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- Brands should use DMPs to boost ROI
- Use data to segment audiences
- Optimise Facebook ads for mobile devices
- Use email signatures to promote events
- Emails with clear CTAs can boost open rates
- In-game product placement is the future
- Proactively address customer complaints
- The future of events is hybrid
- Bright designs are taking over Instagram
- Reduce redirect chains to protect SEO
- Update existing pages with more content
- Make virtual events relevant in 2021
- Rethink UX to boost a site’s performance
- Use AI to create content that boosts SEO
- Add voice into media mix to boost sales
- Adopt dynamic marketing to grow in 2021
- DTC needs a new marketing approach
- Offer opt-in asset to grow email list
- Boost online conversions using live chat
- Agencies see headcount growth in 2020
- Find consumers via Instagram’s new tool
- Site structuring improves UX and SEO
- Use VR to improve customer experiences
- Track market trends to flourish in 2021
- A large majority of UAE residents are interested in lucky draws
- Podcasts: Which sports fans are listening?
- Top Improvers Novembre: Fashion Industry tra gli Under 30
- Three in ten Indonesians see friendships strain since pandemic
- Britons most likely to say COVID has taken a toll on their mental health
- Google My Business’s different models can augment local SEO for brands with no physical location
- Easily accessible online contests with engaging prizes can help brands attract leads
- International study: how has coronavirus affected people’s personal lives?
- International undersøgelse: Sådan har coronavirus påvirket vores privatliv
- Valgmåling december 2020
- Pop-culture, hospitality searches grew amid the pandemic: Google’s 2020 Global Search Volume report
- International study: How has coronavirus affected people’s personal lives?
- Studio internazionale: in che modo il coronavirus ha influenzato la vita privata delle persone?
- Italiani al terzo posto per impatto mentale negativo del Covid
- These consumers are listening to music on their game consoles. What apps are they using?
- Adopt sustainable packaging to appeal to socially-conscious consumers
- Zomato & Swiggy lead food delivery race in India, yet many prefer ordering through QSR mobile apps
- Singaporeans most likely to cite official restrictions as their reason for not travelling
- Tutkimus: Koronapandemia on lisännyt suomalaisten luottamusta toimialojen yhteiskuntavastuullisuutee
- YouGov avslører reiseplanene i de nordiske landene for det kommende året
- YouGov visar vilka resplaner människor i Norden har under det kommande året
- YouGov afslører rejseplanerne i de nordiske lande for det kommende år
- YouGov paljastaa pohjoismaalaisten matkasuunnitelmat tulevalle vuodelle
- Half of urban Indians are planning a domestic holiday over the next 12 months
- IAB Tech Lab publishes revised technical guidelines for podcast measurement
- Businesses should offer privacy-driven personalised campaigns by capitalising on first-party data
- Developing and nurturing a brand’s emotional intelligence can help increase market share
- Leveraging personal ABM with intent data can help brands target truly potential prospects
- Retailers need email strategies that help in avoiding spam folders
- Using “hypophora” in marketing copies can help brands boost conversions
- Brands need a disruptive approach to customer data to future-proof their strategies
- Integrate AI-powered chatbots into consumer services and sales pipeline to enhance conversions
- One in two urban Indians are early adopters of technology, predominantly young and affluent
- Craft various content formats to target and engage consumers throughout the sales funnel
- A social media contingency plan can mitigate online crises and protect brand reputation
- Team up with gaming streamers to create an activation plan and drive views on ad segments
- Making consumers active partners in advertising through consent and privacy can help rebuild trust
- Repurpose blogposts into infographics, ebooks and videos to drive traffic and sales
- Revenue attribution helps make better decisions and aligns marketing results to sales earnings
- Online or multichannel shoppers are more valuable than in-store shoppers, says Unilever ecommerce VP
- Around 52 million people access Reddit every day
- Ecommerce businesses should make their websites more mobile-friendly to reduce bounce rates
- Businesses should outsource link-building activities if they need to get links instantly
- Creating and maintaining relevant FAQs can help businesses reduce customer churn
- Brands and ad agencies expect to increase ad-buying deals through programmatic purchasing
- More Americans have adopted cashless payment options after the onset of COVID-19
- UK’s new body, Digital Markets Unit, formed to regulate big tech platforms
- Singaporeans divided on decision to re-open nightclubs
- 37% of American consumers use Facebook to buy products online
- Facebook to launch its dedicated news tab called Facebook News in the UK
- Digital sales set new records on Thanksgiving with 21% YoY growth
- Svenskarnas inställning till Black Friday 2020
- Danskernes holdning til Black Friday 2020
- Multi-channel retargeting campaigns can help brands retain newly acquired consumers
- Conveying the value proposition of products and services offered can help increase retention rates
- A third of Indonesians are early adopters of technology, predominantly young, well-off married men
- 18 % av världens befolkning är ”early adopters” inom teknik. Vilka är de?
- 18 % maailman väestöstä on teknologian varhaisia käyttöönottajia. Keitä he ovat?
- 18% af verdens befolkning er Early Adopters af teknologi. Hvem er de?
- 18 % av verdens befolkning er Early Adopters (tidlige brukere) av teknologi. Hvem er de?
- Americans will spend 33% more this year on online shopping than 2019, predicts Adobe
- Effectively using keywords can boost app visibility
- Marketers can create educational TikToks to expand their reach
- Cutting out the middlemen from business processes can help brands improve customer experiences
- UK government to form new tech regulator in April 2021
- Optimising images for SERPs can help brands strengthen image link building activities
- Most Americans will buy a gift card on Black Friday if they get incentives: Study
- Frutti preferiti dagli italiani e sostenibilità della produzione
- 32.6% of UK marketers plan to lower their market research spends in Q3 2020
- Combine different data models and sets to accurately forecast demands amid COVID-19
- Incorporate emotions into Instagram posts and videos to connect with followers amid COVID-19
- Investing in PR tools and resources can help marketers work efficiently and save time
- Upside-down homepages can help brands address user queries immediately and drive sales
- Researching leads and ranking them based on their value can help drive conversions
- Tracking impression share can help brands quickly improve ad performance
- Personalised re-engagement emails can help brands enhance customer retention
- Businesses should leverage text messages to strengthen customer relationships
- WPP launches new in-game advertising standards in collaboration with Anzu.io
- Snapchat Spotlights’ lack of public profile feature can keep influencers away
- Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year
- CRMs aligned with data strategy can help generate leads from changing consumer base
- Websites with responsive designs can help brands boost traffic, improve SEO and lower bounce rates
- Create hyperlocal campaigns using local content to enhance search ranking and drive conversions
- Offer personalised and safe buying experiences to accommodate new consumer behaviours post COVID-19
- Brands’ sustainability and ethical practices could drive purchasing decisions for UK consumers
- Collaborating with malls can help brands offer seamless offline and online consumer experiences
- Publishers will need a robust omnichannel identity in a cookie-less world
- Twitter to revive its public verification program next year
- Marketers can use a countdown timer popup to drive more email signups
- Combining human efforts and automation can help agencies succeed in the post-COVID world: Forrester
- Showcasing all hidden costs upfront can help ecommerce brands reduce cart abandonment rates
- Businesses must adapt to new shopping behaviours to optimise growth until COVID-19 subsides
- Pain point-centric content can help B2B brands generate quality leads
- First in line: Early technology adopters around the globe
- Nearly two-thirds of urban Indians favour the government’s decision to regulate digital content
- Consumers will pay higher and travel farther for brands with more positive reviews
- Being transparent while communicating amid growing social movements boosts engagement and sales
- Ranking investments based on returns could help marketing leaders survive with lower budgets
- US ad and marketing spending is expected to decline 7.1% to $494.23 billion in 2020
- Consumer surveys can help brands collect insights post-COVID-19 and boost business performance
- Invest in a PPC audit to improve conversion rates and boost keyword performance
- Consumers plan to do more online shopping this holiday season
- Creating audience-centric quizzes can help brands generate positive customer experiences
- Pandemic pushes the need for better shopper-centric collaboration among retailers and suppliers
- Leveraging PR strategies can help small businesses position themselves as industry experts
- Latest IPA report predicts five agency-brand partnership models for the 2020s
- Employing Amazon tools can help brands gather genuine product reviews quickly at scale
- Black professional travellers in the US seek commitment to diversity from their travel destinations
- Discovery launches Discovery+ to compete with the likes of Disney+ and Netflix
- Communicating with consumers through social media channels lets brands effectively manage crises
- Present options hierarchically to address consumers’ choice overload
- To compete with TikTok, Snapchat rolls out new in-app section called Spotlight
- Writing brief and interesting webpage content in “F”-shaped pattern can lower bounce rate
- Leveraging DSPs to buy CTV ads safely, transparently and reliably
- Reach consumers lost due to IDFA restrictions through Connected TV and OTT
- Create high quality, easily shareable, SEO-optimised content to maximise reach
- Companies must optimise marketing campaigns to adapt to changing consumer behaviour amid COVID-19
- Display best deals on a site’s homepage to attract audience attention this holiday season
- American consumers are favouring brands with environmental, social initiatives this holiday season
- Cyber Monday and Black Friday ecommerce sales to exceed $10 billion this year
- Optimise calls-to-action with search keywords to improve conversion rates by 87%
- An eventual rollout of 5G could result in an Augmented Reality “boom”
- PR experts must understand the language preferences, cultural differences of the Hispanic community
- Instagram’s Branded Content tags for Reels and Live to widen creators’ revenue-generation options
- Ecommerce companies must focus on long-term customer relationships over one-time transactions
- Service-based businesses can offer free trials to capture audience attention in the holiday season
- TikTok announces collaboration with a US agency to offer “unique business opportunities”
- Google Ads to roll out Insights Page beta across geographies
- Empowering employees with training and resources can help brands improve customer service
- Marketers can optimise their link-building efforts should by ensuring their images are linked
- Exploring competitive backlinks can help brands earn quality backlinks
- Snapchat launches new ad options for app marketers and fresh cross-linking tools
- In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’
- Providing incentives can increase consumer-perceived value and boost sales during Black Friday
- Build digital marketing campaigns around augmented intelligence to optimise decision making
- Choose relevant business type in Google My Business to optimise listings in search ranking
- Implementing new marketing strategies via social audio feature can help brands boost sales
- Marketers believe that digital channels are vital for improving revenues in the new normal
- Outsourcing content creation helps develop effective content marketing plans and improve reach
- Creating special products and moments can help QSR brands be a part of the holiday conversation
- Marketers must caption their social media video content to boost audience reach
- Remote work technologies take centre stage in post-COVID-19 coverage
- Building an effective market development strategy can help brands increase revenues
- Businesses need to plan for the whole week leading up to Black Friday
- Expanding research opportunities can help brands develop scientific marketing strategies
- 67% of consumers would make second purchases from brands committed towards diversity and inclusion
- Create unified planning and buying strategy through DSPs to optimise for CTV advertising
- 42% of US publishers saw higher overall revenue on implementing programmatic OTT
- The focus on communications with a human touch will sharpen in 2021
- Companies must be empathetic to build brand reputation in 2021
- Incorporate company mission in marketing messages and use data to build brand communities
- Choose the right DSP with updated tech and safety capabilities to optimise programmatic campaigns
- 58% of B2B buyers use product demos to evaluate their B2B tech purchases
- Enticing email subject lines can help brands boost sales over the holiday season
- Ensuring accurate, on-time delivery can help brands improve holiday shopping experience this year
- Customer experience looks set to become the top priority for European B2C marketers in 2021
- Brand podcasts can help forge personal connections with their audiences
- The move to virtual events has had a positive impact on audience reach
- Il consumo di cioccolatini nel periodo di Natale
- CPG brands must re-evaluate their marketing strategies and target buying habits amid COVID-19
- Podcasting can help enhance B2B inbound content marketing efforts
- Amazon ventures into the online pharma game
- Bring teams up to speed on Google’s Page Experience update to optimise websites
- Feature on knowledge graph to improve chances of getting content to surface on Google Discover
- 74% of marketers expect revenue losses following change in Apple’s IDFA rules
- Leverage Facebook Audience Insights to create effective marketing campaigns on the platform
- Twitter launches Fleets to encourage more Tweets from passive users
- YouTube rolls out audio ads to reach users accessing non-video content on its platform
- Creating content that resonates can help brands satisfy Google’s and audiences’ expectations
- Placing native ads with relevant elements can boost CTRs
- Google tests new SERP sub-category tags in search results
- Building cause marketing campaigns that resonate can help companies build goodwill and drive sales
- Developing multi-channel digital strategies can help brands boost their online performances
- Advertisers and Publishers must work together to improve the ad-tech ecosystem of DPO and SPO
- Embed core brand messages into videos to create successful vlogging series on YouTube
- Här är de högst rankade varumärkena
- Her er Norges topp 10 innen merkevarer
- Danmarks stærkeste varemærker
- Suomen 10 suosituinta tuotemerkkiä
- Creating pop-ups can help promote products, attract consumers, and boost sales on Black Friday
- Crafting personalised quizzes and giving away free downloads can deliver interactive experiences
- Brands must include digital elements in their budgets to enhance marketing campaigns
- As Shopify expands, concerns about over-dependence on in its service emerge
- Amazon sues social media influencers for selling fake luxury products
- Target specific keywords and address more extended questions in content to earn featured snippets
- Building API ecosystems can provide valuable insights and execute digital transformations at scale
- Hvem er de danske tilbudsjægere?
- Vilka är de svenska rabattjägarna?
- Keitä ovat suomalaiset tarjousten metsästäjät?
- Create stories based on data to enhance decision making and communicate expertise
- Competition calls for a swift EU antitrust action against Google for preferential placements
- Using SKAdNetwork and other in-app ad IDs can help advertisers prepare for post-IDFA regime
- Forecasting short-term consumer behaviour amid the crisis can help fortify for the future
- More than 87% of US consumers are likely to make online purchases in the holiday season
- Buy-side must have compatible ad tech and unified audience definitions to sell to TV audiences
- Optimise Pinterest boards with keywords and quality Pins for better reach and engagement
- More than a fourth of UAE residents are unwilling to travel until a Covid cure is available
- Ecommerce companies should leverage local languages for a global footprint
- Entrepreneurs should consider the ASAP formula to boost branding efforts
- Crafting compelling teaser emails can attract user attention before Black Friday
- La práctica de deportes en tiempos de COVID
- B2B marketers must make retention marketing an integral part of their 2021 strategy
- Self-service customer support channels are gaining popularity during the pandemic
- Spotify acquires podcast hosting and advertising platform Megaphone
- Searches for “Christmas wish list” have increased 83% on Pinterest since spring
- TikTok to exceed one billion users in 2021: Study
- Provide human-interaction, accessibility and personalised services to survive post-COVID-19
- B2B marketers must combine human-level insights with AI to serve consumers amid the pandemic
- Align content topics and types with consumers’ journey to create an effective content calendar
- Financial stability is considered a top benefit by 89% small business owners in the US
- B2B businesses must invest in branding and lead generation to remain relevant post-COVID-19
- Livestreaming commerce makes a debut in European countries
- PwC expects a decline in retail spaces in the United States
- Accurate global campaign measurement requires extraordinary levels of brand-publisher cooperation
- Using data points in email subject lines can help improve click-through rates
- Companies can consider content marketing as an integral part of their user acquisition strategies
- Globalism Project 2020: populist beliefs down but conspiracy beliefs up?
- YouTube’s recommendation algorithm driven by viewers’ preferences
- Marketers should define their target audience before creating their TikTok marketing strategy
- The pandemic gives a boost to resale ecommerce
- Hvem er de norske tilbudsjegerne?
- Brands must create mobile-friendly content and optimise it for local searches to drive sales
- Ecommerce now accounts for 23-25% of all retail commerce in the US
- Marketers can target lookalike audiences, boost ROI and conversion rates with geofencing marketing
- Design main website elements with visual weight to make them stand out and pursue users
- Surveys can help marketers understand how the awareness about their brand is being spread
- Having a robust suite of variables accessible can help brands better target audiences
- Highlighting social proof in the “About Us” page can help brands boost credibility
- Companies need to have a better understanding of different information systems
- Businesses should consider content as an integral part of their lead generation strategies
- Businesses should collaborate with industry experts to create compelling virtual content
- Marketers should include a number in their infographic content title
- Creating earned media campaigns for social media can help generate leads and increase exposure
- Adopt innovative production and engagement strategies with emphasis on sustainability
- Create relatable messaging on social media to humanise brand voice and engage consumers
- 42% US consumers aim to spend $500 for Black Friday shopping
- Leverage both TikTok and Instagram Reels to reach wider audiences and enhance branding
- 43% of US sellers are frustrated with doing repetitive admin tasks that could be automated
- Craft relevant, unique and quality content to earn backlinks at scale and improve SEO
- Embracing contextual targeting can help marketers better target users in a cookie-less world
- Event organisers are leveraging interactive elements to engage virtual audiences better
- Adform partners with BritePool to help advertisers and publishers deal with the post-cookie world
- US election pushes major brands to pause their Facebook, Twitter marketing campaigns
- Embracing interactive video content can help content providers create an immersive experience
- Gathering online reviews is more important than ever to attract customers this year
- Six-second ads using known characters and sociocultural contexts tend to be more successful
- Consumers are increasingly spending more time watching YouTube content on CTV
- Optimising websites for ecommerce and mobile can help brands boost sales amid holidays
- Develop a content strategy to communicate public-health messages this holiday season
- Snap Inc. rolls out Snap Connect offering advertisers courses on direct-response advertising
- Customer marketing programs can help brands lower consumer churn and boost sales
- Segment email lists, create specific funnels to boost sales this holiday season
- 85% of retailers expect online sales to grow during this holiday season
- Leading with empathy can help business leaders achieve a successful sales transformation
- Maximising content value can help creators appeal to audiences across all video platforms
- Offering a personalised solution to consumer problems can help brands improve chat marketing efforts
- Businesses should experiment and leverage new technologies to achieve expansive creativity
- Businesses should leverage customer data platforms to create relevant omnichannel experiences
- Majority of IT-decision makers say data is the key to recovery from the economic crisis
- Focusing on a product niche can help ecommerce stores compete with Amazon
- Just who are Liga MX’s Top 10 best-supported teams?
- Measure ad impressions and frequency at a household level to track CTV campaigns
- Searches for “available near me” have grown over 100% worldwide YoY on Google
- Crafting emails with dynamic content can help brands personalise post-purchase emails at scale
- YouGov Ad of the Month – Malaysia: Chipsmore
- AD of the month UAE– Global Village October 2020
- Brands should test out multiple hypotheses and strategies to create agile marketing campaigns
- Agency staff more skilled at digital marketing than in-house counterparts
- Businesses can leverage Barnacle SEO to improve search rankings
- News consumption on TV cable news networks and other platforms cover new milestones
- Online businesses should experiment with bundle offers to increase sales this holiday season
- EU trade bodies file a complaint against Apple’s planned privacy measures in iOS 14
- Marketers can host a group or forum to build a community around their business
- The Advertising Standards Authority rules over a TikTok ad for not disclosing promotional content
- Crafting web copies with a customer-centric approach can help brands connect with ideal consumers
- Majority of Californians vote in favour of “CCPA 2.0”
- Most urban Indian women feel unsafe while walking alone at night
- Develop quick-loading, interactive, and visually stable websites to augment Core Web Vitals
- Implement VR marketing strategies to build ads with immersive experiences and attract prospects
- Leverage ABM accounts and growth markets to build a profitable financial model for the next year
- Gen Z in the UK are 1.4 times more likely to pay a premium for eco-friendly products
- 72% of popular thumbnails on YouTube feature a human face, and attract more views
- Businesses should audit their website structured data to improve SEO efforts
- The pandemic is accelerating the end of the newspaper industry: Pew Research Center analysis
- Marketers should leverage content marketing to improve customer retention rates
- Microsoft rolls out new “Promotion Extensions” to enable advertisers to highlight occasional offers
- COVID-19 continues to dominate media headlines in the US
- Brands should include ethical considerations in their business and organisational routines
- Enabling social listening can help online businesses offer effective customer service
- Our IPL viewership prediction proves spot-on. But there’s still more to come from the tournament
- Companies must align product portfolios with their consumers' values to effectively optimise them
- Brands should leverage different Snapchat ad formats to boost engagement this holiday season
- 66% of B2B marketers made short-term and long-term adjustments to content strategy amid COVID-19
- Ecommerce subscription models can help brands ensure recurring revenue and predict sales
- Displaying certifications on landing pages can help reduce form completion anxiety and boost leads
- Analyse and research microinfluencers’ audience engagement before partnering with them
- Offering omnichannel experiences across devices can help retailers drive sales amid COVID-19
- Video entertainment brand ad spend set to decline marginally in 2020: Zenith’s Business Intelligence
- Shorter loading times can help ecommerce websites improve sales and customer retention
- Combining CTV ads with retargeting methods can help B2B brands effectively overcome ABM challenges
- Businesses should align their SEO and non-SEO teams to achieve long-term success
- Creating emotionally intelligent messaging amid crises can help companies improve their CX
- CMOs distrust marketing data and analytics investments
- Align online shopping experiences with consumers’ perspective to boost ecommerce sales
- Middle Eastern countries rank among the leading video game streaming markets in the world
- Using influencer related hashtags on social media can help brands find compatible influencers
- Use Apple’s data and insights to improve search ranking on Apple search
- 43% of ABM practitioners are in the early phase of implementing new technologies and processes
- Optimise websites for experience, mobile-friendliness and voice to boost search ranking in 2021
- YouTube rolls out new updates to augment mobile viewing experience for users
- Advertising adjacent to news can help brands build consumer trust: IAB
- Businesses should have a year-long Black Friday landing page
- Companies should use voice technology to improve customer support experiences
- Businesses should share original videos on social platforms to tactfully grow business with YouTube
- Creating data-based content can help increase the chances of getting quality backlinks
- Publishers must create a “single customer view” within their data systems
- Simplify site navigation, update product listings to improve ecommerce site SEO
- Identify necessary keywords a business doesn’t rank for to optimise for voice search
- Alphabet, Google and YouTube see growth in revenue in Q3 2020
- Premium video ad views see growth in H1 2020 with viewers staying home in that period
- 69% US marketers and 74% marketers in the EU have moved programmatic in-house to some extent
- Luxury brands must act in accordance to their values to attract Gen Z consumers
- Companies can use AI and machine learning tools to combat various types of ecommerce frauds
- Thailand has the most gamers in ASEAN, PS4 console of choice
- Craft PR strategies depending on a brand’s goals and objectives
- US ecommerce spending to exceed $189 billion during this holiday season
- With 71% urban Indians playing online games, India ranks in the top 10 gaming countries in the world
- Skandinaverne gamer mindst i verden
- Skandinavene gamer minst i verden
- Skandinaverna gejmar minst i världen
- Pinterest’s global revenue reaches $443 million in Q3 2020
- Virtual events make it easier for B2B marketers to effectively track user engagement
- To best manage disruptions, ad agencies must adopt AI and automation
- Topic clusters can help marketers improve SEO efforts and address consumer needs
- 41% of PR professionals say organisations allocate budget for PR activities towards DEI
- Creating YouTube videos to address how-to queries can help marketers improve Google search rankings
- Marketers need to divest from platforms that enable widespread social engineering and misinformation
- Publishing on Quora can help marketers improve reach while establishing expertise and authority
- Advertisers plan to up their Q4 media budgets investments on TikTok
- Improve performance marketing by opting for tech solutions that align with brand strategy
- Leverage data analytics to engage and retain audience attention on Instagram
- Only 5% of B2B marketers always gate content
- By October 2020, social media users globally has grown to 4.14 billion
- Amazon’s Audible bulks up its library of podcasts
- Reclaim links, improve on-and off-page SEO to boost domain authority
- Pinterest rolls out new features to let merchants better showcase products in the shopping season
- Showcasing the people behind the brand can help add personality to the branded content
- Marketers shift focus to second-party data in a post-third party cookie world
- Highlighting customer success stories can help brands effectively generate quality leads
- Content marketing can improve sales at a lesser expense and higher ROIs than adverts
- Marketing messaging volume will increase by 40% in 2021: Forrester Research
- Invest in content marketing, update ecommerce website to optimise online store
- Research questions about an upcoming brand event to advertise on Quora
- Global media ad spend rises in Q3 2020 with brands spending more in the quarter
- Leverage customers’ psychological biases in marketing to boost conversions
- Consumers took to shared digital experiences and cashless payments amid the pandemic
- AI and humans need to work in tandem for effective content moderation
- B2B businesses must pick influencers that will always remain influential about a chosen topic
- New and relevant offerings during the pandemic made consumers more willing to deal with businesses
- Shoppers’ purchase habits developed amid the pandemic are unlikely to change post-COVID
- 62% of business owners confident they will return to pre-pandemic levels
- Brands should leverage Amazon to get into their consumer's shopping lists
- PR professionals need to be ready for more potential crises
- SMBs must opt for a full-service marketing agency to overcome their marketing challenges
- Embed videos, implement strategic internal linking to improve a site’s dwell time
- Brands could join appropriate subreddits to find easy-to-convert users
- Reward loyal customers to boost effectiveness of digital marketing efforts
- WhatsApp’s business features to see increased investments
- 42% US consumers would purchase most of their holiday gifts from Amazon this year
- Drop heavy title tags and tackle keyword cannibalisation to improve organic click-through rates
- Target consumers spending on self-care and wellness amid the pandemic to boost Q4 sales
- Marketers must look to incorporate YouTube Shopping into their marketing strategies
- Focus on constants and not trends while creating evergreen video advertising content
- Support assistants, smart automation can help deliver consistent omnichannel customer experiences
- Digital marketing needs to be adaptable amid the pandemic
- Netflix’s subscriber growth slows, but revenue exceeds expectations
- New features rolled out to Facebook and Instagram to enable frictionless mobile shopping
- Earn audience trust before selling through social media platforms
- Facebook tests “Neighborhoods”, its miniature social network
- Hur ser den allmänna opinionen om coronaviruset ut i Sverige?
- A quarter of Malaysian employees are experiencing job insecurity
- Using self-liquidating offers in Facebook ads can help upsell products and improve conversions
- Snap Inc. sees growth in revenue, daily active users in Q3 2020
- LinkedIn is the most used social media channel for 86% of B2B marketers
- Leverage social listening to create content that resonates with the target audience
- PR pros should leverage Google Analytics to measure ROI of their outreach efforts
- A disconnect between marketing and sales teams could stop PPC leads from converting
- Upfront planning and a concise script can help brands create compelling video ads in low budget
- Marketers should write concise product descriptions to cater to buyer personas effectively
- Digital commerce gets a major boost from pandemic: Comscore Study
- Apple, Amazon and Microsoft are the most valuable brands: Interbrand’s 2020 study
- B2B companies should build long-term influencer relationships to create better always-on campaigns
- Focusing on creatives and context can help marketers create effective yet privacy-compliant campaign
- Build long-lasting relationships with customers by providing value and proving useful amid crises
- The Pandemic is taking a toll on the journalists’ mental health
- Avoid cherry-picking data points to create an infographic that attracts leads
- Users of Facebook Watch in the US can now follow topics, with new discoverability options
- In 2021, CMOs in Europe could work more towards collecting zero-party data
- Urban Indians look forward to an electronic Diwali this year
- Use branded hashtags to improve video views
- Leverage LinkedIn Stories to build brand awareness and improve engagement
- Marketers should combine old search patterns with the new ones to prepare for the holiday season
- COVID-19 pandemic accelerated store closures in the first half of the year
- Creating content that aligns with consumer expectations can help generate quality leads
- Gaming console adverts are losing their edginess
- Developing data-driven case studies can help B2B companies improve link-building activities
- One in five UK advertising and marketing firms report a rise in export revenues during the pandemic
- 34% of businesses in the US report same or increased levels of data collection or research activity
- 75% of Americans would carry out half of their holiday shopping online
- Consider launching a new product or service to grow a business amid the pandemic
- Calls from Google My Business to small businesses are up 61% amid the pandemic
- Choose keywords that enhance content on a site to improve organic SEO rankings
- Instagram takes measures to have influencers declare commercial partnerships
- Belgian DPA’s investigation finds IAB Europe’s ad tracking consent framework fails to meet GDPR stan
- Instagram to take more robust measures to prevent undisclosed advertising in the UK
- Marketers can leverage email marketing tactics to improve customer experiences
- Businesses should have an effective understanding of their target audience for promoting webinars
- A customer-centric approach towards data collection can help brands foster consumer trust
- Changing consumer behaviour is leading to store closures and accelerating ecommerce's growth
- Invest in content marketing to convert traffic into leads
- Use data analysis to predict consumer behaviour for the holiday season in 2020
- Structuring website data with schema mark-up can help brands boost authority and credibility
- Streamline digital processes to cater to holiday shoppers in the US
- Companies with positive brand actions could enjoy support from one in five customers
- 5G and COVID-19 will push mobile media revenue to $860 billion by 2025
- Sending gifts to prospects can help marketers improve their ABM efforts
- Shifting social media ad spend to safer platforms can help businesses avoid potential brand damage
- Rich media ads can help marketers quickly attract audience attention and generate brand awareness
- Market research companies should embrace new skills to deliver actionable insights from data points
- Brands must use purpose as their “north star” to guide decision-making and avoid mistakes
- COVID-19 is forcing brands to make faster decisions, but most lack access to real-time data
- Conduct site audits and encrypt data and communications to reduce ecommerce frauds
- Google Analytics, armed with four new features, looks to help brands improve marketing decisions
- Who do people in Asia-Pacific want to win the US presidential election?
- Implement live chats to support consumers and improve their experiences in real-time
- Who do people in APAC want to win the US presidential election?
- Influencer marketing can help small businesses execute niche marketing efforts
- Repurpose content copies into various formats to boost engagement and enhance marketing efforts
- Develop Halloween-themed discounts and emails to increase sales around the celebration
- Marketers should add closed captions and alternative text to all branded videos
- Link building activities can help marketers establish thought leadership
- Businesses should have a flexible campaign budget to maximise performance
- Understanding dynamic, hyperlocal behaviour can help brands prepare better for the holiday season
- Publishing blog content weekly can help businesses improve marketing efforts
- Advertisers’ shift to short-term planning disrupts publisher plans for the 2020 holiday season
- 62% of CMOs will slash their marketing budgets to tackle recession challenges amid COVID-19
- Vad får svenskarna att bojkotta ett varumärke?
- Create Twitter ad campaigns to target local consumers and drive footfall to physical stores
- PR pros must refine pitches to get their clients' stories published in media outlets
- Skattesvindel er den hyppigste årsag til at boykotte brands i Danmark
- Mikä saa suomalaiset boikotoimaan brändiä?
- Hva får nordmenn til å boikotte et merke?
- Twitch with 4,741.4 million total hours watched is the most-watched gaming platform in Q3 2020
- Brands must write unique ad copies to create efficient responsive search ads
- Include authentic, cultural insights in strategies while communicating with younger US Hispanics
- B2B clients expect “quick, detailed, and expert answers” while using conversational marketing tools
- Marketers should think like reporters and target new keywords based on real-life events
- Nearly half of small businesses saw their revenues halved from pre-COVID levels
- Embracing second-hand culture can help brands target sustainability-conscious consumers
- Advertisers can help consumers during the pandemic by strengthening their mental health
- Focus on search intent to drive new users to SaaS platforms
- ¿Por qué comprar un coche eléctrico?
- Brands must evaluate purchase data and consumer behaviour to create effective cross-sell emails
- Europa quiere que Joe Biden derrote a Donald Trump
- 79% of marketers and publishers still rely on third-party cookies for determining audience identity
- 53% of US consumers used YouTube regularly to view sports highlights in August 2020
- Brands must analyse market and select an appropriate business model to launch online boutiques
- Customer Data Platforms are becoming increasingly popular with marketers
- UK programmatic buys continue to outperform global programmatic average across channels
- During Covid, people still thinking about vacation. India’s preferred holiday destinations revealed
- Leverage targeted AI discounting strategies to survive the longer holiday shopping season this year
- Develop communication plans to express brand values and support social moments
- Giveaways can help marketers effectively convert social followers into email subscribers
- Interacting with consumers can help marketers create the content that resonates with their audience
- Effectively listening to customers can help brands being caught-up in cancel culture
- Leveraging customer feedback can help new brands acquire more customers
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov