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- Brands must use value-based selling
- B2B brands struggle to gauge content ROI
- Track influencer marketing ROI
- Reach target markets with digital PR
- B2B brands must use influencer marketing
- Android gaming investments see growth
- Enhance site SEO with optimised content
- Use Facebook tools to lower ad fatigue
- Consumers regret using buy now-pay later
- Infographic: UAE and Saudi Arabia's travel aspirations in 2021
- Ad of the month UAE: Vimto
- What is making flexitarians in the US and UK shift towards a meatless diet?
- Ad of the month EGY – Talaat Moustafa Group
- COVID-19: A year in review
- Support sales funnels with CRM software
- Use on-device solutions to target users
- Work to include critical buyer insights
- Retailers must A/B split test websites
- Use micro-pricing to attract consumers
- Use subtitles, text in brand videos
- Factor in customers' financial situation
- Create a mobile engagement strategy
- Use search to gather first-party data
- Is the place people buy mobile phones changing?
- Profilo di persone senisbili alle promozioni
- Mental health campaigns must be helpful
- New Shoppable tools launched on YouTube
- Geotarget contextual location-based ads
- New updates shared by Facebook on MMM
- Internationell undersökning: Köpvanor under coronakrisen
- International undersøgelse: Indkøbsvaner under coronakrisen
- Boost Snapchat ads with machine learning
- Develop in-house OTT marketing skills
- Have a strong dropshipping brand
- Personalise emails beyond subject lines
- Bring agency with shared values onboard
- Align sales, marketing for ABM success
- Use the right tools to visualise data
- Google advises sites to monitor spam UGC
- Multi-functional tools enhance online CX
- Word-of-mouth marketing builds awareness
- Where is demand for new cars the strongest and how are motorists budgeting?
- Monitor website traffic to block bots
- Unilever signs health food manifesto
- Use organic and paid posts for TikTok
- Site visit data can track effectiveness
- Il percorso d’acquisto dei clienti di polizze RC Auto online e tradizionali
- Instagram launches new shopping feature
- Plan better experiences to build loyalty
- Analyse monetisation with cohort reports
- Improve online buying via apps and sites
- Monitor product use-cases to enhance CX
- Amazon acquires MGM Studios
- Boost retail engagement with omnichannel
- Plan how to handle misinformation online
- El Gobierno de España suspende en su actuación en la crisis de Marruecos
- Skyscraper content can help gain backlinks
- Use "seed and lead" method for videos
- International Physical and Online Sales Report
- US brands restructuring goals for 2021
- International Physical and Online Sales Report 2021
- Brands must have an m-commerce strategy
- Focus on branding efforts in 2021
- UK businesses need a reopening strategy
- Consumers want meaningful experiences
- Image posts drive LinkedIn engagement
- Users loyal to influencers on YouTube
- Verify SEO agency's claims before hiring
- US TV upfront to recover by 7.6%
- Brands must improve forecasting accuracy
- Place CTAs in Reels for greater reach
- US grocery sales saw growth in 2020
- Quali sono le piccole cose che rendono più felici gli italiani?
- Global study: Should overseas travelers carry a vaccine passport?
- Focus on both branding and co-branding
- Improve omnichannel CX with data
- Engage in relevant social conversations
- Automate email campaigns to drive sales
- Pride Month: i cambiamenti di percezione e alcuni temi caldi
- Use UGC to gain consumer trust
- UAE residents willing to adopt augmented reality for retail shopping
- Urban Indians likely to adopt augmented reality technology for retail shopping
- B2B brands can use content to influence
- Boost influence using non-branded forums
- Update content on brand's Wikipedia page
- Use website sitemaps to boost ranking
- Tech can manage virtual event lifecycles
- Invest in referral marketing software
- Invest in tech to enhance customer value
- Retargeting PPC ads reduces click fraud
- Use chatbot and email marketing together
- Proactive marketing engages consumers
- Optimise Instagram ads for audiences
- Plan virtual event content strategically
- Use social to promote landing pages
- Structure PR pitches as feature stories
- CMOs must learn about and test new tech
- Improve sales plan with market research
- Create podcasts to build an audience
- Consumers use social to find new brands
- Optimise PPC campaigns with RPA tech
- Entertainment tweets trend on Twitter
- Global webinar: COVID-19: a year in review and what’s next
- Ads on CTV see higher conversion rates
- Offer excellent retail customer service
- Global webinar: COVID-19: a year in review and what's next
- B2B brands must use LinkedIn to connect
- Concerns about personal health soar as India battles the second wave of Covid
- Google to open a physical store in NYC
- Back traditional marketing with martech
- Scheduling feature unveiled for Spaces
- Align sales and marketing to succeed
- Be consistent to be a memorable brand
- More companies to invest in sales tools
- La vuelta a los estadios en España
- L'impatto del Covid-19 sulla routine di bellezza
- Monitor trends via behavioural targeting
- Extend reach on Instagram with hashtags
- Advertise on CTV gaming apps
- Small businesses must use call tracking
- Write long-form blogs to improve SEO
- YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE
- Retargeting is crucial for selling
- Brands must enable livestream shopping
- Look to build first-party engagement
- COVID-19 impacts in-housing marketing
- Good customer service begets repeat buys
- Most consumers trust review sites. Here’s what they use them for most
- Connect email and wider marketing team
- Brands lack trust in enterprise data
- Instagram’s average engagement dropped
- At 83%, CPM is the most used KPI
- Videos boost engagement on social media
- Empower store staff to drive sales
- Low search volume keywords boost traffic
- Craft unique thought leadership content
- Create niche content on audio apps
- Email preheader text must be informative
- COVID-19 hampered UK's enterprise R&D
- Focus on user-centered design research
- Offer value-focussed content
- Google tests out 3D video chatting tech
- Contextual ads could aid ad recall
- Consider utilising closed-loop marketing
- Offer easy returns to enhance CX
- YouTube expands testing of Clips
- Collect first-party data through content
- Funnel analysis can help lift conversions
- Indonesians’ shopping habits on consumer goods
- Covid-19 Consumer Monitor
- Create micro-content for social media
- Offer exclusives to boost brand coverage
- Understand buyer mindset to improve ABM
- Improve LCP to benefit user experience
- Serve contextual ads based opted-in data
- Pick influencers with aligned values
- Dropshipping can benefit niche products
- UK cinema industry set for a return
- Boost marketing with brand lift studies
- Americans' drinking habits have changed
- ABM tech can optimise marketing efforts
- Leverage user feedback across processes
- Rope employees in to share content
- US millennials plan to fly domestically
- Appetite for travel recovers in the Middle East as a majority of residents plan a vacation in 2021
- Independent businesses gain favour
- Americans are open to CO2-based products
- Optimise plans for international markets
- Broken links can harm organic traffic
- Improve DE&I efforts to attract talent
- Consider hybrid events post-pandemic
- Develop simplified customer experiences
- Hvordan har et år med corona påvirket vores madvaner?
- Hvordan har et år med korona påvirket matvanene våre?
- Kuinka koronavuosi on vaikuttanut ruokailutottumuksiimme?
- Hur har ett år med pandemin påverkat våra matvanor?
- Create relatable influencer campaigns
- DxO can improve subscriber retention
- COVID-19 Global Behaviours and Attitudes: The Year in Review
- Use ML to take real-time decisions
- Disney+ misses subscription forecasts
- Music leads subscriptions on YouTube
- Conscious advertising is the way forward
- COVID-19 boosted consumers' AR adoption
- Share sonic branding via Instagram Reels
- ¿Qué piensan los españoles sobre el fin del Estado de Alarma?
- Optimism about in-person events grows
- Retail online chat features see traction
- UK sports-related spending to rebound
- US podcast ad revenues see strong growth
- Use UGC to generate Facebook leads
- Prepare for a 'privacy-first web'
- Swap click-bait for emotion-bait content
- Visual is the future of marketing
- Creative impacts campaign performance
- Automate email marketing for better ROI
- Publishers remained stable amid pandemic
- Optimise brand voice for SEO
- Multichannel marketing is still a struggle
- TikTok primed to take over the US
- 2021 APAC Consumer Trends in Financial Services Industry
- Product information vital for ecommerce
- Use shoppable pins on Pinterest
- UTM code helps enhance social content
- WhatsApp rolls out privacy update again
- TikTok tests an in-app shopping feature
- Let brand culture guide tone of voice
- Marketers struggle to track TV or radio
- Avoid ads around sensitive content
- Tag employees on company's LinkedIn page
- Optimised email designs push ROI
- Marketers must leverage Twitter Spaces
- Focus on emerging consumer mindsets
- Crowdfunding needs a proper plan
- Brands should diversify to grow
- ¿Quién está viendo deportes a través de aplicaciones móviles?
- Provide varied payment options to users
- Most urban Indians wanting to buy a car have delayed their plans by four months or more
- YouGov per ONE: La condivisione dei vaccini anti-COVID 19 in eccesso
- Digital audio grew amid the pandemic
- Offer product protection to sell online
- Quality CX lifts perceived product value
- Post compelling images on social media
- New features for YouTube Shorts launched
- Hire full-service digital agencies
- PR pros need to start podcasting now
- Adapt to Apple’s ATT framework
- Make email designs more accessible
- Global data: La popolarità di Zoom rispetto ad altri programmi per videochiamate
- Use CTV to reach TV audiences at scale
- Engage with niche subreddit communities
- Content theft plagues SaaS blogs
- Develop in-house buyer persona expertise
- 60% Americans to watch Olympics on TV
- Offer tailored CX in virtual worlds
- Global data: La popularidad de Zoom frente a otros servicios de videollamada
- Clubhouse now on Android too in the US
- Advertiser Of The Month MENA: Vimto
- Go digital to future-proof businesses
- Collect first-party data with data tools
- Scale ecommerce sites to boost sales
- Promote products through influencers
- Eid al-Fitr holiday with travel restriction. What are Indonesians’ plans?
- 9 Maggio, Giornata dell’Europa: l’Unione europea nel percepito degli Italiani
- Gli effetti mediatici del campionato di tennis in Italia
- Leverage FOMO to promote limited deals
- SEO content drives organic traffic
- iOS 14.5 update impacts tracking
- Estudio COVID-19: One Year Overview Report
- COVID-19: One Year Overview Report
- Craft tailored pitches to earn coverage
- Strategically choose the right PR firm
- Set up a content calendar with subtasks
- ATT can benefit advertisers on Facebook
- UK agencies favour hybrid pitch models
- Train customer support and success teams
- Twitter tests "Tip Jar" feature
- Improve retail media network targeting
- Optimise mobile CTAs for conversions
- Brands must partner with ecommerce sites
- Use Instagram Reels to promote business
- Providing consistent CX can build bonds
- Hybrid events will dominate the future
- Journalism tactics can boost SEO content
- Leverage behavioural targeting for emails
- Use social media to boost ecommerce
- Retailers must use influencer marketing
- B2B marketers must leverage YouTube
- Linear TV buyers must go for ad tech tax
- Shopping list marketing improves sales
- Snap announces Creator Marketplace
- Serve audio content using Twitter Spaces
- Plan long-term to remove features
- Niche down to dominate the market
- Optimise product page keywords to sell
- B2B's future is omnichannel and digital
- A smart IGTV plan can reap rich benefits
- Humanise AI-generated content
- Spring clean your email lists
- Facebook's Nextdoor-clone to debut in US
- Create interactive virtual events
- Major brands pay the green price
- L'Italia continua ad essere uno dei paesi in cui AstraZeneca è considerato più sicuro
- España continúa siendo uno de los países que más confía en AstraZeneca
- Brands rethinking spends towards iOS
- How Allison + Partners used audience insights to inform TikTok’s campaign launch
- B2B's reliance on digital has grown
- Hvilke ejendomsmæglerkæder får mest opmærksomhed?
- CTV ad spend grew 22% in 2020
- 71% of Gen Z prefer tailored experiences
- Twitter adds Scroll to its content tools
- AMB programs grew in importance in 2020
- 50% of marketers to increase ad spends
- Leverage flexible packaging solutions
- IAB Europe-Xandr roll out media guide
- Prove B2B social media ROI
- US Students' data at risk on school apps
- Boost reach using Twitter Amplify
- Build backlinks to improve SEO
- Nordic food & health report
- Post original content on Pinterest
- Retail local searches least hit in 2020
- I Top Improvers di Marzo del settore Car Accessories
- Convey brand stories using data charts
- Europæiske forbrugere har ændret indkøbsvaner siden pandemiens udbrud
- Europeiska konsumenter har förändrat sina köpvanor till följd av pandemiutbrottet
- Europeiske forbrukere har endret innkjøpsvanene sine siden pandemien brøt ut
- Eurooppalaiset kuluttajat ovat muuttaneet ostotottumuksiaan pandemian puhkeamisen jälkeen
- AOL and Yahoo sold for $5 billion
- Offer new in-store experiences to grow
- Boost SEO using Clubhouse audio rooms
- Advertisers prefer independent agencies
- 84% Americans to shop in-store in 2021
- Leverage online communities to engage
- Adopt "the three realities" model for PR
- Offer value to collect first-party data
- Leverage short videos to boost CTRs
- Align B2B content with brand values
- Optimise YouTube SEO to engage audiences
- Integrate marketing, sales for DTC model
- Sustainability matters
- Bing adds comparison shopping features
- YouTube tests timed comment display
- Users may consider paying for privacy
- Develop ad solutions for linear TV, BVOD
- Social media takeovers can boost brands
- Female CMO numbers on the upswing
- EU announces antitrust charges against Apple
- Leverage psychographic segmentation
- Automate customer service desks
- Use keyword filters to avoid fake news
- Web traffic reached a new high in 2020
- Primo Maggio 2021: tra il ricordo del passato e un occhio al futuro del Lavoro
- Extend reach with influencer PR efforts
- Publish niche content on Clubhouse
- Profilo delle Mamme Italiane
- Craft authentic messages to sell CPG
- Opinion of government handling the Covid crisis has worsened since April 2020
- AI chatbots can boost marketing efforts
- Searches for vacations, outfits pick up
- ANA floats programmatic marketplace RFP
- Collect first-party data using CRM
- The surge in mobile gaming will likely stick around beyond COVID-19
- Privacy concerns worry mobile advertisers: Study
- Innovative content helps email lists grow
- Entity-based SEO provides more relevance
- Prioritise customer care on social
- Is Facebook’s API the future
- Día de los Trabajadores: la opinión en España sobre las medidas anti-COVID en el entorno laboral
- Football reigns supreme in hearts of young adults, even without the Super League
- Global: Consumer willingness to pay for environmentally friendly products
- Leverage quality surveys to build links
- More than half the world’s population wants to lose weight: Many consumers pile on pandemic pounds
- AI aids UK's ASA tackle dubious ads
- Consumer interaction boosts marketing
- Facebook's revenue up 48% YoY in Q1 '21
- Achieve the ideal LTV to CAC ratio
- Index sites for mobile to boost SEO
- Spends on identity resolution to rise
- Advertiser of the Month MENA: Corona
- Do drivers prefer to buy cars made in-country?
- EU proposes new AI regulations
- Russian regulator fines Apple
- Leverage experiential marketing
- Flipboard moves away from programmatic
- Use Reddit to find subject matter experts
- Amazon’s ad revenue is steadily growing
- Do global consumers trust the finance sector with their data?
- A global look at consumer trust in hospitals and pharmaceutical companies with personal data
- Come immaginano di trascorrere le vacanze di quest’anno gli italiani?
- How the National Lottery turned its brand around
- Innovative PR tactics drive recognition
- Keeping up with brand evolution: research effectively across the consumer journey
- Engage in one-to-one social conversations
- New revenue tools planned for Instagram
- Pinterest’s Q1 '21 revenue grows 78% YoY
- Craft global PPC ads with local insights
- Protect data using Google tools
- Consumers value sustainable packaging
- Geotag keywords to drive site traffic
- Spotify debuts into paid podcasts
- Enhance copywriting to boost conversions
- Build a unique custom audience strategy
- Think beyond minimum compliance
- Conduct periodical website clean-ups
- Retailers must be proactive
- Market research can help brands succeed
- Longer YouTube videos improve watch time
- Britons want better banking experiences
- WhatsApp, Apple and Google top YouGov’s Technology Rankings 2021 in MENA
- Google tops YouGov’s 2021 Technology Rankings in India
- YouGov Technology Rankings 2021 Japan
- YouGov Technology Rankings 2021 Hong Kong
- YouGov Technology Rankings 2021 Singapore
- YouGov Technology Rankings 2021 China
- YouGov Technology Rankings 2021 Philippines
- YouGov Technology Rankings 2021 Malaysia
- YouGov Technology Rankings 2021 Thailand
- YouGov Technology Rankings 2021 Indonesia
- Optimise product pages to sell online
- YouGov Technology Rankings 2021 Australia
- YouGov Technology Rankings 2021 India
- YouGov Technology Rankings 2021 MENA
- Her er teknologimerkene vi har best inntrykk av
- Her er danskerne favoritter inden for teknologi
- Här är de högst rankade teknikvarumärkena
- Suomen suosituimmat teknologiabrändit 2021
- New search trends emerge post-pandemic
- Boost content credibility with data
- Moms on TikTok are heavy mobile users
- Use media kit to enhance brand coverage
- FMCG ad spend to grow post-COVID
- Retailers must utilise CDPs
- Optimise virtual branded events
- Focus on short-term plans
- Brands should leverage Movement Thinking
- Leverage affiliate marketing to boost sales
- Word-of-Mouth maintains its credibility
- YouGov Global Technology Rankings 2021
- Use AI in creative processes
- Boost sales beyond social with UGC
- YouGov Global Technology Rankings 2021
- Instagram and Facebook test ad formats
- Optimise SEO with keyword categorisation
- Build B2B relations with gated content
- Boost in-store visits using digital ads
- Offer value to collect first-party data
- Use gamification in hybrid events
- Amazon makes major change to policy
- Social Media budgets set to rise
- Sustainability is important for consumers
- Virtual Summits can increase profits
- XR is gaining ground in the Ad world
- ¿Cuánto tiempo se dedica en España a la lectura?
- Global: The pandemic has changed the types of food consumers are buying
- Use PR content to drive sales
- Clubhouse App: How has the latest knowledge sharing platform fared amongst Thais
- YouGov study: Singaporeans media consumption habits
- TikTok a favourite of 29% of US teens
- Engage Gen Z with year-round marketing
- Twitter tests "Professional Profiles"
- Snapchat sees strong growth in Q1 2021
- Conduct surveys to understand audiences
- Refresh old content for a new market
- Customers want websites with great UX
- Enhance organic reach on Facebook
- Focus on improving email CTOR
- Investment in branded content is rising
- Offer Value to go viral on LinkedIn
- Strengthen B2B consumer understanding
- Clubhouse beaten at its own game
- La opinión de los hinchas españoles sobre la European Super League
- La influencia de los Objetivos de Desarrollo Sostenible en la elección de marca
- Boost accessibility for disabled people
- Use reactive and proactive PR tactics
- Lower digital fatigue with AR and VR
- Study changing consumer beliefs
- Ensure email deliverability with opt-ins
- Review packaging to drive sustainability
- Be consistent in social media branding
- Leverage TikTok to build brand awareness
- Future-proofing financial services: A global view of APAC consumer trends in 2021
- Leverage growth hacking strategies
- Create a robust content calendar
- Plan and prepare for Clubhouse rooms
- Develop guidelines for brand voice
- Brands must improve response time
- TikTok sued for using kids data
- Drive blog ROI with a keyword strategy
- Highlight brand USP to boost PR
- Instagram to block abusive DMs
- Gender-neutral content can boost sales
- Influencer marketing budgets to grow in 2021
- YouTube grows at a notable pace
- Use positive testimonials to boost sales
- Social platforms on brand-safety radar
- Pandemic affected email strategy: Study
- Facebook to launch social audio tools
- Create local content to boost rankings
- Inbound tagging strategy can improve CS
- Digital messaging is here to stay
- Align marketing with sales, product teams
- Mainland Europe Study - Grocery Shopping and sustainability
- Use AMPs to boost email engagement
- Extend reach using YouTube CTV ads
- Pinterest unveils content serving tool
- Use local media to share health messages
- Optimise content via Creator Studio
- Host expert conversations on Clubhouse
- WordPress considers blocking FLoC
- Focus on contextual data
- Create Spotify ads to reach new audiences
- iOS update will disrupt travel brands
- Optimise virtual events for networking
- Ad fraud dropped in later half of 2020
- Co-create branded Instagram content
- Build content calendar with keywords
- People object to unacceptable brand acts
- Audio programmatic ads can engage users
- 57% small US businesses reopen fully
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov