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- How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
- Grocery, apparel spending likely to increase among UAE consumers in the next 12 months
- Two in five consumers in Singapore report decrease in disposable income in the past 12 months
- Two-thirds of Australians are concerned about the impact of inflation on their future spending
- The ABC’s on Sponsorship Evaluation
- Marketing and sales teams should collaborate to create sales materials
- APAC PR Calendar - July, August & September
- UAE's Biggest Brand Movers: May 2023
- KSA's Biggest Brand Movers: May 2023
- APAC Biggest Brand Movers – May 2023
- Attract B2B clients by leveraging social media content marketing
- US and UK: Indeed lays off 15% workforce - How has the company’s brand health fared in recent years?
- Choose the right resources and partners before foraying into a new sales channel
- Appetite for Domestic Travel in Australia, Thailand and Indonesia Part 2
- Use ChatGPT to improve scalability, refine responses and build authority
- Indonesia’s Most Talked-About Brands (May 2023)
- Australia’s Advertisers of the Month (May 2023)
- Are Britons willing to participate in clinical trials and observational studies and which kind?
- US – Under what circumstances are Americans prepared to take part in clinical trials?
- India's Biggest Brand Movers: May 2023
- Discovering profiles of risk takers for investment in Malaysia
- Mercedes-Benz making an impact in 2023
- Uncovering insights about cultural wanderlust through traveler segmentation
- Global: Which countries can’t sleep?
- Canada Advertisers of the Month for May: Ford, Uber and Bud Light
- During which activities are the public most distracted by their phones?
- Where are people most likely to “second screen” with mobile phones?
- Behind the logo: Do brand sponsorships make an impact on car buyers?
- Hungry for experiences: Exploring the growing popularity of food festivals worldwide
- Global concerns surrounding the organized spread of false information on social media
- When influencers stumble: Exploring the ripple effect of controversies on brand perception
- Gen Z Less Likely to Support Driving Less for Environmental Reasons
- Global consumers embrace remote activities post-pandemic
- Recover lost organic traffic by complying with Google's content guidelines
- How popular is fantasy betting and esports betting compared to traditional sports betting?
- Global perspectives on trust in automakers’ handling of personal data
- Exploring global consumer interest in high-end household appliances
- How do global consumers research insurance and banking products?
- UAE’s May Advertiser of the Month: Which brands made it to the top?
- Global Village and Museum of the Future score highly in visitation of UAE L&E venues
- Phones on the throne: Where are people most likely to use a mobile device on the toilet?
- Global FMCG/CPG & Retail whitepaper 2023
- Global perceptions of the importance of breakfast
- Craft a SEO strategy based on ideas, thoughts, insights and experience
- What Australians think about ChatGPT: do more trust and welcome it – or are wary and concerned?
- Fun, Learning or Work? What are most Australians using or planning to use ChatGPT for?
- GenZ less likely than other generations to watch Adipurush in the theatre
- Awareness versus Usage of ChatGPT in Australia: how do they vary demographically?
- Half of global consumers do not trust video gaming platforms with their personal data
- Pandemic boosts global online dating market by 7%
- Global: Half of all consumers put off big purchases as cost-of-living crisis bites
- Sizzling Summers: Unveiling Leisure and Entertainment Trends in the GCC
- US and UK: Shopify lays off 20% of global workforce - What impact did it have on the brand?
- What distinguishes France’s high-staking gamblers from the rest?
- What distinguishes Denmark's high-staking gamblers from the rest?
- What distinguishes Germany’s high-staking gamblers from the rest?
- What distinguishes Canada’s high-staking gamblers from the rest?
- What distinguishes Australia’s high-staking gamblers from the rest?
- What distinguishes Sweden’s high-staking gamblers from the rest?
- Use AI to optimise email marketing efforts
- Five things to think about when doing self-service research
- Appetite for Domestic Travel in Australia, Thailand and Indonesia Part 1
- Top technology brands in 2022: United States
- YouGov Automotive and Mobility Rankings 2022 Taiwan
- The ultimate market research glossary
- YouGov Best Buzz Rankings 2021 Taiwan
- Content marketers must prioritise transparency and disclosure in AI use
- Use reliable data to measure marketing ROI, especially in uncertain times
- Street Fighter tops game Buzz rankings in the US for May 2023; Rainbow Six tops in Britain
- Data privacy and travel: Do consumers trust hotels and airlines with personal data?
- Is online shopping the new norm for global consumers?
- US gas station brands: Consumer preferences and motivations
- More than half of global consumers are skeptical of sustainability claims of most brands
- Why do gamers preorder video games?
- June & July PR Calendar - AU & SG
- UAE & KSA residents are likely to spend more time in their own country this summer season
- Charting the global landscape of esports viewership
- AI simplifies content creation, but could also curb artistic expression
- Conduct a green audit before implementing green branding
- Succession series finale: Kendall Roy the favorite to take over, say fans
- India’s Gen Z, who love the ‘GRAM
- How to create an ideal customer persona
- Three ways YouGov uses research data to get media exposure
- UAE has the highest proportion of consumers across the globe who engage with sports
- Nearly half of urban Indians claim they have subscribed to a streaming platform for sports content
- Almost a third of Indonesian residents say they have subscribed to a streaming platform
- Three in ten Australian adults have subscribed to a streaming platform to watch sports content
- Britons' preferred fuel brands and their reasons
- Online doctor consultations: Are they here to stay?
- Use Instagram's bio link feature to direct traffic to desired destination
- US and UK: Did Tag Heuer’s latest ad with Ryan Gosling draw people’s attention?
- While creating brand content, collaborate with a diverse set of voices
- KSA's Biggest Brand Movers: April 2023
- UAE's Biggest Brand Movers: April 2023
- India's Biggest Brand Movers: April 2023
- PR pros can use AI for crisis management and to manage company reputation
- Six ways custom research helps grow your brand
- US and GB: Estée Lauder appoints sustainability chief - Is sustainability on consumers’ minds?
- Is duty-free travel shopping set to recover in APAC?
- APAC Biggest Brand Movers – April 2023
- Popping bottles around the globe: Where is demand for luxury liquor highest?
- Navigating choice overload: How global consumers make product decisions in a sea of similarly priced options
- Canada Advertisers of the Month for April: KFC, Voltaren and Burger King
- Riot Games has a new CEO in Dylan Jadeja
- How do American sports fans engage with sports on social media?
- Which are the most popular sports among gamers – and where does esports rank?
- Is VR finally breaking through? Video games and movie-watching are the most appealing activities
- Virtual events – Have they virtually disappeared now that lockdowns have ended?
- 2022 vs. 2023: Do global consumers trust sports organizations to handle their personal data?
- Global- Will consumers take on debt to keep their mobile/cell connected this year?
- Global - Social media companies least trusted to handle personal data responsibly
- A quarter of consumers in more debt than last year – exploring data across 18 markets
- Self-driving cars: Are global consumers concerned about this technological advancement?
- Estée Lauder appoints a sustainability chief
- Global: What do people think of these 4 common health axioms?
- Thailand’s Most Talked-About Brands (Apr 2023)
- Hong Kong’s Advertisers of the Month (Apr 2023)
- Global: Word-of-mouth is an effective way to get consumers to watch new TV shows and movies
- How do global travelers research before booking a hotel?
- Global: Are consumers expecting costs of new or used cars to increase or decrease in the next 12 months?
- Discovering the profiles of risk takers for investment in Singapore
- Uber trialling flight bookings in the UK
- McDonald’s tops YouGov’s 2023 QSR Rankings in Australia
- McDonald’s tops YouGov’s 2023 QSR Rankings in Singapore
- Improve audience engagement to generate leads, build customer loyalty
- US and GB: Jägermeister hires creative agency to grow awareness - How is its brand awareness currently?
- UAE’s April Advertiser of the Month: Which brands made it to the top?
- Emily in Paris: Product placement goes meta
- Marvel launches its own fitness app called 'Marvel Move'
- More than half of global public now worried about AI replacing jobs
- Two-thirds of UAE consumers are likely to attend food & drink festivals in the future
- Public concerns and worries about gene editing: A global perspective
- Remote fitness: Passing fad or lasting lifestyle change?
- YouGov QSR Rankings 2023 revealed!
- Australians have a positive opinion of King Charles III but interest in his coronation is modest
- Support SEO strategy with a strong link-building strategy
- Urban Indians have a positive view of AI technology but expect the government to regulate it
- In-game adverts, micro-transactions are among gamers’ biggest gaming complaints
- HomeGoods generates interest among the young and the affluent
- TADA and foodpanda tie up: a winning match or long shot?
- What are the websites Britons use to research buying a car? And does it differ by car type?
- What are the websites Americans use to research buying a car?
- Pharmacy habits – How Americans buy prescription medicines and which retailers they frequent
- Singapore’s luxury shoppers: products & brands most want to buy in 2023
- Hong Kong’s luxury shoppers: products & brands most want to buy in 2023
- Australia’s luxury shoppers: The products most want to buy in 2023 – and the factors which influence their purchase decisions
- Luxury living - Measuring global appetites for luxury cars in 2023
- Connecting DMOs with travelers using audience segmentation and destination tracking
- 5 tips for using data to perfect your PR pitch
- Understanding the diverse profiles of gamers in Singapore, Indonesia and Hong Kong
- Hootsuite launches AI tool, OwlyWriter, to help social media marketers
- Cost of loving crisis: Have rising expenses made single Americans less likely to date?
- Build engaged communities to boost loyalty, collect feedback
- KSA's Biggest Brand Movers: March 2023
- UAE's Biggest Brand Movers: March 2023
- How to connect your research with living data
- UAE consumers find chatbots most useful in buying mobile phones online
- Singapore consumers find chatbots most useful in buying travel & hotel services online
- Why Apple’s high-interest savings account makes sense for the brand
- Expedia launches 'shoppable' streaming platform, GoUSA
- How to reach America’s first-time home buyers
- 4 ways to leverage BrandIndex when budgets are tight
- Seven ways research data improves marketing mix modeling
- Update Instagram content strategy to focus on creativity, discovery, connection
- India's Biggest Brand Movers: March 2023
- Seven ways research data improves marketing mix modeling
- Social media advertising copies must be concise, actionable
- US media professionals think that writers have the power in studio pay dispute – and that a deal is in the offing
- Luxury living - How is demand for watches and jewelry around the world shaping up this year?
- US: What are the deciding factors when purchasing over-the-counter drugs? Most say it’s not ads
- Are consumer more likely to consider purchasing second-hand furniture than clothes?
- Marketing personalisation can help drive conversions
- Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
- Toyota tops YouGov’s Auto Rankings 2023 in Australia for the fifth consecutive year
- Japanese brands dominate YouGov’s Auto Rankings in Thailand, with Toyota topping the charts
- Leverage PR creatively to impact purchase decisions
- APAC Biggest Brand Movers – March 2023
- TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
- US and GB: LG's new global brand identity targets Gen Z - How many young adults are LG's customers?
- Broadcast content can now be turned into podcasts on Spotify
- How affluents are shaping the future of travel
- Drunkenness is the most unacceptable airplane behaviour among urban Indians
- UAE & KSA residents plan their Eid gift shopping a week or lesser before the festival
- Grand National – Who’s betting and an insight into some bettor attitudes
- Netflix tops UK’s Biggest Brand Movers for April 2023
- Align tactics with customers' values to match their expectations
- Shorten the sales funnel, leverage YouTube remarketing to boost conversions
- What do Thai people plan to do to celebrate long holidays during SongKran festival 2023?
- Hong Kong’s Most Talked-About Brands (Mar 2023)
- Indonesia’s Advertisers of the Month (Mar 2023): GrabBike revs up with promotional campaigns
- ‘Hello Hong Kong’ campaign: Hit or Miss with travellers from Thailand, Singapore and Indonesia?
- Landing page copy must be simple, and the imagery sincere, authentic
- UAE's Most Talked about Brands: March 2023
- Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
- How Fox Sports proves Ad Effectiveness for FIFA World Cup
- Global Car Brand Rankings 2023
- US and GB: Adobe rolls out its own AI-powered tools - How do its users feel about AI?
- Australian Sports Teams Benchmark Report
- Anticipating the future of finance in APAC
- Global: Consumer appetite for pre-owned tech products and gaming consoles
- How do gamers research games before purchasing them?
- Travel Credit: Will consumers take on debt to satisfy their wanderlust in the coming year?
- The dos and don'ts of airplane etiquette: The behaviors travelers find unacceptable
- Create product videos that viewers can connect with on an emotional level
- What car troubles are EV owners experiencing in Britain?
- What mHealth apps are Americans using?
- Which mHealth apps are Britons using?
- Profile Peek: Saudi’s Cinephiles
- Do global consumers anticipate hikes in the cost of gym memberships?
- Festival fever - exploring consumer preferences for in-person events globally
- Exploring global consumer interest in second-hand exercise and sports equipment
- Decoding global consumer priorities in smartphone purchasing decisions
- Luxury travelers are seeking exclusivity and to escape the crowds
- Groceries, wellness products and eating out: Where consumers expect costs to increase the most in 2023
- To improve search ranking, factor in search and user intent
- Tech and sustainability: A detailed audience perspective
- From reviews to experts – how global consumers research before buying a phone
- Are chatbots useful to global consumers when shopping for financial products?
- Navigating the global landscape of second-hand phones and its demand
- Global: Where (in the world) are people listening to podcasts?
- Canada finance Advertisers of the Month in March 2023: Desjardins, BMO and TD-Canada Trust
- How do global consumers research cars before buying one?
- Medical debt: Which global markets will borrow most in the coming year?
- Reinvest in successful PR strategies, build a high-quality content library
- US and GB: Bloomberg tailors AI for the finance industry - What do finance professionals make of AI?
- Saudi Arabia’s March Advertiser of the Month: Which brands made it to the top?
- APAC gamers lead the globe on most time spent gaming per week: YouGov
- Where are Chinese travellers thinking about visiting right now?
- Global: Are chatbots useful when shopping online for electronic products?
- Indulge in Luxury: Guide to Travel Plans of Affluent Australians and Singaporeans
- Ensure all members of the marketing team work towards a shared purpose
- Formula 1 – An always-on global sports event
- Leverage YouTube Shorts to capitalise on trending topics
- Ramadan 2023: Part 3 – Mudik insights on popular travel dates, transport modes, booking trends
- Ramadan 2023: Part 2 – THR purchase categories & shopping trends
- Who are Hong Kong's Smart Investors?
- Optimise business websites for mobile to provide the best experience
- Which advertisers made a splash at the 2022 Indian Premier League?
- Most Hotstar consumers are likely to continue their subscription in the absence of IPL & HBO shows
- Animal Crossing in the US, Fortnite in Britain generate the most Buzz in March 2023
- Global Gaming & Esports whitepaper 2023: Reaching Gamers - everywhere
- UK: A fifth of consumers want to use their smartphones for over half a decade
- Seven in ten Americans want to use their phones for at least two years
- Global: Are consumers expecting costs of hotels and airline travel to increase or decrease in the next 12 months?
- Higher earners more likely to be considering second-hand purchases
- Luxury bags, wallets or cases – where is demand the highest
- Britain: Gamers overwhelmingly want bug-free video games, even if it means they have to wait longer
- Global: Health foods and wellness products – are consumers preparing for price increases?
- Ramadan 2023: Part 1 – Consumer spending trends across online & offline channels
- Are global consumers still fearful of a new COVID-19 strain emerging?
- Lights, camera, research: Examining how consumers prepare for a trip to the movies
- Customer service chatbots and buying beauty products online: Are consumers convinced?
- Global: In which categories is consumer demand for luxury goods the highest?
- How are American teens using the internet?
- Do Americans think their savings are safe in US banks?
- Uber Eats is delisting many virtual restaurants from its app
- Global: How many consumers would consider purchasing a second-hand car?
- India's Biggest Brand Movers: February 2023
- Use customer experience marketing alongside PR strategies
- US and GB: Starbucks has a new chief executive - How has its brand health been in recent years?
- Discover Indonesians’ attitude towards Ramadan
- Are consumers feeling the pinch of inflation when it comes to buying furniture?
- Chatbots may be able to help you buy a TV – but do consumers want their help with clothes?
- APAC Biggest Brand Movers – February 2023
- Have clear goals, track performance to succeed with digital marketing
- Repurpose video content to maximise opportunities to attract viewers
- Animal welfare group RSPCA tops YouGov’s Charity Rankings in Australia for the second year running
- Buzz for CS:GO at a 52-week high amid new release rumors
- Exploring EV buyers in Indonesia
- Augmented Reality can find applications in post-sales and customer service
- Women and Gambling – What are the opportunities?
- Five advantages of panel-powered online surveys
- Ten top tips for creating a thought-leadership survey that generates media coverage
- UAE's Biggest Brand Movers: February 2023
- KSA's Biggest Brand Movers: February 2023
- Where do sports need to invest in and focus on heading into the future?
- The World Baseball Classic is twice as popular in Japan as in the US
- Two-fifths of British cricket fans likely to watch the Women’s Premier League
- Understanding affluent travel behaviors and aspirations
- Leverage user generated content to improve traffic, conversions
- How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
- How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
- How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
- How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
- How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
- T-Mobile buys cell service provider, Mint Mobile
- Climbing the paywall – What makes consumers pay for content? And what puts them off?
- Nearly a quarter of UAE residents intend to travel with a wider group of people in the next 12 month
- Nearly two in five affluent consumers in India plan to take group holidays in the next 12 months
- More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
- Three in ten affluent consumers in Australia plan to spend more on travel in the next 12 months
- Two years after its launch, Reddit Talks to be shut down
- Singapore's Advertisers of the Month (Feb 2023): Samsung flies high with latest flagship phones
- Australia’s Most Talked-About Brands: February 2023
- Build strong relationships with editors to earn media coverage
- Understanding the Indian Alco-Bev consumer
- Could F1 put Saudi Arabia tourism on the fast lane?
- Porsche, Range Rover are among UK’s Biggest Brand Movers in March
- Everton, Real Madrid among the YouGov’s Biggest Football Buzz movers in February 2023
- What’s Britain watching? Most in-demand TV & Film for February 20-March 5, 2023
- What’s America watching? Most in-demand TV & Film for February 20-March 5, 2023
- AutoZone: Can bad headlines burnish brands?
- Global: Consumers’ economic predictions for 2023
- Global: Are adult-specific ads ok where children might see them?
- Global: How much do social media reviews matter for airlines and airports?
- Global: What do consumers use their phones for?
- Canada Advertisers of the Month in February, 2023: Pepsi, Netflix and Burger King
- US and GB: Snapchat’s AI-powered chat bot for paid subscribers - What do users feel about AI?
- Global: “Non!” French consumers least likely to see a role for chatbots in takeout food
- Global: The most popular shows—and new series—of 2022
- Perceptions of rising cost of living in the UAE persist into 2023
- The great divide – exploring the gender gap in sports viewership
- Use live shopping events to boost sales and provide value to consumers
- GB: What do people eat pre/post work out and is it defined by the type of activity they do?
- US: What are the pre/post work out meals people are eating and is it defined by the type of activity they follow?
- UK: Which delivery companies have the best brand perception?
- UAE February Advertiser of the Month: Which brands made it to the top?
- Global – Women more price conscious about groceries; Men about electronics
- Marketing and sales teams must work together for inbound marketing to succeed
- Global consumer price sensitivity – key takeaways for financial service providers
- Where do women in Australia need the most and least help with their finances?
- YouGov Australia 2023 Charity Rankings
- Do consumers think customer service chatbots are useful when purchasing groceries online?
- Does the perception of rising cost of living linger in the Nordics region?
- Are North Americans still noticing the rising cost of living?
- Create an editorial calendar that balances being proactive and reactive
- A Gifting Guide for Eid 2023
- Are Hong Kongers ready to go maskless – or comfortable visiting places now that masks are optional?
- Marketing opportunities spotlight: Ford
- Global travel & tourism whitepaper 2023: Luxury travel post-pandemic
- Simplify site navigation, fix technical site issues to improve site SEO
- Rugby union fans twice as likely to support tackle height reduction than not
- Consumer Electronics in APAC 2023
- US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?
- 69% of consumers want better customer experience from companies: Study
- The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys
- US and GB: Spotify tests NFT-gated playlist - What do listeners think of NFTs and cryptocurrency?
- India ranks one of the lowest when it comes to women not needing help with money management
- US hotel rankings 2022
- Indie gamers seek a more intimate connection with video games
- Listening to the online chatter about relationships
- Global: Should hotels concern themselves with social media reviews?
- American attitudes towards work-life balance
- To get involved in societal issues, brands must have a guiding strategy
- How 21st-Century Sanitation Coalition used survey data to elevate thought leadership
- US: Features premium smartphone buyers prioritize when picking a new device
- Which issues do Brits and Americans think are acceptable in a brand’s communication?
- British perceptions of rising cost of living persist in 2023
- US: The future of remote work blends business and play
- UK remote workers interested in mixing work and play when it comes to travel
- YouGov Surveys: On-demand consumer intelligence
- Features UK’s premium smartphone buyers prioritise when picking a new device
- Which sports attract the biggest betting spends in Britain?
- Global: Do influencer-promoted streaming services grab consumer attention?
- Global: Are consumers price-conscious about cosmetics and beauty products?
- IWD 2023: Do women in APAC think life has gotten better & will get better for the next generation?
- Thailand: do households expect finances to improve or worsen in 2023?
- Indonesia: do households expect finances to improve or worsen in 2023?
- Hong Kong: do households expect finances to improve or worsen in 2023?
- Singapore: do households expect finances to improve or worsen in 2023?
- Australia: do households expect finances to improve or worsen in 2023?
- TikTok launches new program to help creators boost their revenue potential
- Indian Cricket Fandom Report 2023
- Profile Peek: Saudi Theme Park Enthusiasts
- Provide better customer experience by training marketing, PR teams
- APAC Biggest Brand Movers – January 2023
- The Commonwealth Games tops YouGov’s Global Sport Rankings 2023 in Australia
- US: Biggest Brand Movers February 2023
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in Saudi Arabia
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in UAE
- FIFA World Cup overthrows IPL to top YouGov’s Global Sport Rankings 2023 in India
- YouGov Global FMCG/CPG Rankings 2023
- Almarai and Dettol rated most-considered FMCG brands in Saudi Arabia
- Almarai and Dettol top YouGov’s FMCG Rankings 2023 in UAE
- Cadbury, Colgate and Coca-Cola rated most-considered FMCG brands in Australia
- Maggi and Dettol rated most-considered FMCG brands in Singapore
- Här är de favoritvaror som flest svenskar överväger att lägga i varukorgen
- Meta joins the subscription bandwagon, announces paid-for verification for Instagram and Facebook
- India's Biggest Brand Movers: January 2023
- UAE's Biggest Brand Movers: January 2023
- KSA's Biggest Brand Movers: January 2023
- This how can marketers can write a successful follow-up email that moves prospects down the funnel
- UK – Biggest Brand Movers – February 2023
- How to measure brand health
- US: Has Airbnb been successful in attracting and retaining customers?
- Global: Where are consumers most price conscious about clothes and shoes?
- Cobra Kai Season 5: Which product placements worked best?
- What countries do Western Europeans and Americans consider to be similar to their own?
- Vaulting can help businesses do more than just store data
- Thailand’s Advertisers of the Month (Jan 2023): Oreo woos young snackers with Blackpink collab
- Understanding the profiles of Singaporeans who are concerned with 5G and Data Privacy
- Singapore’s Most Talked-About Brands: January 2023
- After Pathaan, which film will continue Bollywood’s good luck at the box office?
- Most Australians sceptical about current housing market: six in ten say it is a bad time to buy
- These are the three essential elements of a great Super Bowl ad
- Instagram to retire live shopping as it takes a step back from social commerce
- Newsletter generated first-party data can help publishers find new opportunities
- China’s new normal: Seizing the next wave of GBA consumer opportunities
- A closer look at India's SVOD subscribers
- How marketers are leveraging ChatGPT for keyword and SEO research
- What distinguishes online-first shoppers from the average consumer in APAC?
- How are Singaporeans planning to spend Valentine’s in 2023?
- The state of evidence-based decision making in Australia and Singapore
- Global consumers watch price of streaming subscriptions as living costs rise
- US and GB: adidas’ global marketing head exits - How has the brand performed in recent years?
- Alienware’s esports partnerships appear to be paying off
- Key gamer attitudes and behaviors towards finance, gyms and more
- A majority of consumers expect to cut their household spending in 2023
- Global: Are consumers mistrustful of brands’ green claims?
- Chatbots and buying travel services online: Are consumers convinced?
- Rising prices and economic slowdown is making advertisers rethink their approach to Superbowl
- Maximizing chatbot benefits – Global trends in out-of-home entertainment industry
- Breaking down mobile phone price consciousness in global markets
- Global consumer analysis – Price consciousness in out-of-home entertainment
- Global perceptions of chatbots in online shopping for mobile phones
- Are global consumers concerned about video game prices?
- Global market analysis – Importance of ESG in consumer purchase decisions
- Customer service chatbots and the automotive industry
- Canada Advertisers of the Month in January, 2023: HelloFresh, Red Bull, TikTok
- Global: Are consumers price-conscious when booking airline tickets and hotels?
- Global: Are consumers prioritizing the quality of medicine and healthcare products over the price?
- Global: Are consumers feeling the pinch of rising car prices?
- Improve site navigation by linking internally, creating site hierarchy
- GB and US: Google unveils ‘Bard’, to rival ChatGPT - What do people feel about AI technology?
- More than a third of urban Indians claim their disposable income has decreased in the last 12 months
- Two-fifths of UAE residents claim their disposable income has decreased in the last 12 months
- Two in five S’pore adults report decrease in disposable income, also expect decline in next year
- Over two in five Australians report fall in disposable income, but more optimistic about next year
- Cleaning, commuting and cooking: when do Americans listen to podcasts?
- Valentine’s Day, 2023: How will Britons celebrate?
- Google is currently testing is new conversational AI service - Bard
- European football’s biggest Buzz movers for January 2023
- Hur globala och svenska konsumenter hanterar de stigande levnadskostnaderna
- Sådan takler globale og danske forbrugere de stigende leveomkostninger
- Saudi Arabia’s January Advertiser of the Month: Which brands made it to the top?
- Future of media subscription services in the UAE
- Assign repetitive, tedious work to AI, ensure the work holds up to ethical standards
- US: As NFL Super Bowl LVII approaches – How do Americans view advertising?
- US: With NFL Super Bowl LVII around the corner - Has the sporting event got conversations going?
- Increase customer lifetime value by finding opportunities to drive value
- US and GB: Toyota’s CEO steps down - With the brand switching gears to go electric, how’s it doing?
- US: Southwest Airlines continues to be caught up in a storm – How has the airline been impacted?
- Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
- Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
- US: Mercedes-Benz USA marketing head retires - How did the brand perform during his tenure?
- US: Ahead of its 65th edition, the Grammys hopes to boost viewership - How did it do last year?
- US: In a bid to target Gen Z, adidas ropes in Jenna Ortega for new label - Who shops from the brand?
- UK Travel Advertiser of the Month: On the Beach
- US Travel Advertiser of the Month: VRBO
- Have the 2023 Men’s IHF World Handball Championship partners made an impression?
- GB: Tesco inks deal to acquire Paperchase - How has last year been for the stationery brand?
- US: Snapchat grows users, but revenue misses estimates - How did the brand perform through Q4 2022?
- TikTok releases tips for brands to optimize content around Superbowl
- US: General Motors to start delivering Hummer EV SUVs – How do SUV owners feel about EVs?
- UAE: What New Year’s resolutions are people setting for 2023?
- The impact of inflation: Are consumers price-conscious while buying take-out food?
- Chatbots and buying medicine - Consumers still unconvinced
- The impact of inflation: Of all areas of spend, it’s groceries where consumers are most price-conscious
- US: Kroger trials in-store offers – How many of its shoppers buy groceries offline?
- Health and Pharma: A roundup of global trends and insights for 2022 – Part 2
- Health and Pharma: A roundup of global trends and insights for 2022 – Part 1
- US and Britain: Buzz movers among video game franchises in January 2023
- Who are America’s favorite NFL players?
- Which type of mobile gamer plays most video games?
- Marketers need to take care of this when leveraging ChatGPT-generated content
- US: No more plastic cups aboard Alaska Airlines flights - What do flyers think of sustainability?
- Only one new release makes it into list of movies Brits were most interested in last year
- The best value-for-money supermarkets in Britain
- What makes older Americans switch phone carriers? And why younger Americans cell-users need speed
- Valentine’s is coming – How will Americans spend their time and money?
- Who cares about fitness and diet in Britain?
- What’s stopping Americans from using subscription boxes and what’s getting them interested?
- B2B marketers are weighing the use of AI and human touchpoints in customer interactions
- Meta is testing a members-only VR feature allowing users to curate communities
- Global: How are travelers planning and organizing their trips?
- What are APAC’s top New Year Resolutions for 2023?
- Hyundai’s new UK ad campaign may divide consumers – but people are noticing it
- US Automotive Advertiser of the Month: Mercedes-Benz
- Hilton tops YouGov’s Hotel Advocacy Rankings 2023 in Saudi Arabia
- Burj Al Arab tops YouGov’s Hotel Advocacy Rankings 2023 in UAE
- What devices are US teens using to game – and what are they playing?
- CoD players buzzing for Xbox amid Microsoft-Activision Blizzard acquisition saga
- Use customer satisfaction surveys to make customers feel heard
- Employ a Hub and Spoke strategy to boost brand relevance and traffic
- UK: Electric car-buyers are expecting more luxury in their car than petrol car buyers
- US and GB: ChatGPT enters AI scene, evoking equal parts concern and cheer – How do people view AI?
- US and GB: Samsung inks 5G patent deal with Nokia - What do consumers think about 5G technology?
- UK: Which airlines left their customers most satisfied in 2022?
- APAC Biggest Brand Movers – December 2022
- US: Oreo dunks into the metaverse with Martha Stewart on board - Are audiences big on it?
- The best value-for-money groceries in America
- US: M&M’s retires signature candy mascots following backlash – How has the brand performed?
- US: Post the chaotic holiday season, American Airlines reports profits - How is the airline doing?
- How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
- Leverage Facebook marketing to boost brand awareness and conversion
- US: Dollar Tree announces new chief executive - How effective was the earlier CEO’s run?
- US: Acura’s new multiverse-inspired brand campaign - Has it driven ad awareness for the auto brand?
- GB: Morrisons cuts product prices again to help customers – How is the brand doing?
- GB: Boots adds to its ‘Everyday’ range - What impact has the value range had on the brand so far?
- Cost-of-living, rising ticket prices, and transport strikes are denting OOH entertainment appetite
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov