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- Leverage marketing tech to build consumer loyalty
- Invest in cultural moments to create inclusive media campaigns
- Implement omnichannel, multichannel approaches to improve customer satisfaction
- 8 tips to get the most out of YouGov Direct
- Clearly communicate the product’s usability with UX copywriting
- Conduct an internal communications audit to gather data
- 96% of marketing executives use ROI to assess marketing effectiveness
- Consumers do not trust brands on ecommerce fraud: Study
- British government plans to reform UK data laws post-Brexit
- Brands must leverage AMP optimisers to optimise AMP for Core Web Vitals
- Marketers should use specific numbers and data in their content headlines
- Majority of SEO professionals canonicalise their duplicate content issues: Twitter poll
- Use consumer psychology to boost conversions and nurture relationships
- Google reportedly shells out $15 billion to Apple to stay default Safari search engine
- Human chat agents are crucial for building customer relationships
- Reassuring shoppers with social proof can help brands boost conversion rates
- Video not the conversion-boosting genie for landing pages as expected
- Begin testing first-party data, universal IDs and contextual as alternatives for cookies
- Pandemic-influenced increased gaming habits are likely to stay: Study
- Heartstrings and purse strings: Coupling up with Love Island continues to drive Ad Awareness
- What Brits are looking for in their next overseas holiday
- John Lewis making a savvy move into financial products
- Craft content for conversational search queries to improve SEO and engagement
- YouGov Recommend Rankings 2021 India
- A standardised taxonomy of OTT content is needed to serve as contextual metadata
- Influencers expect higher compensation as their follower count grows
- Angela Merkel’s legacy, according to Europeans and Americans
- Digital travel ad spends grow amid COVID-19 as more people book directly
- Ad aware, and not banner blind audiences must be targeted on digital
- Spends for organic paid search increased 8.7% YoY in Q2 2021
- Select TikTok users seem to be able to upload videos of 5-minutes in length
- TV ad views continued to increase 50% YoY in the first half of 2021: FreeWheel Study
- Customers expect brands to use technology to improve online experiences: Study
- Ecommerce brands should send creative re-engagement emails to retain customers
- Most people will continue shopping habits picked up in the pandemic: Facebook study
- PR professionals should pay attention to long-term metrics over short-term goals
- Brands must craft relevant messages to lure Black Friday and Christmas shoppers
- Prioritise UX, attract the right visitors and optimise content to reduce bounce rates
- Employ “Speed, authenticity and a clear vision” to address PR disasters
- Virtual events can be pivotal in bringing the in-store experience alive online
- Executives must use LinkedIn posts to weave narratives and show their human side
- Facebook and Instagram are preferred paid social spaces
- Post trending content on TikTok at the right time to boost engagement
- Amazon looks to set up new department stores to expand its retail reach
- AI, IoT, 5G, blockchain, and more are the trending tech in 2021
- Social listening can help brands create nostalgic marketing campaigns
- Instagram's global audiences will now see ads in the Shop Tab section
- Include testimonials in social posts to offer value to customers
- Shopify teams up with TikTok to enable in-app purchases
- Marketing budgets touch record lows: Gartner’s CMO Spend Survey
- Despite the uncertainty, searches around return to school and offices are increasing
- Marketers can now sponsor and promote already well-performing TikTok videos
- Leveraging triggered emails can help brands build a lasting relationship with customers
- Choose sales channels carefully before starting a dropshipping business
- Brands must prioritise seamless CX to acquire long-term customers
- Brands should clearly explain goals and expectations before outsourcing content
- Direct-to-customer businesses are spending big on advertising in 2021
- Use Live streaming to reach wider audiences and drive subscriptions
- COVID-19 has not changed how brands perform SEO activities: Twitter Poll
- A personal line of merchandise can help influencers grow their brand
- Personalised, short subject lines boost cold email open rates
- Promote a brand’s core values through marketing campaigns
- Geo-testing must be given a chance as a measurement method
- Support PPC and SEO campaigns with users’ search-intent data
- Country and device-specific ratings to launch on Google Play Store
- Incorporate cloud-based tech amid COVID-19 to boost agility and drive sales
- Email marketing is a well suited tactic to use amid privacy regulations
- Use personalised messaging to acquire loyal customers on Black Friday
- Focus more on consumer emotions, feelings and attitudes than on big data
- Rethink Instagram strategies to better adapt to its video-focussed future
- How Linear used YouGov to measure brand health and stay ahead of the competition
- Advertisers spend significant money on websites carrying misinformation
- B2B brands must look beyond product innovation and focus on societal change
- Prioritise content marketing to improve search rankings and boost ROI
- Marketers should leverage newsjacking to generate publicity in 2021
- Comms leaders find a mismatch between growing responsibilities and manpower
- A simplified checkout process with compelling CTAs lowers cart abandonment
- Creating content aligned with users' feed helps enhance product value on TikTok
- 60% of total SVOD-AVOD streamers in the US are white
- Ad spends on OTT lifts 55% between January and May 2021
- Incorporate niche-specific video tags to boost search ranking on YouTube
- Invest in online reviews to leverage the power of trust in brand marketing
- Ad economy in the US continues to recover from the COVID-19 ad recession
- Copywriters must use informative and relevant content to engage readers
- Facebook launches new program in India to help small businesses acquire quick credit
- Local traffic offers higher conversion and more revenue per transaction
- Small B2B firms should create thought leadership content to stand out
- SEO professionals are failing to deliver expected outcome: Twitter Poll
- Marketers should learn video content marketing lessons from leaders like Salesforce and TikTok
- Publishers are increasingly using newsletters to drive subscription business
- Understanding the impact of McDonald’s loyalty program
- Ecommerce company's reputation matters for shoppers buying sports goods
- Boosting employee engagement can help companies put a stop to record-level resignations
- How a global software company surveyed the world about tech fraud with YouGov Custom Research
- Guide sports marketing efforts with data, understand fans to secure sponsorships
- How YouGov helped the Rugby League World Cup attract 12 new sponsorships
- Ad business on LinkedIn grew 97% YoY in Q3 2021
- B2B businesses should advertise to prospects on CTV and OTT
- Content Removal Tool helps delete outdated brand information from web pages
- Avoid discontinuing ESG commitments made amid the pandemic
- Manage inventory and shipping concerns by using Amazon’s FBA service
- Brands must prioritise user experience to improve search rankings
- Offering coaching services to motivated clients can help marketers monetise blogs
- 33.4% of B2B marketers plan to increase budgets in the fourth quarter of 2021
- B2B companies must leverage audience segmentation to boost revenue
- Leverage audience insights to future-proof social commerce strategies
- Marketers need to pay more attention to email frequency
- Brands must optimise content for voice searches in 2021
- Pick a CTV partner with up-to-date inventory filtering capabilities
- Tokyo Olympics 2020: Can the commitment towards Diversity & Inclusion bring the world together?
- Where are gamblers in Singapore likely to place their bets?
- Inform current holiday season's efforts with insights from the last season
- Match content to where customers are in their buying journey
- Facebook releases the first Widely Viewed Content report
- Simplify how gamers can share their in-app achievements online
- Create plagiarism-free content to avoid potential search engine penalties
- Marketers should focus more on first-party data to adapt to the new privacy regime
- Brands should leverage social media listening to enhance lead generation efforts
- Companies are relying on first-party data to become customer-centric
- Samsung will stop showing ads in its stock apps to improve users’ mobile experience
- New YouTube update lets users jump directly to the section they want to access
- Build up hype by sending out event teasers before doing live streams
- Businesses should combine digital PR and SEO for better ROI
- Facebook’s latest rollout helps businesses create content for new campaigns
- Brands need Influencer marketing agencies to make the most of influencer-brand collabs
- SaaS companies must create more video content to generate high-quality leads
- Brands must use YouTube’s in-house KPIs to measure their channel’s performance
- Retailers must be present on marketplaces and add a DTC channel post-pandemic
- Urban India’s perception of the government’s handling of the Coronavirus crisis has improved
- Some cord-cutters may have become new vMPVD subscribers
- 43% of UK's small businesses are looking to expand internationally
- Craft content using emotional hook and actionable steps
- US college sports fans have sizeable disposable incomes
- Small firms fear reclosures, would prefer hiring fully vaccinated candidates
- B2B brands can benefit from using intent data in digital advertising
- Affiliate commerce is rapidly gaining ground among publishers
- Most British and American consumers like receiving hyper-personalised online ads
- PR firms need to do more to make leadership more inclusive
- Marketers must leverage social media analytics to boost campaign performance
- Brands should establish social media governance to prevent potential risks
- Gathering customer insights regularly can help brands enhance their CX
- The pandemic pushed the adoption of augmented reality technologies into top gear
- Businesses must use testimonials to win over the sceptic buyer
- The pandemic boosted the numbers of tech-savvy Brits
- 40% of customers worry about unethical use of their data
- How Lufthansa gained comprehensive brand perception and competitive benchmarks with YouGov
- Small businesses must regularly audit their site and update their SEO strategies
- Create personalised content or ads based on customer data
- Focus on one main outcome that's expected of a campaign
- Shoppers receive communication from brands they didn't share information with
- While travel gradually resumes, Americans remain wary about it
- Use CRM, data analysis to work with the right data, and improve CX
- Pop art motifs, bold visuals are some graphic design trends to note
- Use personalised landing pages to get more customers interested
- B2B marketers must let customers sign up for their services using personal emails
- Keep eBooks informative, interactive, and to-the-point to boost conversions
- Email marketers should look beyond open rates and focus on engagement metrics
- Marketers must craft creative, eye-catching and unique email subject lines
- TikTok launches “Creative Solutions” to help brands create engaging content
- Brands must leverage digital out-of-home advertising to increase in-store conversions
- 3D outdoor advertising is looking more attractive for British brands
- Publishers should leverage alternative metrics to address concerns around Apple’s privacy update
- Strategically consider hashtags before creating posts on Instagram
- Brands must use Instagram to build robust content marketing campaigns
- Britons wish retailers make it easier to buy ethically and sustainably
- PR pros must pitch to local, ethnic media outlets and radio talk shows
- Comply with local regulations to better utilise location data
- Google has been meeting top publishers to explain FLoC and Privacy Sandbox
- Check visibility settings and upload frequency to improve YouTube watch time
- Hold workshops, charity activities to get new customers
- Marketing efforts must begin in August for the 2021 holiday season
- Small businesses should prepare a multi-channel marketing strategy to boost their reach
- Marketers must focus on boosting brand visibility online
- Email marketers must start preparing for iOS update
- Use pandemic-driven uncertainty to drive transformational change
- PR pros should leverage critical learnings from past communication mistakes
- Brands should consider sending video emails for an immersive experience
- Use separate social media accounts for technical help to stop message dilution
- Ecommerce brands should send back-in-stock emails to drive high email opens
- Print and Digital Media M&A transactions surged significantly in the first half of 2021
- Match content to platform to ensure effective cross-promotion
- Global: How consumers respond to cookies disclosures
- Share both fundraising amount and valuation details with reporters
- Simple lead capture forms, UGC, quizzes can aid conversion on social media
- Use Instagram Insights to analyse content effectiveness
- Supply chain disruptions, rising costs can mean a tougher holiday season
- Product-centric ads conveying a positive sentiment work well on Instagram
- Email-security breaches are a threat to brands
- Create a knowledge hub relevant to the niche the business belongs to
- Ad placements from major companies key source of revenue for pirated sites
- Media businesses should pay more attention to mobile innovation
- Putting omnichannel marketing at the centre of strategy can boost customer engagement
- B2B businesses must take a cross-discipline approach to social media
- IAB Tech Lab takes a new step to combat ad fraud
- Align sales, customer service and supply chain teams with the marketing department
- Global influencer market to reach $2.85 billion by 2025
- New ANA pilot program looks to stop consumers from being bombarded with the same ads
- AI, shoppable content and personalisation is the future of digital marketing
- Take a “Social First” approach for B2B content marketing
- Strategically using Google Analytics Reports can help publishers make gains
- Thank-you notes are useful in building a personal relationship with shoppers
- Urban Indians think PV Sindhu, Mary Kom and PT Usha have made India proud at an international level
- Google ad copies can use insights, product USP to improve click-through rate
- Facebook is working on "privacy-enhancing technologies"
- Marketers reprioritised KPIs to focus more on engagement and referral rates
- Begin marketing efforts for products six to eight weeks before launch
- Focus on improving website’s usability to boost engagement
- Optimise content for conversational search by understanding the target audience
- CMOs now value ops as significant to meet goals, see Martech as mixed bag
- Logistic companies should be using content marketing to reach prospects
- Litmus announces Apple Audience Report in the runup to privacy policy update
- Choose pillar page topics strategically
- Fashion brands must pay attention to TikTok
- Businesses should verify their website domain with Facebook
- Humour, statistics, clear messaging can help promote low-interest products
- 78% of Americans will hold on to their online/mobile shopping habits
- Is Esports an untapped market for Australian advertisers?
- Amazon to compensate consumers affected by defective products
- Adopt the right identity-resolution strategies to build trust
- Statistical analysis can help discover trends emerging from PPC data
- Leverage relevant social trends to reach consumers across generations
- Kids can now ask Google to remove their images from search results
- Kids can now ask Google to take off their images
- A very small number of PR pitches lead to actual press coverage
- Crafting compelling CTAs is the key to boosting conversions
- Offering free WiFi can help small stores drive sales and boost engagement
- Boost conversions with landing page copy
- Brands should opt for hybrid events to spur engagement
- Improve innovation with market research
- Adopt AI to lift ecommerce sales in 2021
- US: One in three Americans think mortgage criteria are “unfair”
- Adopt longer attribution windows
- Children’s influence on parent’s buying behaviour
- Twitter is crucial to consumer service
- Reels can engage fashion conscious users
- Choose the right format for podcasts
- IAB demystifies the ingredients of CTV ad
- Tell the brand story through content
- The romance between B2B sellers and phones is ending
- Quality content key to spur backlinks
- Choose relevant B2B content strategies
- 66% publishers to try contextual video
- 65% US parents to buy supplies in-store
- How safe are the COVID-19 vaccines seen as internationally?
- Promote detergent pods responsibly
- B2B firms must track demand generation
- Improve CX across channels via analytics
- Host unique content on owned sites
- People tie stockpiling to press coverage
- Optimise landing page to boost leads
- Innovative size guides can help reduce customer returns
- Customer loyalty will help ride out the post-cookie world
- Microsoft launches new AI model for Bing
- Microsoft launches new AI model for Bing
- Use blockchain to boost PR credibility
- Global: COVID-19 and accommodation costs
- Optimising Pinterest pins drives traffic
- Build digital networks to get backlinks
- Fortify social media data practices
- Amazon to help resell returned products
- Rising retail apparel costs a challenge
- YouTube offers support to news creators
- Brand positioning builds trust
- Improve local SEO to boost leads
- Create landing pages to focus customer attention on desired outcome
- Data agility is the key to tackle the cookie-less future
- Comply with the law when making email marketing lists
- Rethink approach to measure Facebook ads
- Consumers now look at in-store retail as a lifestyle activity
- Excited university students offer marketers a new opportunity
- Ad industry looks to upskill creatives
- Include ESG in financial reporting
- 8% pitches result in published articles
- High-authority backlinks improve SEO
- Drives sales with holiday gift-guides
- B2B marketers prefer easy-to-use martech
- Snapchat’s geofilters improve targeting
- Christmas shopping in UK to begin early
- iOS 15 to impact email ad monetisation
- Earn loyalty with exact personalisation
- Interlink content silos to improve reach
- Establish leadership using podcasts
- Boost email engagement with rich media
- Consumers value personalised experiences
- Ad of the Month (Hong Kong) – Alipay HK
- Ad of the Month (UAE) – ADNOC
- Evaluate complexity cost of new tech
- Test websites for optimum usability
- Focus on a product’s USP in whitepapers
- Pick email type based on business goals
- TikTok announces partnership with Publicis
- Focus on improving website UX
- AI can play matchmaker for sales
- Do not cram content with keywords
- Amazon vendors need a backup plan
- Marketers are unsure of LTV measurements
- Voice assisted transactions grow in popularity
- Brands confident of e-commerce growth
- What do UK football gamers think of the PES rebrand to eFootball? We chatted with them to find out.
- Simple site UI helps retain visitors
- Support omnichannel efforts with DOOH
- Delhi Crime Season 2 is the most awaited web series of 2021, YouGov survey
- Improve CX with AI and empathy
- YouTube rolls out "Premium Lite"
- Craft trending TikTok ads via Spark Ads
- B2B buyers trust peer reviews
- Go beyond basic influencer analytics
- Integrate new trends to refresh the brand
- Focus on quick chats and casual messages
- Encourage questions on Instagram
- Create an inbound marketing strategy
- YouTube suspends Sky News Australia
- Amazon’s next big business: Advertising
- Twitter US rolls out Shop Module
- Zoom interviews pick up amid COVID-19
- First-party data improves ad targeting
- Sponsors are already winning medals among Japan’s Olympic fans
- Back “green” efforts with facts
- Comcast strategises to reduce churn
- SMB owners open to automating tasks
- Invest in podcasts now to boost revenue
- Help shoppers complete their purchases
- Amazon fined for violating EU data laws
- Deploy social hashtags in a strategic manner
- Social SEO can boost search rankings
- Anticipate client needs beforehand
- Publishers should leverage native ads
- Email marketing can give 40X returns
- Use NLP to make chatbots personable
- Advertise on Reels to lift conversions
- Focus on collecting the right customer data
- Pinterest losses 24 million users in Q2
- Track CPL to enhance marketing efforts
- Encourage diversity to promote to Gen Z
- Data standards improve ad tactics
- Marketing funnels must be reimagined
- Soapbox sessions boost participation
- IAB Tech Lab launches Open Source Initiative
- Capitalise on the CTV landscape now
- Create effective sales-enablement content
- Create frictionless customer experiences
- Create videos and graphics to earn links
- UK ad spend to rise 18.2% in 2021
- Process personal data on a lawful basis
- Promote products via videos in emails
- More than half of UAE & KSA residents trust review and rating sites and find them to be useful
- Discounts can boost back-to-school sales
- Search ad spends grew in Q2 2021
- Shoppers prefer social to share feedback
- Improve marketing efforts with data
- Focus on making mobile reading easier
- Incentivise shoppers for exit surveys
- Update company purpose with a rebranding
- Automate the lead matching process
- Google’s Page Exp. update rolled out
- Spotify bags 165 million paid subscribers
- Listen to customers for content ideas
- Publishers must focus on pricing strategies
- Social Media to overtake paid search
- Invest in “Always-on” research
- As Told By Teens: Showcasing YouGov's Latest Data
- 51% Americans forget to use gift cards
- Brands must prioritise customer support
- The best email marketing metrics to use
- Customer-centric ads boost ROAS
- Unique packaging online differentiates
- Use humour to engage consumers online
- Pinterest rolls out Shoppable Idea Pins
- Build a loyal consumer base using DTC
- Boost PageRank SEO with internal links
- Use VR, AR to capture audiences
- Spur brand presence with curated content
- Augment influencer marketing via social
- Build a customer-centric business
- Consumers prefer SMS from local brands
- Comscore rolls out new targeting options
- Online video advertising to grow 26%
- Leverage white space to boost conversions
- Remote production aids Olympics coverage
- Businesses must prioritise empathy
- Use Syndicates for better PR placement
- Adopt newer approaches to measure SEO
- Inform content strategy with SERP features
- Gen Z is cynical about Brand values
- Instagram tests TikTok-style rundown
- Value-based incentives promote engagement
- More than half of the pent-up demand for 2 wheelers likely to be recovered during festive season
- Use internal links to boost website traffic
- Focus on improving PR writing
- Netflix is Britain's favourite brand
- YouTube contests need alluring prizes
- Internet TV needs a mobile strategy
- Leverage discount pricing strategies
- Use colours to drive consumer behaviour
- Consumers want convenience in 2021
- Offer digital shopping beyond COVID-19
- Try MTA and MMM solutions post-cookies
- Improve reach with paid ads on Snapchat
- Cryptocurrency and NFT discussions grow
- Paid ads boost lead generation rapidly
- Drive email conversions with incentives
- BNPL helps drive consumer spends
- CTV drives travel ad rebound in 2021
- Create customer testimonial videos
- AR storytelling gains new ground
- US advertisers still believe in the Olympics
- UK consumer confidence gets a boost
- Pay attention to mobile page speed
- Improve CRM data maintenance
- Demand for first-party data increases
- Travel rules are unclear — what brands can do to win over travellers
- YouGov Teen Profiles – a better way to understand and engage Gen Z
- Use of AR increased 10% amid COVID-19
- How safe are the COVID-19 vaccines seen as internationally?
- Use UGC to convince first-time buyers
- Request for content based on trends
- Let product quality be a differentiator
- Let CAC guide SaaS products' pricing
- Reach Gen Z and Y shoppers via audio ads
- CMOs must be agile to achieve goals
- Customers prefer personalised texts
- Present new angles to get media coverage
- What do gamers think of the Steam Deck, Valve’s new portable PC gaming device?
- Test social ad creatives strategically
- Use curated content to expand reach
- TV ad measurement better than before
- Personalise ecommerce stores' content
- Use content to support CRO efforts
- Focus on making websites user-friendly
- Ad repeats frustrate streaming viewers
- YouTube tests live-stream shopping tools
- Google's deal carousel can promote sales
- How a major TV broadcaster measured brand impact associated with events via YouGov Surveys
- How a top social media brand developed an ad effectiveness framework using YouGov Surveys
- Eco-credentials impact purchase choices
- Make privacy compliance a priority
- Emotions to drive 2021 holiday budgets
- Americans favour Big Tech's regulation
- Focus on mobile app store optimisation
- TikTok to stay post pandemic
- Brands should leverage Instagram Drops
- US ad market sees major growth this year
- Use personalised CTAs on landing pages
- Businesses lack data compliance
- Handle #cancelled campaigns tactfully
- Digital ad market to grow notably by 2025
- Partner with influencers to reach Gen Z
- New OOH measurement platform launched
- How YouGov measured a 73% boost in brand awareness for Molson Coors following Netflix feature
- Take a measured approach to adopt tech
- Snap buys Vertebrae, 3D AR solutions Co
- Chatbots are easily forgiven for errors
- Reporters prefer press alerts to pitches
- Use AR, UGC for Instagram product promos
- Send cart abandonment emails sequentially
- YouTube starts labelling credible health content
- Company press page can boost credibility
- Brands demand clarity on campaign quality
- Pandemic made PR pivotal to C-suite
- Use double opt-in to avoid email filters
- Ad Spend to increase in 2021 H2
- Send customer re-engagement emails
- Experiential can boost in-store sales
- Track open rates with email CTR
- Consumers prefer clear shipping policies
- Consumer value management boosts LTV
- Use colours to engage with consumers
- Optimise on-page titles to get leads
- Optimise content for voice search
- COVID-19 led to new communication models
- Relevant support can help creators grow
- Privacy should be brands’ top priority
- Submit website sitemaps to Google
- Rewarded ads augment eCMP
- Media databases boost outreach efforts
- Match PR strategies to consumer needs
- Extend reach with Reels and IGTV videos
- Urban Indians likely to invest in cryptocurrency,but demand is lesser among those who never owned it
- GSK to spin-off healthcare business
- Use Snapchat’s AR ads to target shoppers
- Consumers rethinking in-store visits
- Use CTAs to boost YouTube subscriptions
- Data can guide social media expansion
- Utilise videos to attract leads
- Netflix plans to enter gaming
- Use data to drive digital campaigns
- Tell stories in your emails
- Humanise email subject lines
- Use SEO in conjunction with SEM
- Use Instagram communities for engagement
- Brands should employ trust principles
- Build trust via CSR campaigns in fashion
- Americans value well-being platforms
- Unbox products on Instagram via videos
- Twitter to discontinue Fleets
- CTA microcopies convey key information
- US online gambling surged amid COVID-19
- Minimalistic web designs retain users
- PR pros can use newsjacking to stand out
- Invest in influencer marketing
Agencies
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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov