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- Working with a combination of DSPs can help advertisers capitalise on CTV’s emerging walled gardens
- Write standalone articles and create video answers to enhance search rankings for FAQ pages
- Creating market-specific strategies can help CPG brands boost performance in digital marketplaces
- 61% of Americans plan to buy gifts online and in-store in the upcoming holiday shopping season
- Create a social media customer support guideline to address queries with a consistent tone of voice
- Marketers need to balance personalisation and data safety to win consumer trust
- Brands must create and post mixed content types on Instagram to boost engagement rate
- Creativity coupled with proven knowledge on a topic is a must for real-time marketing
- To diversify revenue creation beyond ads, Google looks to turning YouTube into an ecommerce hub
- Top Improvers Q3 2020: Food & Drug retailers
- Real-time PR insights can help brands improve marketing efforts with relevant and timely content
- Britons’ exposure to TV adverts increased 15.6% at the peak of lockdown
- Producing enough content a top challenge in 2020 for 35% of B2B marketers
- Leveraging search data can help businesses create meaningful content and improve rankings
- Users can now save audio, share audio pages and search for music on Instagram Reels
- Regularly track metrics like CTR and ROI to improve the performance of online events
- Improving website accessibility can help marketers reach more audiences and avoid potential lawsuits
- “Trust” is the primary factor that most consumers look for while shopping online
- Sales videos can help B2B marketers with precise messaging
- Creating user personas can help marketers humanise their brand story
- Marketers can repurpose their live videos to create authentic yet humorous clips on Instagram
- 41% of B2B buyers will only be ready to evaluate new vendors in 2021 or beyond
- More than half of marketing leaders are disappointed marketing analytics results
- Political ads on Facebook to be halted temporarily after closing of polls in the US
- Europe wants Joe Biden to beat Donald Trump
- While shopping for a new CDP, ensure its features match the need of the business
- Viral content must tell a relatable story and be timely
- Provide personalisation, seamless experiences to consumers this holiday season
- Including the keyword in the podcast title can optimise it for SEO
- Brand preferences among teenagers have changed rapidly amid the pandemic
- Limiting content to 180 words can help brands placed on Google Web Stories
- Zero-click search insights can help marketers optimise their SEO strategy
- Optimising content for “People Also Ask” section can help brands improve search rankings
- Britons are spending 24% more per trip shopping for groceries
- Riyad bank creates greatest Ad Awareness in Saudi Arabia in September
- Update details of the new location a business has moved to, to aid local SEO
- Local TV Ad market continues to face huge losses but sees improvement over March-June levels
- Develop brand voice depending on what a company is trying to accomplish
- Digital banking thrives amidst Covid, likely to grow post the crisis
- Instagram rolls out new features to celebrate a decade’s run so far
- Mobile gaming demographic in the US no longer restricted to young males only
- Marketers should focus on topics over keywords to optimise content for semantic search
- Google changes its product road map to accommodate COVID-19 related priorities
- Brands can position themselves better in 2021 by creating customer-centric content
- Creating content that answers real human questions can help B2B marketers improve search rankings
- Leveraging reminder advertising can help brands improve conversions
- DTC brands are increasingly spending on TV advertising to reach new audiences
- 54% of advertisers aren’t deferring their campaigns anymore
- Small businesses must incorporate an ecommerce component to the business
- B2B marketers can improve signal-response interactions to guide buyer’s actions
- Offer product bundles to improve the value of current customers
- 61% of TikTok users believe ads on the platform are unique as compared to other channels
- Coming out of the pandemic, CMOs must rethink their relationship with their advertising agencies
- Selling discounted bundle packages can help small businesses navigate the crisis better
- Microsoft rebrands its Bing search engine to Microsoft Bing
- Strategically creating target URLs can help brands yield useful backlinks from campaign results
- Businesses should think beyond link building activities to enhance their website SEO
- Non-profit businesses should create content that addresses specific issues in the community
- Influencer marketing is becoming an integral part of the brand marketing strategy
- Create a niche to operate in to stand out in a crowded market
- Stick to one font family while designing graphics for social media profiles or websites
- Nearly half of UAE residents feel positive about the support offered by banks during Covid19
- Calculate content velocity to stay ahead of the competition in the long term
- Help influencers find “must share” brand moments while executing peer marketing
- 86% of Britons value convenience above all else in terms of online shopping
- Google rolls out Google News Showcase
- Brands should include customer support teams in their content and social marketing strategies
- Creating buyer personas can help marketers enhance their content strategy
- Mapping out the customer journey can help marketers plan their automation strategy effectively
- Brands should maximise the value of first-party data as a part of their long-term identity strategy
- Update webpage copies with current offerings to boost search ranking and attract consumers
- 66% of business analysts believe that less than 80% of their reports provide value to their company
- Facebook appoints Alex Schultz as new CMO
- 56% of brands outsource content writing to external agencies
- Identify event attendees’ personas to improve engagement and experiences at virtual or hybrid events
- Facebook phases out 28-day attribution window to improve user digital privacy
- Malaysia’s Most Admired
- Philippine’s Most Admired
- Leverage Instagram ads to augment exposure for giveaway campaigns and increase followers
- Avoid clutter and tell an engaging story through data visualisations
- Products could be integrated into film and TV content to reach ad-averse consumers
- Brands should have an efficient cybersecurity team ready before stepping into the dark web
- Marketers should focus on text while posting on Pinterest to improve CTRs and viewership
- Businesses can grab user attention by publicly interacting with first-level LinkedIn connections
- Facebook begins testing Accounts Center across all its platforms
- 67% of people who view ads on TikTok worldwide are over 25 years of age
- Match users’ intent in search results to craft effective meta descriptions
- SEO optimised blogs can help B2B brands improve their search ranking and attract prospects
- Creating quality content can help marketers improve search rankings
- Running a post-launch audit can help new websites get placed in search engine result pages
- Marketers ranked their chances of attending in-person events in H2 2021 as six out of 10
- Luxury brands must craft quality and accessible social content to connect with high-net consumers
- Brands must be authentic about their stand on issues to avoid backlash from the cancel culture
- Leveraging chatbots to gather customer data can help marketers optimise digital campaigns
- Implementing social media moderation policies can help brands generate useful UGC
- Consumers want brands to offer useful digital and mobile experiences in a post-pandemic world: Study
- Brands should “pandemic-proof” their data assets by combining them with second and third-party data
- Pandemic pushes Ocado, Deliveroo and Just Eat to become the fastest growing UK brands
- Brands must be accessible across platforms to connect with consumers this holiday season
- Businesses should invest heavily in training employees on data management
- Develop cross-functional marketing efforts to connect with consumers from digital communities
- Google plans to ban all election-related ads after the polls close in November
- 69% of consumers are more likely to view an ad if it’s contextually relevant
- A quarter of Thais are experiencing job insecurity
- Social media programs helped 66% of brands prepare for digital transformation at scale
- Set realistic goals and select appropriate content formats to create effective content strategies
- Implement email marketing based on segmented subscriber list this holiday season
- Boosting SEO efforts on DuckDuckGo search engine can help marketers target high-quality searchers
- TikTok manages to avoid download ban in the US
- Marketers should avoid using tracking links to retain customers trust
- An omnichannel ad strategy can help brands improve conversions during the holiday season
- Consumers are increasingly turning to influencers for news over established news outlets
- Brands need to approach audience planning carefully for an effective inclusive advertising strategy
- 84% of mothers in the US agree with news they see or hear on Broadcast TV
- Niche businesses could use blogs and social media as part of their PR strategy
- Brands should create resilience strategies to adapt to changing consumer trends amid COVID-19
- US ecommerce retail sales expected to grow between 25% to 35% from November through January
- Leverage insights from social media analytics to engage audiences and enhance customer experiences
- 60% of Americans plan to buy half or more of their holiday shopping at local retailers
- Searches for “positivity” would be up 64% on Pinterest in the fall season
- Adding trust badges on website forms can help marketers amplify conversion rates
- TikTok’s uncertainty about operations in the US gives rise to platforms like Triller
- Turning customer agents into sellers can help brands improve sales this holiday season
- Brands should prioritise targeting the right users over YouTube subscriber count
- UK consumers have a better perception of brands advertised on TV than on social platforms
- Executing digital PR campaigns could help brands earn backlinks and improve search ranking
- Craft personalised email images to entice repeat consumers and increase click-through rates
- Broadcast advertising outperforms digital ads with the use of AI
- Reddit launches brand safety inventory categories to let advertisers select a brand safety level
- Align content goals with overall marketing goals to balance between short- and long-form content
- 63% of companies that outgrow their competitors use marketing automation
- A simply designed, interlinked FAQs ecommerce webpage can help boost sales
- UK’s food-to-go market is expected to shrink by 43% in 2020 to £10.8 billion
- Structuring PDF files in an SEO-friendly manner can help brands enhance search ranking
- Partnering with established brands can help retailers explore new international markets at low costs
- Business must evaluate post-purchasing consumer data to create lifecycle marketing campaigns
- Serve a 200 status code URL to communicate out-of-stock product pages
- Earning high authority backlinks from local area websites lets small businesses rank better
- More than a green machine? The electric car in Europe
- Preferred advertising channels among consumers are cinema ads, sponsored events, and magazine ads
- Repurpose livestream content across various formats to improve reach
- 93% of Gen Z and millennials prefer “purpose” out of brands rather than “politics”
- Adopt an iterative approach to agile development before making large investments
- Amazon’s new environmental program will help consumers buy sustainable products
- Ad spend in the automotive industry predicted to drop 21% across 10 major markets in 2020
- ¿Más que una máquina"verde"? El coche eléctrico en Europa
- Who are Britain’s door-to-door campaigners?
- Machine learning can help ecommerce businesses prevent fraudulent bot activities
- Leveraging new Pinterest features can help brands achieve optimum results from marketing efforts
- “Harmful content” across platforms defined by Global Alliance for Responsible Media
- Analysing churn rate can help subscription-based ecommerce businesses retain customers
- Consumers’ willingness to share sensitive data increases amid the peak of COVID-19 in the US
- 54% of US consumers would prefer AR being used to view products in their real-life environments
- Track engagement analytics metrics for mobile to improve user experiences
- Pinterest rolls out a new holiday marketing hub to help boost sales performance during holidays
- Create mutually beneficial digital tools to partner with app companies and build mini-apps
- Update Google My Business page with relevant information to boost a brand’s local search ranking
- B2B businesses must offer live and on-demand media through virtual events
- Build excitement around Cyber Weekend through influencers to drive sales
- World’s most admired 2020
- Appealing to the audience’s emotions can help marketers enhance lead-generation strategies
- Maintaining online brand reputation can lower a business’s risk of significant damages
- Prioritise first-party data and collaborate with publishers to collect data in a post-cookie world
- 75% of US Hispanics consider job opportunities for those willing to work a societal right
- Businesses need to consistently post quality content to boost engagement on social media platforms
- 64% of American adults working from home are likely to book a nearby vacation rental
- Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt
- Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA
- Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE
- 31.2 million US households would’ve “cut the cord” by the end of 2020
- Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA
- Luxury fashion brands not immune to pandemic
- Consumers searching for products on Amazon are returning to non-corona keywords
- Implementing ecommerce management platforms can help retailers offer personalised pricing
- Promoting valuable resources to relevant audiences can help brands earn useful backlinks
- Brands and agencies’ search intent towards “blogging” goes up amid the pandemic
- YouTube brings back human moderators after "over-zealous" AI filters fail to pick up nuance
- Leveraging technological tools can help PR professionals better handle crisis
- Video ads and brand experiences together generate 4X greater purchase intent than video ads alone
- Scrutinising the purpose of meetings and video calls can help B2B brands enhance productivity
- PR efforts can help businesses maintain consistent advertising and boost sales
- Blockchain’s use in qualifying impressions can boost return on ad spend by as much as 14%
- Almost half of CMOs hope to improve productivity and efficiency during the pandemic
- Factor in changing consumer behaviours while conducting market research amid COVID-19
- Businesses with strong communication personalities on social media resonate more with consumers
- Branded content must feature the brand and product early on to improve brand interest by 44%
- Use colour palette, animated graphics in Instagram Stories to improve engagement
- Being adaptable can help marketers build effective marketing campaigns for 2021
- 39% of consumers purchased from a new brand in quarantine
- Consumers remain wary of chatbots and voice interfaces in financial services for privacy concerns
- US bans TikTok and WeChat app store downloads
- A mobile-first approach can help marketers navigate the market beyond the pandemic
- PR professionals should look for data-based stories to pitch amid the pandemic
- 6 de cada 10 españoles no cree que los centros educativos sean espacios seguros de covid19
- Some lockdown trends are expected to live on even after the pandemic ends
- Leverage AR tech solutions for ecommerce stores to augment virtual interactions and sales
- Evergreen content can help brands garner a constant level of sustained consumer interest
- 52% of consumers want packaging that is 100% recycled
- Compare organic search traffic with that of the competitors’ to measure SERP visibility
- Focus on user experience and site usability to set up successful ecommerce stores
- 53% Americans expect COVID-19's impact on personal finance to last four-plus months
- Have a running list of expansion ideas handy to withstand a recession
- Business closure rate in North America declined to 13% in the third wave of COVID-19
- Businesses should make sure the customer is the protagonist of their fall content strategy
- Brands should find a contextually positive place to put their online adverts
- Brands should invest more on customer panels to create more customer-centric content
- Digitising print marketing can help grocers yield improved marketing outcomes
- Marketers need to prove ROI while getting CEOs on board with a marketing campaign
- Brands need to upgrade their social media strategies to stay relevant during the pandemic
- Evaluate social media posts to curate popular user-generated content for email campaigns
- B2C companies must reinvent consumer journeys and create new businesses models to survive
- Integrate inbound and outbound marketing efforts to boost marketing campaigns and sales
- Chennai Super Kings faces a double whammy yet almost half of urban Indians think it will win the IPL
- Conduct in-depth research to find appropriate low-cost martech tools amid COVID-19
- Customise a company’s Facebook Shops store to exhibit the business’ personality
- Use innovative marketing techniques to create personalised affiliate program pitches
- Amazon Music will now host podcasts with major titles like “Serial” and “Pod Save America”
- Offering a multimedia experience can help increase dwell time on the website
- With CTVs becoming increasingly important, Google offers improved forecasting tools
- Brands should use their Instagram account as their Storefront to boost sales
- Google makes nearby product inventory more discoverable with updated Shopping UI features
- Partnering with complementary companies can help brands boost their video strategies
- Smartphones are fuelling Britain’s news and magazine readership amid the pandemic
- Create assistive content for consumers that have adopted new traditions amid COVID-19
- Amazon rolls out an in-app luxury storefront, as it targets upscale consumers
- Carrying out a digital marketing audit can help brands identify goals vital to the business
- YouGov: Europæiske forbrugeres interesse for elbiler forbliver stabil på trods af corona-usikkerhed
- YouGov: Europeiske forbrukeres interesse for elbiler holder seg stabil på tross av korona-usikkerhet
- YouGov: Eurooppalaisten kuluttajien kiinnostus sähköautoihin pysyy vakaana koronan aiheuttamasta epä
- YouGov: Europeiska konsumenters intresse för elbilar fortsatt stabilt trots coronaosäkerhet
- Base B2B influencer marketing on authentic and synergistic relationships created
- Instagram introduces automated closed captions to IGTV videos to improve accessibility
- B2B brands must build emotional connections with buyers to effectively connect amid COVID-19
- Consumers steer towards brand values and subscription services, as they adopt new buying patterns
- Having a potent B2B lead qualification system can help enhance sales efficiency
- Sixteen ad tech companies and agencies pledge support to IAB’s Project Rearc
- Improving consumer experiences can help reduce customer churn on ecommerce sites
- Regular audience research can help brands future-proof their marketing strategy
- Leveraging “Phygital marketing” strategies can help brands enhance customer experiences
- To improve customer retention, update sales tactics and look to improve products and services
- Applying in-session machine learning can help retailers enhance conversions
- Facebook rolls out Watch Together, allowing up to eight users to watch videos together in Messenger
- Leverage B2B2C ecommerce model to effectively connect with consumers without middlemen
- SaaS brands could evaluate customer revenue and retention metrics to measure marketing performance
- Augmenting ecommerce stores with better aesthetics can help brands drive conversions rates
- Indians more likely to choose Goa over Maldives or Switzerland for their next vacation
- Amazon’s kid-friendly service “FreeTime” gets rebranded to Amazon Kids with a new look
- Amazon tops the 2020 brand intimacy list with 68.3 as quotient
- Facebook updates brand safety tools to give advertisers more control over their content placement
- YouTube faces a $3.2 billion UK class-action lawsuit for “unlawful” use of children data
- PR firms must first have a diverse team for creating diverse campaigns
- Combining a topical quiz with a giveaway can help marketers generate high-quality leads from YouTube
- Storytelling can help brands effectively connect with prospects in a post-COVID world
- Businesses should conduct user surveys to identify elements of poor UX
- UK’s grocery brands must create purpose driven marketing strategies to serve “citizens”
- 65% of Americans have been ordering more takeout since the pandemic
- Oracle wins bid for TikTok’s US operations
- 85% of UK website users want mobile website versions to be as good as the desktop versions
- Lower income US consumers spend an average 40% of their budgets on luxury products and services
- Ideate and test multiple concepts to create effective design thinking solutions
- Conduct semantic analysis to research snippets and rank YouTube videos on Google’s search carousel
- Brands can use a combination of images and videos to tell stories on Instagram carousels
- As they adapt to online shopping trends, physical stores are turning into “dark stores”
- Using creative content while social selling products can help brands generate curiosity
- Brands should think of YouTube as more of a community-building tool than a marketing tool
- Leveraging affiliate app marketing can help brands enhance conversions
- One-third of Americans believe that the US economy will recover in 2021
- Offering a scroll-friendly and seamless user experience can help brands retain visitors
- Brand preference high among Gen Z worldwide, as many express themselves through brand selection
- Appoint content marketing agencies that match the brand’s voice, tone and style
- Interview prospective international consumers to select a brand name with a global appeal
- Searches on translate, social networks, entertainment, were top search categories on Google
- B2B businesses must gamify their marketing efforts to enhance leads and consumer experiences
- Consolidate content to make information easily accessible to consumers
- Marketers need to be extra cautious about meta descriptions
- Mid-budget brands can hire freelancers or agencies on freelance platforms to create visual content
- UK ad watchdog ASA proposes ban on cosmetic surgery ads geared towards under-18s
- Companies should make their data policies easy to understand
- Aspettative salariali e opportunità professionali in Italia: uomini e donne hanno esperienze diverse
- Businesses should use videos to promote products and services on Pinterest
- Leveraging CRM tools can help communication service providers offer tailored services
- Who’s watching TV during the day?
- Reinforcing empathetic communication within the organisation can boost CX and sales
- Use video marketing along the sales funnel to improve sales
- Thais most likely to have tested for COVID-19 in ASEAN
- 53% of businesses worldwide believe their operational processes have recovered since COVID-19
- Sending consistent emails at frequent intervals can help brands improve their Sender Score
- While reopening stores, small businesses must give guaranteed retail space to best selling products
- Facebook to enforce ad limits on pages to help advertisers’ lower costs and boost ad performance
- 60% of consumers shopped online more during COVID-19 lockdowns than the beginning of the year
- Taboola and Outbrain walks away from M&A deal amidst the pandemic
- PR agencies should be honest and direct for effectively navigating difficult PR conversations
- Marketers can create both SEO-focused and CRO-focused landing pages
- Businesses can use temporal landmarks to drive audience responses effectively
- Podcasts can help B2B brands be on top of their target audiences’ minds
- Introduction of an independent, third-party gatekeeper can help make internet more privacy-centric
- Content with 1,000 words or less has the highest average share counts
- 36% of UK advertisers believe COVID-19 is a threat to the advertising industry
- Local businesses must select the right SEO agencies to benefit from local search growth
- Review digital earned media metrics to gain insights into revenue attributable to marketing
- Develop retargeting marketing campaigns amid COVID-19 to boost revenue and retain consumers
- Hvorfor vil danskerne ikke betale for nyheder?
- Varför vill svenskarna inte betala för nyheter?
- Miksi suomalaiset eivät halua maksaa uutisistaan?
- Hvorfor vil ikke nordmenn betale for nyheter?
- Following Google’s EAT guidelines can help improve search performance
- Select the right campaign objective and set enough budget for competitive ad bidding on LinkedIn
- Use 301 and 302 redirects accurately to ensure the change in URL doesn’t affect SEO
- With third-party cookies phasing out, marketers should leverage advanced contextual targeting
- Americans believe brands should speak out publicly about systemic biases and racial injustice
- Creating multiple YouTube channels can help brands expand their reach and brand awareness
- For avoiding cognitive biases amid crises, brands must research and test their key messaging
- Leveraging nano-influencers can help brands get authentic followers in a cost-effective manner
- Running API tests on Google Search Console can help measure KPIs and improve search rankings
- Businesses need to prioritise sustainability across the organisation’ value chain strategically
- Leverage user-generated content to create cost-effective social media content and build social proof
- Aligning business content with monetisable video formats on YouTube to earn AdSense revenue
- Vilka är de svenska tidningsprenumeranterna?
- Enabling digital transformation can help businesses enhance conversions through all the buying stage
- Interactive content and gamification can help create efficient link baits
- Marketers can use social listening tools to create consumer personas
- Snapchat partners with Creative Equals for better representation across the UK ad industry
- Video game publisher Activision’s August TV ad spends edges out Sony and Nintendo
- Automating sales processes can help enhance personalisation and maximise leads
- Develop a contingency plan to optimise online presence and boost cashflow during crises
- Marketers could leverage in-game advertising as the number of gamers rise amid COVID-19
- La suerte está echada
- Match corporate messaging with company actions to attract conscious consumers
- Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public
- A third of Thais have ‘cancelled’ a public figure or brand
- US predicts a 12% drop in private consumption over the next two years, as consumer loyalty drops
- Brands’ SEO strategy must be at the core of their marketing efforts to achieve long-term growth
- TikTok introduces a new “Stitch” feature, letting people re-use video clip snippets from other users
- 85% of content marketers consider lead generation as the most crucial content marketing goal
- As consumer preferences evolve, manufacturers need to explore new channels for reaching customers
- Microsoft advertising expands LinkedIn Profile targeting to select markets outside the US
- As real-world crises mount, businesses need to become "Regenerative Brands" to stay relevant
- Having a distinctive Google My Business descriptions can help strengthen hyperlocal marketing
- 82% of global brands are “either satisfied or completely satisfied” with in-house creative teams
- Integrate the brand’s personality and voice into meta descriptions to drive click-through rates
- Leverage data systems to offer smart discounts and boost back-to-school and holiday shopping
- TikTok rolls out a marketing partner program enabling advertisers to measure their campaigns
- Apple postpones the implementation of its new privacy rule that comes with iOS 14, to 2021
- Developing social media campaigns and ads can help brands survive the COVID-19 pandemic
- If aiming for virality, use humour and emotions while creating content
- Streaming site Twitch is gathering steam and marketers are taking notice
- Having a dedicated community area on the blog can encourage reader engagement
- Contextual ad targeting is gaining popularity among publishers
- Develop flexible shipping policies to support consumers amid COVID-19
- Agencies must adapt dynamic content models on social media to remain relevant and authentic
- British retailers should offer an omnichannel to survive the Amazon Onslaught
- YouGov Ad of the Month – Indonesia: Tehbotol Sosro
- Brands must craft unbiased competitor articles to improve their sites traffic and build trust
- Align review site’s content with landing pages to deliver a consistent consumer experience
- 26% of people are most likely to offer reviews or opinions on third-party websites
- Adopting omnichannel can help travel retailers lessen the impacts of COVID-19 disruptions
- For an effective SEO strategy, create content that increases dwelling time
- Leveraging always-on marketing programs can help B2B brands better prepare for the future
- Brands should be clear about their objectives before choosing content agencies or consultants
- Writing interactive captions on Instagram posts can help businesses enhance engagement
- As compared to smart speakers, mobile phones are used 40% more for voice searches
- Brands should ensure all aspects of their marketing activities follow ethical principles
- Publishers should re-strategize their video to meet the rising demand for video content
- Creating personalised newsworthy pitches to journalists can help brands get high-value backlinks
- 51% Americans switched retailers amid shutdown due to competitive pricing
- Twitter to add “representative tweets” to provide users context on trending tweets
- International COVID-19 tracker update: 2 September
- LinkedIn rolls out “Healthcare Hub” resource to help healthcare marketers connect with audiences
- Conducting thorough investigations can help brands disclose accurate information amid crises
- 91% of B2B marketers look for audience relevance as one of the essential qualities in an influencer
- Create exclusive content for YouTube subscribers to engage them
- Marketers can use videos to demonstrate expertise via LinkedIn Experience Section
- Majority of consumers would shop from brands that provide 3D/AR visualisation of their products
- Writing unique and value-added guest blogs can help bloggers stand out among competitors
- Applying the DMAIC methodology can help brands better measure, analyse and improve marketing efforts
- Creating “gifographic” content can help marketers boost their blogs’ appeal
- Rethinking B2B digital advertising strategies can help brands effectively leverage new technologies
- Creating tailored lead magnets can help businesses move prospects along the funnel
- Businesses should leverage content assembly line model to create content at scale
- Average B2B buyers use six different interaction channels across their buying process
- A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances
- An agency proposal could include pointing out missed opportunities to clients
- TikTok’s integration with Teespring will enable creators on the platform to sell own merchandise
- Brands must map out consumers' journeys to create relevant pillar content
- Brands must ensure their COVID-19 messaging is well thought-out and empathetic
- US TV advertising to witness a 10% decline in 2020 as compared to 2019
- 38% of Americans are “looking forward” to dining out again over the next three months
- Sharing real stories on LinkedIn can help B2B companies build authentic user engagement
- Businesses should brand their visual assets to enhance their visual marketing efforts
- Marketers should create original and relatable posts on Instagram
- First-party data is not enough for brands to have an intimate understanding of their audiences
- Businesses can leverage Google Alerts to improve their link building activities
- The pandemic has made nationwide coverage more accessible in the US
- Businesses should identify their audiences “trust language” to connect with users
- Carousel posts using all 10 slides on Instagram have the highest engagement rates
- Share product videos on social media platforms like Facebook to improve engagement and reach
- Food ads exhibiting togetherness or nostalgic memories are 2.5 times more motivating
- Tracking social media KPIs can help brands improve their marketing efforts and drive sales
- Use pinned posts on social pages of a business to attract traffic to websites
- Consider consumer needs and objectives, audiences and competitors while conducting market research
- 33% of Britons have never once skipped breakfast since the lockdowns began
- US Back-to-school advertising declines by 70% due to the pandemic: Kantar Study
- Adding interactive elements in marketing emails can help brands enhance engagement
- Understanding consumer pain points can help marketers create a compelling webinar
- Adopting contactless payment can make retail businesses ready for the new world
- Businesses should understand the local culture before expanding to new markets
- Product-centered advertising by luxury brands could improve consumer’s willingness to pay
- Brands must develop organic meme campaigns to grow social presence and enhance engagement
- Marketers should add emotional triggers into their Google ad copies
- Follow the platform’s established etiquette to generate leads and gain customers on LinkedIn
- 46% of internet users don’t return to poorly performing websites
- Google Assistant and Apple’s Siri both enjoy 36% share of the voice assistant market
- Evaluating buyers’ level of awareness can help brands create relevant content that converts
- Leverage other blogs and publications to share information and enhance search ranking on Google
- Brands should consider multiple scenarios while preparing for any crisis
- Businesses assess their market penetration before launching into new markets
- Offering live chat option on Shopify stores can help marketers push sales
- Adding jump links to FAQ pages can help brands provide visitors with easy access to their queries
- Creating a community around blogs can help bloggers build social proof on their sites
- Hvem er de norske avisabonnentene?
- Developing apps to address customer pain points can help brands provide value and enhance sales
- TikTok’s monthly active users revealed to be 100 million in the US
- Build personalised content distribution strategies for better reach and revenue
- Brands are having a tough time maintaining loyalty during the pandemic
- Leveraging call analytics can help businesses maximise conversions at reduced costs
- More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales
- Apple’s upcoming iOS 14 update could impact Facebook’s ad effectiveness in the Audience Network
- Brands must promote products using emails to boost online marketing efforts
- Make the right sales coverage available for high-priority accounts
- TikTok pledges $100 million in ad credits for small businesses to help them recover from COVID-19
- Disney collaborates with Translation as it looks to connect brands with its diverse audience
- Razzismo e discriminazioni nel Bel Paese
- Businesses should tailor seasonal Facebook ads to the prospects’ stage in the sale funnel
- Facebook to expand personalised news feed outside the US
- Brands should help shoppers identify new products and services this Christmas
- 40% of consumers tried new brands or made purchases with a new retailer during the pandemic
- Brands having private labels, exclusive products will thrive outside marketplaces post-COVID-19
- Email could offer the path to a consensual, privacy-first model to replace third-party cookies
- 26% brands are new to the list of most patriotic brands in the US in 2020
- Marketing professionals believe that content designed to create experiences performs better
- Keitä ovat suomalaiset sanomalehtien tilaajat?
- Offering multiple product choices can help brands appropriately personalise consumers’ journey
- Businesses must have authentic conversations to nurture community relationships on Reddit
- With Britons spending more time with pets during the lockdown, pet treats sales reach new heights
- Hur kommer marknaden att reagera på Amazon?
- Nike’s wholesale accounts face closure, as the company focuses on boosting its DTC channels
- Create engaging social media post copy by including calls-to-action, key takeaway and more
- Brands need to demonstrate respect and support towards the LGBTQ community through their activities
- Acknowledging mistakes on social media can help brands avoid reputational damage
- Businesses can leverage dark mode on their websites to enhance the user experience
- Video adverts based on consumer intent have a significantly higher impact than demographic-based ads
- Teaching customers how to resolve their issues can help brands increase customer satisfaction
- Brands need to create compelling short adverts that quickly capture viewer attention
- Google to roll out new AdSense reporting to help publishers make informed decisions
- Providing the right content at each stage of the buyer’s journey can improve the quality of leads
- Posting content 2-4 times a week provides best results in terms of both traffic and conversions
- OTT and on-CTV are go-to experiences for co-viewing among varied cultural cohorts in the US
- Amazon’s Audible rolls out a cheaper subscription plan with more new and exclusive content
- Brands must leverage data to develop sustainable and scalable solutions for omnichannel marketing
- Follow brand guidelines while drafting marketing copies and content across platforms
- Develop interactive digital experiences to boost travel marketing campaigns after COVID-19
- Businesses looking to start drop shipping must discuss capacity with their suppliers
- Auditing marketing tech stacks can help brands with decision-making and boost performance
- Before sending promotional emails, marketers need to send content that people want to read
- Businesses need to create adaptive, responsive mobile-friendly design layouts
- Adding a location tag on Instagram posts can help marketers enhance brand exposure
- Understanding the shopper mindset can help marketers prepare for the rest of 2020 and beyond
- 70% of US consumers said TV commercials no longer influence them to buy products: Macias PR
- Continued remote working and economic uncertainty is opening up opportunities in the domestic space
- 79% of Americans consider personalised services more important than personalised marketing
- Security concerns prevent 31% of Americans from downloading payment apps
- Identify factors fuelling competitors’ success to create effective lead generation strategy
- Consumers have decided to shop online more during the early holiday season
- With consumers looking for safer shopping options, 78% of online purchases originate from mobiles
- 74% of back-to-school ads are being displayed on TV or online platforms as of 16 August
- Developing ideal consumer personas can help boost inbound marketing efforts
- Video impressions served to connected TV platforms rose to 40% in the 2020 second quarter: Study
- Tech companies should conduct audits to identify internal DEI problem areas
- UK consumer confidence remains stable overall during the pandemic
- Communication experts should engage with podcast hosts on social media to amplify their PR efforts
- Online share of sales for health and beauty sector to be 16.5% by the end of 2020, globally
- Establishing notability can help businesses get published on Wikipedia
- Most users would not trust an outdated website
- UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised
- Comparison blogposts can help guide consumers in the consideration stage of buyers’ journey
- Factor in a site visitor’s knowledge level or traffic temperature type to convert them
- Create online stores with immersive experiences to drive consumers’ purchasing decisions
- Apply sustainable business practices for operational efficiency and enhancing consumer experiences
- 15% of moviegoers in the US will wait for a COVID-19 vaccine before they return to the theatres
- Establish and nurture real connections with customers through email marketing
- More than half of enterprise businesses have changed customer policies during the pandemic: Study
- Privacy regulations are just window-dressing online privacy issues
- Sales representatives need to have in-depth knowledge before pitching C-level buyers
- B2B marketers can use LinkedIn Live to host virtual events
- Leveraging the flywheel formula can help marketers improve customer experiences
- The pandemic has changed how agencies and advertisers interact with each other
- Sending direct mail to key audiences can help businesses enhance marketing efforts
- Instagram rolls out “Suggested Posts” for the main feed to display posts from unfollowed accounts
- Communicators should have pre-defined communication goals to successfully steer through the crisis
- Spotting reviews from unreliable sources can help brands keep consumers safe and informed
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov