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- Build an online, accessible identity that inspires consumer trust
- Avoid the pitfalls of competitive content research by leveraging insights from SERP analysis
- Incorporate gaming in marketing strategies to boost engagement
- The Facebook outage is a reminder for brands to diversify media spend
- A design thinking approach can help marketers categorise blog content
- Consumers could spend more with a brand delivering exceptional CX
- Build a landing page with relevant links and CTAs to increase webinar attendees
- Running contests across multiple social media platforms can increase followers
- Anticipate likely scenarios to develop effective business plans
- Create a sustainable brand image to connect with eco-conscious consumers
- Digital artists can use NFTs to sell original artwork
- 83% of ad blocking users find floating/autoplay videos “very” annoying
- Leverage ad-supported CTV to gather IDs from the open marketplace
- Will Diwali 2021 glitter with gold?
- Young adults in UAE are more likely than others to buy a car online: YouGov Study
- Use Reddit’s self-serve ads to extend reach and drive conversions
- Map out consumer journey using data to craft compelling ecommerce content
- Digitising customer services using intelligent bots can help brands enhance CX
- Most marketing professionals find it challenging to generate truly relevant leads
- Pitch for contributed articles to earn media placements in the pandemic landscape
- Use transcription services to boost content accessibility and reach
- Plant-based food brands should focus on emotionally engaging with customers
- Google rolls out new budget reports for Google Ads
- Tap into existing content assets to offer exciting, refreshing content niches
- Businesses can use Facebook Admin Assist to regulate group content
- Cybersecurity companies can leverage content marketing to boost sales
- Allow Instagram ads to run throughout the day to gather maximum traction
- The latest trends and consumer sentiments in Nordic travel and tourism
- What’s driving the increasing interest in women’s sport
- Test creatives, concepts and campaigns with YouGov Direct
- How Windflower Florist understood the potted plants market with YouGov Surveys
- As banks try to become landlords, who would Britons prefer to rent from?
- Nestlé rolls out Vanilla O’s, Cheerios' non-HFFS and low-sugar brand
- Disney+ could surpass Netflix in subscriptions by 2026
- Marketing leaders across the US plan to boost marketing spends
- Get brand influencers to hold a giveaway contest to boost newsletter subscribers
- Support mobile content marketing with videos and images
- Include updated product details in product catalogue posted on social media
- TikTok launches a range of new advertising tools
- Brand leaders are showing signs of optimism as they head into 2022
- There is a massive disconnect between how marketers and customers look at CX: Study
- YouTube expands Shorts Fund to 30 more countries, including Germany and Australia
- Spotify lets podcasters add interactive podcast polls and Q&As within their shows
- Groom the email list to send newsletters to only genuinely interested customers
- WPP joins Snap as augmented reality partner to spur ecommerce AR adoption
- Publishers should group keywords into thematically consistent ad groups
- Personalising cookie consent messages can help publishers improve opt-in rate
- Marketers should set brand guidelines to maintain consistency in branded content
- Storytelling approach can help create relatable and memorable social posts
- Target younger and older audiences on TikTok
- Indonesians intend to use personal vehicles more than the pre-pandemic times in the future
- Urban Indians intend to use personal vehicles more than the pre-pandemic times in the future
- Evaluate average engagement rate to spot an influencers' fake followers
- NFL fans could soon buy game-related non-fungible tokens
- Flyer advertising builds brand awareness while being affordable to execute
- Create unique content for LinkedIn and optimise it for search
- Ad-supported video-on-demand viewership in US to grow in the next five years: Study
- Digital ad spend significantly outperforming its pre-pandemic baseline
- Prepare for early shoppers, offer hybrid buying options ahead of the holiday season
- Chrome-based spam traffic can negatively impact CWV scores: Google
- Most SEO professionals report experiencing unexpected search ranking drops: Twitter Poll
- Focus on micro-conversions to create relevant content and boost CX
- Feature UGC and display customer reviews to create positive word-of-mouth advertising
- Gaming accounts for half of total industry ad spend: Study
- IAB Tech Lab plans to launch guidelines to counter rising digital ad fraud
- Facebook announces an investment of $50 million for Metaverse development
- A unified data model approach helps create immediate value
- Use the right mix of services to get ahead of competitors
- Use personalised marketing as a part of social media marketing efforts
- Triggered messages can deliver higher revenue per messages
- Lack of staff is limiting martech automation platforms from being used optimally
- More consumers would buy a car than go for shared mobility
- Hiding content behind captchas can impact website search rankings: Google
- 40% of marketing leaders believe it will take over a year to deliver ideal CX
- Google Ads is moving away from last-click to data-driven attributes for conversions
- Opt for permission marketing to target genuinely interested customers
- Increase brand awareness by hosting contests on social platforms
- Use memes and hashtags in digital marketing campaigns to gain traction
- Leverage action words to evoke emotional responses and boost conversions
- Media consumption of makeup-wearers in urban India
- Use media placements to nurture relationship with customers, industry peers
- Engage with influencers meaningfully to offer authentic, refreshing content
- Advertise the best available holiday deals on Snapchat in November
- Ideal customer profiles must be consistently understood across relevant teams
- UAE residents are likely to attend the Dubai Expo, with seven in ten planning to visit as tourists
- Tweak creatives and messaging to suit respective regions this holiday season
- 74% of US sports fans would watch ads if the streaming service itself was free
- Opt for a mix of video and written text content marketing strategy
- Live TV is shedding audiences as streaming gains ground
- Avoid Faux Pas by carefully choosing images for campaigns aimed at Hispanics
- Retailers must connect online shopping experiences with offline experiences
- ISBA launches new Code of Conduct to enhance brand-influencer relationships
- Facebook pauses its Instagram Kids’ app work after widespread criticism
- Brands must keep their virtual presentations interactive, personal and authentic
- Global: Drive less for the sake of the environment, say drivers
- Businesses must focus on local flavours when expanding to international markets
- Brands must combine influencer marketing with insights from first-party data
- Publishers must capitalise on the pandemic-influenced increase in CTV consumption
- Step aside from gender targeting to resonate with “nonbinary” audiences
- WPP to pay $19 million to SEC to settle claims around overseas corruption case
- Marketers should utilise digital PR for business promotion and brand building
- Who are the casual investors of the Nordics?
- Global: Concern around catching COVID-19
- Global: Three in ten have an unfavourable view of the banking industry
- Global: The financial impact of COVID-19
- B2B brands must market products and services using relatable messages
- GB, US, Germany: What do football and motorsport fans make of cryptocurrency?
- Global: Attitudes towards dental care
- Dettol, Galaxy, Nescafe and Juhayna top YouGov’s FMCG/CPG Rankings 2021 in Egypt
- Dettol, Galaxy, Almarai and Nadec top YouGov’s FMCG/CPG Rankings 2021 in Saudi Arabia
- Dettol, Oreo and Almarai top YouGov’s FMCG/CPG Rankings 2021 in UAE
- How Indonesians perceived advertisements and sponsorships at a sports event
- Online gambling around the world: Where sports betting reigns supreme
- If shoppers can’t get the next-gen console they want, what will they do?
- Understanding customer pain points, keeping them engaged, key for B2B success
- Pandemic expands the role of wearables in the healthcare system
- UK consumer confidence goes down in September: Gfk’s consumer confidence index
- Financial software company Intuit to acquire email marketing platform Mailchimp
- Facebook updates its ad options in response to Apple's new iOS update
- Publishers are ramping up Environmental coverage to rope in worried readers
- Keep CTAs short, easy-to-understand and creative to boost conversions
- SaaS businesses must create a separate Customer Success team to drives sales
- Leverage third-party marketplaces to enhance customers’ shopping experience
- Brands can create Facebook in-stream video ads to expand their reach
- Choose a heatmap tool that can record site visitors' behaviour pattern
- Gather user preferences through interactive content in digital campaigns
- Build trust with the professional use of graphic design in paid ads
- Create well-ranking posts with high business potential to generate demand
- Consolidation of martech tools is critical to improving efficiency
- Google explains how to grab a YouTube viewers’ attention
- Facebook updates its cookie consent controls in the European region
- Microsoft Advertising rolls out new attributes to let brands highlight their purpose
- Facebook’s long-time chief technology officer Mike Schroepfer steps down
- Retailers should focus more on social platforms for accurate trend forecasting
- Utilise open-rate depreciation to test better options, improve mail quality
- Marketers can use unsubscribe buttons to curate an engaged email list
- Use podcasts to deliver relevant, informative and engaging content
- Brands must optimise mobile landing pages to maximise pay-per-call ad conversions
- Use first-party data and test solutions to counter cookie non-availability
- Brands must use direct email to target prospects and boost leads
- Create unique social media content to improve conversion rate, brand visibility
- PR professionals must look to build a rapport with customers and press members
- YouGov FMCG/ CPG Rankings 2021 KSA
- YouGov FMCG/ CPG Rankings 2021 UAE
- YouGov FMCG/ CPG Rankings 2021 Egypt
- Nivea and Mama top YouGov’s FMCG/CPG Rankings 2021 in Thailand
- YouGov FMCG/CPG Rankings 2021 features the healthiest brands in Indonesia
- Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong
- ASA to review environmental communication guidance
- YouGov FMCG/ CPG Rankings 2021 Indonesia
- YouGov FMCG/ CPG Rankings 2021 Malaysia
- YouGov FMCG/ CPG Rankings 2021 Philippines
- YouGov FMCG/ CPG Rankings 2021 Thailand
- YouGov FMCG/ CPG Rankings 2021 China
- Top SVOD content services see varying degrees of overlap
- Leverage live video and vlogs to showcase brand personality
- Celebrity endorsements: How impactful are they for tech brands?
- Celebrity endorsements: How impactful are they for telco brands?
- A global look at who has found love through an app
- How many consumers prioritize brand values when picking a telco?
- How many consumers prioritize brand values when picking tech products?
- CMA publishes Green Claims Code and launches a review of misleading claims
- 28% of customers are more likely purchase from local brands post-pandemic
- Leading news networks shifting focus to claim their share of the streaming pie
- Benchmark Instagram data to prove value to brands and make realistic pitches
- Brands must base their approach and decisions on the customer's value system
- 3D advertising is the new frontier for brands competing for audience attention
- Use surveys to gather customer feedback on email content and effectiveness
- Focus on practicality while creating campaigns to target Gen Z and Millennials
- Changing colours on the website will not impact search rankings: Google
- Leverage artificial intelligence to enhance marketing activities and boost ROI
- Focus on building links to improve SEO scores and boost organic traffic
- Re-balance data-driven strategy with creativity to humanise the brand
- YouGov FMCG/ CPG Rankings 2021 Hong Kong
- YouGov FMCG/ CPG Rankings 2021 Japan
- YouGov FMCG/ CPG Rankings 2021 South Korea
- Urban Indians look forward to a golden Diwali, with nearly three in ten planning to spend on gold
- YouGov FMCG/CPG Rankings 2021 - United States
- Här är de högst rankade konsumtionsvarorna
- Her er Norges topp 10 dagligvarer
- YouGov FMCG/CPG rankings 2021
- YouGov FMCG/CPG rankings 2021
- YouGov FMCG/CPG rankings 2021
- Her er danskerne favoritter inden for dagligvarer
- YouGov – päivittäistavarakaupan alan brändien ranking 2021
- YouGov FMCG/CPG rankings 2021
- Use best-selling product tags on Facebook Shops to drive sales
- Metaverse is yet to strike a chord with customers
- Target consumers via PPC ads on social media cost-effectively
- Promote future travel plans to boost sales for when things get back to normal
- Optimise brand sites for mobile commerce to drive holiday sales
- Craft unique variations of previously posted content to drive backlinks
- Not enough of thought leadership content offers valuable insights
- Number of Americans relying on social media to get news is decreasing: Study
- Mozilla tests Microsoft Bing as the default search engine for its Firefox browser
- IAB announces the fourth edition of summit on post-pandemic retailing
- Comcast and its UK subsidiary Sky reportedly plans to launch smart TVs
- Hispanics set to account for 67% of total US population growth
- Retailers must offer Buy Now, Pay Later options to attract customers and boost revenue
- Tech giants in the newsletter space: innovation or monopoly?
- Focus on omnichannel CX, building brand trust to prep for evolving trends
- American businesses pay more attention to CX than European organisations: Study
- Repurpose email content for social media to engage consistently
- Marketers can consider leveraging AI to build SEO-friendly internal link structures
- Conduct competitive content marketing analysis to be relevant among audiences
- Add subtitles, descriptions and relevant keywords to boost video visibility
- Netflix rolls out a free Android mobile subscription plan in Kenya
- Use discounts, CTAs and offers as lead magnets to attract prospects
- Post content with contrasting colours to improve accessibility on social
- YouGov FMCG/CPG Rankings 2021 UK & Ireland
- Create ads around the Hispanic Heritage Month to connect with Latino consumers
- 74.9% of websites have permanent redirects
- Diverse, inclusive content on social helps connect with marginalised communities
- Unifying consumer data across channels can help brands boost sales performance
- Feature clear CTAs, real people, variety of images for effective advertising
- Pandemic pushes Gen Z, Millennials to make the switch to digital
- Choose a variety of metrics to track the overall effectiveness of email campaigns
- News sites must avoid removing old content for SEO reasons: Google
- Leveraging social listening can help brands better understand target audiences
- Brands must design minimalist web pages to enhance website accessibility
- How Continental AG tracked the impact of Tour de France sponsorship using YouGov BrandIndex
- Brands must capitalise on the new event marketing opportunity
- Brands must strategically choose business niche to stay ahead of the competition
- Infographic: Will Diwali 2021 boost real estate sales in India?
- Host varied online events to enhance digital engagement among members
- Public sector companies want their ESG efforts to yield positive outcomes
- CMOs should align marketing with CEOs’ overall goals to deliver value
- Optimise B2B site SEO using long-tail relevant keywords
- How Hawai‘i Tourism Authority measures travel sentiment with YouGov
- Adopting environmentally-friendly practices helps ecommerce brands boost sales
- Brand spokespeople can promote newsletters by mentioning them during interviews
- Price products based on the cost structure and consumers’ lifetime value (CLTV)
- Ensure exclusive elements on brand websites to avoid cannibalisation
- Urge customers to create content, amplify existing UGC to boost awareness
- Automating Instagram posts and story replies can boost engagement
- Use chatbots, automation and social media to offer satisfying CX
- Faced with challenging times, News outlets increase focus on reader payments
- Twitter needs a win after lacklustre performance of its new features
- Brands must set social media goals that are relevant, measurable and time-bound
- New privacy rules are pushing marketers to experiment with ad-tech
- Enhance in-email engagement with newsletters to engage prospects post-iOS 15
- Stress-test websites and prepare for technical malfunctions in Sales day prep
- Leverage style guides for crafting a solid brand identity
- Optimum use of AI can help brands enhance customer experience
- Drive sales by offering high-value services in areas where competitors lag
- Gather insights from employees to build an effective Martech stack.
- Changing the website theme can impact search rankings: Google
- Pinterest offers in-app shopping tools to more countries like Austria and Italy now
- Mobile proves to be one of the most resilient media in APAC during the pandemic
- Large organisations will have a disjointed and siloed customer experience by 2022
- Audiences increasingly rely on social media platforms for news, COVID-19 updates
- Businesses can use exit-intent popups to reduce cart abandonment emails
- WhatsApp begins testing latest ecommerce push with business directory feature
- Marketers should focus on clicks, outcomes to measure email marketing effectiveness
- Pay more attention to referrals to enhance customer loyalty and brand engagement
- Brands must opt for identity resolution to better prepare for third-party cookie exit
- US consumers would try co-branded products from brands they like
- Advertise solutions on landing pages using PPC ad copies
- IAB Tech Lab adds fraud-fighting tools for CTV
- Analyse digital marketing activities and spends to optimally use budget
- Are young cricket fans driving Disney+ Hotstar’s Buzz?
- Hvilke dyr kan danskerne slå i en kamp?
- Vilka djur kan svenskarna besegra?
- Domain names coupled with vanity phone numbers encourage greater brand recall
- Sharing unique experiences via content can help brands enhance content marketing
- Nurturing consumers via inbound marketing boosts share-of-wallet
- Instagram is negatively affecting users’ mental health: Internal Facebook Research
- Marketers shift focus to first-party data and in-email content to counter iOS 15
- Facebook details numerous initiatives to mark Latinx and Hispanic Heritage Month
- Google says consumer-buying patterns will continue to change
- Facebook pitches brand safety features in video ad offerings
- LinkedIn introduces a trio of updates to spur engagement, measure ad performance
- Small businesses should feature employees in their videos to boost engagement
- Personalise content, offer quick help and stay in touch post-sale to spur leads
- Businesses should keep a tab on sales forecasts to make informed decisions
- Create an effective target account list and segment audience to ensure ABM success
- Collaborate with micro-influencers, monitor social media activity to boost leads
- Leverage content delivery networks to load websites with less bandwidth
- 67% of brands actively measure their CSR performance
- The usage of mobile networks in Thailand
- Australians' attitudes and behaviours on gambling
- Asian consumers’ preference on mooncake during Mid-Autumn Festival 2021
- Automation programs can map consumer journeys and serve relevant messages
- An inside look into Saudi Arabia's Gen Z Video streamers
- Americans overall feel most intimately connected to Apple
- 83% of US press releases cover business news
- Data clean rooms will prove useful in a cookieless web
- New advertising updates launched in Reddit’s ad creation platform
- Contextual ads could be a viable alternative to cookies: Study
- Sports brands Asics to organise day-long movement experiment for English town
- Use TikTok's Promote feature to boost organic, original and well-performing videos
- Invest in a first-party data strategy to be a customer-centric business
- Facebook fights back against UK competition watchdog Giphy ruling
- Marketers must create brand presence on Discord to build brand loyalty
- Customers returning to pandemic-induced scepticism over in-person interactions
- Quora launches new subscription plan for exclusive content
- Prioritise mobile experience to reduce shopping cart abandonment rates
- Create more in-depth, readable content to improve search rankings
- Telecommunication companies must leverage social platforms to retain customers
- Enhance the bidding process to boost ad revenue
- Audit content to segment it into topic clusters and pillar pages
- Show real-time site activity to provide consumers with social proof
- Who is a regular streamer in Saudi Arabia?
- Including links to local businesses can boost SEO and PR efforts
- AI solutions can help brands develop personalised marketing campaigns
- Discovering trends or inconsistencies in data is challenging for marketers
- Paid social media ads can help travel brands retarget site visitors
- Spammers are weaponising pandemic-related anxieties to target Americans
- Online marketplaces are opening up new avenues for ecommerce retailers
- US digital ad spend expected to break new milestone, will surpass $200 billion in 2022
- Gen Z consumers pay more importance to values than self-indulgence: Study
- New research project looks to understand farm shops’ impact on the British economy
- Retailers need to offer more personalised experiences: Study
- Combine PPC and content marketing to boost trust, engagement and conversions
- Brands must organise events to target customers’ interests and boost engagement.
- Microsoft Ads to upgrade to a new feedback platform in October this year
- Brand should feature voice actors of colours for authentic storytelling
- A content marketing strategy can help marketers generate consistent leads
- Use social media networks to build empathic and deeper relationships
- Leverage interaction design and visual design to improve UX and UI
- Exhibit social values in ad campaigns to connect with consumers
- Interlinking website content with relevant links can lower bounce rates
- Valgmåling august 2021
- Use PR to boost awareness and clear myths surrounding electric vehicles
- Digital media should take cues from TV to provide privacy-first ad experiences
- A full-screen vertical scrolling feature is being tested by Pinterest
- Integrate streaming data platforms to process enterprise data faster
- Nestlé, Procter & Gamble and Pepsico were the top FMCG brands of 2020: Report
- Luxury brands must portray the value of authenticity to position as sustainable brands
- Leverage Education-based marketing to drive sales and build trust
- Creating voice-friendly content can help brands augment audio marketing
- Data and Marketing Association backs proposed post-Brexit reforms to the GDPR
- Diversify media targeting opportunities via the white-label ad-tech platform
- Use vendors with comprehensive data protection policies to mitigate cyberattacks
- Facebook announces new initiatives aimed at small and medium-sized businesses
- Global OHH revenue to surge to 6.6% in 2021: Study
- YouTube creates new opportunities for creators to interact with followers in the app
- Use first-party data to run contextual ads without third-party cookies
- Ecommerce brands need to engage senses through product page design
- Google will start sharing more search query data with advertisers
- Facebook faces fresh allegations of discriminatory ad targeting
- Australian High Court makes publishers liable for comments on their social pages
- Streaming in Europe sustains pandemic-time gains with 19% YoY growth
- Are sponsored posts getting in the way of the Google experience?
- Limited supply may dampen consumers’ plans to go big on spending
- B2B companies must leverage IoT to improve customer experiences in 2021
- Businesses must prioritise organic marketing to lower cost per acquisition
- Prioritise data platforms and focus on clean data sets to target customers effectively
- Choose interesting topics and engage attendees to help beat webinar fatigue
- Focus on revamping and testing content strategies to lure holiday season buyers
- Map linear reach to ID spines to measure TV audiences
- In 2021, 57% of Americans plan to shop early for holidays
- YouTube videos presenting danger, controversy, or firearms cannot be monetised
- Britons, Germans, Americans more likely to say they’re mentally healthy than physically healthy
- Use software with AI to protect and manage data
- Global: Which consumers count their calories?
- How Deutsche Telekom monitors brand developments and identifies market trends with YouGov
- Three in ten urban Indians have changed their primary bank in the past
- Quote key thought leaders to promote B2B influencer content
- Integrate chatbots to improve CX and drive marketing efforts
- Incentivise efforts towards innovation to grow company culture
- Marketers claim gaps in media measurement, attribution and transparency
- IOS updates push up e-commerce advertising costs for tracked users
- Twitter introduces a new feature to host ticketed events
- Evaluate existing content and set goals for an effective content strategy
- Businesses must adopt automation to ensure data quality
- Use hashtags on Pinterest to boost content searchability and discovery
- Brands must use live events to nurture leads in a post-COVID world
- Use insights from Google Analytics to craft social media content
- Marketing content aligned with audience preferences aids customer acquisition
- A Profile Peek on Singapore Early Tech Adopters
- The switching behaviour of Thailand consumers during COVID-19
- Psychological elements in ad creatives helps connect to prospects
- 78% of American households have at least one of the top three SVOD services
- Post tailored brand messages early in the morning to lower decision fatigue
- Create responsive ads with popular keywords to improve ad strength
- The retail industry had the most email-driven traffic amid COVID-19
- Americans now watch more TikTok on average than YouTube
- In-store retailers must pay more attention to on-shelf callouts
- Focus on building trust with consumers to boost dropshipping business
- Twitter is considering fortifying its privacy walls and giving users more control
- Consider modern consumer behaviour before developing B2B targeted inbound strategies
- Supply chain businesses must move to an adaptive strategic planning process
- Customers more likely to respond to and recall ads placed in suitable contexts
- Ad-ID: The new kid on ad transparency block
- Retailers gearing up for a repeat of last year’s customer fulfilment hiccups
- Brands should regularly conduct Twitter audits to align Twitter efforts with marketing objectives
- IOC chief proposes a default cookie tracking setting
- Brands should curate personalised articles to engage subscription readers
- Standardising bundled IDs can help advertisers mitigate CTV frauds
- Mobile app users prefer free apps with enhanced UX
- Display relevant security badges on the brand's site to build trust
- How leading Italian automotive company measured campaign success across Europe with YouGov
- Urban Indians’ festive spending intent has improved since last year
- ViacomCBS and Comcast Corporation roll out a new streaming service in Europe
- Twitter is slowly gaining ground and regaining audience favour
- Brands must create a calendar for consistently posting podcast content
- Automobile brands are overspending on TV ads and Google search: Ex-Hyundai CMO
- Creating an email marketing funnel can help improve the efficiency of marketing activities
- Marketers should always connect the brand name to their niche for better recognition
- Using UTM tracking can help financial marketers extract meaningful website data
- Marketers must use proof of result and testimonials to convince prospective clients
- Use consistent, relevant, aesthetic and trendy content to boost online followers
- Brands must incorporate audio in their marketing strategies
- 98.63% of top-performing TikTok videos use the 9:16 aspect ratio
- Use Amazon tools to build brand identity, test performance and boost loyalty
- Use AI and offer contactless payments to drive in-store traffic amid holidays
- Publish Instagram stories in varying formats as per engagement strategies
- Communicate the positive impacts of innovation within the organisation first
- Amazon reportedly launching its own branded TV as early as October
- Leverage competitor data to set benchmarks and optimise social media posts
- Twitter tests shopping features, while also testing payment options
- Businesses fast-track digital transformations with tech like AI for marketing
- AI crucial to make digital marketing strategies smarter, relevant and risk-free
- Share customer insights with supply chain team to deliver best possible CX
- Update existing blogs with new information and relevant keywords
- Facebook introduces fantasy games in a bid to keep users on the platform
- Brands must use social proof to win consumer attention and establish credibility
- Marketing teams must engage with other departments
- Influencer marketing agencies help brands make best of influencer collaborations
- Address sensitive female topics in marketing to reach women across demographics
- 24% marketers replaced existing marketing automation solutions in the past year
- Investing in in-store media networks can help retail brands drive revenue
- WhatsApp fined $267 million for EU privacy law violation
- Will people miss fossil fuel cars once they're gone?
- Offer incentives like eBooks to acquire new consumers
- Instagram launches a three week-long Live shopping event
- Evaluate organisational preparedness before adopting a subscription model
- Optimise YouTube videos to boost views and reach wider audiences
- Conduct well-planned webinars to build brand awareness
- A/B testing page elements can help brands optimise their site for conversions
- Brand-engaged users on social media have grown to 20%
- Decreasing reliance on third-party cookies will benefit email marketing
- Brands need a 'test and learn' marketing approach for on-demand grocery apps
- Retailers could do more to scale usage of AI to personalise
- TikTok releases new performance insights in its Creative Centre
- Google adds a private search engine as the default option for Android in UK and Europe
- TikTok sees a rise in popularity among both consumers and marketers
- Contrast, quantified impact and emotional language key to engaging B2B buyers
- Keep content clear, authentic and logically sound to persuade audiences
- Monitor social media activity to gather customer feedback and improve CX
- Automate direct messages on Instagram to offer effective customer support
- How YouGov helps E.ON Nordics track its brand and target with precision
- TikTok ads attract users but marketers are still cautious
- US Advertiser of the Month: Dove
- In the mindset of Nordic heavy media streamers
- Price, distance to store can influence Americans’ local purchasing decisions
- If price were not a constraint, half of UAE residents would take a flight to space
- Utilise existing resources to create audio content
- Use B2B branding to communicate environmental sustainability initiatives
- Convey a products’ USP using simple messaging to support go-to-market efforts
- Businesses need an 'enemy' to defeat to differentiate themselves
- How Justitia decoded global attitudes towards free speech with YouGov Surveys
- Facebook offers the best ROI for businesses among social media channels
- South Korean bill forces Apple and Google to let developers use third-payment systems
- Use data visualisation and infographics to help audiences understand data
- Brands should adopt empathetic marketing to identify customer needs
- Brands should segment audiences based on buying behaviours to drive sales
- Track search trends to serve relevant articles in real-time to the target demographics
- Post-pandemic shopping habits: The increased importance of consumer budgeting
- Identify and use a north star metric to create focused marketing campaigns
- Post-pandemic shopping habits: The importance of hygiene and health benefits of products
- Use direct, empathic and unique email subject lines to attract customers
- What do consumers in Australia, Britain, US, the UAE, and Germany think of insurance?
- Develop Always-on influencer marketing to campaigns to engage B2B influencers
- Create a flexible, authentic and socially conscious brand to attract Gen Z
- Pay TV's penetration in Canada has fallen, a ripple effect is expected in the US
- Marketers must create video content to boost reach on Instagram
- Indonesians are more likely than other global consumers to pay more to access 5G
- More than half of UAE residents are willing to pay more for 5G access
- Kansainvälinen tutkimus: Miltä näyttää 5G:n lähitulevaisuus?
- Internasjonal undersøkelse: Hvordan ser den nære fremtiden ut for 5G?
- International undersøgelse: Hvordan ser fremtiden ud for 5G?
- Internationell undersökning: Hur ser den närmaste framtiden ut för 5G?
- Travel advertiser of the month: Trivago’s success in the US and UK
- The Olympics sponsors that made the biggest impact in the US and UK
- Physical stores are the next live studios for creating digital content
- Twitter looks to tap social commerce with new feature
- Clubhouse introduces spatial audio feature on iOS devices
- Focus on automating consent management to avoid copyright and privacy breaches
- Leverage Video Sales Letter to convince prospects and augment sales
- News Publishers are adopting new strategies to acquire and retain subscribers
- Hotels must focus on data collection & management to navigate privacy updates
- Create socially responsible marketing campaigns to humanise the brand
- 47% of consumers give equal preference shopping in-stores and online
- Small businesses must expand online offerings across platforms to boost revenue
- TikTok launches “Promote” option to convert organic clips into ads
- Collaborations can help brands enhance digital campaigns and drive sales
- Use AI to offer personalised content and build long-term customer relationships
- Apple allows developers to offer payment options outside the app store
- US mid-terms will boost Political advertising significantly, but won't replicate 2020: Kantar
- Invest in data literacy and build a data-first culture across the organisation
- Latest CTV fraud “RapidFire” costs advertisers $20 Million every month
- Privacy efforts are pushing advertising dollars toward walled gardens
- Businesses should use session replay analysis to get insights into visitor mindset
- Combine brand and performance marketing strategies to build trust and spur sales
- Effective CX is crucial to building trust, lifting up the brand image and generate leads
- Feature people in branded content to win customers in the post-pandemic world
- Marketers can protect their brand on social platforms by being transparent
- Focus on relationship building while negotiating with influencers
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov