion of events virtually in 2022
- Edit or remove publishing date to republish relevant content
- Integrate AR and VR to boost marketing campaigns in the metaverse
- Ecommerce set to become a priority revenue stream for publishers in 2022
- When it comes to DEI policies, brands must ensure companywide implementation
- Offering engaging content during livestreams can help build brand communities
- Integrate brand, product and growth marketing to enhance marketing efforts
- Create multiple LinkedIn pages to attract leads and enhance B2B marketing
- Leverage personal branding to spur consumer trust and build real connections
- Educate influencers about the brand to create relevant, impactful brand content
- Research content creators, influencers, and their audiences before hiring them
- LinkedIn adds new capabilities to the Marketing Partner Community Group
- Brands need to educate consumers on the positive impact AI can have
- Utilise Facebook’s native ad features to reach, nurture target audiences
- Engage with local media and influencers to spur local businesses awareness
- US Financial Services Advertiser of the Month: Cash App
- US Automotive Advertiser of the Month: Hyundai
- Thais' Perception on Cryptocurrency
- Gaming marketers must innovate new ways to market, measure and optimise
- This content category will fuel Global SVOD platform growth over the coming years
- In the rush to retain hard-won subscribers, publishers are pivoting to non-news content
- Online activity among consumers across the UK, US and India has increased
- Leverage HTML tags and 301 redirects to separate original from duplicate content
- Global: Which sectors benefit most from product placement?
- Choose the right colours to establish brand image and boost on-site conversions
- Tap into customer emotions to develop a distinct, bold and impactful brand voice
- Sales for private label brands fluctuated throughout 2021
- Multi-screen activity, demand for non-live sports content rises among sports lovers
- Animal welfare group RSPCA leads YouGov’s first Charity Rankings in Australia
- Leveraging tech and training can help marketers stake their claim in the brands’ growth strategy
- Meta to launch Facebook Reels in over 150 countries, plus monetisation options
- The COVID-19 pandemic has transformed B2B buying behaviour
- Associate with the right technology partner to extend reach
- Use AR to achieve full-funnel marketing goals and not just as a media tactic
- Rely on long-form content, videos, infographics to boost engagement on LinkedIn
- Leverage social media listening to gather customer feedback, identify trends
- Here’s why brands should avoid using one-click unsubscribe buttons
- New HFSS laws may be postponed—how do people feel about the ad ban on HFSS foods?
- Which media behaviors will stick and which will grow in the US, according to the Global Media Report
- Collect keyword data from semantic competitors to enhance SEO
- Leverage AI and deep learning as programmatic grows
- Marketers should consider these trends and predictions in 2022
- Address genuine complaints while avoiding abuse from consumers
- Align marketing goals and strategies to build an effective martech stack
- Microsoft Advertising announces dynamic descriptions for Dynamic Search Ads
- With loyal, pre-built audiences, student-athletes are doubling up as influencers
- Use text messages to interact with customers directly, gather zero-party data
- Offer multicultural marketing training to create more inclusive brand content
- Use quizzes to understand customer preferences and convert leads effectively
- Craft a content workflow to speed up content approval internally or from clients
- 37% of US cord-cutters resubscribed to cable TV to access live content
- Having social governance protocols in place can mitigate risks like data leaks
- Optimise websites for mobile screens, use the primary keyword in URL to boost SEO
- Create explainer videos to educate prospects about key product features
- YouGov Australia 2022 Charity Rankings
- UK firms are unable to scale digital transformation plans to the fullest
- Attract prospects by including discounts and offers in flyers
- Advertisers, publishers can collect first-party data to leverage Google’s Topics
- Leverage metaverse to offer 3D demonstrations of products and services
- Discover patterns and include human decisions to lower bias in AI solutions
- Manage multiple brand accounts with social media proxies
- Diversify product backgrounds, shoot videos in portrait mode to engage TikTok users
- Employee advocacy programs can significantly increase a brand’s social engagement
- Conduct brand perception surveys to shape brand identity and inform strategies
- YouTube will add new tools to limit the spread of misinformation
- To effectively bridge skill gaps, look inwards and train existing employees
- Understand customer expectations, reduce hold time to boost user satisfaction
- National airline Garuda Indonesia heads YouGov’s Travel & Tourism Rankings in Indonesia
- Conduct content audits and update sitemap to redesign websites
- Create original, bite-sized, minimalistic visual brand content to boost engagement
- Focus on creating relevant video and cold-calling strategies to drive B2B sales
- Understanding of NFTs has doubled in the past year
- Buzzing insurance brands among American and British gamers
- UK: What are people looking for from a gym membership?
- US: People are returning to the gym — what do consumers value most?
- Explore paid media opportunities through podcasts, TV and radio
- UK – Biggest Brand Movers – February 2022
- Pay-TV penetration in the US will drop below 50% of TV households by 2026
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- 94% of brands rate their customer engagement practices as good or excellent
- Video marketing can help improve brand awareness and customer lifetime value
- Create direct, causal and authentic content to lure Gen Z customers
- Use branded hashtags, lenses and face filters to encourage engagement on TikTok
- Invest over 20% of digital transformation budget into connectivity
- Podcasts are losing sheen as go-to platforms for Americans to consume news
- Companies must treat customer support as a path to better customer relationships
- Analyse competitors’ content to plug content gaps, identify backlink opportunities
- Small businesses can use Instagram to narrate their brand story
- Before investing in NFTs, think about its long-term impact on the community
- US consumers are less likely to make impulse purchases than before the pandemic
- Here is why consumers will buy from a brand they have bought in the past
- Global: Is food nutrient labelling a waste of space?
- Brands can create digital creatives using NFTs in a secure and safe manner
- Assess supply and demand levels in the digital landscape for improved targeting
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- Classify prospects based on firmographics to boost ROI and drive sales
- Total retail sales in the US up 3.8% in January compared to December
- Travel businesses can use Instagram to offer virtual tours to their audiences
- AI will not replace marketers but equip them, here is how
- Post authentic and engaging branded Twitter content to reach prospects
- Study individual, environmental, societal risks before giving in to the NFT lure
- Creating brand videos that explain product usage can help boost sales
- Spotify acquiring Chartable and Podsights is appealing to creators, advertisers
- Create homegrown stock photos for use in marketing efforts
- Keep ads funny, relatable and brightly designed to grab customer attention
- Encourage and empower customers to share meaningful product and service reviews
- Social shopping is set to become a trillion-dollar channel by 2025
- Instagram or Snapchat: which platform should brands use for their social strategy?
- The top travel brands and destinations among Americans in 2022
- The most successful advertisers of Super Bowl LVI
- Meta announces a list of new, varied, fine-tuned company values
- GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
- Is a better deal a good enough incentive for consumers to switch carriers?
- US and Canadian consumers want brands to provide improved CX across channels
- Emirates tops YouGov’s Travel and Tourism Rankings 2022 in the UAE
- New Google programme allows publishers to use encrypted advertising identifiers
- Prioritise customer service, take note of feedback to retain customers
- In the age of automation, deploy empathy by opting for human interactions
- 88% of B2B and B2C marketers use content marketing to drive brand awareness
- UK small businesses must prioritise data and digital for recovery
- Host virtual events, conferences across geographies using LinkedIn Audio Events
- Implement the AARRR framework to track the performance of SaaS products
- Leverage native features on Facebook to optimise ads, reach wider audiences
- Improve user-driven factors to boost app ranking on App Store and Play Store
- Focus on creating frameworks that help marketers build data-driven strategies
- Brands should avoid overtly promoting themselves on Instagram
- YouGov’s Biggest Brand Movers in the US (February 2022)
- When running tests, businesses must pick on small ideas and use relevant data
- Lessons from Super Bowl 2022 advertising: Focus on storytelling, relatability
- Create brand names that reflect a company's values
- Customisation, personalisation, sustainability: the marketing trinity for 2022
- Guest post on websites with high domain authority and keyword-based rank
- Leverage the 80-20 rule to boost returns from blogs
- Young consumers are likely to drive streaming growth in India
- Young adults likely to drive paid subscriptions for audio & video services in the UAE
- Global AI market to touch $432.8 billion this year, exceed $500 billion in 2023
- YouGov Travel & Tourism Rankings 2022
- Shopify store owners should leverage community marketing in 2022
- Sales, marketing and ABM being in alignment enhances lead quality
- Super Bowl streaming occurred mostly on smart and connected TVs
- Young consumers to drive streaming in Singapore, with two in five claiming to increase consumption
- Use ad tools and offer seasonal deals to boost sales on Amazon
- Allow customers to self-serve in order to empower them and build loyalty
- Leverage NFTs to attract prospects and measure ecommerce metrics
- Opt for UX design that makes it easy for customers to navigate online stores
- A CRM software can help B2B brands nurture leads with relevant, specific content
- YouGov Travel & Tourism Rankings 2022 China
- YouGov Travel & Tourism Rankings 2022 Indonesia
- YouGov Travel & Tourism Rankings 2022 Japan
- Positive online reviews impact American consumers' purchase decisions
- More than 40% of all US TV sets are no longer connected to cable or satellite boxes
- Visual trends from the Jet Era, 90s’ are some design trends to watch for
- New IAB campaign urges brands to replace click-through rates with other metrics
- Optimise websites for mobile search to boost search ranking
- Taking a cue from Netflix, SVODs will take the gaming route
- Optimise the “Thank You” page to improve customers’ post-purchase experience
- Even with increased output, content marketers are struggling to keep up
- To support inbound marketing efforts, interact with prospects on social media
- SaaS marketing agencies can help develop brand image, create effective content
- Aim to collect phone call attribution data to help with conversion attribution
- Companies issued new RFPs in 2021 as their current platforms became obsolete
- Reacting to cultural moments, experimenting with tech key to thrive in 2022
- Focus on linking both online and offline customer behaviour to personalise UX
- Marketers must capitalise on automated chatbots to improve CX in 2022
- Study claims widespread bipartisan support in the US for regulating tech firms
- UK’s competition authority greenlights Google’s Privacy Sandbox
- Leverage discussions on Reddit to build user communities around niche topics
- Metaverse retail stores must consider community, experience and engagement
- Programmatic direct requires standardisation to benefit buyers and suppliers
- Messenger adds new features to let users celebrate Black History Month
- Young adults are affected the most by UAE's new work week policy
- Look beyond brand awareness and use Super Bowl ads to build relationships
- Align marketing messages with each stage of the consumer lifecycle
- Use effective CTAs to spur micro-conversions among window shoppers
- YouTube to offer new tools to let creators sell content as NFTs
- Google plans to discontinue Currents, its users expected to migrate to Spaces
- Social commerce and personalised marketing are among key ecommerce trends in 2022
- YouTube tops YouGov’s Best Buzz Rankings in Thailand for the third year running
- Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore
- Shopee tops YouGov’s Best Buzz Rankings in Indonesia for the third year running
- HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running
- Think mobile, experiment with videos to make the best of Facebook advertising
- Conduct product research with clear goals and unbiased questions
- Consumers prefer feeling valued and understood over discounts and loyalty perks
- Brands should avoid relying only on humour and jokes to engage audiences
- Invest in sonic branding to boost consumer recall and reinforce the brand sentiment
- Companies must adopt technology to accommodate consumers' shift in behaviour
- Develop technology-supported marketing solutions to attract Gen Alpha
- Google tops YouGov’s Best Buzz Rankings 2021 in Egypt
- Saudia tops YouGov’s Best Buzz Rankings 2021 in KSA
- Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again
- Let customers be brand storytellers to gain a long-term SEO value
- YouTube tops YouGov’s Best Buzz Rankings 2021 in India
- First-party data will be a top priority for only 21% of businesses in 2022
- OCBC phishing scam: Have “goodwill payouts” been enough to restore bank’s brand?
- Create a content strategy that offers a cohesive content experience
- Craft simple and easy to read content to boost website accessibility
- Being proactive about social issues can help brands build trust
- Align sustainability initiatives with consumers’ messaging expectations
- Google updates its ranking system to help local news publishers boost traffic
- Publishers must consider audience preferences while designing mobile app strategies
- Inflation is a significant challenge for small business owners
- Influencers from these social platforms are raking in the moolah
- YouGov Best Buzz Rankings 2021 Singapore
- What do Americans spend money on now compared to before the pandemic?
- Look for advertising opportunities on platforms of non-publishing industries
- TikTok announces policy changes to ban content promoting disordered eating
- CX is paramount for UK and US consumers to remain loyal
- When it comes to sustainability, brands need to look beyond obvious concerns
- 91% of B2B businesses use content to boost awareness
- YouGov Best APAC Buzz Rankings 2021
- YouGov Best Buzz Rankings 2021: Egypt
- YouGov Best Buzz Rankings 2021: KSA
- YouGov Best Buzz Rankings 2021: India
- YouGov Best Buzz Rankings 2021: UAE
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- UK’s radio ad revenue reaches £718.7 million in 2021
- Hong Kong Advertiser of the Month: Dettol
- AI-powered machine translation can help streamline the translation process
- This is how brands can explain their stand without aggravating people
- 63% of US online grocery sales comes from nonedible categories
- Brands can showcase creative use of new technologies at events like Super Bowl
- Optimise product attributes to enhance Pinterest feeds
- Recommend products and streamline the checkout process to boost conversions
- Brands will prioritise AR to offer immersive experiences and boost conversions in 2022
- Focus on engaging niche communities, feature UGC to boost engagement in 2022
- After previous failure, Google launches its latest bid to replace cookies effectively
- Despite its uncertain future, investment in third-party data has grown
- YouGov Best Buzz Rankings 2021 China
- YouGov Best Buzz Rankings 2021 Malaysia
- YouGov Best Buzz Rankings 2021 Indonesia
- YouGov Best Buzz Rankings 2021 South Korea
- YouGov Best Buzz Rankings 2021 Japan
- YouGov Best Buzz Rankings 2021 Thailand
- YouGov Best Buzz Rankings 2021 New Zealand
- YouGov Best Buzz Rankings 2021 Australia
- YouGov Best Buzz Rankings 2021 Hong Kong
- YouGov Best Buzz Rankings 2021 Philippines
- Scale positive reviews and testimonials via automation tools
- AI-powered contextual ads can help publishers enhance targeting and ROI
- Brands are increasingly using AI services for media management: Study
- Companies still take a cautious and traditional approach to all-in content experiences
- YouGov Global Media Report 2022: Which media behaviors will stick around and which will grow?
- Build a sitemap and include structured data to optimise technical SEO efforts
- Leverage Facebook’s Instant Articles to boost user engagement with brand content
- Sponsor local sports teams and use analog ads to boost local marketing
- Leverage zero-party data to create accurate customer profiles and boost personalisation
- Create engaging social content via a social media management tool
- Artificial intelligence can help small businesses meet SEO challenges efficiently
- Audit company profile, content, and marketing strategy on LinkedIn
- Brands must ensure their social media content is accessible for all audiences
- Create relevant content, offer free templates and tools to spur inbound links
- US total home entertainment spending grew $36.5 billion in Q4 2021
- How consumers feel amid rising mobile provider costs
- Create equivalised metrics by combining first, second and third-party data
- Pick influencers that align with the target audience to engage prospects
- Amazon’s advertising spend reaches a record high of $16.9 billion in 2021
- 42% of viewers tune in to the Super Bowl event to specifically enjoy the adverts
- Respond to consumer queries and enhance CX with media monitoring tools
- Ecommerce brands must incorporate UGC to enhance sales and customer relationships
- 25% of all people will spend at least one hour daily in the metaverse by 2026
- Offer incentives and create quality content to acquire consumers in Web 3.0
- Inform link-building efforts with recent changes to Google's ranking algorithm
- Use email verification tools to improve delivery rates and remove invalid emails
- A/B test marketing messages to boost growth marketing
- Gen Zs prefer brands that go beyond transactions and offer enjoyable experiences
- This tech can help brands remove bias in their data, further humanise workplaces
- Small businesses are sticking to pandemic-influenced trends to boost revenue
- Use onboarding and abandoned cart emails to offer discounts and boost sales
- Is APAC’s travel outlook for 2022 still gloomy?
- Programmatic advertisers finally start paying attention to a long neglected element
- CTV projected to become a significant component of TV advertising in 2022
- NFTs can help brands create exclusive experiences and build communities
- US auto brands' national TV spending was an estimated $415.6 million in Jan 2022
- Apple proposes a 27% commission on in-app purchases made via external systems
- Brands must opt for STAT to analyse, test and feature high-value keywords
- Take cues from usage data to improve product features and drive engagement
- Micro and nano-influencers will grow in significance in 2022
- Use adaptable and easy-to-use tech to transact across geographies
- Create products that have value and recognition to achieve product-market fit
- Feature product attributes, quality images to improve Google Shopping ads
- Align campaign ideas with SMART goals to boost marketing effectiveness
- Maintaining a single source of data is key to boosting organisational efficiency
- You’re doing Italian food all wrong, say Italians
- Meta’s revenue lifted 37% as compared to 2020, to $117.929 billion in 2021
- 47% of financial services site visitors exit after viewing one page of content
- Brands are looking beyond TV spots to spur Super Bowl engagement
- 83% of Facebook users rely on the platform for social connections: Study
- B2B marketers must identify what kind of content helps achieve different goals
- Suggest alternatives to out-of-stock items, enable pre-orders to retain sales
- Focus on quality leads and relevant channels to leverage limited marketing budgets
- Global streaming adoption slows down, CTV loses streaming viewing share
- Use authentication protocols like DKIM and SPF to boost email deliverability
- Interactive and tailored viewing experiences can lower CTV ad repeats
- You’re doing Italian food all wrong, say Italians
- Starbucks enters the energy drink space with new launch, Baya Energy
- Valentine’s Day total US gifting spend could reach $23.9 billion
- Leverage QR codes in OOH ads to boost conversions
- Advanced programmatic solutions can help brands comply with privacy regulations
- Travel Advertiser of the Month: Jet2holidays (UK)
- Do Americans understand the metaverse – and do they care?
- US & UK Advertiser of the month: WW (Weight Watchers)
- News publishers must leverage TikTok to reach younger audiences in 2022
- One in ten Brits are interested in the NFL
- A profile peek into vegans in the US and Britain
- Global: To what extent do online reviews affect purchase decisions across various sectors?
- A 41% jump from 2020, Alphabet sees $257.6 billion in revenue in 2021
- Global: Most consumers don’t think mobile data speeds have improved in the past five years
- January KSA Advertiser of the Month: Puma
- Leverage authentic celebrity endorsements to drive sales and build trust
- Associated Press looking to connect directly with readers via newsletters
- Instagram updates post layout, accessibility process for visually impaired users
- Instead of only relying on CTR, brands should use these metrics to reach audiences
- Brands must invest in anti-virus tools to avoid compromising data and processes
- Mobile ad spend is set to overtake desktop ad spend in 2022
- Drive app downloads and retain users with fresh updates
- US executives are increasingly relying on AI to generate content and personalise CX
- Build branded communities to support word-of-mouth marketing
- Customers across age groups value brands that use AI to improve CX
- Expansion into new markets requires a data and insight driven go-to-market plan
- Make offers and spark conversations with webinar attendees to spur conversions
- Nurture B2B clients by using explainer videos in email marketing campaigns
- Repurposing existing content can help brands widen their reach and improve SEO
- Global: Fitness and diet tracking
- Podcast advertising in the US crossed the $500 million milestone last year
- Building relationships with tech leaders is key to navigating the post-cookie scape
- Google will ask customers for proof of experience before posting reviews
- Brands must understand DEI concepts thoroughly for better strategies
- Diversify tech partnerships to avoid facing backlash on an ethical front
- The return of travel in 2022: What travel brands can look forward to this year
- Global: Most consumers consider themselves loyal to your brand after just four purchases
- Global: As consumers reject unknown numbers, is telemarketing dead?
- Global: Most popular gaming devices
- Sony picks up video game company, Bungie, for $3.6 billion
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in UAE
- Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia
- Make value creation a part of innovation strategy to develop core products
- Companies must align sustainability measures with growth and financial viability
- Brands must leverage social platform features to boost ecommerce
- For Google Ads, a new unified advertiser verification system has been introduced
- Elicit responses to Instagram Stories from users via the Add Yours feature
- Continue organising virtual events to reach and engage a wide range of audiences
- Enterprise businesses can benefit from a centralised platform for APIs
- Post TikTok videos at a time when target audiences are the most active
- Creating internal links can help improve website navigation and user experience
- The global popularity of Call of Duty, in one chart
- Global: Which sectors make the most trustworthy ads?
- Super Bowl brings outs the innovative and the outrageous in brands
- Marketers are not getting what they need from their marketing automation platforms
- Social marketers are taking advantage of customer curiosity and winning
- Why retailers need to optimise their m-commerce apps?
- Avoid trouble by providing personalised experiences using these data types
- Captioning Instagram videos can bring in more viewers
- A smooth CX must be a part of an multi-channel ecommerce strategy
- Provide immediate discounts to get consumers to opt-in for brand notifications
- Optimise titles and descriptions with keywords to promote YouTube videos
- Offer incentives to build consumers trust and collect first-party data
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov