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- American Gen Z trust authentic brands
- Align vblog with the brand’s niche
- Right hashtags can help feature on TikTok FYP
- Send out holiday email newsletters
- Proactively seek feedback from social groups
- Varied content types enhance engagement
- Brands must focus on customer retention
- Valgmåling januar 2021
- Best Buzz Rankings 2020 South Korea
- Best Buzz Rankings 2020 Japan
- Best Buzz Rankings 2020 Thailand
- Best Buzz Rankings 2020 Singapore
- Best Buzz Rankings 2020 Philippines
- Best Buzz Rankings 2020 Malaysia
- Best Buzz Rankings 2020 Indonesia
- Best Buzz Rankings 2020 Hong Kong
- Best Buzz Rankings 2020 China
- Best Buzz Rankings 2020 Australia
- International study: How many people will take the COVID vaccine?
- COVID-19 impacts brand loyalty in the US
- Green marketing reduces carbon footprint
- Users engage on Snapchat amid live sports
- 73% small businesses value social media
- Significant growth in Click frauds
- Brands must invest in content marketing
- Has COVID-19 affected Brits’ and Americans’ love of travel?
- Streaming platforms need a boost
- Google to launch Page Experience update
- Use videos to improve on-site time
- Digital payments increase amid COVID-19
- Virtual events boost attendance
- Adopt experiential retail amid COVID-19
- Pandemic trends to impact innovations
- Local Service Ads boost local campaigns
- CX should be a priority in 2021
- Brand values matter for Black Americans
- Personalise B2B sales lead content
- Adidas is trying a new esports strategy
- Offer premium customer service via social
- Wednesdays are the best for Instagram posts
- More PR agencies could be acquired
- 2020 retail holiday sales hit $876 billion
- Boost reach with OOH AR ads at Super Bowl
- Amazon’s AI tech available to carmakers
- Brands to adapt social commerce features
- Test Privacy Sandbox's solutions
- Corporate branding can boost loyalty
- International study: How many people will take the COVID vaccine?
- Internationell undersökning: Hur många kommer att ta covid-19-vaccinet?
- International undersøgelse: Hvor mange vil tage imod COVID-19-vaccinen?
- TikTok updates children's privacy rules
- US Gen Z women to rebuild lives in 2021
- Video content is likely to rise in 2021
- Brand positioning guides marketing plans
- Use thought leadership to earn trust
- Offer improved communication for growth
- Track KPIs accurately with scoreboards
- Green branding boosts brand reputation
- Digital-first retail will stay in 2021
- Consumer feedback betters product design
- Build trust through email marketing
- Audits improve internal communication
- Execute tested marketing plans in 2021
- Set up social media attribution model
- News on social media faces trust issues
- Britons are spending more time on TikTok
- Write concise follow up emails
- Facebook Workplace adds new Safety Check
- Use keywords to boost rankings on Amazon
- Three reasons why American wanderlust hints at a recovery
- Routine workflows help retain clients
- Personalised content has better reach
- Agencies must focus on retaining clients
- Partner with unique brands to boost sales
- Assess data and tools to scale online
- Consumers are opting to shop locally
- Thought leadership can retain customers
- Expand audience reach with podcasting
- Leverage AR to improve decision-making
- Single-topic focus addresses Google bias
- Brands should rollout launches now
- Brand safety awareness up amid consumers
- Luxury brands should continue marketing
- Study growth factors to enter new markets
- Prioritise investing in SEO to grow
- PPC ads help spot leads on limited funds
- Facebook Gaming usage spikes in Q3 2020
- Improved site UX can boost online sales
- Storytelling will evolve into "story-doing"
- Create more interactive content in 2021
- Optimise favicons to boost CTRs
- FTC to scrutinise gaming gatekeepers
- Lower costs for trials to boost sales
- UK mobile gamer market up 50% in 2020
- Majority of urban Indians willing to take Covid-19 vaccine but many will wait before taking the jab
- Co-marketing maximises marketing impact
- Be authentic amid crises via social
- Facebook removes "Like" button for Pages
- Maintain consistent social branding
- Leverage data from 2020 trends
- Remote production is likely to stay
- Automation can enhance sales efficiency
- Enable social listening in 2021
- Email ads aided conversions amid holidays
- Outbound lead generation boosts sales
- Retail media network boosts site traffic
- Instagram Reels can enhance engagement
- AD of the month EGY – Schweppes December 2020
- Boost B2B marketing with experiential
- Use AI writers to speed up marketing
- Use tech to make websites ADA compliant
- Add Quora to the content marketing mix
- Consider relevant-time to improve CX
- Audit campaigns for long-term returns
- Adopt inclusive marketing to grow
- Headless commerce can drive marketing
- Target daytime TV viewers in 2021
- Trendspot content to optimise marketing
- Use data-led marketing best practices
- Establish clarity around data collection
- COVID-19 accelerates ad tech’s growth
- 2020 consumer trends to continue in 2021
- Twitter acquires podcast app Breaker
- Post short, valuable content on LinkedIn
- Improved engagement can boost rankings
- Influencers need a code of ethics
- Leverage zero-party data in the New Year
- Amazon dropshipping can boost profits
- Understand consumers’ brand perception
- Improve site ranking via dynamic rendering
- UK examines TikTok over ‘data misuse’
- Use memes to enhance engagement
- 2020 saw digital change accelerate
- Showcase behind the scenes on Reels
- Video reviews can push sales
- Inspire customers to be brand advocates
- Brand apologies should be empathic
- Brands should use DMPs to boost ROI
- Use data to segment audiences
- Optimise Facebook ads for mobile devices
- Use email signatures to promote events
- Emails with clear CTAs can boost open rates
- In-game product placement is the future
- Proactively address customer complaints
- The future of events is hybrid
- Bright designs are taking over Instagram
- Reduce redirect chains to protect SEO
- Update existing pages with more content
- Make virtual events relevant in 2021
- Rethink UX to boost a site’s performance
- Use AI to create content that boosts SEO
- Add voice into media mix to boost sales
- Adopt dynamic marketing to grow in 2021
- DTC needs a new marketing approach
- Offer opt-in asset to grow email list
- Boost online conversions using live chat
- Agencies see headcount growth in 2020
- Find consumers via Instagram’s new tool
- Site structuring improves UX and SEO
- Use VR to improve customer experiences
- Track market trends to flourish in 2021
- A large majority of UAE residents are interested in lucky draws
- Podcasts: Which sports fans are listening?
- Top Improvers Novembre: Fashion Industry tra gli Under 30
- Three in ten Indonesians see friendships strain since pandemic
- Britons most likely to say COVID has taken a toll on their mental health
- Google My Business’s different models can augment local SEO for brands with no physical location
- Easily accessible online contests with engaging prizes can help brands attract leads
- International undersøgelse: Sådan har coronavirus påvirket vores privatliv
- International study: how has coronavirus affected people’s personal lives?
- Valgmåling december 2020
- Pop-culture, hospitality searches grew amid the pandemic: Google’s 2020 Global Search Volume report
- International study: How has coronavirus affected people’s personal lives?
- Studio internazionale: in che modo il coronavirus ha influenzato la vita privata delle persone?
- Italiani al terzo posto per impatto mentale negativo del Covid
- These consumers are listening to music on their game consoles. What apps are they using?
- Adopt sustainable packaging to appeal to socially-conscious consumers
- Zomato & Swiggy lead food delivery race in India, yet many prefer ordering through QSR mobile apps
- Singaporeans most likely to cite official restrictions as their reason for not travelling
- YouGov visar vilka resplaner människor i Norden har under det kommande året
- YouGov paljastaa pohjoismaalaisten matkasuunnitelmat tulevalle vuodelle
- YouGov avslører reiseplanene i de nordiske landene for det kommende året
- YouGov afslører rejseplanerne i de nordiske lande for det kommende år
- Tutkimus: Koronapandemia on lisännyt suomalaisten luottamusta toimialojen yhteiskuntavastuullisuutee
- Half of urban Indians are planning a domestic holiday over the next 12 months
- IAB Tech Lab publishes revised technical guidelines for podcast measurement
- Businesses should offer privacy-driven personalised campaigns by capitalising on first-party data
- Developing and nurturing a brand’s emotional intelligence can help increase market share
- Leveraging personal ABM with intent data can help brands target truly potential prospects
- Retailers need email strategies that help in avoiding spam folders
- Using “hypophora” in marketing copies can help brands boost conversions
- Brands need a disruptive approach to customer data to future-proof their strategies
- Integrate AI-powered chatbots into consumer services and sales pipeline to enhance conversions
- One in two urban Indians are early adopters of technology, predominantly young and affluent
- Craft various content formats to target and engage consumers throughout the sales funnel
- A social media contingency plan can mitigate online crises and protect brand reputation
- Team up with gaming streamers to create an activation plan and drive views on ad segments
- Making consumers active partners in advertising through consent and privacy can help rebuild trust
- Repurpose blogposts into infographics, ebooks and videos to drive traffic and sales
- Revenue attribution helps make better decisions and aligns marketing results to sales earnings
- Online or multichannel shoppers are more valuable than in-store shoppers, says Unilever ecommerce VP
- Around 52 million people access Reddit every day
- Ecommerce businesses should make their websites more mobile-friendly to reduce bounce rates
- Businesses should outsource link-building activities if they need to get links instantly
- Creating and maintaining relevant FAQs can help businesses reduce customer churn
- Brands and ad agencies expect to increase ad-buying deals through programmatic purchasing
- More Americans have adopted cashless payment options after the onset of COVID-19
- UK’s new body, Digital Markets Unit, formed to regulate big tech platforms
- Singaporeans divided on decision to re-open nightclubs
- 37% of American consumers use Facebook to buy products online
- Facebook to launch its dedicated news tab called Facebook News in the UK
- Digital sales set new records on Thanksgiving with 21% YoY growth
- Danskernes holdning til Black Friday 2020
- Svenskarnas inställning till Black Friday 2020
- Multi-channel retargeting campaigns can help brands retain newly acquired consumers
- Conveying the value proposition of products and services offered can help increase retention rates
- A third of Indonesians are early adopters of technology, predominantly young, well-off married men
- 18 % av världens befolkning är ”early adopters” inom teknik. Vilka är de?
- 18 % av verdens befolkning er Early Adopters (tidlige brukere) av teknologi. Hvem er de?
- 18 % maailman väestöstä on teknologian varhaisia käyttöönottajia. Keitä he ovat?
- 18% af verdens befolkning er Early Adopters af teknologi. Hvem er de?
- Americans will spend 33% more this year on online shopping than 2019, predicts Adobe
- Effectively using keywords can boost app visibility
- Marketers can create educational TikToks to expand their reach
- Cutting out the middlemen from business processes can help brands improve customer experiences
- UK government to form new tech regulator in April 2021
- Optimising images for SERPs can help brands strengthen image link building activities
- Most Americans will buy a gift card on Black Friday if they get incentives: Study
- Frutti preferiti dagli italiani e sostenibilità della produzione
- 32.6% of UK marketers plan to lower their market research spends in Q3 2020
- Combine different data models and sets to accurately forecast demands amid COVID-19
- Incorporate emotions into Instagram posts and videos to connect with followers amid COVID-19
- Investing in PR tools and resources can help marketers work efficiently and save time
- Upside-down homepages can help brands address user queries immediately and drive sales
- Researching leads and ranking them based on their value can help drive conversions
- Tracking impression share can help brands quickly improve ad performance
- Personalised re-engagement emails can help brands enhance customer retention
- Businesses should leverage text messages to strengthen customer relationships
- WPP launches new in-game advertising standards in collaboration with Anzu.io
- Snapchat Spotlights’ lack of public profile feature can keep influencers away
- Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year
- CRMs aligned with data strategy can help generate leads from changing consumer base
- Websites with responsive designs can help brands boost traffic, improve SEO and lower bounce rates
- Create hyperlocal campaigns using local content to enhance search ranking and drive conversions
- Offer personalised and safe buying experiences to accommodate new consumer behaviours post COVID-19
- Brands’ sustainability and ethical practices could drive purchasing decisions for UK consumers
- Collaborating with malls can help brands offer seamless offline and online consumer experiences
- Publishers will need a robust omnichannel identity in a cookie-less world
- Twitter to revive its public verification program next year
- Marketers can use a countdown timer popup to drive more email signups
- Combining human efforts and automation can help agencies succeed in the post-COVID world: Forrester
- Showcasing all hidden costs upfront can help ecommerce brands reduce cart abandonment rates
- Businesses must adapt to new shopping behaviours to optimise growth until COVID-19 subsides
- Pain point-centric content can help B2B brands generate quality leads
- First in line: Early technology adopters around the globe
- Nearly two-thirds of urban Indians favour the government’s decision to regulate digital content
- Consumers will pay higher and travel farther for brands with more positive reviews
- Being transparent while communicating amid growing social movements boosts engagement and sales
- Ranking investments based on returns could help marketing leaders survive with lower budgets
- US ad and marketing spending is expected to decline 7.1% to $494.23 billion in 2020
- Consumer surveys can help brands collect insights post-COVID-19 and boost business performance
- Invest in a PPC audit to improve conversion rates and boost keyword performance
- Consumers plan to do more online shopping this holiday season
- Creating audience-centric quizzes can help brands generate positive customer experiences
- Pandemic pushes the need for better shopper-centric collaboration among retailers and suppliers
- Leveraging PR strategies can help small businesses position themselves as industry experts
- Latest IPA report predicts five agency-brand partnership models for the 2020s
- Employing Amazon tools can help brands gather genuine product reviews quickly at scale
- Black professional travellers in the US seek commitment to diversity from their travel destinations
- Discovery launches Discovery+ to compete with the likes of Disney+ and Netflix
- Communicating with consumers through social media channels lets brands effectively manage crises
- Present options hierarchically to address consumers’ choice overload
- To compete with TikTok, Snapchat rolls out new in-app section called Spotlight
- Writing brief and interesting webpage content in “F”-shaped pattern can lower bounce rate
- Leveraging DSPs to buy CTV ads safely, transparently and reliably
- Reach consumers lost due to IDFA restrictions through Connected TV and OTT
- Create high quality, easily shareable, SEO-optimised content to maximise reach
- Companies must optimise marketing campaigns to adapt to changing consumer behaviour amid COVID-19
- Display best deals on a site’s homepage to attract audience attention this holiday season
- American consumers are favouring brands with environmental, social initiatives this holiday season
- Cyber Monday and Black Friday ecommerce sales to exceed $10 billion this year
- Optimise calls-to-action with search keywords to improve conversion rates by 87%
- An eventual rollout of 5G could result in an Augmented Reality “boom”
- PR experts must understand the language preferences, cultural differences of the Hispanic community
- Instagram’s Branded Content tags for Reels and Live to widen creators’ revenue-generation options
- Ecommerce companies must focus on long-term customer relationships over one-time transactions
- Service-based businesses can offer free trials to capture audience attention in the holiday season
- TikTok announces collaboration with a US agency to offer “unique business opportunities”
- Google Ads to roll out Insights Page beta across geographies
- Empowering employees with training and resources can help brands improve customer service
- Marketers can optimise their link-building efforts should by ensuring their images are linked
- Exploring competitive backlinks can help brands earn quality backlinks
- Snapchat launches new ad options for app marketers and fresh cross-linking tools
- In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’
- Providing incentives can increase consumer-perceived value and boost sales during Black Friday
- Build digital marketing campaigns around augmented intelligence to optimise decision making
- Choose relevant business type in Google My Business to optimise listings in search ranking
- Implementing new marketing strategies via social audio feature can help brands boost sales
- Marketers believe that digital channels are vital for improving revenues in the new normal
- Outsourcing content creation helps develop effective content marketing plans and improve reach
- Creating special products and moments can help QSR brands be a part of the holiday conversation
- Marketers must caption their social media video content to boost audience reach
- Remote work technologies take centre stage in post-COVID-19 coverage
- Building an effective market development strategy can help brands increase revenues
- Businesses need to plan for the whole week leading up to Black Friday
- Expanding research opportunities can help brands develop scientific marketing strategies
- 67% of consumers would make second purchases from brands committed towards diversity and inclusion
- Create unified planning and buying strategy through DSPs to optimise for CTV advertising
- 42% of US publishers saw higher overall revenue on implementing programmatic OTT
- The focus on communications with a human touch will sharpen in 2021
- Companies must be empathetic to build brand reputation in 2021
- Incorporate company mission in marketing messages and use data to build brand communities
- Choose the right DSP with updated tech and safety capabilities to optimise programmatic campaigns
- 58% of B2B buyers use product demos to evaluate their B2B tech purchases
- Enticing email subject lines can help brands boost sales over the holiday season
- Ensuring accurate, on-time delivery can help brands improve holiday shopping experience this year
- Customer experience looks set to become the top priority for European B2C marketers in 2021
- Brand podcasts can help forge personal connections with their audiences
- The move to virtual events has had a positive impact on audience reach
- Il consumo di cioccolatini nel periodo di Natale
- CPG brands must re-evaluate their marketing strategies and target buying habits amid COVID-19
- Podcasting can help enhance B2B inbound content marketing efforts
- Amazon ventures into the online pharma game
- Bring teams up to speed on Google’s Page Experience update to optimise websites
- Feature on knowledge graph to improve chances of getting content to surface on Google Discover
- 74% of marketers expect revenue losses following change in Apple’s IDFA rules
- Leverage Facebook Audience Insights to create effective marketing campaigns on the platform
- Twitter launches Fleets to encourage more Tweets from passive users
- YouTube rolls out audio ads to reach users accessing non-video content on its platform
- Creating content that resonates can help brands satisfy Google’s and audiences’ expectations
- Placing native ads with relevant elements can boost CTRs
- Google tests new SERP sub-category tags in search results
- Building cause marketing campaigns that resonate can help companies build goodwill and drive sales
- Developing multi-channel digital strategies can help brands boost their online performances
- Advertisers and Publishers must work together to improve the ad-tech ecosystem of DPO and SPO
- Embed core brand messages into videos to create successful vlogging series on YouTube
- Här är de högst rankade varumärkena
- Danmarks stærkeste varemærker
- Her er Norges topp 10 innen merkevarer
- Suomen 10 suosituinta tuotemerkkiä
- Creating pop-ups can help promote products, attract consumers, and boost sales on Black Friday
- Crafting personalised quizzes and giving away free downloads can deliver interactive experiences
- Brands must include digital elements in their budgets to enhance marketing campaigns
- As Shopify expands, concerns about over-dependence on in its service emerge
- Amazon sues social media influencers for selling fake luxury products
- Target specific keywords and address more extended questions in content to earn featured snippets
- Building API ecosystems can provide valuable insights and execute digital transformations at scale
- Vilka är de svenska rabattjägarna?
- Keitä ovat suomalaiset tarjousten metsästäjät?
- Hvem er de danske tilbudsjægere?
- Create stories based on data to enhance decision making and communicate expertise
- Competition calls for a swift EU antitrust action against Google for preferential placements
- Using SKAdNetwork and other in-app ad IDs can help advertisers prepare for post-IDFA regime
- Forecasting short-term consumer behaviour amid the crisis can help fortify for the future
- More than 87% of US consumers are likely to make online purchases in the holiday season
- Buy-side must have compatible ad tech and unified audience definitions to sell to TV audiences
- Optimise Pinterest boards with keywords and quality Pins for better reach and engagement
- More than a fourth of UAE residents are unwilling to travel until a Covid cure is available
- Ecommerce companies should leverage local languages for a global footprint
- Entrepreneurs should consider the ASAP formula to boost branding efforts
- Crafting compelling teaser emails can attract user attention before Black Friday
- La práctica de deportes en tiempos de COVID
- B2B marketers must make retention marketing an integral part of their 2021 strategy
- Self-service customer support channels are gaining popularity during the pandemic
- Spotify acquires podcast hosting and advertising platform Megaphone
- Searches for “Christmas wish list” have increased 83% on Pinterest since spring
- TikTok to exceed one billion users in 2021: Study
- Provide human-interaction, accessibility and personalised services to survive post-COVID-19
- B2B marketers must combine human-level insights with AI to serve consumers amid the pandemic
- Align content topics and types with consumers’ journey to create an effective content calendar
- Financial stability is considered a top benefit by 89% small business owners in the US
- B2B businesses must invest in branding and lead generation to remain relevant post-COVID-19
- Livestreaming commerce makes a debut in European countries
- PwC expects a decline in retail spaces in the United States
- Accurate global campaign measurement requires extraordinary levels of brand-publisher cooperation
- Using data points in email subject lines can help improve click-through rates
- Companies can consider content marketing as an integral part of their user acquisition strategies
- Globalism Project 2020: populist beliefs down but conspiracy beliefs up?
- YouTube’s recommendation algorithm driven by viewers’ preferences
- Marketers should define their target audience before creating their TikTok marketing strategy
- The pandemic gives a boost to resale ecommerce
- Hvem er de norske tilbudsjegerne?
- Brands must create mobile-friendly content and optimise it for local searches to drive sales
- Ecommerce now accounts for 23-25% of all retail commerce in the US
- Marketers can target lookalike audiences, boost ROI and conversion rates with geofencing marketing
- Design main website elements with visual weight to make them stand out and pursue users
- Surveys can help marketers understand how the awareness about their brand is being spread
- Having a robust suite of variables accessible can help brands better target audiences
- Highlighting social proof in the “About Us” page can help brands boost credibility
- Companies need to have a better understanding of different information systems
- Businesses should consider content as an integral part of their lead generation strategies
- Businesses should collaborate with industry experts to create compelling virtual content
- Marketers should include a number in their infographic content title
- Creating earned media campaigns for social media can help generate leads and increase exposure
- Adopt innovative production and engagement strategies with emphasis on sustainability
- Create relatable messaging on social media to humanise brand voice and engage consumers
- 42% US consumers aim to spend $500 for Black Friday shopping
- Leverage both TikTok and Instagram Reels to reach wider audiences and enhance branding
- 43% of US sellers are frustrated with doing repetitive admin tasks that could be automated
- Craft relevant, unique and quality content to earn backlinks at scale and improve SEO
- Embracing contextual targeting can help marketers better target users in a cookie-less world
- Event organisers are leveraging interactive elements to engage virtual audiences better
- Adform partners with BritePool to help advertisers and publishers deal with the post-cookie world
- US election pushes major brands to pause their Facebook, Twitter marketing campaigns
- Embracing interactive video content can help content providers create an immersive experience
- Gathering online reviews is more important than ever to attract customers this year
- Six-second ads using known characters and sociocultural contexts tend to be more successful
- Consumers are increasingly spending more time watching YouTube content on CTV
- Optimising websites for ecommerce and mobile can help brands boost sales amid holidays
- Develop a content strategy to communicate public-health messages this holiday season
- Snap Inc. rolls out Snap Connect offering advertisers courses on direct-response advertising
- Customer marketing programs can help brands lower consumer churn and boost sales
- Segment email lists, create specific funnels to boost sales this holiday season
- 85% of retailers expect online sales to grow during this holiday season
- Leading with empathy can help business leaders achieve a successful sales transformation
- Maximising content value can help creators appeal to audiences across all video platforms
- Offering a personalised solution to consumer problems can help brands improve chat marketing efforts
- Businesses should experiment and leverage new technologies to achieve expansive creativity
- Businesses should leverage customer data platforms to create relevant omnichannel experiences
- Majority of IT-decision makers say data is the key to recovery from the economic crisis
- Focusing on a product niche can help ecommerce stores compete with Amazon
- Just who are Liga MX’s Top 10 best-supported teams?
- Measure ad impressions and frequency at a household level to track CTV campaigns
- Searches for “available near me” have grown over 100% worldwide YoY on Google
- Crafting emails with dynamic content can help brands personalise post-purchase emails at scale
- YouGov Ad of the Month – Malaysia: Chipsmore
- AD of the month UAE– Global Village October 2020
- Brands should test out multiple hypotheses and strategies to create agile marketing campaigns
- Agency staff more skilled at digital marketing than in-house counterparts
- Businesses can leverage Barnacle SEO to improve search rankings
- News consumption on TV cable news networks and other platforms cover new milestones
- Online businesses should experiment with bundle offers to increase sales this holiday season
- EU trade bodies file a complaint against Apple’s planned privacy measures in iOS 14
- Marketers can host a group or forum to build a community around their business
- The Advertising Standards Authority rules over a TikTok ad for not disclosing promotional content
- Crafting web copies with a customer-centric approach can help brands connect with ideal consumers
- Majority of Californians vote in favour of “CCPA 2.0”
- Most urban Indian women feel unsafe while walking alone at night
- Develop quick-loading, interactive, and visually stable websites to augment Core Web Vitals
- Implement VR marketing strategies to build ads with immersive experiences and attract prospects
- Leverage ABM accounts and growth markets to build a profitable financial model for the next year
- Gen Z in the UK are 1.4 times more likely to pay a premium for eco-friendly products
- 72% of popular thumbnails on YouTube feature a human face, and attract more views
- Businesses should audit their website structured data to improve SEO efforts
- The pandemic is accelerating the end of the newspaper industry: Pew Research Center analysis
- Marketers should leverage content marketing to improve customer retention rates
- Microsoft rolls out new “Promotion Extensions” to enable advertisers to highlight occasional offers
- COVID-19 continues to dominate media headlines in the US
- Brands should include ethical considerations in their business and organisational routines
- Enabling social listening can help online businesses offer effective customer service
- Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament
- Companies must align product portfolios with their consumers' values to effectively optimise them
- Brands should leverage different Snapchat ad formats to boost engagement this holiday season
- 66% of B2B marketers made short-term and long-term adjustments to content strategy amid COVID-19
- Ecommerce subscription models can help brands ensure recurring revenue and predict sales
- Displaying certifications on landing pages can help reduce form completion anxiety and boost leads
- Analyse and research microinfluencers’ audience engagement before partnering with them
- Offering omnichannel experiences across devices can help retailers drive sales amid COVID-19
- Video entertainment brand ad spend set to decline marginally in 2020: Zenith’s Business Intelligence
- Shorter loading times can help ecommerce websites improve sales and customer retention
- Combining CTV ads with retargeting methods can help B2B brands effectively overcome ABM challenges
- Businesses should align their SEO and non-SEO teams to achieve long-term success
- Creating emotionally intelligent messaging amid crises can help companies improve their CX
- CMOs distrust marketing data and analytics investments
- Align online shopping experiences with consumers’ perspective to boost ecommerce sales
- Middle Eastern countries rank among the leading video game streaming markets in the world
- Using influencer related hashtags on social media can help brands find compatible influencers
- Use Apple’s data and insights to improve search ranking on Apple search
- 43% of ABM practitioners are in the early phase of implementing new technologies and processes
- Optimise websites for experience, mobile-friendliness and voice to boost search ranking in 2021
- YouTube rolls out new updates to augment mobile viewing experience for users
- Advertising adjacent to news can help brands build consumer trust: IAB
- Businesses should have a year-long Black Friday landing page
- Companies should use voice technology to improve customer support experiences
- Businesses should share original videos on social platforms to tactfully grow business with YouTube
- Creating data-based content can help increase the chances of getting quality backlinks
- Publishers must create a “single customer view” within their data systems
- Simplify site navigation, update product listings to improve ecommerce site SEO
- Identify necessary keywords a business doesn’t rank for to optimise for voice search
- Alphabet, Google and YouTube see growth in revenue in Q3 2020
- Premium video ad views see growth in H1 2020 with viewers staying home in that period
- 69% US marketers and 74% marketers in the EU have moved programmatic in-house to some extent
- Luxury brands must act in accordance to their values to attract Gen Z consumers
- Companies can use AI and machine learning tools to combat various types of ecommerce frauds
- Thailand has the most gamers in ASEAN, PS4 console of choice
- Craft PR strategies depending on a brand’s goals and objectives
- US ecommerce spending to exceed $189 billion during this holiday season
- With 71% urban Indians playing online games, India ranks in the top 10 gaming countries in the world
- Skandinavene gamer minst i verden
- Skandinaverna gejmar minst i världen
- Skandinaverne gamer mindst i verden
- Pinterest’s global revenue reaches $443 million in Q3 2020
- Virtual events make it easier for B2B marketers to effectively track user engagement
- To best manage disruptions, ad agencies must adopt AI and automation
- Topic clusters can help marketers improve SEO efforts and address consumer needs
- 41% of PR professionals say organisations allocate budget for PR activities towards DEI
- Creating YouTube videos to address how-to queries can help marketers improve Google search rankings
- Marketers need to divest from platforms that enable widespread social engineering and misinformation
- Publishing on Quora can help marketers improve reach while establishing expertise and authority
- Advertisers plan to up their Q4 media budgets investments on TikTok
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov