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- Companies can better meet consumer expectations by being more responsive
- Analysing shared experiences online can help improve CX and spur conversions
- Use both Instagram-native features and third-party tools to measure hashtag reach
- Leverage unified, centrally managed data sets for long-term campaign analysis
- POI and location-based OOH strategies attract consumers with purchasing intent
- This strategy can help brands create effective content without additional pressure
- Ad copy testing key to identifying relevant keywords, enhancing paid search tactics
- A digital data policy can help brands resolve data issues, boost personalisation
- Offer digital payment solutions in-stores and online to attract consumers
- This is how brands can redesign their website without losing their SEO ranking
- Nearly half of all marketing departments do not trust the accuracy of their data
- Britain slips while US comes out on top in 2022 advertising effectiveness rankings
- IAB to update in-game ad measurement standards in response to growth in the sector
- 62% of social media users trust influencers more than celebrities: Report
- Not interacting with users and avoiding criticism can keep brands from enhancing CX
- Shut out the noise by creating high-quality, thought-provoking content
- Singaporeans would like to sleep for at least seven hours but only a quarter have that routine
- Global IRL ad marketing is recovering from the pandemic but yet to cross 2019 numbers
- Content-led marketing budgets to grow this year, focus on trusted digital media
- US: Charting the rise of indie video games
- US and UK: Which events do gamblers think give them the best chances of winning?
- Leveraging social proof lends a human touch to marketing and builds trust
- Marketers find it difficult to source GDPR-compliant tech solutions
- 4A's recommends identifying and weeding out bad actors from supply chains
- CTV and digital video are delivered across devices using the same tags
- UK's ad and market research services exports valued at £11.7 billion in 2020
- Retargeting customers with mobile marketing campaigns help boost sales: Study
- Insights gathered from a company audit can help prevent possible crises
- Almost 80% of SEO pros expect a loss in traffic after site migration: Twitter Poll
- Google adds a new advertising unit to help improve on-site engagement
- This is what CMOs can do to meet evolving consumer expectations around “good growth”
- Collaborating with other brands can help create buzz, boost engagement in 2022
- Almost half of Thai people who are aware of cryptocurrencies own them too
- Partner up with ad-tech vendors to lower dependency on walled gardens
- Integrate social media and email marketing to enhance CX, retarget prospects
- Marijuana merchandise: Are Thai consumers keen to buy cannabis products?
- What is motivating companies to ditch Russia, according to Britons?
- What impact has the Russian invasion of Ukraine had on European attitudes to NATO?
- Steer users to new, similar pages from permanently out-of-stock product pages
- Publishers are relying on wire content to retain disengaged subscribers
- This is what content strategists must do to reassure customers, boost sales in 2022
- European consumers do not trust brands to act on their environmental commitments
- Online newspapers, magazines are news discovery sources for 57% of journalists
- Podcasts must be the focal part of a PR strategy, rather than a mere inclusion
- Microsoft Advertising expands Automotive Ads placement, rolls out open beta globally
- Meta's Mark Zuckerberg announces plan to bring NFTs to Instagram
- Compared to TV and radio, advertising on podcasts catches the most attention
- UK food and drink brands unprepared for the HFSS promotions ban
- Boost email subscription rates by using action-oriented words in CTAs
- US online grocery sales are expected to reach $85 billion in 2022
- This is what advertisers can do to reinstate trust among audiences in 2022
- Use reviews to achieve three-point agenda: transparency, branding, credibility
- Advertisers could lose ad ID data with Googles’ Sandbox expanding to Android
- This is why publishers’ advertising revenues reached a record high in 2021
- Consumers will cut ties with businesses that contact them via non-consented channels
- Use CDPs with real-time capabilities to communicate meaningfully with consumers
- Majority of businesses intend to implement conversational customer engagement tech
- Does the whisky industry need to woo a new generation of drinkers?
- This is how AI can help businesses address reputational threats in advance
- Email trumps social media ads and SMS as the most preferred channel for customers
- Following pushback, Twitter reverts to a chronological presentation of tweets
- Discovery+ and HBO Max to be bundled upon Discovery-WarnerMedia deal completion
- Conduct interviews, surveys and mine reviews to gather psychographic data
- 67% of consumers have increased online shopping since COVID-19
- Despite focus on data literacy, employees are expected to learn data skills ad-hoc
- Apply loyalty-building measures like rewards to retain consumers amid inflation
- Pay more attention to shapes and colours to design effective calls-to-action buttons
- Can online shopping benefit from celebrity endorsements?
- 96% of US business leaders think effective communication drives business results
- CTV publishers must proactively create standards and a transparent market
- Brands must identify consumers’ emotions as well as barriers to a sustainable lifestyle
- Publishers must experiment with new payment options to enhance online CX
- Americans prefer using Netflix over other streaming services
- Driven by the Olympics, US automakers' TV spends see a 154% YoY jump in Feb 2022
- Companies' sustainability messaging must portray the consumers as protagonists
- CD sales in the US last year increased for the first time since 2004
- QR codes emerge as CTV advertising’s solution to privacy-safe ad measurement
- Use email annotations provided by marketing tools to boost Gmail engagement
- This is what CPG brands must do to adopt a service-led approach
- Instead of fixating on visuals, focus on sound and motion for effective branding
- Using no-code tools proves catalytic for business growth for 90% of users
- Past and future of media consumption in the UAE
- Past and future of media consumption in India
- NFTs, Metaverse and AI set to make events immersive in 2022
- Grocery ecommerce marketers might be losing out customers by ignoring social
- This simple hack can encourage binge-watching and boost engagement
- Here is how email signatures can lead to a consistent brand image
- Industry 5.0 can help marketers enhance personalisation, trust-building efforts
- EU and UK regulators launch investigation into Meta-Google "Jedi Blue" deal
- Big publishers are leaning-in on puzzles and games to build effective engagement
- Develop cross-advertising strategies as part of PR efforts in 2022
- High-end OEM handset purchases: Problems for networks and paydirt for manufacturers?
- Test open source ad targeting solutions for a cookieless web
- APAC Biggest Brand Movers – February 2022
- Google is exploring more short-form video types to display in SERPs
- Use data from on-site searches to improve content creation
- Feature industry experts in podcasts to build B2B business relationships
- Self-audit the F&B brand, its competitors and audience to market products better
- To aid creators' success on the platform, Instagram launches Creator Lab
- Travel intention among Singapore residents sees slight improvements, compared to last year
- UK television marks record rebound with $7.16 billion ad spend in 2021
- This counterintuitive move can help brands tide over continued uncertainty
- CMOs are transforming businesses by bringing more media functions in-house
- Merchandise emerges as new revenue and engagement spurring tool for publishers
- Top Pay TV providers record a 5.8% decline in subscribers: Report
- This is how brands can attract the attention of visual-obsessed Gen V audiences
- Malicious web application attacks rise by 88%, DDoS events by 37%
- Avoid gating B2B content meant to raise awareness and grow audiences
- Publishers must ensure editorial say in the content monetisation process to boost UX
- Collect pre-order sign-ups for new products using site pop-ups
- 5G and networking technology dominated the MWC 2022 event
- Provide customer support through the messaging feature on Google Business
- Meet consumer demands and create customised products via private-label vendors
- Match B2B purpose with broader values of both stakeholders and shareholders
- US - February Advertisers of the Month: NBC, Peacock & Samsung Galaxy
- Bot attacks rise by 106%, health and wellness most targeted ecommerce segment
- Samsung is Advertiser of the Month in both Australia and Singapore
- These are among the most popular Instagram Story formats that marketers can leverage
- US Automotive Advertiser of the Month: Toyota
- UK Automotive Advertiser of the Month: Kia
- How AFC Bournemouth maximized sponsorship value with YouGov’s audience intelligence
- UK government strengthens internet safety laws by settling accountability
- 60% of US Gen Z want brands to sell on metaverse platforms
- Share blogs and articles on community networks to promote them
- How Southampton FC used YouGov Profiles to grow sponsorship and commercial revenues
- February UK Advertisers of the Month: Creme Eggs, BBC Three and Airbnb
- How do Americans research car insurance policies?
- Repurpose, recycle and upcycle creative assets using graphic design tools
- Beauty brands are now relying on technology to meet sustainability goals
- Publishers should use a real-user monitoring service to closely track CWV scores
- European consumers lead on green adoption and demand sustainable brands: Study
- Digital marketing market is set to reach $460 billion by this year: Study
- Lead digital transformation and inform strategic decisions with the right KPIs
- Atomise podcasts into smaller clips and quotes to broaden reach
- Leverage custom bidding to create unique, personalised model-based algorithms
- Gather data from competitor monitoring for marketplace success
- Setting the growth agenda is the priority for CMOs in 2022
- Understanding the lure of black-market gambling in the UK
- Global – What’s the market size for NFTs?
- How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
- Google makes a move in cyber defence with new acquisition
- Providing this feature can help brands counter subscription fatigue
- Global supply chain: In which sectors are consumers noting shortages?
- Poll webinar viewers to gather actionable data about buying intent, timelines
- MoneySavingExpert an increasingly valuable resource for Britons amid cost-of-living crisis
- How do women across the globe find new music?
- Wordle up – What makes consumers love puzzle games?
- Global - Level of stigma around mental illnesses
- Acknowledging how brands actually contribute to a social harm helps build trust
- Media mix modelling can help quantify diverse data sets in the post-cookie world
- Twitter conversations around climate change, finance, cryptocurrency on the rise
- Global agencies SEO services market to reach $51.25 billion in 2022: Study
- Leverage identity graph data, search intent to maintain B2B database accuracy
- This is why publishers are opting for independent advertising tech stack
- Navigate a difficult marketing landscape by being agile and adaptable
- Phishing scams are on the rise on social media
- Create value and connect with consumers at an emotional level using PR
- Leadership in M&As must lower power imbalances and enhance mutual dependency
- Leverage first-party data beyond media targeting to inform messages
- 56% of American, Canadian businesses will implement video marketing this year
- No longer just fun and games: Leverage the metaverse for new revenue streams
- Marketing mix modelling can help CMOs demonstrate marketing effectiveness
- This is how local publishers are leveraging WhatsApp to engage audiences
- CTV platforms must be transparent about their attribution to win marketers' trust
- February UAE Advertiser of the Month: Talabat
- PR pros must establish a brand as a thought leader through valuable content
- Be honest, transparent and interact with consumers to build credibility
- Metaverse can restore the social aspect of shopping, on digital platforms
- After joining TikTok, 41% Gen Z users listen to fewer podcasts, 33% watch less TV
- This category is winning by using a health and sugar-conscious messaging
- Leverage automation and reputation management tools to engage local consumers
- Address issues like pay parity while leveraging influencer marketing to meet DEI goals
- Brands shipping globally must do this to cut back on waste
- Agencies are transforming teams to be prepared for metaverse-related needs
- What destinations do women in APAC want to visit for their next holiday?
- 40% of US businesses have reached maturity in terms of AI investment
- As part of a GTM strategy, research buyer personas to discover newer buyer types
- Measure campaign performance holistically using incrementality models
- Many podcasting platforms and agencies are wary of dynamically-inserted ads
- The ten most-improved US travel brands
- 97% of marketers moved a part of digital marketing function in-house
- Anchor copywriting in positive emotional language to boost conversions
- Marketers will join hands with HR counterparts to upskill their teams in 2022
- Companies looking to sell or issue NFTs must clearly mention buyers' rights
- Efforts to improve brand reputation and build awareness must work in tandem
- Streaming music is popular among Indonesian women but not all are willing to pay for the service
- Along with customer reviews, showcase employee expertise to build trust
- Though publishers realise the importance of AI tech, adoption is at limited pace
- The rapid growth of creator economy is transforming marketing strategies
- TikTok under the spotlight in the US after concerns over teen health
- Against backdrop of lavish ad spend, digital and ecommerce gained most in 2021
- Despite the growing buzz, older Americans have no idea about the metaverse
- Global: Are consumers still being affected by the global supply chain crisis?
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- New Study on Social Shopping in the Nordics
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- Amazon to shut down 68 physical retail stores across the US and UK
- This is what experts have to say about building a privacy-centric organisation
- Self-service retail media platforms can significantly change the UK’s retail space
- These ecommerce activities are helping publishers expand revenue streams
- Use of social media for ecommerce is gaining new ground
- How do urban Indian women listen to music?
- At 15%, data was the most talked-about topic in 2021
- Digital transformation of KSA’s financial sector
- Preference centres can help brands partner with customers to ace privacy compliance
- Manage product data and B2B marketing content using a PIM software
- Independent music company, Bandcamp, to be acquired by Epic Games
- Use earned data to personalise consumer journeys without third-party cookies
- By 2026, mobile will see 70% share of digital advertising spend
- Partnering with HR teams can help improve customer experiences in 2022
- These are the top priorities that small businesses have for 2022
- Paramount+ marks first anniversary with discounted price to attract subscribers
- US: The top ten CPG brands among Gen Z
- 69% of global leaders think digital innovations help reach sustainability goals
- Gen Z does not like most ads, but they are okay with this content type
- Adaptive marketing allows brands to address changing consumer expectations
- Proposed EU Data Act looks to build common data spaces for equitable data use
- Most users do not share marketer's enthusiasm for Facebook
- Businesses can use smart contracts to mitigate brand-safety risks on the metaverse
- Google’s latest tech will let devices interact with humans without being intrusive
- This is how 5G technology will change the way B2B marketers tell brand stories
- Along with utility, designs in the metaverse must reflect empathy and inclusivity
- Technology companies rank high on consumers’ trust list
- Leverage local listings for brand development and to stand out in local search
- Instagram to shut its standalone IGTV app and in-stream video ads
- As chatbots become common, this is what people are asking them
- Oribi, a marketing attribution specialist start-up, acquired by LinkedIn
- Develop digital collectibles and link NFTs to the brand and core product
- Measure ESG efforts better by converting ESG metrics into KPIs
- When it comes to high ROI marketing strategies, thinking small is the next big thing
- Look to diversify ecommerce revenue streams, beyond affiliate marketing
- Incorporate AI to generate quality backlinks with “Guestographics Method”
- Bali remains most favoured holiday destination for Indonesians
- Prioritise customer voice to co-create impactful products for target audiences
- Seven in ten women in Singapore think gender inequality still persists in the workplace
- Appoint employees as brand ambassadors to promote the brand, boost reputation
- Respond to cultural moments to affirm brand values, even if it calls for bold action
- Segment and track prospects' behaviour to enhance CX in ABM
- Leverage User-Generated Content to tap into personal recommendations
- Top travel brands and destinations in 2022: APAC
- YouGov Framework: Urban India’s attitudes to investing
- The UK’s top travel brands—and Brits’ favourite destinations in 2022
- CTV advertisers must look beyond Roku to reach diverse audiences
- With cookies set to take a bow, the time for Contextual advertising is nigh
- Global: What types of brands do consumers most like to follow online?
- Trust in how companies use personal data down across several sectors
- Personalise newsletter content to turn curious browsers into consistent readers
- Serve unobtrusive and integrated ads to boost marketing efforts on social media
- Companies planning to enter the metaverse must embrace diversity
- New business openings in the US increased 14% from March 2020 to January 2021
- 59% of Americans are more likely to buy products visualised by AR
- Regularly exercising Brits likely to feel healthier… mentally
- Streaming services are offering bundled content to appeal to subscribers
- Align brand values with philanthropic efforts to build consumer trust
- Brits, Americans find wearables useful, but privacy concerns remain
- Brands can use text messages to enhance retention marketing
- Human interaction provided by sales staff in offline stores helps in conversions
- A majority of KSA residents are aware of cryptocurrencies, but only a few invest in them
- 93% of companies use chatbots to interact with prospects
- Brands could consider pitching advertising opportunities to DAOs
- AIPs, PDNs can help publishers and brands enhance ad targeting without cookies
- 74% US consumers want to feel valued and understood in a brand loyalty program
- The UK ranks third as the country with most Instagram posts published in 2021
- Pandemic-time trends will continue influencing how brands do business in 2022
- Use chatbots to enhance ABM strategy and create meaningful connections
- Publishers need to diversify their products to tackle low subscriber growth
- Addressing consumers’ practical concerns can help automakers sell EVs
- Integrate social media in PR campaigns to spur brand awareness, user engagement
- Offer a mix of digital, in-person customer service channels to retain consumers
- LinkedIn begins testing Verizon-sponsored LinkedIn Podcast Network
- Header bidding could be beneficial for selling mobile ad inventory
- Target right customers, educate them about offerings to reduce churn rate
- Apple’s ATT changes impact in-app mobile gaming purchases
- Use bright colours, include text in YouTube thumbnail images to attract viewers
- What recruiters need to know about esports fans
- Grocers have a big opportunity knocking if they can leverage data properly
- Majority of event planners will host at least a portion of events virtually in 2022
- Edit or remove publishing date to republish relevant content
- Integrate AR and VR to boost marketing campaigns in the metaverse
- Ecommerce set to become a priority revenue stream for publishers in 2022
- When it comes to DEI policies, brands must ensure companywide implementation
- Offering engaging content during livestreams can help build brand communities
- Integrate brand, product and growth marketing to enhance marketing efforts
- Create multiple LinkedIn pages to attract leads and enhance B2B marketing
- Leverage personal branding to spur consumer trust and build real connections
- Educate influencers about the brand to create relevant, impactful brand content
- Research content creators, influencers, and their audiences before hiring them
- LinkedIn adds new capabilities to the Marketing Partner Community Group
- Brands need to educate consumers on the positive impact AI can have
- Utilise Facebook’s native ad features to reach, nurture target audiences
- Engage with local media and influencers to spur local businesses awareness
- US Financial Services Advertiser of the Month: Cash App
- US Automotive Advertiser of the Month: Hyundai
- Thais' Perception on Cryptocurrency
- Gaming marketers must innovate new ways to market, measure and optimise
- This content category will fuel Global SVOD platform growth over the coming years
- In the rush to retain hard-won subscribers, publishers are pivoting to non-news content
- Online activity among consumers across the UK, US and India has increased
- Leverage HTML tags and 301 redirects to separate original from duplicate content
- Global: Which sectors benefit most from product placement?
- Choose the right colours to establish brand image and boost on-site conversions
- Tap into customer emotions to develop a distinct, bold and impactful brand voice
- Sales for private label brands fluctuated throughout 2021
- Multi-screen activity, demand for non-live sports content rises among sports lovers
- Animal welfare group RSPCA leads YouGov’s first Charity Rankings in Australia
- Leveraging tech and training can help marketers stake their claim in the brands’ growth strategy
- Meta to launch Facebook Reels in over 150 countries, plus monetisation options
- The COVID-19 pandemic has transformed B2B buying behaviour
- Associate with the right technology partner to extend reach
- Use AR to achieve full-funnel marketing goals and not just as a media tactic
- Rely on long-form content, videos, infographics to boost engagement on LinkedIn
- Leverage social media listening to gather customer feedback, identify trends
- Here’s why brands should avoid using one-click unsubscribe buttons
- New HFSS laws may be postponed—how do people feel about the ad ban on HFSS foods?
- Which media behaviors will stick and which will grow in the US, according to the Global Media Report
- Collect keyword data from semantic competitors to enhance SEO
- Leverage AI and deep learning as programmatic grows
- Marketers should consider these trends and predictions in 2022
- Address genuine complaints while avoiding abuse from consumers
- Align marketing goals and strategies to build an effective martech stack
- Microsoft Advertising announces dynamic descriptions for Dynamic Search Ads
- With loyal, pre-built audiences, student-athletes are doubling up as influencers
- Use text messages to interact with customers directly, gather zero-party data
- Offer multicultural marketing training to create more inclusive brand content
- Use quizzes to understand customer preferences and convert leads effectively
- Craft a content workflow to speed up content approval internally or from clients
- 37% of US cord-cutters resubscribed to cable TV to access live content
- Having social governance protocols in place can mitigate risks like data leaks
- Optimise websites for mobile screens, use the primary keyword in URL to boost SEO
- Create explainer videos to educate prospects about key product features
- YouGov Australia 2022 Charity Rankings
- UK firms are unable to scale digital transformation plans to the fullest
- Attract prospects by including discounts and offers in flyers
- Advertisers, publishers can collect first-party data to leverage Google’s Topics
- Leverage metaverse to offer 3D demonstrations of products and services
- Discover patterns and include human decisions to lower bias in AI solutions
- Manage multiple brand accounts with social media proxies
- Diversify product backgrounds, shoot videos in portrait mode to engage TikTok users
- Employee advocacy programs can significantly increase a brand’s social engagement
- Conduct brand perception surveys to shape brand identity and inform strategies
- YouTube will add new tools to limit the spread of misinformation
- To effectively bridge skill gaps, look inwards and train existing employees
- Understand customer expectations, reduce hold time to boost user satisfaction
- National airline Garuda Indonesia heads YouGov’s Travel & Tourism Rankings in Indonesia
- Conduct content audits and update sitemap to redesign websites
- Create original, bite-sized, minimalistic visual brand content to boost engagement
- Focus on creating relevant video and cold-calling strategies to drive B2B sales
- Understanding of NFTs has doubled in the past year
- Buzzing insurance brands among American and British gamers
- UK: What are people looking for from a gym membership?
- US: People are returning to the gym — what do consumers value most?
- Explore paid media opportunities through podcasts, TV and radio
- UK – Biggest Brand Movers – February 2022
- Pay-TV penetration in the US will drop below 50% of TV households by 2026
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- 94% of brands rate their customer engagement practices as good or excellent
- Video marketing can help improve brand awareness and customer lifetime value
- Create direct, causal and authentic content to lure Gen Z customers
- Use branded hashtags, lenses and face filters to encourage engagement on TikTok
- Invest over 20% of digital transformation budget into connectivity
- Podcasts are losing sheen as go-to platforms for Americans to consume news
- Companies must treat customer support as a path to better customer relationships
- Analyse competitors’ content to plug content gaps, identify backlink opportunities
- Small businesses can use Instagram to narrate their brand story
- Before investing in NFTs, think about its long-term impact on the community
- US consumers are less likely to make impulse purchases than before the pandemic
- Here is why consumers will buy from a brand they have bought in the past
- Global: Is food nutrient labelling a waste of space?
- Brands can create digital creatives using NFTs in a secure and safe manner
- Assess supply and demand levels in the digital landscape for improved targeting
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- Classify prospects based on firmographics to boost ROI and drive sales
- Total retail sales in the US up 3.8% in January compared to December
- Travel businesses can use Instagram to offer virtual tours to their audiences
- AI will not replace marketers but equip them, here is how
- Post authentic and engaging branded Twitter content to reach prospects
- Study individual, environmental, societal risks before giving in to the NFT lure
- Creating brand videos that explain product usage can help boost sales
- Spotify acquiring Chartable and Podsights is appealing to creators, advertisers
- Create homegrown stock photos for use in marketing efforts
- Keep ads funny, relatable and brightly designed to grab customer attention
- Encourage and empower customers to share meaningful product and service reviews
- Social shopping is set to become a trillion-dollar channel by 2025
- Instagram or Snapchat: which platform should brands use for their social strategy?
- The top travel brands and destinations among Americans in 2022
- The most successful advertisers of Super Bowl LVI
- Meta announces a list of new, varied, fine-tuned company values
- GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
- Is a better deal a good enough incentive for consumers to switch carriers?
- US and Canadian consumers want brands to provide improved CX across channels
- Emirates tops YouGov’s Travel and Tourism Rankings 2022 in the UAE
- New Google programme allows publishers to use encrypted advertising identifiers
- Prioritise customer service, take note of feedback to retain customers
- In the age of automation, deploy empathy by opting for human interactions
- 88% of B2B and B2C marketers use content marketing to drive brand awareness
- UK small businesses must prioritise data and digital for recovery
- Host virtual events, conferences across geographies using LinkedIn Audio Events
- Implement the AARRR framework to track the performance of SaaS products
- Leverage native features on Facebook to optimise ads, reach wider audiences
- Improve user-driven factors to boost app ranking on App Store and Play Store
- Focus on creating frameworks that help marketers build data-driven strategies
- Brands should avoid overtly promoting themselves on Instagram
- YouGov’s Biggest Brand Movers in the US (February 2022)
- When running tests, businesses must pick on small ideas and use relevant data
- Lessons from Super Bowl 2022 advertising: Focus on storytelling, relatability
- Create brand names that reflect a company's values
- Customisation, personalisation, sustainability: the marketing trinity for 2022
- Guest post on websites with high domain authority and keyword-based rank
- Leverage the 80-20 rule to boost returns from blogs
- Young consumers are likely to drive streaming growth in India
- Young adults likely to drive paid subscriptions for audio & video services in the UAE
- Global AI market to touch $432.8 billion this year, exceed $500 billion in 2023
- YouGov Travel & Tourism Rankings 2022
- Shopify store owners should leverage community marketing in 2022
- Sales, marketing and ABM being in alignment enhances lead quality
- Super Bowl streaming occurred mostly on smart and connected TVs
- Young consumers to drive streaming in Singapore, with two in five claiming to increase consumption
- Use ad tools and offer seasonal deals to boost sales on Amazon
- Allow customers to self-serve in order to empower them and build loyalty
- Leverage NFTs to attract prospects and measure ecommerce metrics
- Opt for UX design that makes it easy for customers to navigate online stores
- A CRM software can help B2B brands nurture leads with relevant, specific content
- YouGov Travel & Tourism Rankings 2022 Indonesia
- YouGov Travel & Tourism Rankings 2022 China
- YouGov Travel & Tourism Rankings 2022 Japan
- Positive online reviews impact American consumers' purchase decisions
- More than 40% of all US TV sets are no longer connected to cable or satellite boxes
- Visual trends from the Jet Era, 90s’ are some design trends to watch for
- New IAB campaign urges brands to replace click-through rates with other metrics
- Optimise websites for mobile search to boost search ranking
- Taking a cue from Netflix, SVODs will take the gaming route
- Optimise the “Thank You” page to improve customers’ post-purchase experience
- Even with increased output, content marketers are struggling to keep up
- To support inbound marketing efforts, interact with prospects on social media
- SaaS marketing agencies can help develop brand image, create effective content
- Aim to collect phone call attribution data to help with conversion attribution
- Companies issued new RFPs in 2021 as their current platforms became obsolete
- Reacting to cultural moments, experimenting with tech key to thrive in 2022
- Focus on linking both online and offline customer behaviour to personalise UX
- Marketers must capitalise on automated chatbots to improve CX in 2022
- Study claims widespread bipartisan support in the US for regulating tech firms
- UK’s competition authority greenlights Google’s Privacy Sandbox
- Leverage discussions on Reddit to build user communities around niche topics
- Metaverse retail stores must consider community, experience and engagement
- Programmatic direct requires standardisation to benefit buyers and suppliers
- Messenger adds new features to let users celebrate Black History Month
- Young adults are affected the most by UAE's new work week policy
- Look beyond brand awareness and use Super Bowl ads to build relationships
- Align marketing messages with each stage of the consumer lifecycle
- Use effective CTAs to spur micro-conversions among window shoppers
- YouTube to offer new tools to let creators sell content as NFTs
- Google plans to discontinue Currents, its users expected to migrate to Spaces
- Social commerce and personalised marketing are among key ecommerce trends in 2022
- HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running
- Shopee tops YouGov’s Best Buzz Rankings in Indonesia for the third year running
- YouTube tops YouGov’s Best Buzz Rankings in Thailand for the third year running
- Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore
- Think mobile, experiment with videos to make the best of Facebook advertising
- Conduct product research with clear goals and unbiased questions
- Consumers prefer feeling valued and understood over discounts and loyalty perks
- Brands should avoid relying only on humour and jokes to engage audiences
- Invest in sonic branding to boost consumer recall and reinforce the brand sentiment
- Companies must adopt technology to accommodate consumers' shift in behaviour
- Develop technology-supported marketing solutions to attract Gen Alpha
- Google tops YouGov’s Best Buzz Rankings 2021 in Egypt
- Saudia tops YouGov’s Best Buzz Rankings 2021 in KSA
- Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again
- Let customers be brand storytellers to gain a long-term SEO value
- YouTube tops YouGov’s Best Buzz Rankings 2021 in India
- First-party data will be a top priority for only 21% of businesses in 2022
- OCBC phishing scam: Have “goodwill payouts” been enough to restore bank’s brand?
- Create a content strategy that offers a cohesive content experience
- Craft simple and easy to read content to boost website accessibility
- Being proactive about social issues can help brands build trust
- Align sustainability initiatives with consumers’ messaging expectations
- Google updates its ranking system to help local news publishers boost traffic
- Publishers must consider audience preferences while designing mobile app strategies
- Inflation is a significant challenge for small business owners
- Influencers from these social platforms are raking in the moolah
- YouGov Best Buzz Rankings 2021 Singapore
- What do Americans spend money on now compared to before the pandemic?
- Look for advertising opportunities on platforms of non-publishing industries
- TikTok announces policy changes to ban content promoting disordered eating
- CX is paramount for UK and US consumers to remain loyal
- When it comes to sustainability, brands need to look beyond obvious concerns
- 91% of B2B businesses use content to boost awareness
- YouGov Best APAC Buzz Rankings 2021
- YouGov Best Buzz Rankings 2021: Egypt
- YouGov Best Buzz Rankings 2021: KSA
- YouGov Best Buzz Rankings 2021: India
- YouGov Best Buzz Rankings 2021: UAE
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- Det globala medielandskapet 2022
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Agencies
Agencies
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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov