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- Eco-labels in Hong Kong: How aware are consumers of these green certification marks?
- Valgmåling april 2022
- Valgmåling marts 2022
- Do eco-labels influence the purchase decisions of consumers in Hong Kong?
- Gen Z, Millennials want digital banking experiences to go beyond mobile apps
- CTV lets brands try out various types of content, with relatively less risk
- Eco-labels in Indonesia: How aware are consumers of these green certification marks?
- Marketers aim to focus more on tailored content, loyalty programmes in 2022
- Offer expertise in online conversations to establish thought leadership
- The UK announces three-point reform agenda to tackle fake reviews, antitrust
- B2B companies could consider a best-of-suite approach to trim martech stacks
- Do eco-labels influence the purchase decisions of consumers in Thailand?
- Identify buying habits and triggers that lead B2B decision makers to purchase
- Spotify's Greenroom Creator Fund is being shut down, focus now on live audio
- Over six in ten people in M'sia prefer brands that are sustainable, with men more likely to say so
- Six in ten people in S'pore prefer sustainable brands, with those aged 18 - 24 most likely to say so
- Three-quarters of people in Indonesia prefer brands that are sustainable
- Leverage social listening to gather UGC, track competitors and improve products
- Identify and leverage unique data and insights to unlock automation potential
- Eco-labels in Thailand: How aware are consumers of these green certification marks?
- Why Americans are considering saying bye to traditional TV
- Biggest Brand Movers in the US (April 2022)
- UK – Biggest Brand Movers – April 2022
- Do eco-labels influence the purchase decisions of consumers in Singapore?
- Eco-labels in Singapore: How aware are consumers of these green certification marks?
- Collaboration between SEO professionals and other relevant teams is a must
- Zero Trust technologies can help marketers prevent misuse of customer data
- Virtual stores, free products and experiences are key to engaging Gen Z in the metaverse
- Netflix and Spotify emerge as the most preferred online streaming platforms
- Profile Peek: UAE consumers who prefer brands that are sustainable
- Who can challenge Netflix in the Nordics?
- Using a high number of hashtags in an Instagram post doesn't increase engagement
- Be transparent and communicate well with customers about the use of their data
- High-quality product is the top factor for consumers to devote brand loyalty
- At 35.4%, digital ad revenue recorded the highest YoY growth rate in 2021
- Media agencies' contracts must reflect the value the agency is able to create
- Improving a website's crawl budget is beneficial for the site's SEO efforts too
- Content that reflects brand values sees the highest ROI on Instagram
- Rely on chatbots, social listening to enhance conversational marketing efforts
- Thoroughly track brand mentions online to engage consumers thoughtfully
- Consumers prefer traffic jams over poor customer experience: Study
- Airbnb’s brand perception improved among global consumers after decision to help Ukrainian refugees
- A quarter of all American and British shoppers no longer see a need for in-store shopping
- Marketers must track upcoming trends in advertising in gaming
- US consumers have mixed reactions towards considering electric vehicles
- Combine social media, email marketing to expand email list and engage customers
- Choose a new business location that doesn't upend marketing, ad costs and plans
- B2B businesses must prioritise providing customer support to achieve higher ROI
- B2C brands leverage Instagram’s shopping tools more than their B2B counterparts
- These classic marketing tactics can help brands improve customer relationships
- In terms of sustainability, retailers are failing to make meaningful progress
- Fintech, ecommerce, gaming apps recorded highest in-app revenue in 2021
- Product descriptions on Amazon must highlight at least one key feature, benefit
- Descriptive text and colour contrasts can help make brand content accessible
- Identify specific website actions to track micro-conversions and retarget leads
- The future of CTV lies in a blend of linear and programmatic strategies
- Support for embedding ethics in AI among CEOs is rapidly rising
- Customer service executives are increasingly exploring chat-to-pay options
- Machine learning can help fill the measurement void the cookie exit will create
- Consider tapping into health, wellness messaging to attract target audiences
- Regular brainstorming, outsourcing talent help create fresh, creative content
- Indonesia’s best Dining and Quick Service Restaurants in 2022
- Hong Kong’s best Dining and Quick Service Restaurants in 2022
- Australia’s best Dining and Quick Service Restaurants in 2022
- China’s best Dining and Quick Service Restaurants in 2022
- Thailand’s best Dining and Quick Service Restaurants in 2022
- Singapore’s best Dining and Quick Service Restaurants in 2022
- Malaysia’s best Dining and Quick Service Restaurants in 2022
- Just how popular is anime in Singapore – and related merchandise and events?
- Consumers welcome personalised emails but brands must time them appropriately
- Minimise website design, minify codes to achieve optimum website loading speed
- Meta launches two creator funding programmes to monetise metaverse
- This is why marketing professional must prioritise improving martech skills now
- Reaching wider audiences, boosting content ROI among top marketing goals in 2022
- TikTok projected to claim a large US digital ad market share with 184% growth
- Address viewers directly, add text to videos to attract and retain viewer attention
- Despite pandemic worries, majority of people in Thailand intend to celebrate Songkran this year
- Most US consumers are unlikely to purchase from brands with bad reviews
- For success in the metaverse, focus on meaningful engagement over promotions
- Adopting a DTC strategy can help brands establish long-term customer relationships
- Publishers need to experiment with extended reality to boost reader engagement
- Leverage interactive emails to gather feedback, offer demos, complete purchases
- Is Easter a ‘proper’ special occasion, or is it too commercialised?
- With cookies losing sheen, brands are beginning to warm up to first-party data
- TikTok emerges as the most preferred social network among teenagers
- This is why brands must avoid repurposing radio ads on podcasts
- Data-driven storytelling can let marketers make sense of complex data
- The future of shopping: Insights from the 2021 holiday season
- Ensure an attribution models' results are communicated simply and clearly
- Six in 10 Americans will buy more from brands that reward loyalty
- When it comes to programmatic, do not restrict campaigns to display advertising
- Choose vendors with robust analytics offerings to access comprehensive insights
- Globally, TikTok grows in popularity by being the most downloaded app in Q1 2022
- Collaborate with industry experts, hold workshops for real-world connections
- Augment online live shopping with an integrated paid and owned media strategy
- Outsource marketing to external agencies to execute cost-effective campaigns
- Publishers need to focus on metrics of attention to improve their content quality
- Redundancy scandal: Public sentiment towards P&O Ferries plumbs new depths
- Before exploring any tokenisation project in Web3, build a base of superfans
- Google’s new Multisearch feature combines the best of both worlds – text and images
- AI adoption is challenged by lack of skilled people and data quality issues
- Amazon, Walmart and Target emerge as top retail sites for ad spending
- Native advertising increasingly blurs the lines between genuine news content and ads
- A third of urban Indians regularly buy from online pharmacies but most consumers reside in metros
- More than half of UAE residents say the pandemic has negatively impacted their mental health
- Motivating content can help brands build strong social media communities
- Brands' NFT communities must look to provide enjoyable user experiences
- Use predictive analytics to forecast customer behaviour and personalise UX
- Leverage lead capture apps to access a comprehensive view of prospects
- Using humour in content humanises a brand, helps earn consumer trust
- APAC advertisers set to record over $137.4 million in digital ad spend wastage
- Pinterest content, ads must comply with its new climate misinformation policy
- People in Indonesia most likely to say the pandemic has adversely impacted their mental health
- Ecommerce brands selling digital products must keep brand messaging consistent
- Global: Attitudes towards savings accounts
- Global: Attitudes towards autonomous cars
- Most B2B marketers have lukewarm feelings about metaverse's marketing abilities
- MLB The Show 22 making a Buzz among gamers in the US
- Global: Attitudes towards quitting smoking
- Global: Which industries successfully deliver personalised experiences?
- Malaysia Advertiser of the Month: GrabPay
- Philippines Advertiser of the Month: H&M
- March Advertisers of the Month (US): Lucky Charms, Claritin and SingleCare
- March Advertisers of the Month (UK): Tesco Club, Gillette and Heinz Beanz
- Only 47% of consumers trust social networks to protect their data
- EU’s new initiative to reduce unsustainable practices by fast fashion brands
- Top transformation goals for businesses are to optimise, expand and re-imagine
- Global: How are people planning their travel in the lead up to spring-summer season?
- Leverage DOOH, CTV and digital audio advertising ahead of the cookie exit
- Global: Are companies keeping up with consumers’ personal values?
- Microsoft Advertising set to launch RSA-based open beta ad customizers
- Global: What relationship do consumers share with advertisements while streaming?
- Global: How important is accessible customer service to consumers?
- Toyota tops YouGov’s Automotive & Mobility Rankings in Thailand for the second year running
- Honda leads YouGov’s Automotive & Mobility Rankings in Indonesia for the second year running
- Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the second consecutive year
- Toyota tops YouGov’s Automotive & Mobility Rankings in Saudi Arabia yet again
- Rebranding must go beyond graphic design and affect how the company functions
- B2B marketers should experiment with video content to boost engagement on TikTok
- Her er en oversikt over Norges topp 10 bilmerker 2022
- Danmarks stærkeste bilmærker 2022
- Här är de högst rankade bilmärkena 2022
- Suomen vahvimmat autobrändit 2022
- Gaming industry can help marketers warm-up to metaverse opportunities
- Have a super group of advocates encourage other users to adopt new martech
- Compared to other generations, Gen Z prioritises gender equality the most
- List an odd number of points in listicles to stand out in SERPs and drive clicks
- 77% US PR pros view a polarised political climate as a communication challenge
- Meta rolls out a Reels sharing feature for third-party apps to boost Reels usage
- Top automotive and mobility brands in 2022: The Nordics
- Who are Australia’s favorite female athletes
- Cost of admission to live events: Which markets are feeling the pinch most?
- Global marketing investment to grow by 30% to reach $4.7 trillion by 2025
- DraftKings spends a lot on marketing. Who remembers seeing an ad?
- Hotels vs. holiday home rentals: Where will British Gen Z and Millennials stay this year?
- Twitter’s over-reliance on negativity, controversy may threaten its popularity
- Global: Which sectors lead the way when it comes to a personalised shopping experience?
- Toyota tops YouGov’s 2022 Global Automotive and Mobility Rankings
- US, UK shoppers worry about being isolated from the real world in the metaverse
- From supporting causes to selling virtual tickets – NFTs are the new marketing tools
- Combine emotional intelligence with CRM and media data to personalise CXs
- 73% of organisations currently have a sustainability program in place
- Personalities popular among under 18s to be barred from UK gambling ads
- YouGov Global Profiles launches providing unrivalled global audience intelligence
- How likely are consumers in Singapore and Australia to embrace the metaverse?
- Retargeting customers who have downloaded free resources can spur conversions
- 80% of CMOs rely on media buying firms for TV ad buying insights
- 67% of Gen Zers prefer applications that feel like positive environments
- Multicultural marketing must aim at creating social impact among communities
- Identify users’ frustrations with Web 2.0 to market effectively in Web 3.0
- Content posted on Instagram between 6 PM and 9 PM could see the most engagement
- Find and delete orphan pages with no value via site audits and Google Analytics
- Reaching US consumers who prioritize diversity and inclusion in marketing
- UK and US: How many consumers are willing to pay for their podcasts?
- Optimising content for voice, mobile search are the key SEO challenges in 2022
- Global: Half of consumers have no idea what an NFT is
- Assess business outcomes before buying ad inventory on convergent TV
- Create YMYL content from credible sources to augment Google search ranking
- Promote livestreaming events by using stickers in Instagram Stories
- Find contextually relevant ways to interact with consumers in the metaverse
- Only 28% of UK ecommerce businesses have a strategy to tackle the cookie exit
- Micro-influencers can help brands drive authentic engagement on social
- YouGov Automotive and Mobility Rankings 2022 Japan
- YouGov Automotive and Mobility Rankings 2022 Malaysia
- YouGov Automotive and Mobility Rankings 2022 China
- YouGov Automotive and Mobility Rankings 2022 Indonesia
- YouGov Automotive and Mobility Rankings 2022 Thailand
- YouGov Automotive and Mobility Rankings 2022 KSA
- YouGov Automotive and Mobility Rankings 2022 India
- New WFA guidelines aim at resolving greenwashing menace, boosting consumer trust
- 55% of marketers believe metaverse will positively impact marketing efforts
- This is why marketers must prioritise creating a unified data set
- Reported cases of consumer fraud more than tripled between 2020 and 2021
- UK consumers want brands to prioritise customer personalisation
- Engage ad tech partners to adopt Google’s new privacy-preserving tech
- UK brands see brand safety levels improve in online adverts
- Most business leaders agree excellent digital CX is imperative
- Be consistent, engaging and maintain quality when posting on social media
- March KSA Advertiser of the Month: Vimto
- Global: What influences consumers to shift FMCG brand loyalties?
- Preference centres, quizzes, surveys – three ways to harness zero-party data
- Ecommerce, social channel partnerships are key revenue sources for publishers
- Security compliance must have a seat at the table in the board room
- Indonesia leads the globe in adoption of cryptocurrencies, with further growth expected
- Pick feedback automation tools that aren't rigid and have notifications built-in
- Investing in customer success functions improves net revenue retention rates
- Brands can offer bundled items and limited-time discounts to boost sales
- For a holistic view of SEM campaigns, track micro and hard conversions
- Industries that struggled amid COVID-19 now have headroom for marketing growth
- Prioritise digital omnipresence, real-time feedback to enhance CX in 2022
- Connected TV fares better than linear TV when it comes to co-viewing in the US
- Google tests new Privacy Sandbox settings to serve targeted ads without using cookies
- Microsoft removed more than three billion ads last year
- Podcasts could have a dedicated YouTube homepage
- This cheap and easy method can help brands reduce cart abandonment rates
- Indonesia: Ramadan donation trends in 2022
- This is how businesses can navigate the cancel culture and keep their brand safe
- Over 80% of companies worldwide are looking to invest more into sustainability
- Answering FAQs and showing expertise is the key to hooking Instagram followers
- When designing landing pages, brands must make simplicity a priority
- Come up with location-specific webpages and content to reach more customers
- LinkedIn rolls out new tools for creators, including improved content analytics
- Thais' Attitude to Songkran's Holiday 2022
- Use QR codes, video marketing and AI to deliver better customer experiences
- The metaverse can allow brands to deliver engaging promotional campaigns
- Malaysia: Ramadan donation trends in 2022
- Adoption of cryptocurrency set to rise among young Singapore residents, YouGov study
- Performance metrics can act as a guide to get the best out of OOH campaigns
- Malaysia: Ramadan advertising awareness in 2022
- Indonesia: Ramadan advertising awareness in 2022
- You can't fake it till you make it: The challenge facing 'woke' brands
- Brands should avoid using no-reply email addresses to foster engagement
- This is what publishers need to create to survive in the post-cookie world
- A peek into the potential of the Spotify-FC Barcelona partnership
- Working with external data must be guided by plans and strategies
- Formulate an action plan before outsourcing processes or functions
- Hong Kong Media Outlook 2022
- NFL+, a subscription streaming service for mobile devices, is in the offing
- Google shuts down YouTube’s once-popular awareness targeting tool
- Two-thirds of UAE adults are interested in cryptocurrency, with young adults showing most interest
- India leads the globe in future intent to use ‘Buy Now Pay Later’ services
- US OTT ad spend accounted for 13% of the total digital ad spending
- Vad betyder hållbarhet för våra investeringar?
- Hva betyr bærekraft for investeringene våre?
- Hvad betyder bæredygtighed for vores investeringer?
- Mitä kestävyys merkitsee sijoitustemme kannalta?
- Brands should describe the transformational value in every product description
- Businesses should look beyond Google and use Twitter as a search engine
- There is room for improvement in providing seamless, hybrid customer journeys
- Content marketing strategies must be supported by demand generation strategies
- The number of Brits wanting to start their own business has grown 36% from 2020
- Companies are still not prepared for another pandemic, despite two years of uncertainty
- This is why younger users are more likely to cancel an SVOD service than older peers
- Here’s what brands need to do to make their auto adverts more effective
- Global: How many consumers are fine with monthly software subscriptions?
- American movie-goers without rewards memberships: Who are they and how do brands speak to them?
- Sports betting in Canada: Close to 1 in 5 Ontario residents are interested
- Craft compelling, value-driven brand narratives around NFTs to attract consumers
- Drive brand awareness, acquire and retain consumers with advocacy marketing
- Microsegment the target audience to serve the right programmatic ads
- UAE residents are more likely to meet family & friends and donate to charities this Ramadan
- Craft B2B podcasts to inform clients' buying decisions in longer sales cycles
- Here’s how brands can use QR codes the right way
- Six in ten Singapore residents say the pandemic has adversely impacted mental health
- Simply translating ads for diverse audiences may not reflect cultural nuances
- Offering virtual experiences can help brands promote content effectively
- B2B brands may benefit from leading with purpose and being empathetic
- Include more question phrases in ecommerce content to make sites voice-search friendly
- Honesty is the key to developing popups that engage and convert
- UK: The growing interest in crypto among esports fans
- Find out why businesses need to build a spring-ready strategy now
- This is why brands should bridge the gap between linear TV and CTV
- GB: How strategy gamers differ from other gamers
- Does amount of time spent on social media affect mental health?
- 65% of UK listeners pay attention to ads played in podcasts
- American attitudes towards major auto brands
- In 2022, 70% of small businesses will invest more in social media advertising
- Alcohol campaigns, especially those about rebate or savings, see high CTRs
- The average time spent on social media in 2021 was 97 minutes
- Ensure the AI training data is accurate and includes all variables to lower bias
- Include pricing in ad copies to prequalify users and drive better B2B leads
- Using social analytics can help brands excel in competitor analysis
- Resource page link building tactics are the key to earning high-quality backlinks
- Understanding machine learning model can help build look-alike audiences effectively
- Privacy changes and Apple's iOS 15 update is making marketers pivot to another effective channel
- Convey to relevant stakeholders what a brand wishes to deliver on post-pandemic
- How spending habits have changed in the UK since before the pandemic
- Here is why marketers should not give up on direct mail even in the digital age
- Personalisation woes threaten to dampen UK ad spend optimism in 2022
- Working with a variety of identity signals must be a frictionless process
- Are women watching calories in their drinks?
- Most feel positively about the easing of Covid-19 curbs in S'pore, but one in three are concerned
- Younger UK consumers are less concerned about data privacy than older peers
- Creators are cautious and wish to gain greater knowledge about Web 3.0 topics
- EU reaches provisional agreement on the Digital Markets Act
- Focus on building the core business by outsourcing sales and marketing
- Meta announces new tech integration to streamline Facebook, Instagram 3D ads
- Long-tail keywords are crucial for enterprise business to optimise voice search
- Expand a business by focusing on sales, coverage and solutions
- Metaverse communities are the key to building customer relationships and personalise CX
- Use compelling CTAs, offer gated content to boost blog lead generation
- Too many pop-ups ads on website can push visitors to exit the site prematurely
- This is why influencers must interact with other users on the ByteDance-owned social platform
- Malaysia: Ramadan shopping trends in 2022
- Biggest Brand Movers in the US (March 2022)
- This is why B2B companies must focus on data-driven demand gen strategy
- Find expert TikTok content creators on Creator Marketplace to collaborate with
- 91% of UK adults read newsbrands and magazines in a monthly period
- While global CTV view time fell in Q4 2021, mobile and smart TV view time rose
- To leverage online trends, create supporting content outside social platforms
- Meta to bring all its ad products under the Meta Advantage umbrella
- This is what real-life influencers must do to be relevant in the metaverse
- Nearly half of consumers will share data with businesses to enjoy a clear benefit
- US consumers feel the onus of ensuring sustainability on retailers, not individuals
- The lack of standardisation in how ESG investments are rated is a challenge
- Use event design data to pick the right tech partner for hybrid B2B events
- Infosys acquires German-based digital marketing agency Oddity
- Automate the process of moving data in data pipelines using an ETL tool
- Focus on inspiring and informative content to spur repeat ecommerce purchases
- Four in ten US brands that enjoy high brand recall due to sonic logos are QSRs
- UK: Apple brand the Buzziest it's been in years
- Snap acquires neurotech startup to enhance future versions of its AR glasses
- Indonesia: Ramadan shopping trends in 2022
- Ease metaverse-related consumer anxiety to access new marketing opportunities
- This is why publishers should focus on offering audio articles and editions in 2022
- Global: Telecoms consumers more likely than not to accept value of AI like voice recognition
- Provide brand-safe environments for companies interested in the metaverse
- Americans find employees to be credible information sources of a company
- Microsoft Advertising announces its “biggest reporting update” yet
- 54% of tech leaders believe data is the key to unlocking and sustaining the metaverse
- This is why brands should re-optimise their existing content pieces
- Adopt a customer-first mentality to create a customer advocacy strategy
- Inbound marketing campaigns can prove effective in shortening B2B sales cycles
- Become more responsive and build consumer trust through social listening
- Integrating AI with human resources is the key to enhancing and personalise CX
- Consult the more experienced developers while embarking on product development
- Aim to deliver clear messaging instead of using site elements that may dilute it
- What Americans think about brands and the Russia-Ukraine conflict
- What accessories will American gamers buy in the next six months?
- Introduce soft conversion steps like a newsletter wall to boost subscriptions
- First twelve months of gathered data can be used to improve Google Ads campaigns
- This is what retailers must do to navigate upcoming disruptions and challenges
- For success in commerce, strike a balance between technology and human touch
- Gen Z prefers community focused apps over feed apps for privacy, sense of belonging
- Urban Indians are worried about the impact of Russia- Ukraine crisis on their personal lives
- Disney+ to roll out its ad-supported version across the US in late 2022
- Opt for CX analytics platforms to unify, analyse customer feedback in real-time
- Brands can leverage influencer marketing to engage users in a privacy-safe way
- Use automated media monitoring tools to detect and weed out false adverts
- Use AI-driven chatbots on WhatsApp to help customer care address pressing issues
- Optimise multiple variables of paid ads by making minor tweaks
- Share resources like case studies to nurture and convert leads
- Gen Z consumers have bought at least one product through social platforms
- Add anchor links to CTA buttons to shorten purchase journey, spur conversions
- Use brand narrative to offer comfort and stability in a “Zero Horizon World”
- Public opinion of P&O Ferries plummets following redundancy scandal
- Adopt a consent-based approach to deliver personalised ad experiences via TV
- Create an attribution timeframe for CTV/OTT conversions
- Boost ad performance at scale using AI algorithms on self-serving platforms
- At 37.8%, personal finances will guide Americans’ vacation planning
- As streaming continues to gain ground, is Pay TV on its way out in the US?
- Companies can better meet consumer expectations by being more responsive
- Analysing shared experiences online can help improve CX and spur conversions
- Use both Instagram-native features and third-party tools to measure hashtag reach
- Leverage unified, centrally managed data sets for long-term campaign analysis
- POI and location-based OOH strategies attract consumers with purchasing intent
- This strategy can help brands create effective content without additional pressure
- Ad copy testing key to identifying relevant keywords, enhancing paid search tactics
- A digital data policy can help brands resolve data issues, boost personalisation
- Offer digital payment solutions in-stores and online to attract consumers
- This is how brands can redesign their website without losing their SEO ranking
- Nearly half of all marketing departments do not trust the accuracy of their data
- Britain slips while US comes out on top in 2022 advertising effectiveness rankings
- IAB to update in-game ad measurement standards in response to growth in the sector
- 62% of social media users trust influencers more than celebrities: Report
- Not interacting with users and avoiding criticism can keep brands from enhancing CX
- Shut out the noise by creating high-quality, thought-provoking content
- Singaporeans would like to sleep for at least seven hours but only a quarter have that routine
- Global IRL ad marketing is recovering from the pandemic but yet to cross 2019 numbers
- Content-led marketing budgets to grow this year, focus on trusted digital media
- US: Charting the rise of indie video games
- US and UK: Which events do gamblers think give them the best chances of winning?
- Leveraging social proof lends a human touch to marketing and builds trust
- Marketers find it difficult to source GDPR-compliant tech solutions
- 4A's recommends identifying and weeding out bad actors from supply chains
- CTV and digital video are delivered across devices using the same tags
- UK's ad and market research services exports valued at £11.7 billion in 2020
- Retargeting customers with mobile marketing campaigns help boost sales: Study
- Insights gathered from a company audit can help prevent possible crises
- Almost 80% of SEO pros expect a loss in traffic after site migration: Twitter Poll
- Google adds a new advertising unit to help improve on-site engagement
- This is what CMOs can do to meet evolving consumer expectations around “good growth”
- Collaborating with other brands can help create buzz, boost engagement in 2022
- Almost half of Thai people who are aware of cryptocurrencies own them too
- Partner up with ad-tech vendors to lower dependency on walled gardens
- Integrate social media and email marketing to enhance CX, retarget prospects
- Marijuana merchandise: Are Thai consumers keen to buy cannabis products?
- What is motivating companies to ditch Russia, according to Britons?
- What impact has the Russian invasion of Ukraine had on European attitudes to NATO?
- Steer users to new, similar pages from permanently out-of-stock product pages
- Publishers are relying on wire content to retain disengaged subscribers
- This is what content strategists must do to reassure customers, boost sales in 2022
- European consumers do not trust brands to act on their environmental commitments
- Online newspapers, magazines are news discovery sources for 57% of journalists
- Podcasts must be the focal part of a PR strategy, rather than a mere inclusion
- Microsoft Advertising expands Automotive Ads placement, rolls out open beta globally
- Meta's Mark Zuckerberg announces plan to bring NFTs to Instagram
- Compared to TV and radio, advertising on podcasts catches the most attention
- UK food and drink brands unprepared for the HFSS promotions ban
- Boost email subscription rates by using action-oriented words in CTAs
- US online grocery sales are expected to reach $85 billion in 2022
- This is what advertisers can do to reinstate trust among audiences in 2022
- Use reviews to achieve three-point agenda: transparency, branding, credibility
- Advertisers could lose ad ID data with Googles’ Sandbox expanding to Android
- This is why publishers’ advertising revenues reached a record high in 2021
- Consumers will cut ties with businesses that contact them via non-consented channels
- Use CDPs with real-time capabilities to communicate meaningfully with consumers
- Majority of businesses intend to implement conversational customer engagement tech
- Does the whisky industry need to woo a new generation of drinkers?
- This is how AI can help businesses address reputational threats in advance
- Email trumps social media ads and SMS as the most preferred channel for customers
- Following pushback, Twitter reverts to a chronological presentation of tweets
- Discovery+ and HBO Max to be bundled upon Discovery-WarnerMedia deal completion
- Conduct interviews, surveys and mine reviews to gather psychographic data
- 67% of consumers have increased online shopping since COVID-19
- Despite focus on data literacy, employees are expected to learn data skills ad-hoc
- Apply loyalty-building measures like rewards to retain consumers amid inflation
- Pay more attention to shapes and colours to design effective calls-to-action buttons
- Can online shopping benefit from celebrity endorsements?
- 96% of US business leaders think effective communication drives business results
- CTV publishers must proactively create standards and a transparent market
- Brands must identify consumers’ emotions as well as barriers to a sustainable lifestyle
- Publishers must experiment with new payment options to enhance online CX
- Americans prefer using Netflix over other streaming services
- Driven by the Olympics, US automakers' TV spends see a 154% YoY jump in Feb 2022
- Companies' sustainability messaging must portray the consumers as protagonists
- CD sales in the US last year increased for the first time since 2004
- QR codes emerge as CTV advertising’s solution to privacy-safe ad measurement
- Use email annotations provided by marketing tools to boost Gmail engagement
- This is what CPG brands must do to adopt a service-led approach
- Instead of fixating on visuals, focus on sound and motion for effective branding
- Using no-code tools proves catalytic for business growth for 90% of users
- Past and future of media consumption in the UAE
- Past and future of media consumption in India
- NFTs, Metaverse and AI set to make events immersive in 2022
- Grocery ecommerce marketers might be losing out customers by ignoring social
- This simple hack can encourage binge-watching and boost engagement
- Here is how email signatures can lead to a consistent brand image
- Industry 5.0 can help marketers enhance personalisation, trust-building efforts
- EU and UK regulators launch investigation into Meta-Google "Jedi Blue" deal
- Big publishers are leaning-in on puzzles and games to build effective engagement
- Develop cross-advertising strategies as part of PR efforts in 2022
- High-end OEM handset purchases: Problems for networks and paydirt for manufacturers?
- Test open source ad targeting solutions for a cookieless web
- APAC Biggest Brand Movers – February 2022
- Google is exploring more short-form video types to display in SERPs
- Use data from on-site searches to improve content creation
- Feature industry experts in podcasts to build B2B business relationships
- Self-audit the F&B brand, its competitors and audience to market products better
- To aid creators' success on the platform, Instagram launches Creator Lab
- Travel intention among Singapore residents sees slight improvements, compared to last year
- UK television marks record rebound with $7.16 billion ad spend in 2021
- This counterintuitive move can help brands tide over continued uncertainty
- CMOs are transforming businesses by bringing more media functions in-house
- Merchandise emerges as new revenue and engagement spurring tool for publishers
- Top Pay TV providers record a 5.8% decline in subscribers: Report
- This is how brands can attract the attention of visual-obsessed Gen V audiences
- Malicious web application attacks rise by 88%, DDoS events by 37%
- Avoid gating B2B content meant to raise awareness and grow audiences
- Publishers must ensure editorial say in the content monetisation process to boost UX
- Collect pre-order sign-ups for new products using site pop-ups
- 5G and networking technology dominated the MWC 2022 event
- Provide customer support through the messaging feature on Google Business
- Meet consumer demands and create customised products via private-label vendors
- Match B2B purpose with broader values of both stakeholders and shareholders
- US - February Advertisers of the Month: NBC, Peacock & Samsung Galaxy
- Bot attacks rise by 106%, health and wellness most targeted ecommerce segment
- Samsung is Advertiser of the Month in both Australia and Singapore
- These are among the most popular Instagram Story formats that marketers can leverage
- US Automotive Advertiser of the Month: Toyota
- UK Automotive Advertiser of the Month: Kia
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Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov