United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- Digital financial services: What are Indonesians’ top concerns?
- Digital financial services: What are Singapore’s top concerns?
- Digital financial services: What are Australians’ top concerns?
- More than a third of Singapore residents think Thailand will top the SEA Games medal tally
- Global: How many consumers trust tech brands with their personal data?
- Retailers must improve environmental efficiency and energy management in stores
- Growth marketing helps build on brand awareness and form customer relationships
- Social media proxies can help hide IP addresses and use multiple brand accounts
- UK’s ban on advertising HFSS items delayed by a year due to high cost of living
- New privacy policies pushing mobile advertisers to adopt contextual targeting
- In-game advertising can help offer seamless brand exposure to target audiences
- Creators can turn their content pieces into NFTs to build a new revenue stream
- Consumers welcome AI personalisation but prefer a human touch
- Top technology brands in 2022: United Kingdom
- Suomen vahvimmat teknologiabrändit 2022
- Här är de högst rankade teknikvarumärkena 2022
- More than half of Singapore residents would be interested in shopping in virtual reality
- Profile Peek: Super Snackers in America
- Two-thirds of GCC consumers look at price first
- Sharing streaming account log-ins: how do consumer views across APAC differ?
- Trust and data accuracy comes under scrutiny as measurement providers sell ads
- British sales managers need robust forecasting and analytics skills to succeed
- As box office revenue regains ground, in-cinema ad brands look to leverage new tools
- Cross-country study on the motorbike industry
- Advertising revenue from podcasts touched $1.4 billion in 2021: IAB
- Leverage linear TV’s reach to connect with streaming fatigued cord-cutters
- The European Union plans to introduce legislation to monitor Big Tech
- Average engagement grows by 30 seconds across regions despite falling page views
- Meta to remove some of Facebook’s Location tracking tools
- Disse ingredienser frygter nordiske forbrugere
- De här ingredienserna oroar nordiska konsumenter
- Nämä ainesosat pelottavat pohjoismaalaisia kuluttajia
- Disse ingrediensene frykter nordiske forbrukere
- These are the ingredients Nordic consumers are most concerned about
- Thai Twitter users mostly excited about the platform’s acquisition by Elon Musk
- Brands must take a collaborative approach when drafting their AI ethics strategy
- This is why brands should consider sending direct mail even in the age of email
- What do Hong Kong’s consumers most consider when choosing a financial service provider?
- This is what publishers need to do to capitalise on TikTok's rapid growth
- What do Indonesia’s consumers most consider when choosing a financial service provider?
- What do Australia’s consumers most consider when choosing a financial service provider?
- Millennial moms are ardent online shoppers, and most discover new brands through social media
- What do Singapore’s consumers most consider when choosing a financial service provider?
- Why are consumers considering saying bye to paid for TV subscriptions
- Twitter may charge a slight fee for some users, says Elon Musk
- Why brands need to focus on a select number of social media platforms
- Facebook to shut down its podcast platform less than a year after its launch
- How Shelter increased awareness and donations following a successful rebrand with YouGov
- What is next for India’s financial services sector?
- Twitter users in India are mostly happy with the platform’s acquisition by Elon Musk
- Hongkongers' Attitude to Cryptocurrency
- Mums in S'pore more likely to wear athleisure than the overall female population
- Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised
- US Advertisers of the Month: Capital One, Cracker Barrel and Reese’s (April 2022)
- Global: Gamers are much likelier to be early tech adopters
- US: Examining the correlation between gaming genre and streaming app used
- UK’s Impression of Cineworld has increased, but pandemic struggles remain
- Global interest in betting on esports
- May movie releases: Which title is most likely to draw a crowd to the theater?
- Game console ownership around the world
- Global: Gauging the effectiveness of product placement in video games
- Fitness around the world: Who works out at least once a week?
- Global: How likely are consumers to purchase a cell phone in the next 12 months?
- Global: Can consumers change their internet browser?
- NFTs can help brands create buzz around their events and generate revenue
- How Americans feel about online search privacy
- Boost newsletter engagement with audio-visual content, pillar pages and CTAs
- Identify, segment, optimise existing first-party data to tackle cookie exit
- Singapore Advertiser of the Month: SIA
- Australia Advertiser of the Month: Cadbury
- Escapism, relaxation and new destinations: Travel aspirations and priorities in 2022
- Showcase product line or upcoming product/service through videos on Instagram
- Mental health, prayer apps hold sensitive user data but protect privacy poorly
- Humanise a brand to connect better with customers and build customer loyalty
- Online or offline: How do consumers prefer to shop for beauty products?
- Global: How much does cost influence a traveller’s holiday destination?
- Global: Where are consumers noticing inflation the most?
- Global: How influential are TV ads?
- Global: What proportion of consumers are pirating content?
- April Advertiser of the Month (KSA): Al-Rajhi Bank
- Use NFTs as a primary digital touchpoint between the brand and consumers
- Global: Are consumers more likely to follow a meatless diet?
- Global: Have mobile devices become popular sources of daily news?
- Global: How do consumers find the current cost of electronics and clothes?
- Propelled by the pandemic, UK's digital Ad spending is now second only to China
- Advertisers can leverage IP addresses to serve targeted ads across streaming media
- LinkedIn's new Lead Gen ads guide helps marketers partner with third-party platforms
- Leverage local keywords in Google Ads to enhance local search marketing
- Prevent affiliate fraud by tracking user behaviour on their websites
- Discuss pain points with fellow professionals to bolster B2B relationships
- YouTube sees slower growth in Q1 as competition from TikTok grows
- Use app engagement data to serve targeted ads and inform strategic decisions
- LinkedIn sees user engagement reach new highs
- Retailers are leveraging a mix of media tech and programmatic to increase sales
- GroupM consolidates its media agencies as it looks to streamline its services for clients
- 55% of marketers plan to use Instagram Shops for the first time in 2022
- Twitter acquired by Elon Musk for around $44 billion
- APAC Biggest Brand Movers – March 2022
- Craft entertaining social media ads with content that seamlessly blends into the feed
- US and Britain: Who’s drinking too much and how’s it affecting their health
- Why are big video game titles launching on phone?
- Leverage an XML sitemap to find and fix broken links that impact SEO
- GB: Top issues among gamers
- US/Britain - Buzzing video game franchises among mobile/handheld device gamers
- US and UK: Is vinyl still cool?
- SPO can help publishers access more transparent and unique ad inventory
- US Automotive Advertiser of the Month: Tesla
- US Financial Advertiser of the Month: UnitedHealthcare
- India – Biggest Brand Movers (April edition)
- How did the Russia-Ukraine conflict and Elon Musk impact Twitter's Buzz scores?
- The Kentucky Derby: How many Americans will place a bet?
- Word of mouth is key in boosting trust, influencing purchase decisions in 2022
- Audit websites to weed out old code and collect first-party data effectively
- Negative reviews boost authenticity, improve local SEO, and balance reviews
- Streaming service, CNN Plus, shutters down, a month after launch
- As a new framework, club relevant narratives to form a brand's positioning
- Sustainability is an important theme in small businesses' CSR missions
- Clearly outline the extent of responsibilities of a crisis management team
- Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more
- Relationships in Indonesia: How long you should wait before meeting your partner's family and more
- How the Sky Bet brand has risen in recent years
- 62% of Gen Z consumers don't have a bank account at all: Study
- Gen Z gamers would like to make money, build careers in the metaverse
- Marketers must focus on visual search and creating informational content in 2022
- Consumers worry more about identify theft than advertisers misusing their data
- Publishers must leverage user data, A/B testing to retain new digital audiences
- Choose external vendors whose sustainability goals match with your company's
- Focus on making mobile apps a hub for a seamless customer service experience
- Create authentic and practical social content that evokes audience emotion
- White papers can help brands generate leads, earn backlinks, win consumer trust
- Plan a sequence of emails before launching a product or service
- This is what brands must do while conducting their next YouTube content audit
- Choose CTV ad platforms that allow targeting specific audiences across networks
- Global: How do consumers view costs of living compared to 12 months ago?
- Global: What has business travel looked like in the past 12 months?
- Zero-party data could provide transformational benefits, if used correctly
- Do eco-labels influence the purchase decisions of consumers in Indonesia?
- 70% of customers will abandon brands that do not take sustainability seriously
- Most urban Indians want brands to take active measures to reduce their harmful environmental impact
- Eco-labels in Hong Kong: How aware are consumers of these green certification marks?
- Valgmåling april 2022
- Valgmåling marts 2022
- Do eco-labels influence the purchase decisions of consumers in Hong Kong?
- Gen Z, Millennials want digital banking experiences to go beyond mobile apps
- CTV lets brands try out various types of content, with relatively less risk
- Eco-labels in Indonesia: How aware are consumers of these green certification marks?
- Marketers aim to focus more on tailored content, loyalty programmes in 2022
- Offer expertise in online conversations to establish thought leadership
- The UK announces three-point reform agenda to tackle fake reviews, antitrust
- B2B companies could consider a best-of-suite approach to trim martech stacks
- Do eco-labels influence the purchase decisions of consumers in Thailand?
- Identify buying habits and triggers that lead B2B decision makers to purchase
- Spotify's Greenroom Creator Fund is being shut down, focus now on live audio
- Over six in ten people in M'sia prefer brands that are sustainable, with men more likely to say so
- Three-quarters of people in Indonesia prefer brands that are sustainable
- Six in ten people in S'pore prefer sustainable brands, with those aged 18 - 24 most likely to say so
- Leverage social listening to gather UGC, track competitors and improve products
- Identify and leverage unique data and insights to unlock automation potential
- Eco-labels in Thailand: How aware are consumers of these green certification marks?
- Why Americans are considering saying bye to traditional TV
- Biggest Brand Movers in the US (April 2022)
- UK – Biggest Brand Movers – April 2022
- Do eco-labels influence the purchase decisions of consumers in Singapore?
- Eco-labels in Singapore: How aware are consumers of these green certification marks?
- Collaboration between SEO professionals and other relevant teams is a must
- Zero Trust technologies can help marketers prevent misuse of customer data
- Virtual stores, free products and experiences are key to engaging Gen Z in the metaverse
- Netflix and Spotify emerge as the most preferred online streaming platforms
- Profile Peek: UAE consumers who prefer brands that are sustainable
- Who can challenge Netflix in the Nordics?
- Using a high number of hashtags in an Instagram post doesn't increase engagement
- Be transparent and communicate well with customers about the use of their data
- High-quality product is the top factor for consumers to devote brand loyalty
- At 35.4%, digital ad revenue recorded the highest YoY growth rate in 2021
- Media agencies' contracts must reflect the value the agency is able to create
- Improving a website's crawl budget is beneficial for the site's SEO efforts too
- Content that reflects brand values sees the highest ROI on Instagram
- Rely on chatbots, social listening to enhance conversational marketing efforts
- Thoroughly track brand mentions online to engage consumers thoughtfully
- Consumers prefer traffic jams over poor customer experience: Study
- Airbnb’s brand perception improved among global consumers after decision to help Ukrainian refugees
- A quarter of all American and British shoppers no longer see a need for in-store shopping
- Marketers must track upcoming trends in advertising in gaming
- US consumers have mixed reactions towards considering electric vehicles
- Combine social media, email marketing to expand email list and engage customers
- Choose a new business location that doesn't upend marketing, ad costs and plans
- B2B businesses must prioritise providing customer support to achieve higher ROI
- B2C brands leverage Instagram’s shopping tools more than their B2B counterparts
- These classic marketing tactics can help brands improve customer relationships
- In terms of sustainability, retailers are failing to make meaningful progress
- Fintech, ecommerce, gaming apps recorded highest in-app revenue in 2021
- Product descriptions on Amazon must highlight at least one key feature, benefit
- Descriptive text and colour contrasts can help make brand content accessible
- Identify specific website actions to track micro-conversions and retarget leads
- The future of CTV lies in a blend of linear and programmatic strategies
- Support for embedding ethics in AI among CEOs is rapidly rising
- Customer service executives are increasingly exploring chat-to-pay options
- Machine learning can help fill the measurement void the cookie exit will create
- Consider tapping into health, wellness messaging to attract target audiences
- Regular brainstorming, outsourcing talent help create fresh, creative content
- Indonesia’s best Dining and Quick Service Restaurants in 2022
- Hong Kong’s best Dining and Quick Service Restaurants in 2022
- Australia’s best Dining and Quick Service Restaurants in 2022
- Malaysia’s best Dining and Quick Service Restaurants in 2022
- China’s best Dining and Quick Service Restaurants in 2022
- Singapore’s best Dining and Quick Service Restaurants in 2022
- Thailand’s best Dining and Quick Service Restaurants in 2022
- Just how popular is anime in Singapore – and related merchandise and events?
- Consumers welcome personalised emails but brands must time them appropriately
- Minimise website design, minify codes to achieve optimum website loading speed
- Meta launches two creator funding programmes to monetise metaverse
- This is why marketing professional must prioritise improving martech skills now
- Reaching wider audiences, boosting content ROI among top marketing goals in 2022
- TikTok projected to claim a large US digital ad market share with 184% growth
- Address viewers directly, add text to videos to attract and retain viewer attention
- Despite pandemic worries, majority of people in Thailand intend to celebrate Songkran this year
- Most US consumers are unlikely to purchase from brands with bad reviews
- For success in the metaverse, focus on meaningful engagement over promotions
- Adopting a DTC strategy can help brands establish long-term customer relationships
- Publishers need to experiment with extended reality to boost reader engagement
- Leverage interactive emails to gather feedback, offer demos, complete purchases
- Is Easter a ‘proper’ special occasion, or is it too commercialised?
- With cookies losing sheen, brands are beginning to warm up to first-party data
- TikTok emerges as the most preferred social network among teenagers
- This is why brands must avoid repurposing radio ads on podcasts
- Data-driven storytelling can let marketers make sense of complex data
- The future of shopping: Insights from the 2021 holiday season
- Ensure an attribution models' results are communicated simply and clearly
- Six in 10 Americans will buy more from brands that reward loyalty
- When it comes to programmatic, do not restrict campaigns to display advertising
- Choose vendors with robust analytics offerings to access comprehensive insights
- Globally, TikTok grows in popularity by being the most downloaded app in Q1 2022
- Collaborate with industry experts, hold workshops for real-world connections
- Augment online live shopping with an integrated paid and owned media strategy
- Outsource marketing to external agencies to execute cost-effective campaigns
- Publishers need to focus on metrics of attention to improve their content quality
- Redundancy scandal: Public sentiment towards P&O Ferries plumbs new depths
- Before exploring any tokenisation project in Web3, build a base of superfans
- Google’s new Multisearch feature combines the best of both worlds – text and images
- AI adoption is challenged by lack of skilled people and data quality issues
- Amazon, Walmart and Target emerge as top retail sites for ad spending
- Native advertising increasingly blurs the lines between genuine news content and ads
- A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros
- More than half of UAE residents say the pandemic has negatively impacted their mental health
- Motivating content can help brands build strong social media communities
- Brands' NFT communities must look to provide enjoyable user experiences
- Use predictive analytics to forecast customer behaviour and personalise UX
- Leverage lead capture apps to access a comprehensive view of prospects
- Using humour in content humanises a brand, helps earn consumer trust
- APAC advertisers set to record over $137.4 million in digital ad spend wastage
- Pinterest content, ads must comply with its new climate misinformation policy
- People in Indonesia most likely to say the pandemic has adversely impacted their mental health
- Ecommerce brands selling digital products must keep brand messaging consistent
- Global: Attitudes towards savings accounts
- Global: Attitudes towards autonomous cars
- Most B2B marketers have lukewarm feelings about metaverse's marketing abilities
- MLB The Show 22 making a Buzz among gamers in the US
- Global: Attitudes towards quitting smoking
- Global: Which industries successfully deliver personalised experiences?
- Philippines Advertiser of the Month: H&M
- Malaysia Advertiser of the Month: GrabPay
- March Advertisers of the Month (US): Lucky Charms, Claritin and SingleCare
- March Advertisers of the Month (UK): Tesco Club, Gillette and Heinz Beanz
- Only 47% of consumers trust social networks to protect their data
- EU’s new initiative to reduce unsustainable practices by fast fashion brands
- Top transformation goals for businesses are to optimise, expand and re-imagine
- Global: How are people planning their travel in the lead up to spring-summer season?
- Leverage DOOH, CTV and digital audio advertising ahead of the cookie exit
- Global: Are companies keeping up with consumers’ personal values?
- Microsoft Advertising set to launch RSA-based open beta ad customizers
- Global: What relationship do consumers share with advertisements while streaming?
- Global: How important is accessible customer service to consumers?
- Toyota tops YouGov’s Automotive & Mobility Rankings in Thailand for the second year running
- Honda leads YouGov’s Automotive & Mobility Rankings in Indonesia for the second year running
- Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the second consecutive year
- Toyota tops YouGov’s Automotive & Mobility Rankings in Saudi Arabia yet again
- Rebranding must go beyond graphic design and affect how the company functions
- B2B marketers should experiment with video content to boost engagement on TikTok
- Danmarks stærkeste bilmærker 2022
- Här är de högst rankade bilmärkena 2022
- Her er en oversikt over Norges topp 10 bilmerker 2022
- Suomen vahvimmat autobrändit 2022
- Gaming industry can help marketers warm-up to metaverse opportunities
- Have a super group of advocates encourage other users to adopt new martech
- Compared to other generations, Gen Z prioritises gender equality the most
- List an odd number of points in listicles to stand out in SERPs and drive clicks
- 77% US PR pros view a polarised political climate as a communication challenge
- Meta rolls out a Reels sharing feature for third-party apps to boost Reels usage
- Top automotive and mobility brands in 2022: The Nordics
- Who are Australia’s favorite female athletes
- Cost of admission to live events: Which markets are feeling the pinch most?
- Global marketing investment to grow by 30% to reach $4.7 trillion by 2025
- DraftKings spends a lot on marketing. Who remembers seeing an ad?
- Hotels vs. holiday home rentals: Where will British Gen Z and Millennials stay this year?
- Twitter’s over-reliance on negativity, controversy may threaten its popularity
- Global: Which sectors lead the way when it comes to a personalised shopping experience?
- Toyota tops YouGov’s 2022 Global Automotive and Mobility Rankings
- US, UK shoppers worry about being isolated from the real world in the metaverse
- From supporting causes to selling virtual tickets – NFTs are the new marketing tools
- Combine emotional intelligence with CRM and media data to personalise CXs
- 73% of organisations currently have a sustainability program in place
- Personalities popular among under 18s to be barred from UK gambling ads
- YouGov Global Profiles launches providing unrivalled global audience intelligence
- How likely are consumers in Singapore and Australia to embrace the metaverse?
- Retargeting customers who have downloaded free resources can spur conversions
- 80% of CMOs rely on media buying firms for TV ad buying insights
- 67% of Gen Zers prefer applications that feel like positive environments
- Multicultural marketing must aim at creating social impact among communities
- Identify users’ frustrations with Web 2.0 to market effectively in Web 3.0
- Content posted on Instagram between 6 PM and 9 PM could see the most engagement
- Find and delete orphan pages with no value via site audits and Google Analytics
- Reaching US consumers who prioritize diversity and inclusion in marketing
- UK and US: How many consumers are willing to pay for their podcasts?
- Optimising content for voice, mobile search are the key SEO challenges in 2022
- Global: Half of consumers have no idea what an NFT is
- Assess business outcomes before buying ad inventory on convergent TV
- Create YMYL content from credible sources to augment Google search ranking
- Promote livestreaming events by using stickers in Instagram Stories
- Find contextually relevant ways to interact with consumers in the metaverse
- Only 28% of UK ecommerce businesses have a strategy to tackle the cookie exit
- Micro-influencers can help brands drive authentic engagement on social
- YouGov Automotive and Mobility Rankings 2022 Japan
- YouGov Automotive and Mobility Rankings 2022 China
- YouGov Automotive and Mobility Rankings 2022 Indonesia
- YouGov Automotive and Mobility Rankings 2022 Malaysia
- YouGov Automotive and Mobility Rankings 2022 Thailand
- YouGov Automotive and Mobility Rankings 2022 KSA
- YouGov Automotive and Mobility Rankings 2022 India
- New WFA guidelines aim at resolving greenwashing menace, boosting consumer trust
- 55% of marketers believe metaverse will positively impact marketing efforts
- This is why marketers must prioritise creating a unified data set
- Reported cases of consumer fraud more than tripled between 2020 and 2021
- UK consumers want brands to prioritise customer personalisation
- Engage ad tech partners to adopt Google’s new privacy-preserving tech
- UK brands see brand safety levels improve in online adverts
- Most business leaders agree excellent digital CX is imperative
- Be consistent, engaging and maintain quality when posting on social media
- March KSA Advertiser of the Month: Vimto
- Global: What influences consumers to shift FMCG brand loyalties?
- Preference centres, quizzes, surveys – three ways to harness zero-party data
- Ecommerce, social channel partnerships are key revenue sources for publishers
- Security compliance must have a seat at the table in the board room
- Indonesia leads the globe in adoption of cryptocurrencies, with further growth expected
- Pick feedback automation tools that aren't rigid and have notifications built-in
- Investing in customer success functions improves net revenue retention rates
- Brands can offer bundled items and limited-time discounts to boost sales
- For a holistic view of SEM campaigns, track micro and hard conversions
- Industries that struggled amid COVID-19 now have headroom for marketing growth
- Prioritise digital omnipresence, real-time feedback to enhance CX in 2022
- Connected TV fares better than linear TV when it comes to co-viewing in the US
- Google tests new Privacy Sandbox settings to serve targeted ads without using cookies
- Microsoft removed more than three billion ads last year
- Podcasts could have a dedicated YouTube homepage
- This cheap and easy method can help brands reduce cart abandonment rates
- Indonesia: Ramadan donation trends in 2022
- This is how businesses can navigate the cancel culture and keep their brand safe
- Over 80% of companies worldwide are looking to invest more into sustainability
- Answering FAQs and showing expertise is the key to hooking Instagram followers
- When designing landing pages, brands must make simplicity a priority
- Come up with location-specific webpages and content to reach more customers
- LinkedIn rolls out new tools for creators, including improved content analytics
- Thais' Attitude to Songkran's Holiday 2022
- Use QR codes, video marketing and AI to deliver better customer experiences
- The metaverse can allow brands to deliver engaging promotional campaigns
- Adoption of cryptocurrency set to rise among young Singapore residents, YouGov study
- Malaysia: Ramadan donation trends in 2022
- Performance metrics can act as a guide to get the best out of OOH campaigns
- Malaysia: Ramadan advertising awareness in 2022
- Indonesia: Ramadan advertising awareness in 2022
- You can't fake it till you make it: The challenge facing 'woke' brands
- Brands should avoid using no-reply email addresses to foster engagement
- This is what publishers need to create to survive in the post-cookie world
- A peek into the potential of the Spotify-FC Barcelona partnership
- Working with external data must be guided by plans and strategies
- Formulate an action plan before outsourcing processes or functions
- Hong Kong Media Outlook 2022
- NFL+, a subscription streaming service for mobile devices, is in the offing
- Google shuts down YouTube’s once-popular awareness targeting tool
- Two-thirds of UAE adults are interested in cryptocurrency, with young adults showing most interest
- India leads the globe in future intent to use ‘Buy Now Pay Later’ services
- US OTT ad spend accounted for 13% of the total digital ad spending
- Hva betyr bærekraft for investeringene våre?
- Hvad betyder bæredygtighed for vores investeringer?
- Mitä kestävyys merkitsee sijoitustemme kannalta?
- Vad betyder hållbarhet för våra investeringar?
- Brands should describe the transformational value in every product description
- Businesses should look beyond Google and use Twitter as a search engine
- There is room for improvement in providing seamless, hybrid customer journeys
- Content marketing strategies must be supported by demand generation strategies
- The number of Brits wanting to start their own business has grown 36% from 2020
- Companies are still not prepared for another pandemic, despite two years of uncertainty
- This is why younger users are more likely to cancel an SVOD service than older peers
- Here’s what brands need to do to make their auto adverts more effective
- Global: How many consumers are fine with monthly software subscriptions?
- American movie-goers without rewards memberships: Who are they and how do brands speak to them?
- Sports betting in Canada: Close to 1 in 5 Ontario residents are interested
- Craft compelling, value-driven brand narratives around NFTs to attract consumers
- Drive brand awareness, acquire and retain consumers with advocacy marketing
- Microsegment the target audience to serve the right programmatic ads
- UAE residents are more likely to meet family & friends and donate to charities this Ramadan
- Craft B2B podcasts to inform clients' buying decisions in longer sales cycles
- Here’s how brands can use QR codes the right way
- Six in ten Singapore residents say the pandemic has adversely impacted mental health
- Simply translating ads for diverse audiences may not reflect cultural nuances
- Offering virtual experiences can help brands promote content effectively
- B2B brands may benefit from leading with purpose and being empathetic
- Include more question phrases in ecommerce content to make sites voice-search friendly
- Honesty is the key to developing popups that engage and convert
- UK: The growing interest in crypto among esports fans
- Find out why businesses need to build a spring-ready strategy now
- This is why brands should bridge the gap between linear TV and CTV
- GB: How strategy gamers differ from other gamers
- Does amount of time spent on social media affect mental health?
- 65% of UK listeners pay attention to ads played in podcasts
- American attitudes towards major auto brands
- In 2022, 70% of small businesses will invest more in social media advertising
- Alcohol campaigns, especially those about rebate or savings, see high CTRs
- The average time spent on social media in 2021 was 97 minutes
- Ensure the AI training data is accurate and includes all variables to lower bias
- Include pricing in ad copies to prequalify users and drive better B2B leads
- Using social analytics can help brands excel in competitor analysis
- Resource page link building tactics are the key to earning high-quality backlinks
- Understanding machine learning model can help build look-alike audiences effectively
- Privacy changes and Apple's iOS 15 update is making marketers pivot to another effective channel
- Convey to relevant stakeholders what a brand wishes to deliver on post-pandemic
- How spending habits have changed in the UK since before the pandemic
- Here is why marketers should not give up on direct mail even in the digital age
- Personalisation woes threaten to dampen UK ad spend optimism in 2022
- Working with a variety of identity signals must be a frictionless process
- Are women watching calories in their drinks?
- Most feel positively about the easing of Covid-19 curbs in S'pore, but one in three are concerned
- Younger UK consumers are less concerned about data privacy than older peers
- Creators are cautious and wish to gain greater knowledge about Web 3.0 topics
- EU reaches provisional agreement on the Digital Markets Act
- Focus on building the core business by outsourcing sales and marketing
- Meta announces new tech integration to streamline Facebook, Instagram 3D ads
- Long-tail keywords are crucial for enterprise business to optimise voice search
- Expand a business by focusing on sales, coverage and solutions
- Metaverse communities are the key to building customer relationships and personalise CX
- Use compelling CTAs, offer gated content to boost blog lead generation
- Too many pop-ups ads on website can push visitors to exit the site prematurely
- This is why influencers must interact with other users on the ByteDance-owned social platform
- Malaysia: Ramadan shopping trends in 2022
- Biggest Brand Movers in the US (March 2022)
- This is why B2B companies must focus on data-driven demand gen strategy
- Find expert TikTok content creators on Creator Marketplace to collaborate with
- 91% of UK adults read newsbrands and magazines in a monthly period
- While global CTV view time fell in Q4 2021, mobile and smart TV view time rose
- To leverage online trends, create supporting content outside social platforms
- Meta to bring all its ad products under the Meta Advantage umbrella
- This is what real-life influencers must do to be relevant in the metaverse
- Nearly half of consumers will share data with businesses to enjoy a clear benefit
- US consumers feel the onus of ensuring sustainability on retailers, not individuals
- The lack of standardisation in how ESG investments are rated is a challenge
- Use event design data to pick the right tech partner for hybrid B2B events
- Infosys acquires German-based digital marketing agency Oddity
- Automate the process of moving data in data pipelines using an ETL tool
- Focus on inspiring and informative content to spur repeat ecommerce purchases
- Four in ten US brands that enjoy high brand recall due to sonic logos are QSRs
- UK: Apple brand the Buzziest it's been in years
- Snap acquires neurotech startup to enhance future versions of its AR glasses
- Indonesia: Ramadan shopping trends in 2022
- Ease metaverse-related consumer anxiety to access new marketing opportunities
- This is why publishers should focus on offering audio articles and editions in 2022
- Global: Telecoms consumers more likely than not to accept value of AI like voice recognition
- Provide brand-safe environments for companies interested in the metaverse
- Americans find employees to be credible information sources of a company
- Microsoft Advertising announces its “biggest reporting update” yet
- 54% of tech leaders believe data is the key to unlocking and sustaining the metaverse
- This is why brands should re-optimise their existing content pieces
- Adopt a customer-first mentality to create a customer advocacy strategy
- Inbound marketing campaigns can prove effective in shortening B2B sales cycles
- Become more responsive and build consumer trust through social listening
- Integrating AI with human resources is the key to enhancing and personalise CX
- Consult the more experienced developers while embarking on product development
- Aim to deliver clear messaging instead of using site elements that may dilute it
- What Americans think about brands and the Russia-Ukraine conflict
- What accessories will American gamers buy in the next six months?
- Introduce soft conversion steps like a newsletter wall to boost subscriptions
- First twelve months of gathered data can be used to improve Google Ads campaigns
- This is what retailers must do to navigate upcoming disruptions and challenges
- For success in commerce, strike a balance between technology and human touch
- Gen Z prefers community focused apps over feed apps for privacy, sense of belonging
- Urban Indians are worried about the impact of Russia- Ukraine crisis on their personal lives
- Disney+ to roll out its ad-supported version across the US in late 2022
- Opt for CX analytics platforms to unify, analyse customer feedback in real-time
- Brands can leverage influencer marketing to engage users in a privacy-safe way
- Use automated media monitoring tools to detect and weed out false adverts
- Use AI-driven chatbots on WhatsApp to help customer care address pressing issues
- Optimise multiple variables of paid ads by making minor tweaks
- Share resources like case studies to nurture and convert leads
- Gen Z consumers have bought at least one product through social platforms
- Add anchor links to CTA buttons to shorten purchase journey, spur conversions
- Use brand narrative to offer comfort and stability in a “Zero Horizon World”
- Public opinion of P&O Ferries plummets following redundancy scandal
- Adopt a consent-based approach to deliver personalised ad experiences via TV
- Create an attribution timeframe for CTV/OTT conversions
- Boost ad performance at scale using AI algorithms on self-serving platforms
- At 37.8%, personal finances will guide Americans’ vacation planning
- As streaming continues to gain ground, is Pay TV on its way out in the US?
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov