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- Creating personalised newsworthy pitches to journalists can help brands get high-value backlinks
- 51% Americans switched retailers amid shutdown due to competitive pricing
- Twitter to add “representative tweets” to provide users context on trending tweets
- International COVID-19 tracker update: 2 September
- LinkedIn rolls out “Healthcare Hub” resource to help healthcare marketers connect with audiences
- Conducting thorough investigations can help brands disclose accurate information amid crises
- 91% of B2B marketers look for audience relevance as one of the essential qualities in an influencer
- Create exclusive content for YouTube subscribers to engage them
- Marketers can use videos to demonstrate expertise via LinkedIn Experience Section
- Majority of consumers would shop from brands that provide 3D/AR visualisation of their products
- Writing unique and value-added guest blogs can help bloggers stand out among competitors
- Applying the DMAIC methodology can help brands better measure, analyse and improve marketing efforts
- Creating “gifographic” content can help marketers boost their blogs’ appeal
- Rethinking B2B digital advertising strategies can help brands effectively leverage new technologies
- Creating tailored lead magnets can help businesses move prospects along the funnel
- Businesses should leverage content assembly line model to create content at scale
- Average B2B buyers use six different interaction channels across their buying process
- A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances
- An agency proposal could include pointing out missed opportunities to clients
- TikTok’s integration with Teespring will enable creators on the platform to sell own merchandise
- Brands must map out consumers' journeys to create relevant pillar content
- Brands must ensure their COVID-19 messaging is well thought-out and empathetic
- US TV advertising to witness a 10% decline in 2020 as compared to 2019
- 38% of Americans are “looking forward” to dining out again over the next three months
- Sharing real stories on LinkedIn can help B2B companies build authentic user engagement
- Businesses should brand their visual assets to enhance their visual marketing efforts
- Marketers should create original and relatable posts on Instagram
- First-party data is not enough for brands to have an intimate understanding of their audiences
- Businesses can leverage Google Alerts to improve their link building activities
- The pandemic has made nationwide coverage more accessible in the US
- Businesses should identify their audiences “trust language” to connect with users
- Carousel posts using all 10 slides on Instagram have the highest engagement rates
- Share product videos on social media platforms like Facebook to improve engagement and reach
- Food ads exhibiting togetherness or nostalgic memories are 2.5 times more motivating
- Tracking social media KPIs can help brands improve their marketing efforts and drive sales
- Use pinned posts on social pages of a business to attract traffic to websites
- Consider consumer needs and objectives, audiences and competitors while conducting market research
- 33% of Britons have never once skipped breakfast since the lockdowns began
- US Back-to-school advertising declines by 70% due to the pandemic: Kantar Study
- Adding interactive elements in marketing emails can help brands enhance engagement
- Understanding consumer pain points can help marketers create a compelling webinar
- Adopting contactless payment can make retail businesses ready for the new world
- Businesses should understand the local culture before expanding to new markets
- Product-centered advertising by luxury brands could improve consumer’s willingness to pay
- Brands must develop organic meme campaigns to grow social presence and enhance engagement
- Marketers should add emotional triggers into their Google ad copies
- Follow the platform’s established etiquette to generate leads and gain customers on LinkedIn
- 46% of internet users don’t return to poorly performing websites
- Google Assistant and Apple’s Siri both enjoy 36% share of the voice assistant market
- Evaluating buyers’ level of awareness can help brands create relevant content that converts
- Leverage other blogs and publications to share information and enhance search ranking on Google
- Brands should consider multiple scenarios while preparing for any crisis
- Businesses assess their market penetration before launching into new markets
- Offering live chat option on Shopify stores can help marketers push sales
- Adding jump links to FAQ pages can help brands provide visitors with easy access to their queries
- Creating a community around blogs can help bloggers build social proof on their sites
- Hvem er de norske avisabonnentene?
- Developing apps to address customer pain points can help brands provide value and enhance sales
- TikTok’s monthly active users revealed to be 100 million in the US
- Build personalised content distribution strategies for better reach and revenue
- Brands are having a tough time maintaining loyalty during the pandemic
- Leveraging call analytics can help businesses maximise conversions at reduced costs
- More than half of urban online Indians shopped from Amazon and Flipkart’s recent sales
- Apple’s upcoming iOS 14 update could impact Facebook’s ad effectiveness in the Audience Network
- Brands must promote products using emails to boost online marketing efforts
- Make the right sales coverage available for high-priority accounts
- TikTok pledges $100 million in ad credits for small businesses to help them recover from COVID-19
- Disney collaborates with Translation as it looks to connect brands with its diverse audience
- Razzismo e discriminazioni nel Bel Paese
- Businesses should tailor seasonal Facebook ads to the prospects’ stage in the sale funnel
- Facebook to expand personalised news feed outside the US
- Brands should help shoppers identify new products and services this Christmas
- 40% of consumers tried new brands or made purchases with a new retailer during the pandemic
- Brands having private labels, exclusive products will thrive outside marketplaces post-COVID-19
- Email could offer the path to a consensual, privacy-first model to replace third-party cookies
- 26% brands are new to the list of most patriotic brands in the US in 2020
- Marketing professionals believe that content designed to create experiences performs better
- Keitä ovat suomalaiset sanomalehtien tilaajat?
- Offering multiple product choices can help brands appropriately personalise consumers’ journey
- Businesses must have authentic conversations to nurture community relationships on Reddit
- With Britons spending more time with pets during the lockdown, pet treats sales reach new heights
- Hur kommer marknaden att reagera på Amazon?
- Nike’s wholesale accounts face closure, as the company focuses on boosting its DTC channels
- Create engaging social media post copy by including calls-to-action, key takeaway and more
- Brands need to demonstrate respect and support towards the LGBTQ community through their activities
- Acknowledging mistakes on social media can help brands avoid reputational damage
- Businesses can leverage dark mode on their websites to enhance the user experience
- Video adverts based on consumer intent have a significantly higher impact than demographic-based ads
- Teaching customers how to resolve their issues can help brands increase customer satisfaction
- Brands need to create compelling short adverts that quickly capture viewer attention
- Google to roll out new AdSense reporting to help publishers make informed decisions
- Providing the right content at each stage of the buyer’s journey can improve the quality of leads
- Posting content 2-4 times a week provides best results in terms of both traffic and conversions
- OTT and on-CTV are go-to experiences for co-viewing among varied cultural cohorts in the US
- Amazon’s Audible rolls out a cheaper subscription plan with more new and exclusive content
- Brands must leverage data to develop sustainable and scalable solutions for omnichannel marketing
- Follow brand guidelines while drafting marketing copies and content across platforms
- Develop interactive digital experiences to boost travel marketing campaigns after COVID-19
- Businesses looking to start drop shipping must discuss capacity with their suppliers
- Auditing marketing tech stacks can help brands with decision-making and boost performance
- Before sending promotional emails, marketers need to send content that people want to read
- Businesses need to create adaptive, responsive mobile-friendly design layouts
- Adding a location tag on Instagram posts can help marketers enhance brand exposure
- Understanding the shopper mindset can help marketers prepare for the rest of 2020 and beyond
- 70% of US consumers said TV commercials no longer influence them to buy products: Macias PR
- Continued remote working and economic uncertainty is opening up opportunities in the domestic space
- 79% of Americans consider personalised services more important than personalised marketing
- Security concerns prevent 31% of Americans from downloading payment apps
- Identify factors fuelling competitors’ success to create effective lead generation strategy
- Consumers have decided to shop online more during the early holiday season
- With consumers looking for safer shopping options, 78% of online purchases originate from mobiles
- 74% of back-to-school ads are being displayed on TV or online platforms as of 16 August
- Developing ideal consumer personas can help boost inbound marketing efforts
- Video impressions served to connected TV platforms rose to 40% in the 2020 second quarter: Study
- Tech companies should conduct audits to identify internal DEI problem areas
- UK consumer confidence remains stable overall during the pandemic
- Communication experts should engage with podcast hosts on social media to amplify their PR efforts
- Online share of sales for health and beauty sector to be 16.5% by the end of 2020, globally
- Establishing notability can help businesses get published on Wikipedia
- Most users would not trust an outdated website
- UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised
- Comparison blogposts can help guide consumers in the consideration stage of buyers’ journey
- Factor in a site visitor’s knowledge level or traffic temperature type to convert them
- Create online stores with immersive experiences to drive consumers’ purchasing decisions
- Apply sustainable business practices for operational efficiency and enhancing consumer experiences
- 15% of moviegoers in the US will wait for a COVID-19 vaccine before they return to the theatres
- Establish and nurture real connections with customers through email marketing
- More than half of enterprise businesses have changed customer policies during the pandemic: Study
- Privacy regulations are just window-dressing online privacy issues
- Sales representatives need to have in-depth knowledge before pitching C-level buyers
- B2B marketers can use LinkedIn Live to host virtual events
- Leveraging the flywheel formula can help marketers improve customer experiences
- The pandemic has changed how agencies and advertisers interact with each other
- Sending direct mail to key audiences can help businesses enhance marketing efforts
- Instagram rolls out “Suggested Posts” for the main feed to display posts from unfollowed accounts
- Communicators should have pre-defined communication goals to successfully steer through the crisis
- Spotting reviews from unreliable sources can help brands keep consumers safe and informed
- Hvem er de danske avisabonnenter?
- Marketers must factor in ranking metrics to create high-ranking posts for Instagram
- Data collection can help brands guide decision making and enhance digital marketing campaigns
- Ecommerce sales in the US jump to 44.5% YoY in Q2 2020 amid COVID-19 lockdowns
- Optimising core web vitals can help websites be prepared for Google’s experience algorithm
- Block rate of keywords drops 3% YoY
- PR professionals should pitch podcasts to the media agencies to stay ahead of the competition
- Using Smart Bidding in combination with a well-designed campaign can help maximise returns
- Cross-promoting on social media can help brands generate new leads without any additional cost
- Conducting a gap analysis on the existing data can help brands get a clear view of their audiences
- Fraudsters are making a beeline to connected TV environment for fraud: Study
- Making a private list of users on Twitter for social listening can help brands better understand pro
- Measuring authentic content can help brands gauge the effectiveness of their marketing strategies
- SVOD platforms should adopt a model that offers both ad-funded and subscription offers
- Having the right ABM model in place can help brands deliver genuinely personalised experiences
- Brands must branch out their content ideas and overlay topics to achieve creative diversification
- Advertisers need to find a balance between their need for scale, signal and safety
- Businesses need to approach ABM as a strategy and not as a marketing tool
- Walmart’s ecommerce sales grew 97%, with revenue climbing 5.6% to $137.7 billion
- Collaborating with data agencies can help B2B marketers receive comprehensive data reports
- Building strategies around the purpose could drive better results
- 71% of consumers say they should have control over the security and privacy of their data
- Include a list of targeted keywords in content briefs to ensure writers create SEO friendly content
- Combining innovations with consumer sentiments can help businesses deliver relevant ads
- SaaS firms should advertise on third-party websites instead of relying only on Google
- Businesses can conduct data-based audits to improve their website performance
- There is a need to rethink how brand design is evaluated
- Using a targeted intro-letter in the press release can help grab media attention immediately
- Retailers want suppliers to deliver what they promise: Study
- A product’s user interface must have a human-oriented design to meet consumer expectations
- 91% of global consumers factor in a brand’s COVID-19 response while deciding to purchase
- Brands must collaborate with e-commerce fulfilment companies to manage inventory and drive sales
- Offer value through marketing copies to boost conversions
- Using active consumers as a marketing asset can be a low cost-solution for brands amid budget cuts
- Google says Australia’s New Media law can negatively affect the creator ecosystem
- Live interactive videos can help travel brands retain customers until the situation normalises
- TikTok rolls out an information hub to dispel misinformation and inaccurate rumours
- Microsoft to shutter Internet Explorer in 2021
- Integrate paid and organic social media strategy to effectively promote content and drive sales
- As real-time streaming podcast gains ground, podcast measurement is becoming easier
- Brands should scour their Instagram follower lists to find potential influencers
- Consumers want brands to portray real stories over fictional characters in 2020 Christmas campaigns
- Creating credible B2B reports can help brands establish thought leadership and drive engagement
- Brands should take a stand on a social issue that is important to their customers
- Monitoring internal site search can help marketers boost their content marketing efforts
- Identifying the needs and values of their customers can help brands build trust
- “Completion rate metric” can help find out the engagement potential of Instagram Stories
- Setting up optimal product prices can help brands position themselves better
- Live streaming Facebook videos in vertical formats can help brands boost their engagement rates
- Businesses must incorporate inclusive design principles into their communication processes
- Brands can utilise live matchmaking algorithms to generate leads for sponsors during virtual events
- 49% of business owners say the pandemic is “really impacting” their businesses: Study
- Marketers can run a flash sale during Q&A session on Instagram Live to drive engagement
- Millennials are more likely than others to continue online shopping post-pandemic
- A post-sales monitoring process can fortify customer relationships and experiences
- Businesses need to develop actionable buyer personas to better address consumer needs
- Combine data with communications to deliver proactive and thoughtful email messaging amid COVID-19
- Developing collaborative communications plan can mitigate risks from any potential crisis
- Continuing to spend on marketing can better position brands for the post-COVID world
- Long-term influencer associations can help brands forge deep consumer relationships
- Advertisers need to invest in new technologies that encourage engagement over reach
- Developing an email marketing strategy can help brands boost their Amazon marketing efforts
- YouTube has the best overall brand-safety measure in place among all major social platforms: Study
- A large majority of UAE residents favour the economy becoming cashless
- A large proportion of urban Indians likely to switch to homegrown apps after TikTok’s departure
- Investing in programmatic OOH can help brands recover post-pandemic
- Offering incentives can help motivate customers to write compelling testimonials
- Empathetic “back to school” ads are popular with consumers: Study
- Brands can hire a team of freelancers or “teamlancers” to prepare for a remote world
- Companies need to design bespoke digital transformations that suit their needs
- Scribd acquires LinkedIn’s Slideshare
- Brand communities can help businesses make customer-driven decisions and boost awareness
- Reels should be woven into Instagram’s core experiences to make it more seamless
- Create a mix of channels for every stage of the user journey to build an omnichannel campaign
- Providing multiple options for customers to leave feedback can help improve branding efforts
- Have a structure in place to create B2B marketing copies with strong narratives
- Executing local digital marketing strategies at scale challenging for 77% multi-location brands
- Ad units measuring 728x90 and 160x600 have higher viewability on desktops
- Three-fourths of consumers are motivated by rewards for participating in brand surveys
- Improving customer service response time can help ecommerce businesses to retain customers
- Most US consumers want brands to take action on racism
- Leveraging creative influencer strategies can help brands address new consumer needs and concerns
- Marketers should align their social and content strategies with the brand
- Build products incorporated with AI to address consumer issues and add new revenue streams
- With its future uncertain in the US, media buyers hold back spending on TikTok
- 30% US consumers emerged as “Protectors”, 40% as “Prevailers” and 30% as “Pragmatists” amid COVID-19
- Brands must adopt new marketing strategies to build affiliate programs in the new normal
- YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights
- YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights
- Building cross-functional agile governance structures can boost agile decision-making
- Microsoft and Twitter’s acquisition plans present pros and cons for TikTok
- Include the use of dark social media, influencer marketing in social media marketing efforts
- Twitter introduces new Tweet reply control options for all users on iOS, Android and Twitter.com
- Marketers should systematically refresh underperforming pages for more organic traffic
- Google’s market share will fall if users are allowed to select their default search engine: Study
- Businesses should reassess their paid digital campaigns and search budgets for the near future
- Maintaining a compassionate tone in the stories can help PR agencies thrive during the pandemic
- Creating contextually relevant content crucial for brands amid the pandemic
- 52% of Asian Americans pay more attention to ads that feature this demographic
- Simplify the redirect process by retaining a similar URL structure while switching domains
- Use product drop campaigns to test new mechanisms and identify new marketing opportunities
- Optimising Google My Business listings can help brands rank higher in local search results
- PR executives feel the need for transparency in measuring and evaluating PR efforts
- Lead forms ad extensions is now available on YouTube and Discovery campaigns through Google Ads
- Brands should create a content collaboration ecosystem to deliver authentic content to the customers
- FTC to investigate mobile ad industry’s practice of using bidstream data
- Consider the prospects’ needs at every stage of the funnel to create engaging health care content
- Marketers should create custom website audiences to retarget cart-abandoning customers
- Brands should identify the head terms for their pillar content to improve search engine rankings
- Ad trade bodies oppose UK government proposal to ban high fat, salt and sugar food adverts
- Brands should create their Instagram Stories by leveraging trending topics from existing content
- Despite the rise in streaming viewership, global ad demand fell during the lockdown
- Integrate innovative features in shopping experiences to improve customer experience and drive sales
- Online stores could compliment physical retail stores and handle ecommerce activities post-COVID-19
- Amid COVID-19, revenues of small businesses in the US dropped 52%
- De flesta europeiska turister skulle hellre ställa in sin semester än att hamna i karantän
- Facebook rolls out sponsored posts for groups to help group admins monetise their content
- Creating educational content on Instagram Reels can help a brand improve website traffic and sales
- Brands must reimagine their consumers' journey to build efficient digital self-services
- Leveraging conversational ABM can help retail brands better target customers during the pandemic
- Businesses need to take a consumer-first approach to create a Disney-like experience
- Businesses should review their lead touchpoints to amplify marketing efforts
- Creating insightful and relevant infographics can help brands augment their content marketing effort
- Major publishers are testing their own sales events similar to Amazon Prime Day
- Link targets in link building campaigns must live on Top Level Domain
- Emotionally connected consumers have a 306% higher lifetime value compared to satisfied customers
- Incorporate visual content on webpages to engage audiences and improve search ranking
- Use data in copies so that it appeals to consumers’ emotions
- Create a leadership team to achieve goals and generate sustainable revenue
- Influencer marketing campaigns declined 3% even as social media usage increased amid COVID-19
- Google launches programmatic for audio publishers in Ad Manager and DV360
- Instagram offers financial incentives to lure TikTok influencers on its latest platform Reels
- Marketers should create content tailored to search engines
- Investing in CTV ads can help marketers improve their ROI
- TV to remain a mainstay for media buyers in the future: FreeWheel Study
- More than two-thirds of customers would buy from businesses that offer contactless payment options
- As COVID-19 impacts legacy businesses, Disney bolsters its direct-to-consumer play
- Brands that align their internal and external messaging are deemed more credible and authentic
- Featuring videos on the brand website can help boost search rankings
- De fleste europæiske turister vil hellere aflyse deres ferie end at gå i karantæne
- 67% of consumers are committed to supporting small businesses amid the pandemic
- Leverage social media channels to research and create content around trending topics
- Create a compelling email series and offer customers suitable solutions to convert leads
- Create social media ad campaigns to widen reach, increase traffic and enhance conversions
- Build audience trust by being transparent in messaging shared via visual communication
- Having a sustainability policy can help brands position themselves better during the pandemic
- Major advertising stakeholders join hands to establish new digital media standards
- Sending newsletters with relevant product recommendations can help boost conversions
- Brands should avoid emotional biases while selecting or representing marketing data
- Businesses should prepare their marketing strategies for diverse Gen Z audiences
- Strengthened by GDPR lessons, the European ad tech sector is heating up
- Leverage market research data to build effective digital PR campaigns
- Traditional advertising expenditure in the UK declined by 48% during the lockdown
- 64% Gen Z Americans believe the internet will drive their daily tasks in five years
- Create Instagram Carousel posts using appropriate fonts and designs to enhance engagement
- Nepotism didn't affect film choices of one-third Indians till now, likely to do so in future
- US podcast ad spending is expected to cross $1 billion in 2021
- Professionals using asynchronous video tools are 88% more likely to report a revenue increase
- Combined usage of three video ad formats on Twitter can improve brand awareness by 59%
- SaaS companies could use the “skyscraper” technique to create content that can generate sales
- ViacomCBS to launch a connected video advertising platform
- Leveraging AI can help businesses better adapt to the new era of immersive digital consumption
- B2B brands should create content that encourages intra-audience interaction
- Repurposing video and audio content can help create shareable social media posts
- Snapchat rolls out TikTok-like music feature in Australia and New Zealand
- Create social content that reflects brand personality to effectively communicate with consumers
- Google Analytics gives additional control to marketers with new data privacy settings
- Brands must create landing page ads relevant to searchers' intent to boost Quality Scores
- Infographic videos make explaining complex ideas and statistics easier
- 69% of US brands have moved programmatic in-house partially or completely
- Ad refresh can help publishers display more ads within the same session and increase revenue
- Leverage thought leaders to communicate expertise and connect with consumers during crises
- What should the EU be?
- 53% of retailers are decreasing marketing budgets amid COVID-19 as the ecommerce landscape changes
- Writing content that accurately addresses search queries can help boost rankings
- Offering digital rewards, like e-gift cards, can provide tangible upfront value and drive engagement
- Aligning marketing and sales teams can help drive better results from ABM efforts
- Offering exclusive previews to loyal customers can help brands effectively promote new products
- Consumers rely on cognitive biases to make purchasing decisions amid COVID-19
- 92% of Americans would purchase products showcased in stories placed through PR activity
- Impacto de la cuarentena impuesta en UK a los viajeros procedentes de España
- Monthly active users reach 416 million on Pinterest, as ecommerce trend rises amid COVID-19
- Create SEO optimised B2B marketing content to enhance search ranking and conversions
- 65% of B2B marketers struggle with humanising their brand
- 96% of businesses prioritise digital transformation to reach consumers during the pandemic
- Target international PPC campaigns by regions and channels to enhance campaign performance
- 30% of global retail sales will be made through digital channels during the holiday season
- Reaching out through meaningful gestures can generate organic consumer interest
- Marketers can use residential IPs as proxy networks to combat ad fraud
- Incorporating multimedia formats in blogs can help create an immersive experience
- B2B marketers can use empathy-mapping to create long-lasting brand engagement
- Monthly “buy online” searches across all categories almost doubled in March this year: SEMrush study
- A majority of DTC brands moved to digital channels during the crisis: Study
- Leverage first-party data to understand consumers and add a human touch to marketing campaigns
- Offer educational resources to help consumers overcome adoption hurdles and improve retention
- Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists
- Optimism about personal finance is low among urban Indians
- Hosting virtual summits and events can help brands sell digital products online
- Having the right digital strategy for radio ads can help brands create effective radio campaigns
- 73% of Gen Z and millennials in the US are watching more videos on their smartphones in 2020
- A cost-per-action model may not be enough to prevent in-app fraud
- Update old content with new keywords, central topics, facts and more
- Almost half of the small business owners have pivoted their business during the pandemic
- Most US consumers are no longer influenced by TV commercials to buy new products: Study
- Spotify podcast consumption doubled during the pandemic, reveals company earnings report
- Timely sales popups can help businesses promote discounted products
- Twitter’s Media Studio can help brands optimise video content and enhance engagement
- As they shift from physical to digital events, brands must rethink how they structure events
- eBay introduces eBay Advanced Audience Technology in Europe as it prepares for a cookie-free world
- Defining each KPI can help marketers measure the effectiveness of their lead generation efforts
- Australia | Digital Trends in Sports Media … how fans are accessing content
- Marketers should choose the appropriate landing page template based on their conversion goals
- Employing facial coding and emotion AI can help brands measure attention and create marketing models
- As they come to terms with COVID-19’s impact, Creative agencies look to ramp up video production
- As they come to terms with COVID-19’s impact, Creative agencies look to ramp up video production
- Creating a Pinterest business account helps spot emerging trends and builds brand authority
- Using a smart UTM manager can help marketers accurately attribute each ad click
- Implementing the PESO model can help PR professionals measure the effectiveness of their efforts
- UK media consumption declines as COVID-19 lockdown restrictions ease: Study
- Brands should engage with all tagged UGC on Instagram, even if it is not shareable
- TV networks and agencies discuss upfront “share” deals to address advertiser commitment issues
- Combining ecommerce merchandising and omnichannel marketing can help online brands drive sales
- A majority of CMOs expect coronavirus’s impact to be short-lived: Study
- Emphasise on branding in marketing campaigns to build positive brand equity
- Incorporate SEO strategies with digital PR to improve search visibility and grow digital presence
- 27 food and drink deals announced during Q2 2020 in the UK despite economic disruptions
- Develop a content strategy and employ talented teams to create digital content amid COVID-19
- Spotify rolls out video podcasts to several of its podcasts, for both desktop and mobile versions
- Leveraging predictive marketing can help brands better prepare for the post-COVID world
- Global ad expenditure to decline by 9.1% to $572 billion in 2020, finds study
- Accurately organising data can help create specific CTAs for each stage of the buyer’s journey
- 78% of B2B marketers believe their prospects rely on advice from industry influencers: Study
- Creating data-driven content for business-decision makers can help B2B marketers improve conversions
- YouTube’s new metric will help creators track income relative to video views
- Brands must commit towards causes and back statements up with real action amid crises
- Transparent data sharing and collaboration can help achieve enhanced incrementality on CTV
- COVID-19 y Eventos Deportivos
- Video game-related ads are the most impactful places brands can show up in esports category
- External linking is the third most important factor for SEO
- 74% of companies plan to integrate AI into enterprise applications within three years
- Base marketing decisions on data to improve campaign performance and boost ROI
- Europeans' attitude to sport event cancellations
- Continue with marketing efforts amid a pandemic or recession to improve market share
- Leveraging customer-interviews can help PR professionals humanise the branded story
- Considering the lag time between ad click and conversions can help manage Amazon Sponsored Products
- Marketers can use the skyscraper technique to increase social shares and boost rankings
- Changing domain names does not usually affect SEO if the design remains the same: Google’s Mueller
- Optimise engagement at critical touchpoints on Instagram to boost engagement rates
- Write compelling stories and showcase core values on the “About US” webpage to improve engagement
- Facebook develops a bot-based social network to analyse potential security vulnerabilities
- With the pandemic altering consumer behaviour Unilever pivots to digital communication
- TikTok creates a $200 million “Creator Fund” to pay creators directly for their content
- Up to 40% of small businesses in major US cities risk closure
- Twitter could look to a subscription model as an alternate revenue source
- Rank trending keywords aligned with brand values in marketing copies to optimise for SEO
- Data-related marketing budgets expected to drop in Q3 2020, due to economic pressures from COVID-19
- Brands should avoid using euphemisms in crisis-related communication to avoid confusion
- Businesses can use upselling apps to increase the average order value and boost conversions
- Consistently creating adverts that reflect wider changes can help maintain brand presence
- 77% of marketers frequently use landing pages to enhance their campaigns: study
- Travel brands can create social content by using predictive data
- Facebook tests a new page layout and features on its mobile app to improve accessibility
- Strategic expertise grows in importance as brands seek creative responses to current challenges
- Demands for more environmentally sustainable practices and products increases amid COVID-19
- Recommend relevant products and offer incentives to improve upselling opportunities
- Curate and incorporate curated content from other sources to share on Twitter, to enhance engagement
- Anticipate content needs and understand audiences to withstand Google’s algorithm updates
- Comparing Domain Authority with competitor websites can give brands a clear idea of their outreach
- Brands should use "dynamic" video platforms to give customers better access
- Consumers shift focus from events to family-oriented outdoor activities due to the pandemic: Study
- Google’s various ranking factors make marketers sceptical about the role of proximity in local SEO
- Brands should create short and eye-catching ads to target Gen Z on CTV
- Deliver personalised messages using text and social media messaging to enhance content performance
- Including referral emails in a messaging mix can help brands target new look-a-like audiences
- Coca-Cola to “ruthlessly prioritise” core brands, exit “zombie brands”
- Auditing supply paths on an exchange-by-exchange basis can help advertisers boost ROI
- Over one in four American sports fans started following a new sport amid the pandemic
- Research audiences to gather data and create relevant live-stream campaigns
- Optimism about personal finances is on the rise among UAE residents
- Snapchat’s Q2 2020 revenue grew 17% YoY to reach $454 million
- B2B businesses must rethink their narrative to operate in the new reality
- TikTok looks to cash-in on the gamification trend with its new Gamified Branded Effect
- Marketers should foster long-term relationships with leads generated from book funnels
- Adding images of speakers on webinar landing pages can help boost conversions
- Setting up Brand Collabs Manager can help marketers find potential Instagram content partners
- Testing different iterations of TV ads across channels can help brands create effective campaigns
- Amazon to hold Prime Day “later than usual” this year in the US
- 60% of Gen Z can’t go more than four hours without internet access, before being uncomfortable
- Creating conversational bots for use in Facebook Messenger can help improve customer experiences
- 76% of consumers have shifted to online shopping for items they would usually buy in-store
- Integrating online and offline PR activities can help ecommerce stores drive brand awareness
- Facebook to update its content monetisation policies and brand safety controls
- Identify pain points and build consumer profiles to create an effective brand identity
- Ecommerce businesses must conduct data-based keyword research to improve traffic
- Audiences were drawn to uplifting and entertaining content during the pandemic
- Adding discounts to exit-intent pop-ups can help brands prevent losing potential buyers
- eBay tests floating slots for promoted product listings in the search results
- B2B websites can optimise their “Thank You” pages to engage customers post-purchase
- Mobile click fraud rose by 62% during the coronavirus pandemic: Study
- Leveraging keyword data can help PR agencies improve return on investments
- Leverage data to identify and understand consumer pain points and improve communication
- Creating websites with keywords in the domain name can influence search ranking
- A third of urban Indians are likely to dine in at a fast food restaurant in the near future
- Implement agile practices to improve productivity and achieve a higher quality of work
- Marketers must use ingenuity and creativity while designing web experiences
- Place websites at the centre of the marketing mix to enhance conversions
- Overall US household spending on consumer-packaged goods improves 17% in June 2020, compared to 2019
- US consumers want brands to address race at an organisational level before speaking out in public
- Businesses should atomise their content to give it a broader audience reach
- Businesses should offer flexible payment options to strengthen customer relationships
- Brands need to prepare for the holiday season by addressing evolving consumer needs
- Virtual tours are an authentic way of advertising complex and high-value products: Study
- 69% of Americans are anxious about health while travelling during the pandemic
- B2B marketers should focus on building meaningful connections while networking remotely
- Instagram launches Shop page under the Explore tab, highlighting different brands and products
- Global digital revenue increases 71% compared to last year, in Q2, even as physical stores reopen
- Create PDF files with good content and optimise titles to improve search ranking
- Avoid using clickbait headlines for content to show up in Google Discover
- Brands must assess local data in disruptive times to enhance marketing campaigns
- 51% of senior managers are satisfied with their brand’s responses to the COVID-19 pandemic
- Bloggers can leverage challenges to create engaging content
- Creating engaging preview texts can get marketing emails higher opening rates
- Businesses should look to service new customer needs to stay relevant during the crisis
- US ad and marketing spend rose by 4.6% in 2019: study
- Amazon’s latest Interactive Video Service enables customers to add live interactive video streams
- Amazon introduces Amazon Live, allowing influencers to live stream and earn commissions
- Third-party holistic verification can help address advertising waste
- Marketing teams need to align with the sales department to improve ROI through LinkedIn
- Consider search intent and buyers’ journey when optimising for content marketing and SEO strategies
- Include multimedia messages with personalised offers in SMS marketing messages to improve reach
- Google launches new ad types, including new markers for search ads and improved display types
- 56% of US consumers plan to limit public travel for the next three months
- Evaluate long-term costs of growth goals amid the pandemic
- 61% of Americans say that practicing social distancing should be a legal requirement for businesses
- Consumers mostly skip out on in-stream ads
- Brands need shareable, engaging content to create compelling organic Facebook funnels
- Consumers are increasingly shifting to online stores for shopping during the pandemic, reveals study
- Emails about reopening should only include necessary information
- Marketers can leverage online surveys to create informative and trustworthy content
- B2B marketers need to pivot their existing strategies to engage with buyers during the crisis
- CIPR’s State of the Profession survey must be seen as a historical record of things pre-pandemic
- Most US businesses are weathering the impact of COVID-19
- Investing in media monitoring tools can help brands identify and avoid communication crises
- Conducting “dry runs” can help brands execute and conduct webinars efficiently
- First organic search result sees an average click-through rate of 28.5%
- Social commerce can prove useful in linking brand and performance marketing
- Net balance of UK companies cutting marketing budgets falls to -50.7% in April-June 2020
- Using diverse data sets in analytics strategies can help companies deeply understand their customers
- Content posted on social media platforms must contain only one main idea
- People worldwide are braced for recession, according to YouGov economic recovery tracker
- B2B businesses must incorporate empathy in brand storytelling to engage audiences effectively
- 60% of buyers don't expect to re-engage with economic activities for at least a month, reveals study
- 43% of US consumers want personalised digital ads
- IAB’s revised Transparency and Consent Framework gives rise to publisher scepticism
- Marketers need to manage ACR data to make it usable for targeting
- Marketers should create image sitemaps to optimise their website images for better search rankings
- Linear TV and AVOD sellers need to learn from each other to provide better experiences
- Draft simpler ecommerce copywriting pieces to improve readability and increase conversions
- Use mobile CRM to offer real-time solutions and boost sales
- Brands must create and post blogs frequently to expand consumer base and generate quality leads
- UAE residents eager to return to shopping malls & beaches, not in a hurry to attend music concerts
- Integrate niche question research into the social media marketing process to enhance engagement
- Streamlining purchasing processes helps DTC brands improve conversions
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov