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- TADA and foodpanda tie up: a winning match or long shot?
- What are the websites Britons use to research buying a car? And does it differ by car type?
- What are the websites Americans use to research buying a car?
- Pharmacy habits – How Americans buy prescription medicines and which retailers they frequent
- Singapore’s luxury shoppers: products & brands most want to buy in 2023
- Hong Kong’s luxury shoppers: products & brands most want to buy in 2023
- Australia’s luxury shoppers: The products most want to buy in 2023 – and the factors which influence their purchase decisions
- Luxury living - Measuring global appetites for luxury cars in 2023
- Connecting DMOs with travelers using audience segmentation and destination tracking
- 5 tips for using data to perfect your PR pitch
- Understanding the diverse profiles of gamers in Singapore, Indonesia and Hong Kong
- Hootsuite launches AI tool, OwlyWriter, to help social media marketers
- Cost of loving crisis: Have rising expenses made single Americans less likely to date?
- Build engaged communities to boost loyalty, collect feedback
- KSA's Biggest Brand Movers: March 2023
- UAE's Biggest Brand Movers: March 2023
- How to connect your research with reality-based data
- UAE consumers find chatbots most useful in buying mobile phones online
- Singapore consumers find chatbots most useful in buying travel & hotel services online
- Why Apple’s high-interest savings account makes sense for the brand
- Expedia launches 'shoppable' streaming platform, GoUSA
- How to reach America’s first-time home buyers
- 4 ways to leverage BrandIndex when budgets are tight
- Seven ways research data improves marketing mix modeling
- Update Instagram content strategy to focus on creativity, discovery, connection
- India's Biggest Brand Movers: March 2023
- Seven ways research data improves marketing mix modeling
- Social media advertising copies must be concise, actionable
- US media professionals think that writers have the power in studio pay dispute – and that a deal is in the offing
- Luxury living - How is demand for watches and jewelry around the world shaping up this year?
- US: What are the deciding factors when purchasing over-the-counter drugs? Most say it’s not ads
- Are consumer more likely to consider purchasing second-hand furniture than clothes?
- Marketing personalisation can help drive conversions
- Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
- Toyota tops YouGov’s Auto Rankings 2023 in Australia for the fifth consecutive year
- Japanese brands dominate YouGov’s Auto Rankings in Thailand, with Toyota topping the charts
- Leverage PR creatively to impact purchase decisions
- APAC Biggest Brand Movers – March 2023
- TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
- US and GB: LG's new global brand identity targets Gen Z - How many young adults are LG's customers?
- Broadcast content can now be turned into podcasts on Spotify
- How affluents are shaping the future of travel
- Drunkenness is the most unacceptable airplane behaviour among urban Indians
- UAE & KSA residents plan their Eid gift shopping a week or lesser before the festival
- Grand National – Who’s betting and an insight into some bettor attitudes
- Netflix tops UK’s Biggest Brand Movers for April 2023
- Align tactics with customers' values to match their expectations
- Shorten the sales funnel, leverage YouTube remarketing to boost conversions
- What do Thai people plan to do to celebrate long holidays during SongKran festival 2023?
- Hong Kong’s Most Talked-About Brands (Mar 2023)
- Indonesia’s Advertisers of the Month (Mar 2023): GrabBike revs up with promotional campaigns
- ‘Hello Hong Kong’ campaign: Hit or Miss with travellers from Thailand, Singapore and Indonesia?
- Landing page copy must be simple, and the imagery sincere, authentic
- UAE's Most Talked about Brands: March 2023
- Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
- How Fox Sports proves Ad Effectiveness for FIFA World Cup
- Global Car Brand Rankings 2023
- US and GB: Adobe rolls out its own AI-powered tools - How do its users feel about AI?
- Australian Sports Teams Benchmark Report
- Anticipating the future of finance in APAC
- Global: Consumer appetite for pre-owned tech products and gaming consoles
- How do gamers research games before purchasing them?
- Travel Credit: Will consumers take on debt to satisfy their wanderlust in the coming year?
- The dos and don'ts of airplane etiquette: The behaviors travelers find unacceptable
- Create product videos that viewers can connect with on an emotional level
- What car troubles are EV owners experiencing in Britain?
- What mHealth apps are Americans using?
- Which mHealth apps are Britons using?
- Profile Peek: Saudi’s Cinephiles
- Do global consumers anticipate hikes in the cost of gym memberships?
- Festival fever - exploring consumer preferences for in-person events globally
- Exploring global consumer interest in second-hand exercise and sports equipment
- Decoding global consumer priorities in smartphone purchasing decisions
- Luxury travelers are seeking exclusivity and to escape the crowds
- Groceries, wellness products and eating out: Where consumers expect costs to increase the most in 2023
- To improve search ranking, factor in search and user intent
- Tech and sustainability: A detailed audience perspective
- From reviews to experts – how global consumers research before buying a phone
- Are chatbots useful to global consumers when shopping for financial products?
- Navigating the global landscape of second-hand phones and its demand
- Global: Where (in the world) are people listening to podcasts?
- Canada finance Advertisers of the Month in March 2023: Desjardins, BMO and TD-Canada Trust
- How do global consumers research cars before buying one?
- Medical debt: Which global markets will borrow most in the coming year?
- Reinvest in successful PR strategies, build a high-quality content library
- US and GB: Bloomberg tailors AI for the finance industry - What do finance professionals make of AI?
- Saudi Arabia’s March Advertiser of the Month: Which brands made it to the top?
- APAC gamers lead the globe on most time spent gaming per week: YouGov
- Where are Chinese travellers thinking about visiting right now?
- Global: Are chatbots useful when shopping online for electronic products?
- Indulge in Luxury: Guide to Travel Plans of Affluent Australians and Singaporeans
- Ensure all members of the marketing team work towards a shared purpose
- Formula 1 – An always-on global sports event
- Leverage YouTube Shorts to capitalise on trending topics
- Ramadan 2023: Part 3 – Mudik insights on popular travel dates, transport modes, booking trends
- Ramadan 2023: Part 2 – THR purchase categories & shopping trends
- Who are Hong Kong's Smart Investors?
- Optimise business websites for mobile to provide the best experience
- Which advertisers made a splash at the 2022 Indian Premier League?
- Most Hotstar consumers are likely to continue their subscription in the absence of IPL & HBO shows
- Animal Crossing in the US, Fortnite in Britain generate the most Buzz in March 2023
- Global Gaming & Esports whitepaper 2023: Reaching Gamers - everywhere
- UK: A fifth of consumers want to use their smartphones for over half a decade
- Seven in ten Americans want to use their phones for at least two years
- Global: Are consumers expecting costs of hotels and airline travel to increase or decrease in the next 12 months?
- Higher earners more likely to be considering second-hand purchases
- Luxury bags, wallets or cases – where is demand the highest
- Britain: Gamers overwhelmingly want bug-free video games, even if it means they have to wait longer
- Global: Health foods and wellness products – are consumers preparing for price increases?
- Ramadan 2023: Part 1 – Consumer spending trends across online & offline channels
- Are global consumers still fearful of a new COVID-19 strain emerging?
- Lights, camera, research: Examining how consumers prepare for a trip to the movies
- Customer service chatbots and buying beauty products online: Are consumers convinced?
- Global: In which categories is consumer demand for luxury goods the highest?
- How are American teens using the internet?
- Do Americans think their savings are safe in US banks?
- Uber Eats is delisting many virtual restaurants from its app
- Global: How many consumers would consider purchasing a second-hand car?
- India's Biggest Brand Movers: February 2023
- Use customer experience marketing alongside PR strategies
- US and GB: Starbucks has a new chief executive - How has its brand health been in recent years?
- Discover Indonesians’ attitude towards Ramadan
- Are consumers feeling the pinch of inflation when it comes to buying furniture?
- Chatbots may be able to help you buy a TV – but do consumers want their help with clothes?
- APAC Biggest Brand Movers – February 2023
- Have clear goals, track performance to succeed with digital marketing
- Repurpose video content to maximise opportunities to attract viewers
- Animal welfare group RSPCA tops YouGov’s Charity Rankings in Australia for the second year running
- Buzz for CS:GO at a 52-week high amid new release rumors
- Exploring EV buyers in Indonesia
- Augmented Reality can find applications in post-sales and customer service
- Women and Gambling – What are the opportunities?
- Five advantages of panel-powered online surveys
- Ten top tips for creating a thought-leadership survey that generates media coverage
- UAE's Biggest Brand Movers: February 2023
- KSA's Biggest Brand Movers: February 2023
- Where do sports need to invest in and focus on heading into the future?
- The World Baseball Classic is twice as popular in Japan as in the US
- Two-fifths of British cricket fans likely to watch the Women’s Premier League
- Understanding affluent travel behaviors and aspirations
- Leverage user generated content to improve traffic, conversions
- How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
- How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
- How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
- How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
- How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
- T-Mobile buys cell service provider, Mint Mobile
- Climbing the paywall – What makes consumers pay for content? And what puts them off?
- Nearly a quarter of UAE residents intend to travel with a wider group of people in the next 12 month
- Nearly two in five affluent consumers in India plan to take group holidays in the next 12 months
- More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
- Three in ten affluent consumers in Australia plan to spend more on travel in the next 12 months
- Two years after its launch, Reddit Talks to be shut down
- Singapore's Advertisers of the Month (Feb 2023): Samsung flies high with latest flagship phones
- Australia’s Most Talked-About Brands: February 2023
- Build strong relationships with editors to earn media coverage
- Understanding the Indian Alco-Bev consumer
- Could F1 put Saudi Arabia tourism on the fast lane?
- Porsche, Range Rover are among UK’s Biggest Brand Movers in March
- Everton, Real Madrid among the YouGov’s Biggest Football Buzz movers in February 2023
- What’s Britain watching? Most in-demand TV & Film for February 20-March 5, 2023
- What’s America watching? Most in-demand TV & Film for February 20-March 5, 2023
- AutoZone: Can bad headlines burnish brands?
- Global: Consumers’ economic predictions for 2023
- Global: Are adult-specific ads ok where children might see them?
- Global: How much do social media reviews matter for airlines and airports?
- Global: What do consumers use their phones for?
- Canada Advertisers of the Month in February, 2023: Pepsi, Netflix and Burger King
- US and GB: Snapchat’s AI-powered chat bot for paid subscribers - What do users feel about AI?
- Global: “Non!” French consumers least likely to see a role for chatbots in takeout food
- Global: The most popular shows—and new series—of 2022
- Perceptions of rising cost of living in the UAE persist into 2023
- The great divide – exploring the gender gap in sports viewership
- Use live shopping events to boost sales and provide value to consumers
- GB: What do people eat pre/post work out and is it defined by the type of activity they do?
- US: What are the pre/post work out meals people are eating and is it defined by the type of activity they follow?
- UK: Which delivery companies have the best brand perception?
- UAE February Advertiser of the Month: Which brands made it to the top?
- Global – Women more price conscious about groceries; Men about electronics
- Marketing and sales teams must work together for inbound marketing to succeed
- Global consumer price sensitivity – key takeaways for financial service providers
- Where do women in Australia need the most and least help with their finances?
- YouGov Australia 2023 Charity Rankings
- Do consumers think customer service chatbots are useful when purchasing groceries online?
- Does the perception of rising cost of living linger in the Nordics region?
- Are North Americans still noticing the rising cost of living?
- Create an editorial calendar that balances being proactive and reactive
- A Gifting Guide for Eid 2023
- Are Hong Kongers ready to go maskless – or comfortable visiting places now that masks are optional?
- Marketing opportunities spotlight: Ford
- Global travel & tourism whitepaper 2023: Luxury travel post-pandemic
- Simplify site navigation, fix technical site issues to improve site SEO
- Rugby union fans twice as likely to support tackle height reduction than not
- Consumer Electronics in APAC 2023
- US and GB: Ferrari races into esports space with gaming company deal - Are fans big on gaming?
- 69% of consumers want better customer experience from companies: Study
- The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys
- US and GB: Spotify tests NFT-gated playlist - What do listeners think of NFTs and cryptocurrency?
- India ranks one of the lowest when it comes to women not needing help with money management
- US hotel rankings 2022
- Indie gamers seek a more intimate connection with video games
- Listening to the online chatter about relationships
- Global: Should hotels concern themselves with social media reviews?
- American attitudes towards work-life balance
- To get involved in societal issues, brands must have a guiding strategy
- How 21st-Century Sanitation Coalition used survey data to elevate thought leadership
- US: Features premium smartphone buyers prioritize when picking a new device
- Which issues do Brits and Americans think are acceptable in a brand’s communication?
- British perceptions of rising cost of living persist in 2023
- US: The future of remote work blends business and play
- UK remote workers interested in mixing work and play when it comes to travel
- YouGov Surveys: On-demand consumer intelligence
- Features UK’s premium smartphone buyers prioritise when picking a new device
- Which sports attract the biggest betting spends in Britain?
- Global: Do influencer-promoted streaming services grab consumer attention?
- Global: Are consumers price-conscious about cosmetics and beauty products?
- IWD 2023: Do women in APAC think life has gotten better & will get better for the next generation?
- Thailand: do households expect finances to improve or worsen in 2023?
- Indonesia: do households expect finances to improve or worsen in 2023?
- Hong Kong: do households expect finances to improve or worsen in 2023?
- Singapore: do households expect finances to improve or worsen in 2023?
- Australia: do households expect finances to improve or worsen in 2023?
- TikTok launches new program to help creators boost their revenue potential
- Indian Cricket Fandom Report 2023
- Profile Peek: Saudi Theme Park Enthusiasts
- Provide better customer experience by training marketing, PR teams
- APAC Biggest Brand Movers – January 2023
- The Commonwealth Games tops YouGov’s Global Sport Rankings 2023 in Australia
- US: Biggest Brand Movers February 2023
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in Saudi Arabia
- FIFA World Cup tops YouGov’s Global Sport Rankings 2023 in UAE
- FIFA World Cup overthrows IPL to top YouGov’s Global Sport Rankings 2023 in India
- YouGov Global FMCG/CPG Rankings 2023
- Almarai and Dettol rated most-considered FMCG brands in Saudi Arabia
- Almarai and Dettol top YouGov’s FMCG Rankings 2023 in UAE
- Cadbury, Colgate and Coca-Cola rated most-considered FMCG brands in Australia
- Maggi and Dettol rated most-considered FMCG brands in Singapore
- Här är de favoritvaror som flest svenskar överväger att lägga i varukorgen
- Meta joins the subscription bandwagon, announces paid-for verification for Instagram and Facebook
- India's Biggest Brand Movers: January 2023
- UAE's Biggest Brand Movers: January 2023
- KSA's Biggest Brand Movers: January 2023
- This how can marketers can write a successful follow-up email that moves prospects down the funnel
- UK – Biggest Brand Movers – February 2023
- How to measure brand health
- US: Has Airbnb been successful in attracting and retaining customers?
- Global: Where are consumers most price conscious about clothes and shoes?
- Cobra Kai Season 5: Which product placements worked best?
- What countries do Western Europeans and Americans consider to be similar to their own?
- Vaulting can help businesses do more than just store data
- Thailand’s Advertisers of the Month (Jan 2023): Oreo woos young snackers with Blackpink collab
- Understanding the profiles of Singaporeans who are concerned with 5G and Data Privacy
- Singapore’s Most Talked-About Brands: January 2023
- After Pathaan, which film will continue Bollywood’s good luck at the box office?
- Most Australians sceptical about current housing market: six in ten say it is a bad time to buy
- These are the three essential elements of a great Super Bowl ad
- Instagram to retire live shopping as it takes a step back from social commerce
- Newsletter generated first-party data can help publishers find new opportunities
- China’s new normal: Seizing the next wave of GBA consumer opportunities
- A closer look at India's SVOD subscribers
- How marketers are leveraging ChatGPT for keyword and SEO research
- What distinguishes online-first shoppers from the average consumer in APAC?
- How are Singaporeans planning to spend Valentine’s in 2023?
- The state of evidence-based decision making in Australia and Singapore
- Global consumers watch price of streaming subscriptions as living costs rise
- US and GB: adidas’ global marketing head exits - How has the brand performed in recent years?
- Alienware’s esports partnerships appear to be paying off
- Key gamer attitudes and behaviors towards finance, gyms and more
- A majority of consumers expect to cut their household spending in 2023
- Global: Are consumers mistrustful of brands’ green claims?
- Chatbots and buying travel services online: Are consumers convinced?
- Rising prices and economic slowdown is making advertisers rethink their approach to Superbowl
- Maximizing chatbot benefits – Global trends in out-of-home entertainment industry
- Breaking down mobile phone price consciousness in global markets
- Global consumer analysis – Price consciousness in out-of-home entertainment
- Global perceptions of chatbots in online shopping for mobile phones
- Are global consumers concerned about video game prices?
- Global market analysis – Importance of ESG in consumer purchase decisions
- Customer service chatbots and the automotive industry
- Canada Advertisers of the Month in January, 2023: HelloFresh, Red Bull, TikTok
- Global: Are consumers price-conscious when booking airline tickets and hotels?
- Global: Are consumers prioritizing the quality of medicine and healthcare products over the price?
- Global: Are consumers feeling the pinch of rising car prices?
- Improve site navigation by linking internally, creating site hierarchy
- GB and US: Google unveils ‘Bard’, to rival ChatGPT - What do people feel about AI technology?
- More than a third of urban Indians claim their disposable income has decreased in the last 12 months
- Two-fifths of UAE residents claim their disposable income has decreased in the last 12 months
- Over two in five Australians report fall in disposable income, but more optimistic about next year
- Two in five S’pore adults report decrease in disposable income, also expect decline in next year
- Cleaning, commuting and cooking: when do Americans listen to podcasts?
- Valentine’s Day, 2023: How will Britons celebrate?
- Google is currently testing is new conversational AI service - Bard
- European football’s biggest Buzz movers for January 2023
- Hur globala och svenska konsumenter hanterar de stigande levnadskostnaderna
- Sådan takler globale og danske forbrugere de stigende leveomkostninger
- Saudi Arabia’s January Advertiser of the Month: Which brands made it to the top?
- Future of media subscription services in the UAE
- Assign repetitive, tedious work to AI, ensure the work holds up to ethical standards
- US: As NFL Super Bowl LVII approaches – How do Americans view advertising?
- US: With NFL Super Bowl LVII around the corner - Has the sporting event got conversations going?
- Increase customer lifetime value by finding opportunities to drive value
- US and GB: Toyota’s CEO steps down - With the brand switching gears to go electric, how’s it doing?
- US: Southwest Airlines continues to be caught up in a storm – How has the airline been impacted?
- Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
- Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
- US: Mercedes-Benz USA marketing head retires - How did the brand perform during his tenure?
- US: Ahead of its 65th edition, the Grammys hopes to boost viewership - How did it do last year?
- US: In a bid to target Gen Z, adidas ropes in Jenna Ortega for new label - Who shops from the brand?
- UK Travel Advertiser of the Month: On the Beach
- US Travel Advertiser of the Month: VRBO
- Have the 2023 Men’s IHF World Handball Championship partners made an impression?
- GB: Tesco inks deal to acquire Paperchase - How has last year been for the stationery brand?
- US: Snapchat grows users, but revenue misses estimates - How did the brand perform through Q4 2022?
- TikTok releases tips for brands to optimize content around Superbowl
- US: General Motors to start delivering Hummer EV SUVs – How do SUV owners feel about EVs?
- UAE: What New Year’s resolutions are people setting for 2023?
- The impact of inflation: Are consumers price-conscious while buying take-out food?
- Chatbots and buying medicine - Consumers still unconvinced
- The impact of inflation: Of all areas of spend, it’s groceries where consumers are most price-conscious
- US: Kroger trials in-store offers – How many of its shoppers buy groceries offline?
- Health and Pharma: A roundup of global trends and insights for 2022 – Part 2
- Health and Pharma: A roundup of global trends and insights for 2022 – Part 1
- US and Britain: Buzz movers among video game franchises in January 2023
- Who are America’s favorite NFL players?
- Which type of mobile gamer plays most video games?
- Marketers need to take care of this when leveraging ChatGPT-generated content
- US: No more plastic cups aboard Alaska Airlines flights - What do flyers think of sustainability?
- Only one new release makes it into list of movies Brits were most interested in last year
- The best value-for-money supermarkets in Britain
- What makes older Americans switch phone carriers? And why younger Americans cell-users need speed
- Valentine’s is coming – How will Americans spend their time and money?
- Who cares about fitness and diet in Britain?
- What’s stopping Americans from using subscription boxes and what’s getting them interested?
- B2B marketers are weighing the use of AI and human touchpoints in customer interactions
- Meta is testing a members-only VR feature allowing users to curate communities
- Global: How are travelers planning and organizing their trips?
- What are APAC’s top New Year Resolutions for 2023?
- Hyundai’s new UK ad campaign may divide consumers – but people are noticing it
- US Automotive Advertiser of the Month: Mercedes-Benz
- Hilton tops YouGov’s Hotel Advocacy Rankings 2023 in Saudi Arabia
- Burj Al Arab tops YouGov’s Hotel Advocacy Rankings 2023 in UAE
- What devices are US teens using to game – and what are they playing?
- CoD players buzzing for Xbox amid Microsoft-Activision Blizzard acquisition saga
- Use customer satisfaction surveys to make customers feel heard
- Employ a Hub and Spoke strategy to boost brand relevance and traffic
- UK: Electric car-buyers are expecting more luxury in their car than petrol car buyers
- US and GB: ChatGPT enters AI scene, evoking equal parts concern and cheer – How do people view AI?
- US and GB: Samsung inks 5G patent deal with Nokia - What do consumers think about 5G technology?
- UK: Which airlines left their customers most satisfied in 2022?
- APAC Biggest Brand Movers – December 2022
- US: Oreo dunks into the metaverse with Martha Stewart on board - Are audiences big on it?
- The best value-for-money groceries in America
- US: M&M’s retires signature candy mascots following backlash – How has the brand performed?
- US: Post the chaotic holiday season, American Airlines reports profits - How is the airline doing?
- How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
- Leverage Facebook marketing to boost brand awareness and conversion
- US: Dollar Tree announces new chief executive - How effective was the earlier CEO’s run?
- US: Acura’s new multiverse-inspired brand campaign - Has it driven ad awareness for the auto brand?
- GB: Morrisons cuts product prices again to help customers – How is the brand doing?
- GB: Boots adds to its ‘Everyday’ range - What impact has the value range had on the brand so far?
- Cost-of-living, rising ticket prices, and transport strikes are denting OOH entertainment appetite
- Swedes are much more worried about the country’s economy than Danes
- US: Chick-fil-A faces data breach allegations – how do customers feel about data privacy?
- US: Senate grills Ticketmaster over Taylor Swift concert outage – How has the brand performed since?
- US Department of Justice files an antitrust suit against Google's ad business
- YouGov Hotel Advocacy Rankings 2023: UAE & KSA
- US: Mercedes-Benz gears up for an all-electric future – What do customers think?
- GB: New Balance unveils its first campaign for 2023 - Is it creating enough chatter among Britons?
- What do UAE & KSA residents think about Ronaldo’s move to Al-Nassr FC?
- Urban Indians are excited for Pathaan, with two-fifths saying they will watch the film in a theatre
- Do you eat meat like a Tasmanian or Victorian? And how attitudes to plant-based alternatives vary
- Disney+ looks to boost monetization with Hulu's ad-targeting features
- UK – Biggest Brand Movers – January 2023
- US: Betway launches first US campaign - Has it caught the attention of Americans?
- GB: Heathrow CEO feels the wealthy should pay for greener air travel - Do flyers share his view?
- US: The top retail advertisers during the 2022 holiday season
- US: Which grocers won holiday season advertising?
- Businesses can use content generation AI tools to save costs
- What New Year’s resolutions are Brits making this year?
- US: Peloton hires new chief marketer - How did the fitness brand do under its previous CMO?
- GB: Citroën names new UK marketing chief - What impact did the position’s previous occupant have?
- Boost revenue by aligning the brand's voice with outbound communication channels
- GB: Paperchase up for sale again, staring at insolvency - How is its brand health holding up?
- US: Home Depot changes payroll system for hourly workers - How has the brand been doing since?
- US:Starbucks calls corporate employees back to the office – How has it performed since the mandate?
- US: Pinterest brings external comms under CMO’s ambit - How has the brand done under its first CMO?
- GB: HMV reports revenue increase, return to profit - How popular are vinyl records amongst Britons?
- US: J. Crew hops on to the resale bandwagon - What do its customers think of secondhand shopping?
- US: What resolutions are people setting for 2023?
- What New Year’s resolutions are Danes and Swedes making in 2023?
- Singapore’s Most Talked-About Brands: December 2022
- Australia’s Advertisers of the Month (Dec 2022): Uber beats out early Xmas marketing competition
- This is why AI-generated content needs a human touch
- US: FAA system outage grounds major airlines: How have they performed since?
- US: DoorDash launches prepaid package service: How has the brand been doing?
- US: Emma Chamberlain is Lancôme's new face – Do people trust influencers’ recommendations?
- What do Aussie consumers consider when looking to purchase consumer electronics?
- Discord acquires the social app 'Gas' to reach out to younger demographics
- Charles & Keith’s luxury controversy – How has its recent actions reshaped consumer perceptions?
- GB: Marks & Spencer to open 20 large stores - But do its customers shop offline or online?
- GB: Harrods launches cosmetics recycling trial - What do its shoppers feel about recycling?
- New Year of the Rabbit: are attitudes towards meat-eating and plant-based substitutes changing?
- UAE's Biggest Brand Movers: December 2022
- Two-thirds of UAE residents have either bought or would consider buying refurbished electronics
- Data privacy & sustainability see increase in importance among electronics shoppers in S'pore
- Saudi Arabia's Biggest Brand Movers: December 2022
- India's Biggest Brand Movers: December 2022
- The global market for oral care and personal care products
- What types of social content creators do global audiences follow?
- A look at the global popularity of esports team LOUD
- Reddit – a great place to meet enthusiasts and core audiences of all sorts
- Thais’ Attitude towards Chinese New Year Celebration
- Establish basic goals before using ChatGPT for creating marketing copies
- Global: Are retailers deliberately making it difficult to return products? Here’s what consumers think
- US: Top five health insurance providers
- Six in ten urban Indians have either bought or would consider buying recycled electronics
- Så mange genbruger elektronikprodukter
- Svenskarna sparar sina gamla elektronikprylar
- Lean on authenic conversations to boost Instagram audience engagement
- Phones and phone carriers – Are consumers looking at social media reviews before making a purchase decision?
- Do consumers consult social media to guide purchasing decisions for leisure activities?
- Banks are serious institutions. Are consumers views of them swayed by a Twitter review?
- Are consumers checking social media reviews before buying video games?
- Shift from an SEO-first to a content-first strategy to boost content SEO in 2023
- Provide a positive buyer experience to boost customer retention rates
- US: Stitch Fix CEO Elizabeth Spaulding steps down – How did the brand perform under her leadership?
- Global: What role do social media reviews have in buying a car?
- US: Everlane chooses layoffs to boost profitability - Did it affect how the company is seen?
- US: Dr Pepper is gathering steam when the soda segment is going flat – Who are its customers?
- US: Cancellations, delays hit Southwest Airlines hard: How big has the impact on the airline been?
- US: Bed Bath & Beyond stocks rise amid bankruptcy moves – How did the brand perform last year?
- US: Burger King hires a new CMO – How has the brand performed previously?
- US: Rite Aid’s Heyward Donigan exits as CEO - How did the drugstore chain do during her tenure?
- Who are Saudi’s Smart Investors?
- Microsoft is looking to add AI to its Bing mix amid talks with ChatGPT creator
- US: Mercedes-Benz to develop an EV charging network - Are customers keen to go the electric way?
- US: Sephora drops two influencer-launched lines - Do buyers favor items endorsed by influencers?
- UK: Which brands won Christmas?
- Majority of Singaporeans positive about country and government performance: YouGov
- US: Party City mulling bankruptcy declaration - How has the retailer been doing?
- Profile Peeks: India's financial risk takers
- Digital exclusion is an issue for many in Norway
- Discover music and video streaming subscribers in Singapore and Indonesia
- US: What were the biggest movies of 2022?-And why is a 2017 film one of them?
- US Advertisers of the Month for December: Best Buy, Omaha Steaks, DICK’s
- Boost LinkedIn marketing strategies with authentic content to drive engagement
- Canada finance Advertisers of the Month, December 2022
- US: Apple TV+ hires ex-Disney+ marketing head Ricky Strauss – How did Disney+ perform under him?
- Early tech adopters are a small share of the British population. Here’s why brands should target them
- Leverage personalised CTV ads to boost audience receptivity and gain insights
- Early tech adopters are a small share of the US population. Here’s why brands should target them
- As gamers flock to Pokémon after the latest launch, a look at their views on animal rights
- US: Amazon could launch a sports streaming app - Do customers stream sports regularly?
- US: JBL announces eco-friendly speakers – Could such products find takers among customers?
- GB: Tesco expands plant-based food range for Veganuary – How big are customers on going vegan?
- US: Truly Hard Seltzer appoints Ogilvy – How did the brand fare under the incumbent?
- There’s still some appetite for buying travel services in person. But not much
- US: BMW launches agency review process - How has the brand done under incumbent agencies?
- US: H&M launches metaverse experience on Roblox - Will it find favor with current customers?
- As NHS patients face record waits, what private treatment are they seeking?
- Global: Do celebrity scandals impact consumers’ appetite for their work?
- US: Starbucks to update its rewards program – How do customers currently redeem their points?
- Leverage paid ads to boost product category ranking and sales on Amazon
- Leverage social media and augmented reality to engage Gen Z consumers
- GB: Back Market hires marketing head to spur awareness - How aware are Britons of the brand today?
- UAE December Advertiser of the Month: Which brands made it to the top?
- The Geography of the Australian Dream
- Three-quarters of urban Indians expect life to be better in 2023
- US: Netlix forays into fitness content with Nike collab – How do existing customers workout?
- TikTok issues new policies to guard youth against explicit or adult content
- Use content and video marketing to boost digital marketing efforts in 2023
- US: JetBlue partners with Peacock – Is the service popular among current or future flyers?
- US: Walmart adds more stores under its single-use bag policy ambit: Will shoppers approve?
- Brands need to leverage personalised content to boost marketing efforts in 2023
- Brands can recession-proof email deliverability by being strategic
- US and GB: IMF chief says 2023 tough year for world economy - Are consumers concerned?
- Leading through the Media Landscape in APAC
- Provide robust customer experiences and customer support systems to improve sales
- An Online Reputation Management process helps boost sales and build consumer trust
- Global Media Outlook, 2023: Growth in digital slows, live events may bounce back
- The next stage of Influencer marketing will be driven by brand and creator partnerships
- US: Luxury retailer LuisaViaRoma to debut a store in New York – But do Americans want to splurge?
- PR professionals should leverage popular content formats to drive engagement in 2023
- Decentralized social networks may be the key to democratizing online social spaces
- US: BitNile to launch new online marketplace – Do Americans use crypto when shopping online?
- Amazon Prime Air rolls out drone deliveries in California and Texas
- Leverage title and meta description tags to boost SEO ranking
- US: Patagonia is testing solar windows – Will the product find takers among customers?
- US: Albertsons to offer plant-based meat alternatives – What does the customer appetite look like?
- US: How are Americans reacting to Southwest Airlines’ massive flight delays?
- How did FIFA World Cup Qatar 2022 fare against the 2018 version?
- Leverage holiday promotions to boost brand awareness and conversions
- Streamline content approval processes by pre-defining all stakeholders' roles
- Use intentional marketing strategies to generate revenue in 2023
- Leverage influencer connections and social media to create viral content
- Measure marketing campaign success with past metrics and consumer sentiment
- Marketing tech stacks help streamline customer experiences and drive sales
- US/GB: Top five car brands leading in innovation and technology
- Tech: 2022 trends and insights round-up of the US market
- Telco: 2022 trends and insights of the US market
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov