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- The Telkomsel Story: The Importance of tracking customer perceptions of a brand
- What are the most popular holiday types in the Nordics?
- CTV viewing growing among US Hispanics
- Digital-in-person experiences drive ROI
- How do Hongkongers shop in the pandemic?
- Feedback helps address social issues
- Hybrid events draw consumers’ interest
- Offer varied data protection features
- Google Discovery ads extend reach
- Google’s the SSP choice for publishers
- Ad of the month Singapore – IKEA
- Americans prefer brands with ESG polices
- Mobile wallets expected to grow
- Newsletters drive blogpost traffic
- Advertise on Prime Day to boost sales
- 35% of Britons get news via social media
- Boost conversions with landing pages
- Prepared meals make cooking optional
- UK regulator might stop Google's plans
- Brands must build their own walled gardens
- Organise the measurement portfolio
- Internal social platforms engage employees
- Optimise content for rich snippets
- Prepare for Apple Mail Privacy update
- Learn from emerging retailers about D&I
- Netflix's online shop debuts
- Deliver positive event experiences
- More than a third of urban Indians would self-medicate if they showed Covid symptoms
- A simple logo need not be minimalistic
- 86% Americans don't trust Big Tech
- Run promotions during Prime Day 2021
- Recycle existing content for newsletters
- Pandemic strengthens trust in the press
- Snapchat’s user base is growing
- Be proactive at online conferences
- Use Google AMP in email marketing
- US ecommerce to grow by 17.9% this year
- CTV will dominate the cookie-less world
- Create captioned videos to retain users
- Workflows improve content creation
- Valgmåling juni 2020
- Valgmåling maj 2021
- Product category pages boost conversions
- Most UAE residents think live events only for vaccinated people will help curb Covid in the Emirates
- Ethical PPC ads boost brand credibility
- Use closed-loop attribution for B2B
- Apple launches podcast subscriptions
- Acquire consumers through collaborations
- Focus on omnichannel audience modelling
- Apologise early to angry customers
- Consider creating “Tentpole Events”
- New Project looks to build trust
- Empower employee for a memorable CX
- IPA rolls out Media Climate Charter
- Strategic exit popups can push growth
- Being purpose-driven can attract Gen Z
- Brand intimacy drives consumer relations
- Engage Gen Z and LGBTQIA+ on social
- Instagram adds new monetisation features
- Mobile gaming to rise in two years
- 91% of UK SMEs hope to fully restart
- US consumers excited to shop in-stores
- Social media can help humanise B2B brands
- Improve positioning through brand audits
- Keep the B2B cold emails brief
- Build a Facebook ad objective strategy
- 59% say emails sway purchase decisions
- Plan content marketing around customers
- Leverage CEM to win customers
- What's driving consumer desire for meatless products?
- I Top Improvers di Maggio del settore Profumerie & Drugstore
- Grow followers with Instagram Insights
- Giveaway campaigns help clear dead stock
- Twitter Blue can appeal to "power users"
- Promote new products to boost profits
- Promote video campaigns with influencers
- Reward innovative practices to grow
- Hybrid events appeals to music fans
- Address the customer’s brand reality
- Employ first-party data for better targetting
- Leverage brand champions to boost sales
- Apply Big Data to PR campaigns
- Use data to inform CTV buying strategies
- How YouGov Surveys: Self-serve helped MFUSE run rapid ad testing for a Virgin Money campaign
- How Back Market achieved 20pt brand awareness increase with YouGov brand tracking
- Super Follows will require 10K followers
- How do consumers feel about banning ads promoting foods high in fat, salt and sugar?
- How Transport for Wales improved their new ad messaging within 24 hours with YouGov Surveys
- Buyer persona improves targeted audience
- People prefer ad-free streaming platforms
- Use MVT to test multiple page elements
- Boost search ranking with online reviews
- FLoC cohorts could protect user privacy
- Test new marketing tactics on Clubhouse
- Compelling subject lines drive CTRs
- Digitisation can drive growth for SMBs
- Instagram updates Branded Content tools
- Use native advertising on TikTok
- Google allows cryptocurrency ads
- Switch to in-house marketing tactically
- Asses SoV to increase market share
- Product quality boosts consumer advocacy
- WFA to run a global ad inclusion census
- Support values that consumers care about
- Brands can drive PR through LinkedIn
- Casinos: Almost four in ten of the public want to see mask compliance globally
- Be authentic about pride campaigns
- Marketers must listen to be empathetic
- OTT brands mix and match revenue models
- Convey benefit via landing page headline
- Convey scarcity, authority in campaigns
- Turismo y COVID-19. Las claves de las vacaciones de verano de 2021
- Why consumers do – and don’t – shop through brick-and-mortar channels
- “Phygital” campaigns boost engagement
- AI can help improve profitability
- Create gift guides to drive sales
- 56% people trust CEOs for company info
- HBO Max to focus on reducing churn
- Instagram rolls back reach penalty
- Radio listening is in recovery phase
- Twitter's Fleets get full-screen ads
- 77% marketers use Facebook to retarget
- UK's small firms expect to bounce back
- Use infographics to share brand messages
- Back-to-work purchases rise in the US
- Virtual events are here to stay
- "Clean rooms" help gauge ad performance
- Creative assets critical to drive sales
- US streaming services pick up viewers
- US Gen Z want brands to be authentic
- Exploring the most popular categories of mobile games
- Drop preconceptions about baby boomers
- Global: Online price checks are now driving decisions on whether to buy online or in-store
- Enhance brand perception with reviews
- Digital agencies help improve marketing
- Support linear TV with CTV ads in Europe
- Improve app performance with feedback
- Staff vaccination & safe dining experience are top priorities to dine-in or order from a restaurant
- Brands must use value-based selling
- B2B brands struggle to gauge content ROI
- Track influencer marketing ROI
- Reach target markets with digital PR
- B2B brands must use influencer marketing
- Android gaming investments see growth
- Enhance site SEO with optimised content
- Use Facebook tools to lower ad fatigue
- Consumers regret using buy now-pay later
- Infographic: UAE and Saudi Arabia's travel aspirations in 2021
- Ad of the month UAE: Vimto
- What is making flexitarians in the US and UK shift towards a meatless diet?
- Ad of the month EGY – Talaat Moustafa Group
- COVID-19: A year in review
- Support sales funnels with CRM software
- Use on-device solutions to target users
- Work to include critical buyer insights
- Retailers must A/B split test websites
- Use micro-pricing to attract consumers
- Use subtitles, text in brand videos
- Factor in customers' financial situation
- Create a mobile engagement strategy
- Use search to gather first-party data
- Is the place people buy mobile phones changing?
- Profilo di persone senisbili alle promozioni
- Mental health campaigns must be helpful
- New Shoppable tools launched on YouTube
- Geotarget contextual location-based ads
- New updates shared by Facebook on MMM
- Internationell undersökning: Köpvanor under coronakrisen
- International undersøgelse: Indkøbsvaner under coronakrisen
- Boost Snapchat ads with machine learning
- Develop in-house OTT marketing skills
- Have a strong dropshipping brand
- Personalise emails beyond subject lines
- Bring agency with shared values onboard
- Align sales, marketing for ABM success
- Use the right tools to visualise data
- Google advises sites to monitor spam UGC
- Multi-functional tools enhance online CX
- Word-of-mouth marketing builds awareness
- Where is demand for new cars the strongest and how are motorists budgeting?
- Monitor website traffic to block bots
- Unilever signs health food manifesto
- Use organic and paid posts for TikTok
- Site visit data can track effectiveness
- Il percorso d’acquisto dei clienti di polizze RC Auto online e tradizionali
- Instagram launches new shopping feature
- Plan better experiences to build loyalty
- Analyse monetisation with cohort reports
- Improve online buying via apps and sites
- Monitor product use-cases to enhance CX
- Amazon acquires MGM Studios
- Boost retail engagement with omnichannel
- Plan how to handle misinformation online
- El Gobierno de España suspende en su actuación en la crisis de Marruecos
- Skyscraper content can help gain backlinks
- Use "seed and lead" method for videos
- International Physical and Online Sales Report
- US brands restructuring goals for 2021
- International Physical and Online Sales Report 2021
- Brands must have an m-commerce strategy
- Focus on branding efforts in 2021
- UK businesses need a reopening strategy
- Consumers want meaningful experiences
- Image posts drive LinkedIn engagement
- Users loyal to influencers on YouTube
- Verify SEO agency's claims before hiring
- US TV upfront to recover by 7.6%
- Brands must improve forecasting accuracy
- Place CTAs in Reels for greater reach
- US grocery sales saw growth in 2020
- Quali sono le piccole cose che rendono più felici gli italiani?
- Global study: Should overseas travelers carry a vaccine passport?
- Focus on both branding and co-branding
- Improve omnichannel CX with data
- Engage in relevant social conversations
- Automate email campaigns to drive sales
- Pride Month: i cambiamenti di percezione e alcuni temi caldi
- Use UGC to gain consumer trust
- UAE residents willing to adopt augmented reality for retail shopping
- Urban Indians likely to adopt augmented reality technology for retail shopping
- B2B brands can use content to influence
- Boost influence using non-branded forums
- Update content on brand's Wikipedia page
- Use website sitemaps to boost ranking
- Tech can manage virtual event lifecycles
- Invest in referral marketing software
- Invest in tech to enhance customer value
- Retargeting PPC ads reduces click fraud
- Use chatbot and email marketing together
- Proactive marketing engages consumers
- Optimise Instagram ads for audiences
- Plan virtual event content strategically
- Use social to promote landing pages
- Structure PR pitches as feature stories
- CMOs must learn about and test new tech
- Improve sales plan with market research
- Create podcasts to build an audience
- Consumers use social to find new brands
- Optimise PPC campaigns with RPA tech
- Entertainment tweets trend on Twitter
- Global webinar: COVID-19: a year in review and what’s next
- Ads on CTV see higher conversion rates
- Offer excellent retail customer service
- Global webinar: COVID-19: a year in review and what's next
- B2B brands must use LinkedIn to connect
- Concerns about personal health soar as India battles the second wave of Covid
- Google to open a physical store in NYC
- Back traditional marketing with martech
- Scheduling feature unveiled for Spaces
- Align sales and marketing to succeed
- Be consistent to be a memorable brand
- More companies to invest in sales tools
- La vuelta a los estadios en España
- L'impatto del Covid-19 sulla routine di bellezza
- Monitor trends via behavioural targeting
- Extend reach on Instagram with hashtags
- Advertise on CTV gaming apps
- Small businesses must use call tracking
- Write long-form blogs to improve SEO
- YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE
- Retargeting is crucial for selling
- Brands must enable livestream shopping
- Look to build first-party engagement
- COVID-19 impacts in-housing marketing
- Good customer service begets repeat buys
- Most consumers trust review sites. Here’s what they use them for most
- Connect email and wider marketing team
- Brands lack trust in enterprise data
- Instagram’s average engagement dropped
- At 83%, CPM is the most used KPI
- Videos boost engagement on social media
- Empower store staff to drive sales
- Low search volume keywords boost traffic
- Craft unique thought leadership content
- Create niche content on audio apps
- Email preheader text must be informative
- COVID-19 hampered UK's enterprise R&D
- Focus on user-centered design research
- Offer value-focussed content
- Google tests out 3D video chatting tech
- Contextual ads could aid ad recall
- Consider utilising closed-loop marketing
- Offer easy returns to enhance CX
- YouTube expands testing of Clips
- Collect first-party data through content
- Funnel analysis can help lift conversions
- Indonesians’ shopping habits on consumer goods
- Covid-19 Consumer Monitor
- Create micro-content for social media
- Offer exclusives to boost brand coverage
- Understand buyer mindset to improve ABM
- Improve LCP to benefit user experience
- Serve contextual ads based opted-in data
- Pick influencers with aligned values
- Dropshipping can benefit niche products
- UK cinema industry set for a return
- Boost marketing with brand lift studies
- Americans' drinking habits have changed
- ABM tech can optimise marketing efforts
- Leverage user feedback across processes
- Rope employees in to share content
- US millennials plan to fly domestically
- Appetite for travel recovers in the Middle East as a majority of residents plan a vacation in 2021
- Independent businesses gain favour
- Americans are open to CO2-based products
- Optimise plans for international markets
- Broken links can harm organic traffic
- Improve DE&I efforts to attract talent
- Consider hybrid events post-pandemic
- Develop simplified customer experiences
- Hvordan har et år med korona påvirket matvanene våre?
- Hur har ett år med pandemin påverkat våra matvanor?
- Kuinka koronavuosi on vaikuttanut ruokailutottumuksiimme?
- Hvordan har et år med corona påvirket vores madvaner?
- Create relatable influencer campaigns
- DxO can improve subscriber retention
- COVID-19 Global Behaviours and Attitudes: The Year in Review
- Use ML to take real-time decisions
- Disney+ misses subscription forecasts
- Music leads subscriptions on YouTube
- Conscious advertising is the way forward
- COVID-19 boosted consumers' AR adoption
- Share sonic branding via Instagram Reels
- ¿Qué piensan los españoles sobre el fin del Estado de Alarma?
- Optimism about in-person events grows
- Retail online chat features see traction
- UK sports-related spending to rebound
- US podcast ad revenues see strong growth
- Use UGC to generate Facebook leads
- Prepare for a 'privacy-first web'
- Swap click-bait for emotion-bait content
- Visual is the future of marketing
- Creative impacts campaign performance
- Automate email marketing for better ROI
- Publishers remained stable amid pandemic
- Optimise brand voice for SEO
- Multichannel marketing is still a struggle
- TikTok primed to take over the US
- 2021 APAC Consumer Trends in Financial Services Industry
- Product information vital for ecommerce
- Use shoppable pins on Pinterest
- UTM code helps enhance social content
- WhatsApp rolls out privacy update again
- TikTok tests an in-app shopping feature
- Let brand culture guide tone of voice
- Marketers struggle to track TV or radio
- Avoid ads around sensitive content
- Tag employees on company's LinkedIn page
- Optimised email designs push ROI
- Marketers must leverage Twitter Spaces
- Focus on emerging consumer mindsets
- Crowdfunding needs a proper plan
- Brands should diversify to grow
- ¿Quién está viendo deportes a través de aplicaciones móviles?
- Provide varied payment options to users
- Most urban Indians wanting to buy a car have delayed their plans by four months or more
- YouGov per ONE: La condivisione dei vaccini anti-COVID 19 in eccesso
- Digital audio grew amid the pandemic
- Offer product protection to sell online
- Quality CX lifts perceived product value
- Post compelling images on social media
- New features for YouTube Shorts launched
- Hire full-service digital agencies
- PR pros need to start podcasting now
- Adapt to Apple’s ATT framework
- Make email designs more accessible
- Global data: La popolarità di Zoom rispetto ad altri programmi per videochiamate
- Use CTV to reach TV audiences at scale
- Engage with niche subreddit communities
- Content theft plagues SaaS blogs
- Develop in-house buyer persona expertise
- 60% Americans to watch Olympics on TV
- Offer tailored CX in virtual worlds
- Global data: La popularidad de Zoom frente a otros servicios de videollamada
- Clubhouse now on Android too in the US
- Advertiser Of The Month MENA: Vimto
- Go digital to future-proof businesses
- Collect first-party data with data tools
- Scale ecommerce sites to boost sales
- Promote products through influencers
- Eid al-Fitr holiday with travel restriction. What are Indonesians’ plans?
- 9 Maggio, Giornata dell’Europa: l’Unione europea nel percepito degli Italiani
- Gli effetti mediatici del campionato di tennis in Italia
- Leverage FOMO to promote limited deals
- SEO content drives organic traffic
- iOS 14.5 update impacts tracking
- Estudio COVID-19: One Year Overview Report
- COVID-19: One Year Overview Report
- Craft tailored pitches to earn coverage
- Strategically choose the right PR firm
- Set up a content calendar with subtasks
- ATT can benefit advertisers on Facebook
- UK agencies favour hybrid pitch models
- Train customer support and success teams
- Twitter tests "Tip Jar" feature
- Improve retail media network targeting
- Optimise mobile CTAs for conversions
- Brands must partner with ecommerce sites
- Use Instagram Reels to promote business
- Providing consistent CX can build bonds
- Hybrid events will dominate the future
- Journalism tactics can boost SEO content
- Leverage behavioural targeting for emails
- Use social media to boost ecommerce
- Retailers must use influencer marketing
- B2B marketers must leverage YouTube
- Linear TV buyers must go for ad tech tax
- Shopping list marketing improves sales
- Snap announces Creator Marketplace
- Serve audio content using Twitter Spaces
- Plan long-term to remove features
- Niche down to dominate the market
- Optimise product page keywords to sell
- B2B's future is omnichannel and digital
- A smart IGTV plan can reap rich benefits
- Humanise AI-generated content
- Spring clean your email lists
- Facebook's Nextdoor-clone to debut in US
- Create interactive virtual events
- Major brands pay the green price
- L'Italia continua ad essere uno dei paesi in cui AstraZeneca è considerato più sicuro
- España continúa siendo uno de los países que más confía en AstraZeneca
- Brands rethinking spends towards iOS
- How Allison + Partners used audience insights to inform TikTok’s campaign launch
- B2B's reliance on digital has grown
- Hvilke ejendomsmæglerkæder får mest opmærksomhed?
- CTV ad spend grew 22% in 2020
- 71% of Gen Z prefer tailored experiences
- Twitter adds Scroll to its content tools
- AMB programs grew in importance in 2020
- 50% of marketers to increase ad spends
- Leverage flexible packaging solutions
- IAB Europe-Xandr roll out media guide
- Prove B2B social media ROI
- US Students' data at risk on school apps
- Boost reach using Twitter Amplify
- Build backlinks to improve SEO
- Nordic food & health report
- Post original content on Pinterest
- Retail local searches least hit in 2020
- I Top Improvers di Marzo del settore Car Accessories
- Convey brand stories using data charts
- Europæiske forbrugere har ændret indkøbsvaner siden pandemiens udbrud
- Eurooppalaiset kuluttajat ovat muuttaneet ostotottumuksiaan pandemian puhkeamisen jälkeen
- Europeiske forbrukere har endret innkjøpsvanene sine siden pandemien brøt ut
- Europeiska konsumenter har förändrat sina köpvanor till följd av pandemiutbrottet
- AOL and Yahoo sold for $5 billion
- Offer new in-store experiences to grow
- Boost SEO using Clubhouse audio rooms
- Advertisers prefer independent agencies
- 84% Americans to shop in-store in 2021
- Leverage online communities to engage
- Adopt "the three realities" model for PR
- Offer value to collect first-party data
- Leverage short videos to boost CTRs
- Align B2B content with brand values
- Optimise YouTube SEO to engage audiences
- Integrate marketing, sales for DTC model
- Sustainability matters
- Bing adds comparison shopping features
- YouTube tests timed comment display
- Users may consider paying for privacy
- Develop ad solutions for linear TV, BVOD
- Social media takeovers can boost brands
- Female CMO numbers on the upswing
- EU announces antitrust charges against Apple
- Leverage psychographic segmentation
- Automate customer service desks
- Use keyword filters to avoid fake news
- Web traffic reached a new high in 2020
- Primo Maggio 2021: tra il ricordo del passato e un occhio al futuro del Lavoro
- Extend reach with influencer PR efforts
- Publish niche content on Clubhouse
- Profilo delle Mamme Italiane
- Craft authentic messages to sell CPG
- Opinion of government handling the Covid crisis has worsened since April 2020
- AI chatbots can boost marketing efforts
- Searches for vacations, outfits pick up
- ANA floats programmatic marketplace RFP
- Collect first-party data using CRM
- The surge in mobile gaming will likely stick around beyond COVID-19
- Privacy concerns worry mobile advertisers: Study
- Innovative content helps email lists grow
- Entity-based SEO provides more relevance
- Prioritise customer care on social
- Is Facebook’s API the future
- Día de los Trabajadores: la opinión en España sobre las medidas anti-COVID en el entorno laboral
- Global: Consumer willingness to pay for environmentally friendly products
- Leverage quality surveys to build links
- More than half the world’s population wants to lose weight: Many consumers pile on pandemic pounds
- AI aids UK's ASA tackle dubious ads
- Consumer interaction boosts marketing
- Facebook's revenue up 48% YoY in Q1 '21
- Achieve the ideal LTV to CAC ratio
- Index sites for mobile to boost SEO
- Spends on identity resolution to rise
- Advertiser of the Month MENA: Corona
- Do drivers prefer to buy cars made in-country?
- EU proposes new AI regulations
- Russian regulator fines Apple
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov