- Working with a combination of DSPs can help advertisers capitalise on CTV’s emerging walled gardens
- Write standalone articles and create video answers to enhance search rankings for FAQ pages
- Creating market-specific strategies can help CPG brands boost performance in digital marketplaces
- 61% of Americans plan to buy gifts online and in-store in the upcoming holiday shopping season
- Create a social media customer support guideline to address queries with a consistent tone of voice
- Marketers need to balance personalisation and data safety to win consumer trust
- Brands must create and post mixed content types on Instagram to boost engagement rate
- Creativity coupled with proven knowledge on a topic is a must for real-time marketing
- To diversify revenue creation beyond ads, Google looks to turning YouTube into an ecommerce hub
- Top Improvers Q3 2020: Food & Drug retailers
- Real-time PR insights can help brands improve marketing efforts with relevant and timely content
- Britons’ exposure to TV adverts increased 15.6% at the peak of lockdown
- Producing enough content a top challenge in 2020 for 35% of B2B marketers
- Leveraging search data can help businesses create meaningful content and improve rankings
- Users can now save audio, share audio pages and search for music on Instagram Reels
- Regularly track metrics like CTR and ROI to improve the performance of online events
- Improving website accessibility can help marketers reach more audiences and avoid potential lawsuits
- “Trust” is the primary factor that most consumers look for while shopping online
- Sales videos can help B2B marketers with precise messaging
- Creating user personas can help marketers humanise their brand story
- Marketers can repurpose their live videos to create authentic yet humorous clips on Instagram
- 41% of B2B buyers will only be ready to evaluate new vendors in 2021 or beyond
- More than half of marketing leaders are disappointed marketing analytics results
- Political ads on Facebook to be halted temporarily after closing of polls in the US
- Europe wants Joe Biden to beat Donald Trump
- While shopping for a new CDP, ensure its features match the need of the business
- Viral content must tell a relatable story and be timely
- Provide personalisation, seamless experiences to consumers this holiday season
- Including the keyword in the podcast title can optimise it for SEO
- Brand preferences among teenagers have changed rapidly amid the pandemic
- Limiting content to 180 words can help brands placed on Google Web Stories
- Zero-click search insights can help marketers optimise their SEO strategy
- Optimising content for “People Also Ask” section can help brands improve search rankings
- Britons are spending 24% more per trip shopping for groceries
- Riyad bank creates greatest Ad Awareness in Saudi Arabia in September
- Update details of the new location a business has moved to, to aid local SEO
- Local TV Ad market continues to face huge losses but sees improvement over March-June levels
- Develop brand voice depending on what a company is trying to accomplish
- Digital banking thrives amidst Covid, likely to grow post the crisis
- Instagram rolls out new features to celebrate a decade’s run so far
- Mobile gaming demographic in the US no longer restricted to young males only
- Marketers should focus on topics over keywords to optimise content for semantic search
- Google changes its product road map to accommodate COVID-19 related priorities
- Brands can position themselves better in 2021 by creating customer-centric content
- Creating content that answers real human questions can help B2B marketers improve search rankings
- Leveraging reminder advertising can help brands improve conversions
- DTC brands are increasingly spending on TV advertising to reach new audiences
- 54% of advertisers aren’t deferring their campaigns anymore
- Small businesses must incorporate an ecommerce component to the business
- B2B marketers can improve signal-response interactions to guide buyer’s actions
- Offer product bundles to improve the value of current customers
- 61% of TikTok users believe ads on the platform are unique as compared to other channels
- Coming out of the pandemic, CMOs must rethink their relationship with their advertising agencies
- Selling discounted bundle packages can help small businesses navigate the crisis better
- Microsoft rebrands its Bing search engine to Microsoft Bing
- Strategically creating target URLs can help brands yield useful backlinks from campaign results
- Businesses should think beyond link building activities to enhance their website SEO
- Non-profit businesses should create content that addresses specific issues in the community
- Influencer marketing is becoming an integral part of the brand marketing strategy
- Create a niche to operate in to stand out in a crowded market
- Stick to one font family while designing graphics for social media profiles or websites
- Nearly half of UAE residents feel positive about the support offered by banks during Covid19
- Calculate content velocity to stay ahead of the competition in the long term
- Help influencers find “must share” brand moments while executing peer marketing
- 86% of Britons value convenience above all else in terms of online shopping
- Google rolls out Google News Showcase
- Brands should include customer support teams in their content and social marketing strategies
- Creating buyer personas can help marketers enhance their content strategy
- Mapping out the customer journey can help marketers plan their automation strategy effectively
- Brands should maximise the value of first-party data as a part of their long-term identity strategy
- Update webpage copies with current offerings to boost search ranking and attract consumers
- 66% of business analysts believe that less than 80% of their reports provide value to their company
- Facebook appoints Alex Schultz as new CMO
- 56% of brands outsource content writing to external agencies
- Identify event attendees’ personas to improve engagement and experiences at virtual or hybrid events
- Facebook phases out 28-day attribution window to improve user digital privacy
- Malaysia’s Most Admired
- Philippine’s Most Admired
- Leverage Instagram ads to augment exposure for giveaway campaigns and increase followers
- Avoid clutter and tell an engaging story through data visualisations
- Products could be integrated into film and TV content to reach ad-averse consumers
- Brands should have an efficient cybersecurity team ready before stepping into the dark web
- Marketers should focus on text while posting on Pinterest to improve CTRs and viewership
- Businesses can grab user attention by publicly interacting with first-level LinkedIn connections
- Facebook begins testing Accounts Center across all its platforms
- 67% of people who view ads on TikTok worldwide are over 25 years of age
- Match users’ intent in search results to craft effective meta descriptions
- SEO optimised blogs can help B2B brands improve their search ranking and attract prospects
- Creating quality content can help marketers improve search rankings
- Running a post-launch audit can help new websites get placed in search engine result pages
- Marketers ranked their chances of attending in-person events in H2 2021 as six out of 10
- Luxury brands must craft quality and accessible social content to connect with high-net consumers
- Brands must be authentic about their stand on issues to avoid backlash from the cancel culture
- Leveraging chatbots to gather customer data can help marketers optimise digital campaigns
- Implementing social media moderation policies can help brands generate useful UGC
- Consumers want brands to offer useful digital and mobile experiences in a post-pandemic world: Study
- Brands should “pandemic-proof” their data assets by combining them with second and third-party data
- Pandemic pushes Ocado, Deliveroo and Just Eat to become the fastest growing UK brands
- Brands must be accessible across platforms to connect with consumers this holiday season
- Businesses should invest heavily in training employees on data management
- Develop cross-functional marketing efforts to connect with consumers from digital communities
- Google plans to ban all election-related ads after the polls close in November
- 69% of consumers are more likely to view an ad if it’s contextually relevant
- A quarter of Thais are experiencing job insecurity
- Social media programs helped 66% of brands prepare for digital transformation at scale
- Set realistic goals and select appropriate content formats to create effective content strategies
- Implement email marketing based on segmented subscriber list this holiday season
- Boosting SEO efforts on DuckDuckGo search engine can help marketers target high-quality searchers
- TikTok manages to avoid download ban in the US
- Marketers should avoid using tracking links to retain customers trust
- An omnichannel ad strategy can help brands improve conversions during the holiday season
- Consumers are increasingly turning to influencers for news over established news outlets
- Brands need to approach audience planning carefully for an effective inclusive advertising strategy
- 84% of mothers in the US agree with news they see or hear on Broadcast TV
- Niche businesses could use blogs and social media as part of their PR strategy
- Brands should create resilience strategies to adapt to changing consumer trends amid COVID-19
- US ecommerce retail sales expected to grow between 25% to 35% from November through January
- Leverage insights from social media analytics to engage audiences and enhance customer experiences
- 60% of Americans plan to buy half or more of their holiday shopping at local retailers
- Searches for “positivity” would be up 64% on Pinterest in the fall season
- Adding trust badges on website forms can help marketers amplify conversion rates
- TikTok’s uncertainty about operations in the US gives rise to platforms like Triller
- Turning customer agents into sellers can help brands improve sales this holiday season
- Brands should prioritise targeting the right users over YouTube subscriber count
- UK consumers have a better perception of brands advertised on TV than on social platforms
- Executing digital PR campaigns could help brands earn backlinks and improve search ranking
- Craft personalised email images to entice repeat consumers and increase click-through rates
- Broadcast advertising outperforms digital ads with the use of AI
- Reddit launches brand safety inventory categories to let advertisers select a brand safety level
- Align content goals with overall marketing goals to balance between short- and long-form content
- 63% of companies that outgrow their competitors use marketing automation
- A simply designed, interlinked FAQs ecommerce webpage can help boost sales
- UK’s food-to-go market is expected to shrink by 43% in 2020 to £10.8 billion
- Structuring PDF files in an SEO-friendly manner can help brands enhance search ranking
- Partnering with established brands can help retailers explore new international markets at low costs
- Business must evaluate post-purchasing consumer data to create lifecycle marketing campaigns
- Serve a 200 status code URL to communicate out-of-stock product pages
- Earning high authority backlinks from local area websites lets small businesses rank better
- More than a green machine? The electric car in Europe
- Preferred advertising channels among consumers are cinema ads, sponsored events, and magazine ads
- Repurpose livestream content across various formats to improve reach
- 93% of Gen Z and millennials prefer “purpose” out of brands rather than “politics”
- Adopt an iterative approach to agile development before making large investments
- Amazon’s new environmental program will help consumers buy sustainable products
- Ad spend in the automotive industry predicted to drop 21% across 10 major markets in 2020
- ¿Más que una máquina"verde"? El coche eléctrico en Europa
- Who are Britain’s door-to-door campaigners?
- Machine learning can help ecommerce businesses prevent fraudulent bot activities
- Leveraging new Pinterest features can help brands achieve optimum results from marketing efforts
- “Harmful content” across platforms defined by Global Alliance for Responsible Media
- Analysing churn rate can help subscription-based ecommerce businesses retain customers
- Consumers’ willingness to share sensitive data increases amid the peak of COVID-19 in the US
- 54% of US consumers would prefer AR being used to view products in their real-life environments
- Track engagement analytics metrics for mobile to improve user experiences
- Pinterest rolls out a new holiday marketing hub to help boost sales performance during holidays
- Create mutually beneficial digital tools to partner with app companies and build mini-apps
- Update Google My Business page with relevant information to boost a brand’s local search ranking
- B2B businesses must offer live and on-demand media through virtual events
- Build excitement around Cyber Weekend through influencers to drive sales
- World’s most admired 2020
- Appealing to the audience’s emotions can help marketers enhance lead-generation strategies
- Maintaining online brand reputation can lower a business’s risk of significant damages
- Prioritise first-party data and collaborate with publishers to collect data in a post-cookie world
- 75% of US Hispanics consider job opportunities for those willing to work a societal right
- Businesses need to consistently post quality content to boost engagement on social media platforms
- 64% of American adults working from home are likely to book a nearby vacation rental
- Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt
- Almarai tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in KSA
- Emirates tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in the UAE
- 31.2 million US households would’ve “cut the cord” by the end of 2020
- Emirates, Almarai and Carrefour top the 2020 YouGov BrandIndex Customer Loyalty Rankings in MENA
- Luxury fashion brands not immune to pandemic
- Consumers searching for products on Amazon are returning to non-corona keywords
- Implementing ecommerce management platforms can help retailers offer personalised pricing
- Promoting valuable resources to relevant audiences can help brands earn useful backlinks
- Brands and agencies’ search intent towards “blogging” goes up amid the pandemic
- YouTube brings back human moderators after "over-zealous" AI filters fail to pick up nuance
- Leveraging technological tools can help PR professionals better handle crisis
- Video ads and brand experiences together generate 4X greater purchase intent than video ads alone
- Scrutinising the purpose of meetings and video calls can help B2B brands enhance productivity
- PR efforts can help businesses maintain consistent advertising and boost sales
- Blockchain’s use in qualifying impressions can boost return on ad spend by as much as 14%
- Almost half of CMOs hope to improve productivity and efficiency during the pandemic
- Factor in changing consumer behaviours while conducting market research amid COVID-19
- Businesses with strong communication personalities on social media resonate more with consumers
- Branded content must feature the brand and product early on to improve brand interest by 44%
- Use colour palette, animated graphics in Instagram Stories to improve engagement
- Being adaptable can help marketers build effective marketing campaigns for 2021
- 39% of consumers purchased from a new brand in quarantine
- Consumers remain wary of chatbots and voice interfaces in financial services for privacy concerns
- US bans TikTok and WeChat app store downloads
- A mobile-first approach can help marketers navigate the market beyond the pandemic
- PR professionals should look for data-based stories to pitch amid the pandemic
- 6 de cada 10 españoles no cree que los centros educativos sean espacios seguros de covid19
- Some lockdown trends are expected to live on even after the pandemic ends
- Leverage AR tech solutions for ecommerce stores to augment virtual interactions and sales
- Evergreen content can help brands garner a constant level of sustained consumer interest
- 52% of consumers want packaging that is 100% recycled
- Compare organic search traffic with that of the competitors’ to measure SERP visibility
- Focus on user experience and site usability to set up successful ecommerce stores
- 53% Americans expect COVID-19's impact on personal finance to last four-plus months
- Have a running list of expansion ideas handy to withstand a recession
- Business closure rate in North America declined to 13% in the third wave of COVID-19
- Businesses should make sure the customer is the protagonist of their fall content strategy
- Brands should find a contextually positive place to put their online adverts
- Brands should invest more on customer panels to create more customer-centric content
- Digitising print marketing can help grocers yield improved marketing outcomes
- Marketers need to prove ROI while getting CEOs on board with a marketing campaign
- Brands need to upgrade their social media strategies to stay relevant during the pandemic
- Evaluate social media posts to curate popular user-generated content for email campaigns
- B2C companies must reinvent consumer journeys and create new businesses models to survive
- Integrate inbound and outbound marketing efforts to boost marketing campaigns and sales
- Chennai Super Kings faces a double whammy yet almost half of urban Indians think it will win the IPL
- Conduct in-depth research to find appropriate low-cost martech tools amid COVID-19
- Customise a company’s Facebook Shops store to exhibit the business’ personality
- Use innovative marketing techniques to create personalised affiliate program pitches
- Amazon Music will now host podcasts with major titles like “Serial” and “Pod Save America”
- Offering a multimedia experience can help increase dwell time on the website
- With CTVs becoming increasingly important, Google offers improved forecasting tools
- Brands should use their Instagram account as their Storefront to boost sales
- Google makes nearby product inventory more discoverable with updated Shopping UI features
- Partnering with complementary companies can help brands boost their video strategies
- Smartphones are fuelling Britain’s news and magazine readership amid the pandemic
- Create assistive content for consumers that have adopted new traditions amid COVID-19
- Amazon rolls out an in-app luxury storefront, as it targets upscale consumers
- Carrying out a digital marketing audit can help brands identify goals vital to the business
- YouGov: Europæiske forbrugeres interesse for elbiler forbliver stabil på trods af corona-usikkerhed
- YouGov: Europeiske forbrukeres interesse for elbiler holder seg stabil på tross av korona-usikkerhet
- YouGov: Eurooppalaisten kuluttajien kiinnostus sähköautoihin pysyy vakaana koronan aiheuttamasta epä
- YouGov: Europeiska konsumenters intresse för elbilar fortsatt stabilt trots coronaosäkerhet
- Base B2B influencer marketing on authentic and synergistic relationships created
- Instagram introduces automated closed captions to IGTV videos to improve accessibility
- B2B brands must build emotional connections with buyers to effectively connect amid COVID-19
- Consumers steer towards brand values and subscription services, as they adopt new buying patterns
- Having a potent B2B lead qualification system can help enhance sales efficiency
- Sixteen ad tech companies and agencies pledge support to IAB’s Project Rearc
- Improving consumer experiences can help reduce customer churn on ecommerce sites
- Regular audience research can help brands future-proof their marketing strategy
- Leveraging “Phygital marketing” strategies can help brands enhance customer experiences
- To improve customer retention, update sales tactics and look to improve products and services
- Applying in-session machine learning can help retailers enhance conversions
- Facebook rolls out Watch Together, allowing up to eight users to watch videos together in Messenger
- Leverage B2B2C ecommerce model to effectively connect with consumers without middlemen
- SaaS brands could evaluate customer revenue and retention metrics to measure marketing performance
- Augmenting ecommerce stores with better aesthetics can help brands drive conversions rates
- Indians more likely to choose Goa over Maldives or Switzerland for their next vacation
- Amazon’s kid-friendly service “FreeTime” gets rebranded to Amazon Kids with a new look
- Amazon tops the 2020 brand intimacy list with 68.3 as quotient
- Facebook updates brand safety tools to give advertisers more control over their content placement
- YouTube faces a $3.2 billion UK class-action lawsuit for “unlawful” use of children data
- PR firms must first have a diverse team for creating diverse campaigns
- Combining a topical quiz with a giveaway can help marketers generate high-quality leads from YouTube
- Storytelling can help brands effectively connect with prospects in a post-COVID world
- Businesses should conduct user surveys to identify elements of poor UX
- UK’s grocery brands must create purpose driven marketing strategies to serve “citizens”
- 65% of Americans have been ordering more takeout since the pandemic
- Oracle wins bid for TikTok’s US operations
- 85% of UK website users want mobile website versions to be as good as the desktop versions
- Lower income US consumers spend an average 40% of their budgets on luxury products and services
- Ideate and test multiple concepts to create effective design thinking solutions
- Conduct semantic analysis to research snippets and rank YouTube videos on Google’s search carousel
- Brands can use a combination of images and videos to tell stories on Instagram carousels
- As they adapt to online shopping trends, physical stores are turning into “dark stores”
- Using creative content while social selling products can help brands generate curiosity
- Brands should think of YouTube as more of a community-building tool than a marketing tool
- Leveraging affiliate app marketing can help brands enhance conversions
- One-third of Americans believe that the US economy will recover in 2021
- Offering a scroll-friendly and seamless user experience can help brands retain visitors
- Brand preference high among Gen Z worldwide, as many express themselves through brand selection
- Appoint content marketing agencies that match the brand’s voice, tone and style
- Interview prospective international consumers to select a brand name with a global appeal
- Searches on translate, social networks, entertainment, were top search categories on Google
- B2B businesses must gamify their marketing efforts to enhance leads and consumer experiences
- Consolidate content to make information easily accessible to consumers
- Marketers need to be extra cautious about meta descriptions
- Mid-budget brands can hire freelancers or agencies on freelance platforms to create visual content
- UK ad watchdog ASA proposes ban on cosmetic surgery ads geared towards under-18s
- Companies should make their data policies easy to understand
- Aspettative salariali e opportunità professionali in Italia: uomini e donne hanno esperienze diverse
- Businesses should use videos to promote products and services on Pinterest
- Leveraging CRM tools can help communication service providers offer tailored services
- Who’s watching TV during the day?
- Reinforcing empathetic communication within the organisation can boost CX and sales
- Use video marketing along the sales funnel to improve sales
- Thais most likely to have tested for COVID-19 in ASEAN
- 53% of businesses worldwide believe their operational processes have recovered since COVID-19
- Sending consistent emails at frequent intervals can help brands improve their Sender Score
- While reopening stores, small businesses must give guaranteed retail space to best selling products
- Facebook to enforce ad limits on pages to help advertisers’ lower costs and boost ad performance
- 60% of consumers shopped online more during COVID-19 lockdowns than the beginning of the year
- Taboola and Outbrain walks away from M&A deal amidst the pandemic
- PR agencies should be honest and direct for effectively navigating difficult PR conversations
- Marketers can create both SEO-focused and CRO-focused landing pages
- Businesses can use temporal landmarks to drive audience responses effectively
- Podcasts can help B2B brands be on top of their target audiences’ minds
- Introduction of an independent, third-party gatekeeper can help make internet more privacy-centric
- Content with 1,000 words or less has the highest average share counts
- 36% of UK advertisers believe COVID-19 is a threat to the advertising industry
- Local businesses must select the right SEO agencies to benefit from local search growth
- Review digital earned media metrics to gain insights into revenue attributable to marketing
- Develop retargeting marketing campaigns amid COVID-19 to boost revenue and retain consumers
- Hvorfor vil danskerne ikke betale for nyheder?
- Varför vill svenskarna inte betala för nyheter?
- Miksi suomalaiset eivät halua maksaa uutisistaan?
- Hvorfor vil ikke nordmenn betale for nyheter?
- Following Google’s EAT guidelines can help improve search performance
- Select the right campaign objective and set enough budget for competitive ad bidding on LinkedIn
- Use 301 and 302 redirects accurately to ensure the change in URL doesn’t affect SEO
- With third-party cookies phasing out, marketers should leverage advanced contextual targeting
- Americans believe brands should speak out publicly about systemic biases and racial injustice
- Creating multiple YouTube channels can help brands expand their reach and brand awareness
- For avoiding cognitive biases amid crises, brands must research and test their key messaging
- Leveraging nano-influencers can help brands get authentic followers in a cost-effective manner
- Running API tests on Google Search Console can help measure KPIs and improve search rankings
- Businesses need to prioritise sustainability across the organisation’ value chain strategically
- Leverage user-generated content to create cost-effective social media content and build social proof
- Aligning business content with monetisable video formats on YouTube to earn AdSense revenue
- Vilka är de svenska tidningsprenumeranterna?
- Enabling digital transformation can help businesses enhance conversions through all the buying stage
- Interactive content and gamification can help create efficient link baits
- Marketers can use social listening tools to create consumer personas
- Snapchat partners with Creative Equals for better representation across the UK ad industry
- Video game publisher Activision’s August TV ad spends edges out Sony and Nintendo
- Automating sales processes can help enhance personalisation and maximise leads
- Develop a contingency plan to optimise online presence and boost cashflow during crises
- Marketers could leverage in-game advertising as the number of gamers rise amid COVID-19
- La suerte está echada
- Match corporate messaging with company actions to attract conscious consumers
- Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public
- A third of Thais have ‘cancelled’ a public figure or brand
- US predicts a 12% drop in private consumption over the next two years, as consumer loyalty drops
- Brands’ SEO strategy must be at the core of their marketing efforts to achieve long-term growth
- TikTok introduces a new “Stitch” feature, letting people re-use video clip snippets from other users
- 85% of content marketers consider lead generation as the most crucial content marketing goal
- As consumer preferences evolve, manufacturers need to explore new channels for reaching customers
- Microsoft advertising expands LinkedIn Profile targeting to select markets outside the US
- As real-world crises mount, businesses need to become "Regenerative Brands" to stay relevant
- Having a distinctive Google My Business descriptions can help strengthen hyperlocal marketing
- 82% of global brands are “either satisfied or completely satisfied” with in-house creative teams
- Integrate the brand’s personality and voice into meta descriptions to drive click-through rates
- Leverage data systems to offer smart discounts and boost back-to-school and holiday shopping
- TikTok rolls out a marketing partner program enabling advertisers to measure their campaigns
- Apple postpones the implementation of its new privacy rule that comes with iOS 14, to 2021
- Developing social media campaigns and ads can help brands survive the COVID-19 pandemic
- If aiming for virality, use humour and emotions while creating content
- Streaming site Twitch is gathering steam and marketers are taking notice
- Having a dedicated community area on the blog can encourage reader engagement
- Contextual ad targeting is gaining popularity among publishers
- Develop flexible shipping policies to support consumers amid COVID-19
- Agencies must adapt dynamic content models on social media to remain relevant and authentic
- British retailers should offer an omnichannel to survive the Amazon Onslaught
- YouGov Ad of the Month – Indonesia: Tehbotol Sosro
- Brands must craft unbiased competitor articles to improve their sites traffic and build trust
- Align review site’s content with landing pages to deliver a consistent consumer experience
- 26% of people are most likely to offer reviews or opinions on third-party websites
- Adopting omnichannel can help travel retailers lessen the impacts of COVID-19 disruptions
- For an effective SEO strategy, create content that increases dwelling time
- Leveraging always-on marketing programs can help B2B brands better prepare for the future
- Brands should be clear about their objectives before choosing content agencies or consultants
- Writing interactive captions on Instagram posts can help businesses enhance engagement
- As compared to smart speakers, mobile phones are used 40% more for voice searches
- Brands should ensure all aspects of their marketing activities follow ethical principles
- Publishers should re-strategize their video to meet the rising demand for video content
- Creating personalised newsworthy pitches to journalists can help brands get high-value backlinks
- 51% Americans switched retailers amid shutdown due to competitive pricing
- Twitter to add “representative tweets” to provide users context on trending tweets
- International COVID-19 tracker update: 2 September
- LinkedIn rolls out “Healthcare Hub” resource to help healthcare marketers connect with audiences
- Conducting thorough investigations can help brands disclose accurate information amid crises
- 91% of B2B marketers look for audience relevance as one of the essential qualities in an influencer
- Create exclusive content for YouTube subscribers to engage them
- Marketers can use videos to demonstrate expertise via LinkedIn Experience Section
- Majority of consumers would shop from brands that provide 3D/AR visualisation of their products
- Writing unique and value-added guest blogs can help bloggers stand out among competitors
- Applying the DMAIC methodology can help brands better measure, analyse and improve marketing efforts
- Creating “gifographic” content can help marketers boost their blogs’ appeal
- Rethinking B2B digital advertising strategies can help brands effectively leverage new technologies
- Creating tailored lead magnets can help businesses move prospects along the funnel
- Businesses should leverage content assembly line model to create content at scale
- Average B2B buyers use six different interaction channels across their buying process
- A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances
- An agency proposal could include pointing out missed opportunities to clients
- TikTok’s integration with Teespring will enable creators on the platform to sell own merchandise
- Brands must map out consumers' journeys to create relevant pillar content
- Brands must ensure their COVID-19 messaging is well thought-out and empathetic
- US TV advertising to witness a 10% decline in 2020 as compared to 2019
- 38% of Americans are “looking forward” to dining out again over the next three months
- Sharing real stories on LinkedIn can help B2B companies build authentic user engagement
- Businesses should brand their visual assets to enhance their visual marketing efforts
- Marketers should create original and relatable posts on Instagram
- First-party data is not enough for brands to have an intimate understanding of their audiences
- Businesses can leverage Google Alerts to improve their link building activities
- The pandemic has made nationwide coverage more accessible in the US
- Businesses should identify their audiences “trust language” to connect with users
- Carousel posts using all 10 slides on Instagram have the highest engagement rates
- Share product videos on social media platforms like Facebook to improve engagement and reach
- Food ads exhibiting togetherness or nostalgic memories are 2.5 times more motivating
- Tracking social media KPIs can help brands improve their marketing efforts and drive sales
- Use pinned posts on social pages of a business to attract traffic to websites
- Consider consumer needs and objectives, audiences and competitors while conducting market research
- 33% of Britons have never once skipped breakfast since the lockdowns began
- US Back-to-school advertising declines by 70% due to the pandemic: Kantar Study
- Adding interactive elements in marketing emails can help brands enhance engagement
- Understanding consumer pain points can help marketers create a compelling webinar
- Adopting contactless payment can make retail businesses ready for the new world
- Businesses should understand the local culture before expanding to new markets
- Product-centered advertising by luxury brands could improve consumer’s willingness to pay
- Brands must develop organic meme campaigns to grow social presence and enhance engagement
- Marketers should add emotional triggers into their Google ad copies
- Follow the platform’s established etiquette to generate leads and gain customers on LinkedIn
- 46% of internet users don’t return to poorly performing websites
- Google Assistant and Apple’s Siri both enjoy 36% share of the voice assistant market
- Evaluating buyers’ level of awareness can help brands create relevant content that converts
- Leverage other blogs and publications to share information and enhance search ranking on Google
- Brands should consider multiple scenarios while preparing for any crisis
- Businesses assess their market penetration before launching into new markets
- Offering live chat option on Shopify stores can help marketers push sales
- Adding jump links to FAQ pages can help brands provide visitors with easy access to their queries
- Creating a community around blogs can help bloggers build social proof on their sites
- Hvem er de norske avisabonnentene?
- Developing apps to address customer pain points can help brands provide value and enhance sales
- TikTok’s monthly active users revealed to be 100 million in the US
- Build personalised content distribution strategies for better reach and revenue
- Brands are having a tough time maintaining loyalty during the pandemic
- Leveraging call analytics can help businesses maximise conversions at reduced costs
- More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales
- Apple’s upcoming iOS 14 update could impact Facebook’s ad effectiveness in the Audience Network
- Brands must promote products using emails to boost online marketing efforts
- Make the right sales coverage available for high-priority accounts
- TikTok pledges $100 million in ad credits for small businesses to help them recover from COVID-19
- Disney collaborates with Translation as it looks to connect brands with its diverse audience
- Razzismo e discriminazioni nel Bel Paese
- Businesses should tailor seasonal Facebook ads to the prospects’ stage in the sale funnel
- Facebook to expand personalised news feed outside the US
- Brands should help shoppers identify new products and services this Christmas
- 40% of consumers tried new brands or made purchases with a new retailer during the pandemic
- Brands having private labels, exclusive products will thrive outside marketplaces post-COVID-19
- Email could offer the path to a consensual, privacy-first model to replace third-party cookies
- 26% brands are new to the list of most patriotic brands in the US in 2020
- Marketing professionals believe that content designed to create experiences performs better
- Keitä ovat suomalaiset sanomalehtien tilaajat?
- Offering multiple product choices can help brands appropriately personalise consumers’ journey
- Businesses must have authentic conversations to nurture community relationships on Reddit
- With Britons spending more time with pets during the lockdown, pet treats sales reach new heights
- Hur kommer marknaden att reagera på Amazon?
- Nike’s wholesale accounts face closure, as the company focuses on boosting its DTC channels
- Create engaging social media post copy by including calls-to-action, key takeaway and more
- Brands need to demonstrate respect and support towards the LGBTQ community through their activities
- Acknowledging mistakes on social media can help brands avoid reputational damage
- Businesses can leverage dark mode on their websites to enhance the user experience
- Video adverts based on consumer intent have a significantly higher impact than demographic-based ads
- Teaching customers how to resolve their issues can help brands increase customer satisfaction
- Brands need to create compelling short adverts that quickly capture viewer attention
- Google to roll out new AdSense reporting to help publishers make informed decisions
- Providing the right content at each stage of the buyer’s journey can improve the quality of leads
- Posting content 2-4 times a week provides best results in terms of both traffic and conversions
- OTT and on-CTV are go-to experiences for co-viewing among varied cultural cohorts in the US
- Amazon’s Audible rolls out a cheaper subscription plan with more new and exclusive content
- Brands must leverage data to develop sustainable and scalable solutions for omnichannel marketing
- Follow brand guidelines while drafting marketing copies and content across platforms
- Develop interactive digital experiences to boost travel marketing campaigns after COVID-19
- Businesses looking to start drop shipping must discuss capacity with their suppliers
- Auditing marketing tech stacks can help brands with decision-making and boost performance
- Before sending promotional emails, marketers need to send content that people want to read
- Businesses need to create adaptive, responsive mobile-friendly design layouts
- Adding a location tag on Instagram posts can help marketers enhance brand exposure
- Understanding the shopper mindset can help marketers prepare for the rest of 2020 and beyond
- 70% of US consumers said TV commercials no longer influence them to buy products: Macias PR
- Continued remote working and economic uncertainty is opening up opportunities in the domestic space
- 79% of Americans consider personalised services more important than personalised marketing
- Security concerns prevent 31% of Americans from downloading payment apps
- Identify factors fuelling competitors’ success to create effective lead generation strategy
- Consumers have decided to shop online more during the early holiday season
- With consumers looking for safer shopping options, 78% of online purchases originate from mobiles
- 74% of back-to-school ads are being displayed on TV or online platforms as of 16 August
- Developing ideal consumer personas can help boost inbound marketing efforts
- Video impressions served to connected TV platforms rose to 40% in the 2020 second quarter: Study
- Tech companies should conduct audits to identify internal DEI problem areas
- UK consumer confidence remains stable overall during the pandemic
- Communication experts should engage with podcast hosts on social media to amplify their PR efforts
- Online share of sales for health and beauty sector to be 16.5% by the end of 2020, globally
- Establishing notability can help businesses get published on Wikipedia
- Most users would not trust an outdated website
- UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised
- Comparison blogposts can help guide consumers in the consideration stage of buyers’ journey
- Factor in a site visitor’s knowledge level or traffic temperature type to convert them
- Create online stores with immersive experiences to drive consumers’ purchasing decisions
- Apply sustainable business practices for operational efficiency and enhancing consumer experiences
- 15% of moviegoers in the US will wait for a COVID-19 vaccine before they return to the theatres
- Establish and nurture real connections with customers through email marketing
- More than half of enterprise businesses have changed customer policies during the pandemic: Study
- Privacy regulations are just window-dressing online privacy issues
- Sales representatives need to have in-depth knowledge before pitching C-level buyers
- B2B marketers can use LinkedIn Live to host virtual events
- Leveraging the flywheel formula can help marketers improve customer experiences
- The pandemic has changed how agencies and advertisers interact with each other
- Sending direct mail to key audiences can help businesses enhance marketing efforts
- Instagram rolls out “Suggested Posts” for the main feed to display posts from unfollowed accounts
- Communicators should have pre-defined communication goals to successfully steer through the crisis
- Spotting reviews from unreliable sources can help brands keep consumers safe and informed
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov