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- KSA's Biggest Brand Movers: March 2023
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- Singapore consumers find chatbots most useful in buying travel & hotel services online
- Why Apple’s high-interest savings account makes sense for the brand
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- India's Biggest Brand Movers: March 2023
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- US: What are the deciding factors when purchasing over-the-counter drugs? Most say it’s not ads
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- Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
- Toyota tops YouGov’s Auto Rankings 2023 in Australia for the fifth consecutive year
- Japanese brands dominate YouGov’s Auto Rankings in Thailand, with Toyota topping the charts
- Leverage PR creatively to impact purchase decisions
- APAC Biggest Brand Movers – March 2023
- TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
- US and GB: LG's new global brand identity targets Gen Z - How many young adults are LG's customers?
- Broadcast content can now be turned into podcasts on Spotify
- How affluents are shaping the future of travel
- Drunkenness is the most unacceptable airplane behaviour among urban Indians
- UAE & KSA residents plan their Eid gift shopping a week or lesser before the festival
- Grand National – Who’s betting and an insight into some bettor attitudes
- Netflix tops UK’s Biggest Brand Movers for April 2023
- Align tactics with customers' values to match their expectations
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- What do Thai people plan to do to celebrate long holidays during SongKran festival 2023?
- Hong Kong’s Most Talked-About Brands (Mar 2023)
- Indonesia’s Advertisers of the Month (Mar 2023): GrabBike revs up with promotional campaigns
- ‘Hello Hong Kong’ campaign: Hit or Miss with travellers from Thailand, Singapore and Indonesia?
- Landing page copy must be simple, and the imagery sincere, authentic
- UAE's Most Talked about Brands: March 2023
- Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
- How Fox Sports proves Ad Effectiveness for FIFA World Cup
- Global Car Brand Rankings 2023
- US and GB: Adobe rolls out its own AI-powered tools - How do its users feel about AI?
- Australian Sports Teams Benchmark Report
- Anticipating the future of finance in APAC
- Global: Consumer appetite for pre-owned tech products and gaming consoles
- How do gamers research games before purchasing them?
- Travel Credit: Will consumers take on debt to satisfy their wanderlust in the coming year?
- The dos and don'ts of airplane etiquette: The behaviors travelers find unacceptable
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- What mHealth apps are Americans using?
- Which mHealth apps are Britons using?
- Profile Peek: Saudi’s Cinephiles
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- Festival fever - exploring consumer preferences for in-person events globally
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- Decoding global consumer priorities in smartphone purchasing decisions
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- Groceries, wellness products and eating out: Where consumers expect costs to increase the most in 2023
- To improve search ranking, factor in search and user intent
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- From reviews to experts – how global consumers research before buying a phone
- Are chatbots useful to global consumers when shopping for financial products?
- Navigating the global landscape of second-hand phones and its demand
- Global: Where (in the world) are people listening to podcasts?
- Canada finance Advertisers of the Month in March 2023: Desjardins, BMO and TD-Canada Trust
- How do global consumers research cars before buying one?
- Medical debt: Which global markets will borrow most in the coming year?
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- US and GB: Bloomberg tailors AI for the finance industry - What do finance professionals make of AI?
- Saudi Arabia’s March Advertiser of the Month: Which brands made it to the top?
- APAC gamers lead the globe on most time spent gaming per week: YouGov
- Where are Chinese travellers thinking about visiting right now?
- Global: Are chatbots useful when shopping online for electronic products?
- Indulge in Luxury: Guide to Travel Plans of Affluent Australians and Singaporeans
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- Ramadan 2023: Part 3 – Mudik insights on popular travel dates, transport modes, booking trends
- Ramadan 2023: Part 2 – THR purchase categories & shopping trends
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- Which advertisers made a splash at the 2022 Indian Premier League?
- Most Hotstar consumers are likely to continue their subscription in the absence of IPL & HBO shows
- Animal Crossing in the US, Fortnite in Britain generate the most Buzz in March 2023
- Global Gaming & Esports whitepaper 2023: Reaching Gamers - everywhere
- UK: A fifth of consumers want to use their smartphones for over half a decade
- Seven in ten Americans want to use their phones for at least two years
- Global: Are consumers expecting costs of hotels and airline travel to increase or decrease in the next 12 months?
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- Britain: Gamers overwhelmingly want bug-free video games, even if it means they have to wait longer
- Global: Health foods and wellness products – are consumers preparing for price increases?
- Ramadan 2023: Part 1 – Consumer spending trends across online & offline channels
- Are global consumers still fearful of a new COVID-19 strain emerging?
- Lights, camera, research: Examining how consumers prepare for a trip to the movies
- Customer service chatbots and buying beauty products online: Are consumers convinced?
- Global: In which categories is consumer demand for luxury goods the highest?
- How are American teens using the internet?
- Do Americans think their savings are safe in US banks?
- Uber Eats is delisting many virtual restaurants from its app
- Global: How many consumers would consider purchasing a second-hand car?
- India's Biggest Brand Movers: February 2023
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- US and GB: Starbucks has a new chief executive - How has its brand health been in recent years?
- Discover Indonesians’ attitude towards Ramadan
- Are consumers feeling the pinch of inflation when it comes to buying furniture?
- Chatbots may be able to help you buy a TV – but do consumers want their help with clothes?
- APAC Biggest Brand Movers – February 2023
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- Animal welfare group RSPCA tops YouGov’s Charity Rankings in Australia for the second year running
- Buzz for CS:GO at a 52-week high amid new release rumors
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- Five advantages of panel-powered online surveys
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- UAE's Biggest Brand Movers: February 2023
- KSA's Biggest Brand Movers: February 2023
- Where do sports need to invest in and focus on heading into the future?
- The World Baseball Classic is twice as popular in Japan as in the US
- Two-fifths of British cricket fans likely to watch the Women’s Premier League
- Understanding affluent travel behaviors and aspirations
- Leverage user generated content to improve traffic, conversions
- How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
- How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
- How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
- How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
- How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
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- Climbing the paywall – What makes consumers pay for content? And what puts them off?
- Nearly a quarter of UAE residents intend to travel with a wider group of people in the next 12 month
- Nearly two in five affluent consumers in India plan to take group holidays in the next 12 months
- More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
- Three in ten affluent consumers in Australia plan to spend more on travel in the next 12 months
- Two years after its launch, Reddit Talks to be shut down
- Singapore's Advertisers of the Month (Feb 2023): Samsung flies high with latest flagship phones
- Australia’s Most Talked-About Brands: February 2023
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- Porsche, Range Rover are among UK’s Biggest Brand Movers in March
- Everton, Real Madrid among the YouGov’s Biggest Football Buzz movers in February 2023
- What’s Britain watching? Most in-demand TV & Film for February 20-March 5, 2023
- What’s America watching? Most in-demand TV & Film for February 20-March 5, 2023
- AutoZone: Can bad headlines burnish brands?
- Global: Consumers’ economic predictions for 2023
- Global: Are adult-specific ads ok where children might see them?
- Global: How much do social media reviews matter for airlines and airports?
- Global: What do consumers use their phones for?
- Canada Advertisers of the Month in February, 2023: Pepsi, Netflix and Burger King
- US and GB: Snapchat’s AI-powered chat bot for paid subscribers - What do users feel about AI?
- Global: “Non!” French consumers least likely to see a role for chatbots in takeout food
- Global: The most popular shows—and new series—of 2022
- Perceptions of rising cost of living in the UAE persist into 2023
- The great divide – exploring the gender gap in sports viewership
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- US: What are the pre/post work out meals people are eating and is it defined by the type of activity they follow?
- UK: Which delivery companies have the best brand perception?
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- Global – Women more price conscious about groceries; Men about electronics
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- YouGov Australia 2023 Charity Rankings
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- US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?
- 69% of consumers want better customer experience from companies: Study
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- US and GB: Spotify tests NFT-gated playlist - What do listeners think of NFTs and cryptocurrency?
- India ranks one of the lowest when it comes to women not needing help with money management
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- Indie gamers seek a more intimate connection with video games
- Listening to the online chatter about relationships
- Global: Should hotels concern themselves with social media reviews?
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- Which issues do Brits and Americans think are acceptable in a brand’s communication?
- British perceptions of rising cost of living persist in 2023
- US: The future of remote work blends business and play
- UK remote workers interested in mixing work and play when it comes to travel
- YouGov Surveys: On-demand consumer intelligence
- Features UK’s premium smartphone buyers prioritise when picking a new device
- Which sports attract the biggest betting spends in Britain?
- Global: Do influencer-promoted streaming services grab consumer attention?
- Global: Are consumers price-conscious about cosmetics and beauty products?
- IWD 2023: Do women in APAC think life has gotten better & will get better for the next generation?
- Thailand: do households expect finances to improve or worsen in 2023?
- Indonesia: do households expect finances to improve or worsen in 2023?
- Hong Kong: do households expect finances to improve or worsen in 2023?
- Singapore: do households expect finances to improve or worsen in 2023?
- Australia: do households expect finances to improve or worsen in 2023?
- TikTok launches new program to help creators boost their revenue potential
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- The Commonwealth Games tops YouGov’s Global Sport Rankings 2023 in Australia
- US: Biggest Brand Movers February 2023
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in Saudi Arabia
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in UAE
- FIFA World Cup overthrows IPL to top YouGov’s Global Sport Rankings 2023 in India
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- Cadbury, Colgate and Coca-Cola rated most-considered FMCG brands in Australia
- Maggi and Dettol rated most-considered FMCG brands in Singapore
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- Global: Where are consumers most price conscious about clothes and shoes?
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- Global: Are consumers mistrustful of brands’ green claims?
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- Global consumer analysis – Price consciousness in out-of-home entertainment
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- Global market analysis – Importance of ESG in consumer purchase decisions
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- Global: Are consumers price-conscious when booking airline tickets and hotels?
- Global: Are consumers prioritizing the quality of medicine and healthcare products over the price?
- Global: Are consumers feeling the pinch of rising car prices?
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- Two-fifths of UAE residents claim their disposable income has decreased in the last 12 months
- Over two in five Australians report fall in disposable income, but more optimistic about next year
- Two in five S’pore adults report decrease in disposable income, also expect decline in next year
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- Google is currently testing is new conversational AI service - Bard
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- US: With NFL Super Bowl LVII around the corner - Has the sporting event got conversations going?
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- US: Southwest Airlines continues to be caught up in a storm – How has the airline been impacted?
- Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
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- US: Ahead of its 65th edition, the Grammys hopes to boost viewership - How did it do last year?
- US: In a bid to target Gen Z, adidas ropes in Jenna Ortega for new label - Who shops from the brand?
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- GB: Tesco inks deal to acquire Paperchase - How has last year been for the stationery brand?
- US: Snapchat grows users, but revenue misses estimates - How did the brand perform through Q4 2022?
- TikTok releases tips for brands to optimize content around Superbowl
- US: General Motors to start delivering Hummer EV SUVs – How do SUV owners feel about EVs?
- UAE: What New Year’s resolutions are people setting for 2023?
- The impact of inflation: Are consumers price-conscious while buying take-out food?
- Chatbots and buying medicine - Consumers still unconvinced
- The impact of inflation: Of all areas of spend, it’s groceries where consumers are most price-conscious
- US: Kroger trials in-store offers – How many of its shoppers buy groceries offline?
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- US and Britain: Buzz movers among video game franchises in January 2023
- Who are America’s favorite NFL players?
- Which type of mobile gamer plays most video games?
- Marketers need to take care of this when leveraging ChatGPT-generated content
- US: No more plastic cups aboard Alaska Airlines flights - What do flyers think of sustainability?
- Only one new release makes it into list of movies Brits were most interested in last year
- The best value-for-money supermarkets in Britain
- What makes older Americans switch phone carriers? And why younger Americans cell-users need speed
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- Who cares about fitness and diet in Britain?
- What’s stopping Americans from using subscription boxes and what’s getting them interested?
- B2B marketers are weighing the use of AI and human touchpoints in customer interactions
- Meta is testing a members-only VR feature allowing users to curate communities
- Global: How are travelers planning and organizing their trips?
- What are APAC’s top New Year Resolutions for 2023?
- Hyundai’s new UK ad campaign may divide consumers – but people are noticing it
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- Burj Al Arab tops YouGov’s Hotel Advocacy Rankings 2023 in UAE
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- CoD players buzzing for Xbox amid Microsoft-Activision Blizzard acquisition saga
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- US and GB: ChatGPT enters AI scene, evoking equal parts concern and cheer – How do people view AI?
- US and GB: Samsung inks 5G patent deal with Nokia - What do consumers think about 5G technology?
- UK: Which airlines left their customers most satisfied in 2022?
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- US: Oreo dunks into the metaverse with Martha Stewart on board - Are audiences big on it?
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- US: Post the chaotic holiday season, American Airlines reports profits - How is the airline doing?
- How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
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- US: Dollar Tree announces new chief executive - How effective was the earlier CEO’s run?
- US: Acura’s new multiverse-inspired brand campaign - Has it driven ad awareness for the auto brand?
- GB: Morrisons cuts product prices again to help customers – How is the brand doing?
- GB: Boots adds to its ‘Everyday’ range - What impact has the value range had on the brand so far?
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- US: Senate grills Ticketmaster over Taylor Swift concert outage – How has the brand performed since?
- US Department of Justice files an antitrust suit against Google's ad business
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- GB: New Balance unveils its first campaign for 2023 - Is it creating enough chatter among Britons?
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- GB: Heathrow CEO feels the wealthy should pay for greener air travel - Do flyers share his view?
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- US: Which grocers won holiday season advertising?
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- US: Peloton hires new chief marketer - How did the fitness brand do under its previous CMO?
- GB: Citroën names new UK marketing chief - What impact did the position’s previous occupant have?
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- GB: Paperchase up for sale again, staring at insolvency - How is its brand health holding up?
- US: Home Depot changes payroll system for hourly workers - How has the brand been doing since?
- US:Starbucks calls corporate employees back to the office – How has it performed since the mandate?
- US: Pinterest brings external comms under CMO’s ambit - How has the brand done under its first CMO?
- GB: HMV reports revenue increase, return to profit - How popular are vinyl records amongst Britons?
- US: J. Crew hops on to the resale bandwagon - What do its customers think of secondhand shopping?
- US: What resolutions are people setting for 2023?
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- GB: Marks & Spencer to open 20 large stores - But do its customers shop offline or online?
- GB: Harrods launches cosmetics recycling trial - What do its shoppers feel about recycling?
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- Canada finance Advertisers of the Month, December 2022
- US: Apple TV+ hires ex-Disney+ marketing head Ricky Strauss – How did Disney+ perform under him?
- Early tech adopters are a small share of the British population. Here’s why brands should target them
- Leverage personalised CTV ads to boost audience receptivity and gain insights
- Early tech adopters are a small share of the US population. Here’s why brands should target them
- As gamers flock to Pokémon after the latest launch, a look at their views on animal rights
- US: Amazon could launch a sports streaming app - Do customers stream sports regularly?
- US: JBL announces eco-friendly speakers – Could such products find takers among customers?
- GB: Tesco expands plant-based food range for Veganuary – How big are customers on going vegan?
- US: Truly Hard Seltzer appoints Ogilvy – How did the brand fare under the incumbent?
- There’s still some appetite for buying travel services in person. But not much
- US: BMW launches agency review process - How has the brand done under incumbent agencies?
- US: H&M launches metaverse experience on Roblox - Will it find favor with current customers?
- As NHS patients face record waits, what private treatment are they seeking?
- Global: Do celebrity scandals impact consumers’ appetite for their work?
- US: Starbucks to update its rewards program – How do customers currently redeem their points?
- Leverage paid ads to boost product category ranking and sales on Amazon
- Leverage social media and augmented reality to engage Gen Z consumers
- GB: Back Market hires marketing head to spur awareness - How aware are Britons of the brand today?
- UAE December Advertiser of the Month: Which brands made it to the top?
- The Geography of the Australian Dream
- Three-quarters of urban Indians expect life to be better in 2023
- US: Netlix forays into fitness content with Nike collab – How do existing customers workout?
- TikTok issues new policies to guard youth against explicit or adult content
- Use content and video marketing to boost digital marketing efforts in 2023
- US: JetBlue partners with Peacock – Is the service popular among current or future flyers?
- US: Walmart adds more stores under its single-use bag policy ambit: Will shoppers approve?
- Brands need to leverage personalised content to boost marketing efforts in 2023
- Brands can recession-proof email deliverability by being strategic
- US and GB: IMF chief says 2023 tough year for world economy - Are consumers concerned?
- Leading through the Media Landscape in APAC
- Provide robust customer experiences and customer support systems to improve sales
- An Online Reputation Management process helps boost sales and build consumer trust
- Global Media Outlook, 2023: Growth in digital slows, live events may bounce back
- The next stage of Influencer marketing will be driven by brand and creator partnerships
- US: Luxury retailer LuisaViaRoma to debut a store in New York – But do Americans want to splurge?
- PR professionals should leverage popular content formats to drive engagement in 2023
- Decentralized social networks may be the key to democratizing online social spaces
- US: BitNile to launch new online marketplace – Do Americans use crypto when shopping online?
- Amazon Prime Air rolls out drone deliveries in California and Texas
- Leverage title and meta description tags to boost SEO ranking
- US: Patagonia is testing solar windows – Will the product find takers among customers?
- US: Albertsons to offer plant-based meat alternatives – What does the customer appetite look like?
- US: How are Americans reacting to Southwest Airlines’ massive flight delays?
- How did FIFA World Cup Qatar 2022 fare against the 2018 version?
- Leverage holiday promotions to boost brand awareness and conversions
- Streamline content approval processes by pre-defining all stakeholders' roles
- Use intentional marketing strategies to generate revenue in 2023
- Leverage influencer connections and social media to create viral content
- Measure marketing campaign success with past metrics and consumer sentiment
- Marketing tech stacks help streamline customer experiences and drive sales
- US/GB: Top five car brands leading in innovation and technology
- Tech: 2022 trends and insights round-up of the US market
- Telco: 2022 trends and insights of the US market
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov