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- Bargain hunting down in 2023, compared to 2022
- Football Buzz Movers – January 2024: AC Milan makes a Buzz
- Europeans, Americans prioritize in-person interactions, while the world leans towards social media
- Extra leg room or adult-only zone: What in-flight upgrades are travelers likely to pay for?
- Global: How is the world celebrating Valentine’s Day in 2024?
- Global mental health improves slightly in 2023
- YouGov Global Sports Rankings: The world's buzziest sports events - ranked
- Bite-sized bonds: Navigating the influences on food gift selections
- Does word of mouth help consumers choose a restaurant?
- Should restaurants and bars concern themselves with online consumer reviews?
- 48 market study – How Xbox and PlayStation gamers respond to ads
- International study: Which professionals are people most willing to disclose their weight to?
- Do consumers prefer sending and receiving messages in audio or text form?
- Holiday season - What areas did consumers overspend on?
- Trivago, WW and Noom: Canada’s Advertisers of the Month for January 2024
- MENA’s top advertiser for January: Which brand dominates the charts in multiple markets?
- Singapore’s Advertisers of the Month (January 2024)
- Australia’s Most Talked-About Brands (January 2024)
- MENA best brand rankings 2024
- What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
- Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
- Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
- India best brand rankings 2024
- India’s credit landscape 2024
- US best brand rankings 2024
- Burj Al Arab and Emirates tops YouGov’s Advocacy Rankings 2024 in UAE
- One in ten Indian consumers only book from airlines where they are a loyalty member
- Credit card and utility bills top the list of payments consumers missed last year
- Nearly one in five consumers across markets are likely to use credit to cover outgoings this year
- Fewer than a quarter of consumers feel they’ll be in a position to make big purchases this year
- Hey, that’s AI! Most consumers can differentiate chatbots from human customer service advisors
- Nearly three in ten consumers in our multi-market poll would use subscription-based gift services
- All work, no play? Nearly a quarter of consumers say they won’t buy toys or books this year
- Gaming Buzz – Jan 2024: Call of Duty claims crown in US and Britain
- Do domestically produced cars have an automatic competitive edge?
- When it comes to their pets’ diets, consumers most likely to rely on veterinarian’s recommendations
- YouGov Hotel and Airline Advocacy Rankings 2024: UAE
- YouGov Hotel and Airline Advocacy Rankings 2024: KSA
- 79% of Australians say they still engage in COVID safe behaviours four years on
- Green chic or Greenwashing – do most Singaporeans trust fashion brands’ sustainability claims?
- How much does environmental sustainability influence Singapore’s fashion choices?
- Sustainable fashion in Singapore: Who’s bought environmentally friendly clothes & why others haven’t
- How much does a consumer survey cost?
- Mox and ZA Bank top YouGov’s brand equity ranking of virtual banks in Hong Kong across 2023
- Mama and Lay’s top YouGov’s brand equity ranking of packaged food brands in Thailand across 2023
- DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
- NTUC Income and Great Eastern top YouGov’s brand equity ranking of insurers in Singapore across 2023
- 30% of Australians are more likely to purchase lamb after watching MLA's Summer Lamb Campaign
- Let’s get physical: Profiles of Hong Kong and Thai consumers who aspire to be fit and healthy
- Taj Hotels and Emirates top YouGov Advocacy Rankings 2024 in India
- KSA's mobile banking power users
- Baileys, Ferrero and Merci: Canada’s Advertisers of the Month for December 2023
- Football Buzz Movers – December 2023: Which clubs ended the year on a high?
- YouGov Hotel and Airline Advocacy Rankings 2024: India
- One in eight Singaporeans are ‘very worried’ about getting Covid
- Game, Set, Match: Who are the Australian Open fans?
- UAE's Biggest Brand Movers: December 2023
- KSA's Biggest Brand Movers: December 2023
- India's Biggest Brand Movers: December 2023
- Market insights into people's food choices in the US and Great Britain
- APAC Biggest Brand Movers – December 2023
- APAC Biggest Brand Movers Report - December
- Gaming Buzz – Dec 2023: GTA revs up a storm in the US and UK
- Unwrap the latest APAC gifting trends in 2024
- What does the future of used car buying look like in 2024?
- Financial services: Global trends and insights from 2023
- FIFA announces a six-country World Cup – what do consumers think?
- Should healthcare services concern themselves with online reviews?
- Beyond horsepower: The crucial connection between brand reputation and car choices
- What new car buying will look like in 2024: An international perspective
- From wish list to cart: Explore the growing trend of early holiday shopping
- Consumers are more likely to use online reviews for electronics, than for clothes, airlines, movies
- Compared to last year, consumers are less likely to make cuts to their household budgets this year
- Online reviews don’t fly high for most consumers when it comes to choosing airlines
- Do consumers rely on online reviews when buying financial products?
- Nearly three in ten consumers refer to online reviews and ratings for cinema and TV shows
- Game changer: India’s Pro Kabaddi League
- Consumers are least likely to say that word-of-mouth helps them buy clothes
- Consumers cite value for money as top factor when choosing their favorite tech brand
- Consumers are least likely to rely on online reviews when choosing video streaming services
- 41% of consumers in YouGov’s multi-market poll say they only somewhat trust sustainability logos
- December 2023 Advertiser of the month: Policybazaar
- How often do global consumers hit the adblocker button while streaming?
- Word-of-mouth helps more than half of all consumers to some degree when choosing hotels
- Do members of the same household follow the same diet? 44% of consumers say they don’t
- Sports gear – Which markets prefer online purchase and which are set on offline?
- What are Indonesians’ top New Year Resolutions for 2024?
- Sports gear – Which markets prefer online purchase and which are set on offline?
- What are Hong Kongers’ top New Year Resolutions for 2024?
- What are Singaporeans’ top New Year Resolutions for 2024?
- What are Australians’ top New Year Resolutions for 2024?
- Singapore’s Most Talked-About Brands (December 2023)
- Hong Kong’s Advertisers of the Month (December 2023)
- Connecting with Smart Home Adopters: 2024 US Trend Report
- DBS PayLah!: Revolutionizing transactions in Singapore
- Do people still use landlines?
- Unilever: understanding online buyers
- How PepsiCo measured buying patterns to plan go-to-market strategies
- Third of consumers in 17 markets feeling worse off than they did this time last year
- Telecoms trends and insights roundup for 2023
- The fit and fab: Exploring the profiles of gym goers in Australia
- Exploring the profiles of Grab App’s current users in Singapore vs Malaysia
- Technology: Trends and insights round-up for 2023
- Shopping aisle rivals: Mums vs. Dads
- Mapping the esports arena in APAC
- Singaporeans are fifth most likely in the world to want to use an all-in-one super app
- Leisure and entertainment – trends and insights roundup for 2023
- Could TikTok and Tokopedia’s partnership be a game-changer for Indonesia’s e-commerce market?
- Resolutions 2024: Better physical, mental and financial health among top choices
- Jawan emerges as urban Indians’ favourite Bollywood film of the year
- Global - Show me the money: People would be most excited to be gifted cash this holiday season
- Baby Boomers and Gen Z in Australia are most likely to cut back on Christmas spending
- En fjärdedel av svenskarna har en lägre julklappsbudget i år än i fjol
- Danskerne er stadig i gavehumør
- Canadian Tire, HelloFresh and Walmart: Canada’s Advertisers of the Month for November 2023
- Health and Pharma: A roundup of global trends and insights for 2023 – Part 2
- Health and Pharma: A roundup of global trends and insights for 2023 – Part 1
- Retaining Girls in Organised Sports in Australia
- India's Biggest Brand Movers: November 2023
- Technology sector review: 2023 roundup of top industry insights for APAC
- Leisure & Entertainment sector review: 2023 roundup of top industry insights for APAC
- Retail & FMCG sector review: 2023 roundup of top industry insights for APAC
- APAC Biggest Brand Movers Report - November
- Podcast bingers in the UK
- YouGov’s global leisure travel forecast for 2024
- The Brits placing their bets: attitudes and behaviours towards gambling in the UK
- APAC Biggest Brand Movers – November 2023
- Sports: Trends and insights round-up for 2023
- Conscious consumerism: a balancing act
- Gaming Buzz – Nov 2023: Super Mario Bros., GTA whip up a Buzz in November
- Building the future: Home ownership in Australia
- UAE's Biggest Brand Movers: November 2023
- KSA's Biggest Brand Movers: November 2023
- Bites & brews: Navigating Gen Z and Millennials' QSR and café preferences
- When it comes food and drink purchases, consumers buy a mix of branded and generic products
- AU Shopping Aisle Rivals: Mums vs. Dads - Grocery Trend Report
- Media, Content and Agencies: Trends and insights round-up for 2023
- A look at who exactly global esports team T1’s fans are and where they are from
- For many consumers word-of-mouth plays a big role when it comes to financial products
- Retail/FMCG trends and insights 2023
- Less than a quarter of consumers feel banks do enough to minimize environmental impact
- The UAE’s loyalty program enthusiasts
- Majority of consumers in markets across the world value word-of-mouth when shopping for electronics
- The global footprint of American sports league - NFL, NBA, NHL and MLB
- Egypt top advertisers for November: Who dominated the charts?
- Cinema advertising – trends and preferences of 20 international markets
- Console vs. mobile gaming – understanding trends across 18 markets
- Are consumers turning to new or traditional media sources to find holiday gifts?
- Name-brand or generic: What people buy when it comes to tech products
- Have yourself a merry little bargain: How consumers feel about festive marketing campaigns
- When it comes to auto accessories, do consumers prefer name-brand products or generic ones?
- Functionality, value for money top factors influencing consumers’ pick of favorite cellphone brands
- Does word-of-mouth help consumers when purchasing cars and vehicles?
- 2023 Automotive sector trends and insights from YouGov research
- The most popular top-flight football clubs across 48 international markets
- Indonesia’s Most Talked-About Brands (November 2023)
- Thailand’s Advertisers of the Month (November 2023)
- The evolving role of social media in modern dating
- Word-of-mouth is of more help to consumers buying healthcare services, than cars and clothing
- Earning a living: Looking at consumers’ employment situation today
- Under the hood with Tesla
- A fifth of urban Indians claim they have lost money due to a scam
- Behind the wheels: car ownership in Singapore
- A majority of viewers rely on word-of-mouth to make cinema and TV show choices
- Fitted for the festivities: Which malls & attractions are exciting Singaporeans most this Christmas?
- Nearly half of all consumers say they’ve never heard of NFTs; one in a hundred own one
- Celebrating big on the little things: Which supermarkets are winning Christmas in Australia?
- Wishing trees to wombat soaps: Which department stores are winning Christmas in Australia?
- In spite of industry turbulence, crypto investment appeal is up among Americans
- Reaching Redditors Report: Inside the hivemind
- To fly or not to fly: How helpful is word-of-mouth when choosing airlines?
- Facebook is the most popular platform among social media shoppers in Singapore
- APAC Biggest Brand Movers – October 2023
- Hotel loyalty programs: What perks guests most want – free breakfast or room upgrades?
- Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
- Airline loyalty programs: What perks most attract Singaporeans & do they influence flight bookings?
- Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
- Vast majority of consumers say an easy returns policy is an important purchase factor
- Who are UAE and KSA’s luxury aficionados?
- Sipping outside the box: Mapping the international consumer’s path to new beverages
- Launching a new alcoholic drink? Here’s where consumers will find you
- Do branded medicines hold more sway over consumers than their generic versions?
- Holiday shopping in Indonesia: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Hong Kong: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Australia: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Singapore: how consumers find what to buy & how early most start their shopping
- Improving response quality in brand tracking: YouGov white paper
- Australia’s Most Talked-About Brands (October 2023)
- Indonesia’s Advertisers of the Month (October 2023)
- Hong Kong Shopping Aisle Rivals: Moms vs Dads
- APAC Biggest Brand Movers Report - October 2023
- AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
- Nearly two in five urban Indians said they discovered new brands while watching the World Cup
- Nespresso, Desjardins and Winners: Canada’s Advertisers of the Month for October
- League of Legends World Championships: Where is interest highest?
- Decoding ISL watchers
- UAE's Biggest Brand Movers: October 2023
- KSA's Biggest Brand Movers: October 2023
- India's Biggest Brand Movers: October 2023
- How much do people tip in restaurants around the world?
- How Reuters Institute used YouGov Research to understand hard-to-reach audiences
- Global research: Creep to digital-first not working for consumers
- Reconnecting in 3,2,1 - Are users happy with digital experiences offered by cell network providers?
- When it comes to deciding on a subscription service, which factor matters the most?
- All tech, little green - 51% of consumers say tech companies’ eco-conscious efforts are not enough
- Fewer than two in ten consumers feel financial services providers do enough to curb their eco-impact
- Consumers are most likely to discover new electronics and cell phones via online channels
- Global: Consumers not satisfied with digital experience offered by sports events
- Where in the world do people want a WeChat style “everything app”?
- Global snack food discovery - online out, in-store in
- Exploring Elon Musk’s favorability across 17 international markets
- Saudi Arabia’s top advertisers for October: Who dominated the charts?
- From data to decisions: Powerful market insights begins with research surveys
- Which payment methods are Hong Kong travellers most likely to use when travelling abroad?
- Which payment methods are Singapore travellers most likely to use when travelling abroad?
- Which payment methods are Australian travellers most likely to use when travelling abroad?
- A majority of Australians think banks should be responsible for bearing scam losses
- How gamers across 6 key markets discover new video games
- Consumers trust their doctors the most for information on medical and health treatments
- 2022 vs 2023: Banks outpace other sectors in pleasing customers with their digital experience
- Urban Indians prioritise hard work as the most important attribute of an ideal political candidate
- The future of home living in Hong Kong and Singapore
- Gaming Buzz – Oct 2023: GTA claims US crown, Assassin’s Creed goes big in Britain
- Sustainability in Fashion Part 3: Buy Now Pay Later
- Sustainability in Fashion Part 2: Real potential for sustainable fashion
- At the movies: Are consumers happy with the digital experiences offered by cinemas?
- Checking in for green: Do consumers feel hotels are doing enough to minimize environmental impact?
- OTT video streaming services in Thailand: how do platforms compare in popularity vs satisfaction?
- OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
- The future of home living: Smart home appliances ownership in Australia
- OTT video streaming services in Australia: how do platforms compare in popularity vs satisfaction?
- Do consumers think AI can make medical diagnoses better: An international perspective
- How do consumers prefer paying for domestic travel expenses?
- Bank phishing scams are most common among GenZ in Singapore
- Big Bang Theory beats bingeing best: The UK’s most-streamed TV, September 2023
- The road to tomorrow: European consumers less optimistic about AI’s impact on the driving experience
- Despite tech advances is cash still the most preferred payment option on international trips?
- The beauty of digital opinions: Do social media reviews impact makeup and skincare choices?
- Profile Peek: India’s loyalty program enthusiasts
- Anxiety and mental health: which markets have the most diagnoses?
- What impact has the recent string of DBS service disruptions had on the bank’s brand?
- Unveiling Indonesian Gen Z's wanderlust sentiments
- APAC Biggest Brand Movers – September 2023
- APAC Biggest Brand Movers Report - September 2023
- Are grocery costs rising more in Canada than in the rest of the world? Canadians seem to think so.
- The evolution of sports media consumption
- Cultural travellers of the UAE and KSA
- Al Ain, Amazon and Armani are UAE’s Most talked About Brands in September
- A close look at Australian Gen Z's Insta lovers
- Australians are doing less to care for the environment compared to 2019
- Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
- Themed rounds in Australian sport
- UK: Top horror movies for Halloween 2023
- US: What are parents looking for in a car? Third-row seating?
- The (young and) beautiful game: discover the new generation of English Premier League fans
- Here, oui, go: the Brits considering France for their next holiday
- Is the digital experience offered by car brands in 2023 satisfying consumers?
- A deep dive into Australians considering Bali as a travel destination
- Response to the Counter-Strike 2 update is muted, except in China
- Italian and Middle Eastern cuisines are most popular among meat eaters in UAE
- Urban Indians name Indian as their favourite cuisine, Delhi the best place for food
- Is the digital experience offered by health services in 2023 satisfying consumers?
- Navigating choices: How do consumers discover new healthcare products?
- Do consumers expect to spend more money on video games?
- Unveiling gamers' choice – What matters most in console brand selection?
- How do consumers prefer logging in to gambling apps?
- Consumer spending trends on tech products across 17 markets
- Do consumers expect to spend more money on investments and financial products in the coming months?
- Many consumers want brands to be up front about their AI use - Insights from 17 markets
- Need to fly greener: Most consumers say airlines aren’t doing enough to reduce environmental impact
- Hong Kong’s Most Talked-About Brands (September 2023)
- Australia’s Advertisers of the Month (September 2023)
- Less than a third of consumers say health services are doing enough to lessen environmental impact
- World Food Day: What are Singapore’s major dietary preferences – and most favourite cuisines?
- Is the car buying experience more of a solo or joint venture? And do men still dominate the process?
- World Food Day: What are Australia’s major dietary preferences – and most favourite cuisines?
- Do traditional travel features still steer vacation choices?
- Heading out - Do consumers expect to spend more on out-of-home entertainment in the near future?
- Green wheels: Most consumers say auto industry isn’t doing enough to minimize environmental impact
- Loading up for groceries - over two in five consumers expect to spend more on groceries
- A quarter of consumers feel AI will improve personal finance management
- Saudi Arabia’s top advertisers for September: Who dominated the charts?
- Logging in to social network apps - Which unlocking methods do consumers prefer?
- TikTok power users in Singapore and Thailand
- Canada Advertisers of the Month for September: Noom, Apple and WW (WeightWatchers)
- Global Gambling Report 2023
- Rugby World Cup 2023 – Tracking buzz and public sentiment across key markets
- Will AI further personalize online shopping? Nearly two in five consumers believe so
- Nearly two in five consumers say AI will improve TV and film recommendations
- Over half of consumers in our poll have either never heard of the metaverse or don’t know what it is
- Saudi residents are taking eco-friendly actions, with buying local produce being the top practice
- How influential are celebrities in swaying consumers’ alcohol purchase decisions?
- Are consumers globally likely to spend more on automobiles over the next six months?
- Are consumers likely to increase their healthcare spending in the next six months?
- Most consumers are unlikely to splurge on travel in the coming six months
- Swipe, shop, and repeat
- APAC Biggest Brand Movers Report - August 2023
- UK: Most in-demand TV and film for September 1-15, 2023
- The Brits paying now, and later but always on their phones
- Luxury Shopping in Hong Kong and Singapore
- APAC Biggest Brand Movers – August 2023
- Urban Indians listen to podcasts while doing household chores, commuting, and working out
- Online shopping in Thailand: which payment methods are most popular?
- Music is the top podcast genre among Australians, more popular among men than women
- Buying clothes, shoes - Do consumers watch product reviews before their purchase?
- Do consumers watch social media reviews for financial products or services?
- How do consumers verify conflicting information about health and pharma products?
- At concerts, sports events or the cinema - When are consumers most likely to whip their phones out?
- APAC Festive Surveys Calendar 2023
- Motivations behind vegan choices in Australia
- Two-thirds in Greater Jakarta have experienced respiratory infections due to air pollution
- Cinema going has increased among urban Indians over the past year
- The Saudi gamer chronicles
- Visualizing Dhanteras 2023
- Going green or just greenwashing – do most Australians trust fashion brands’ sustainability claims?
- How much does sustainability figure in Australians’ fashion choices?
- The Boom in Social Commerce in APAC
- Which Australians have bought into sustainable fashion – and why others are leaving it on the shelf
- Australia’s Most Talked-About Brands (August 2023)
- Hong Kong’s Advertisers of the Month (August 2023)
- Qantas CEO exits early after lawsuits hit airline – How has the flag carrier’s brand been impacted?
- Young Singaporeans more likely to say they are ready for an ethnic minority Prime Minister
- Optimise for social media search to improve content discoverability, reach
- Has the demand for purchasing vehicles from offline vs. online channels changed since 2022?
- Create a PR calendar to see success with a PR strategy
- The growing interest in women’s sport across the world
- Who plays board games and what distinguishes them from video game players?
- Do consumers watch social media product reviews for home appliances?
- Dining, dating, and digital intrusions – how smartphones shape consumer interactions
- Unlocking preferences in banking apps – biometric security leads
- Do consumers flock to social media for product reviews of gadgets?
- What do consumers factor in when opting for digital payment methods?
- Will AI have a positive or negative impact in generating news content? Consumers weigh in
- 2022 vs 2023: Is consumer interest in online pharmacies fading away?
- Global: How upbeat are consumers about alternative fuels?
- Are consumers keen on checking product reviews for cars on social media?
- Do consumers prefer buying video games offline?
- Flying out, checking in - Are consumers big on checking product reviews for airlines and hotels?
- Urban Indians look forward to Diwali but are cautious about non-essential spending
- Is telemarketing dead?
- Between gameplays: How often do gamers reach for their phones?
- Better or worse: Impact of AI in creating content for advertising and marketing
- From food to fashion: What consumers love in social media reviews
- Do consumers prefer visiting physical establishments for banking and insurance services?
- How inflation influences sustainable sports gear purchases
- Global: Do consumers watch product reviews for toys on social media?
- 2023 Festive insights unwrapped: Ad tactics, eco-consciousness, and shopping dynamics
- How likely are consumers in developing markets in APAC to use premium haircare products?
- 2022 vs. 2023: Where do global consumers stand on offline grocery shopping?
- 2022 vs 2023: Do consumers prefer buying clothes, books offline more today than they did a year ago?
- At least 40% of global consumers would drop eco-friendly beauty, healthcare items amid tight budgets
- Turbulence or tranquility: Consumer insights on AI's contributions to travel arrangements
- How the Dylan Mulvaney controversy hit Bud Light’s brand
- GTA takes Buzz crown in the US, while EA Sports FC sparkles in Britain in August
- A fifth of gamers still prefer purchasing video games offline
- Five ways to leverage zero-party behavioral data
- Singaporeans prioritise integrity as the most important attribute of a President
- Swipe right for shopping
- Are global consumers likely to move away from sustainable apparel due to tighter household budgets?
- Does a product’s warranty plan play a role in consumers’ purchase decisions globally?
- Is the demand to purchase travel services offline still as low as in 2022?
- Examining interest in the FIBA Basketball World Cup globally
- Who are the online Danish Gen Z?
- Who are the online Swedish Gen Z?
- Celebrity owned beauty brands trump endorsements by celebrities
- Examining Premier League betting appetite in six key markets
- F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
- Canada: What do sports fans expect from sports organizations?
- YouGov Global Sports Rankings 2023: The world's buzziest sports events - ranked
- 2023 Sports Report: The Global Sports Media Landscape
- Maintain consistency in messaging across event materials
- Create a PR crisis management plan to minimise reputation damage
- Charting Thailand’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Make cold-calling a part of B2B sales outreach strategy
- India's Biggest Brand Movers: Mid-year analysis
- Re-engage lost customers with a well-crafted win-back email strategy
- More than seven in ten weekly gamers in Saudi say they use smartphones to play video games
- Thailand’s Most Talked-About Brands (July 2023)
- Singapore’s Advertisers of the Month (July 2023)
- APAC Biggest Brand Movers – July 2023
- FIFA Women’s World Cup 2023: Played by women, watched more by men
- Are Britons and Americans likely to use social media for complaints with automotive brands?
- The future of affluent travel will balance luxury, well-being and exclusivity
- 45% of global consumers likely to toss out eco-friendly groceries amid tight budgets
- Global: Do consumers toss out their eco-friendly car buying preferences amid budget constraints?
- Global: As households face tighter budgets, will the market for sustainable cell phones stand up?
- Are gamers more excited about the metaverse in 2023 than they were the previous year?
- Global: What factors do consumers research before purchasing prescription medication?
- Do consumers trust insurance and financial services providers with their personal data?
- Global: What kinds of products are the public most likely to complain about on social media?
- Analyse performance metrics data to identify missed opportunities in B2B marketing
- A quarter of global consumers have watched Avatar 2 in cinemas
- Global: The activities where people are most distracted by their smartphones
- Quarter of global consumers are uncomfortable using online banking
- Gamers and social media reviews of products – how do things stack up?
- Half of global consumers likely to cut back on eco-friendly electronics amid inflation
- The enviable brand loyalty of iPhone owners
- Diverse media landscape: How the world consumes news
- FIFA Women’s World Cup 2023: Examining betting appetite in Britain
- Given identical models at identical prices, auto-buyers would still choose hybrids
- Social media and public relations (PR) can complement and strengthen each other
- 2022 vs. 2023: Do global consumers trust tech companies with their personal data?
- Faster Horses rebrands as YouGov
- Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
- UKI: The sustainability in fashion report series
- FIFA Women’s World Cup 2023: What does USWNT’s exit mean for betting interest in the US?
- Globally, are consumers worried about robots taking over jobs?
- Global Sports 2022: Uncovering the Socially Responsible Sports Fan
- Compliment an automated SEO audit with a manual digital presence audit
- Five ways data can help inform your next marketing campaign
- Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
- StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
- Niche influencer marketing helps brands reach the most engaged audiences
- Global: The top tech features consumers are looking for in their new car
- Cracking the code of how India invests
- Leveraging AI for SEO could help brands stand out in the digital landscape
- The Sims, Minecraft dominate Gaming Buzz Movers charts in July 2023
- Brands can repurpose content to expand reach, improve content output
- Exploring the role of a brand's social media platforms in consumer complaints
- Do global healthcare workers think they can be replaced by AI?
- From availability to affordability: Understanding global prescription medication barriers
- Global retail workers' perception of AI's influence on their jobs
- How to test marketing messaging & ad creative with your audience
- Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
- Companies can improve brand reputation, provide value through thought leadership
- Singapore’s Most Talked-About Brands (Jun 2023)
- Thailand’s Advertisers of the Month (Jun 2023)
- A third of Singapore residents are already on Threads or intend to join the app soon
- Netflix subscribers in India are unwilling to pay an extra fee to share password with others
- APAC Biggest Brand Movers – June 2023
- APAC Biggest Brand Movers Report - June 2023
- Which telco do Indonesian consumers think provides the best mobile network coverage in their area?
- Ensure legal protection, build trust by crafting a watertight influencer agreement
- India's Biggest Brand Movers: June 2023
- Craft a product launch landing page to make a strong impact on potential customers
- Hold events regularly, tailor messaging to engage Discord users
- How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
- Around half of Twitter users intend to join Threads, but the GenZ show some aversion
- UAE’s TikTok Power Users Report
- A profile of USWNT fans and how they compare to fans of the USMNT
- US: Peet’s Coffee names creative, media agencies - Has awareness of the brand grown in recent years?
- How are consumers shopping smartly in Australia and Indonesia
- US and GB: Opera launches AI chatbot ‘Aria’ - How do its users feel about AI and chatbots?
- Canada Finance Advertisers of the Month for June: CIBC, BMO and Mastercard
- Global depression diagnoses
- Which global consumers prefer to buy products from their own countries?
- Retail therapy and travel: Exploring insights into shopping tourists
- Perceptions of AI from around the manufacturing and transportation industries
- Shopping smarter – How global consumers use price comparison websites
- Resale value matters: Uncovering the financial perspective of future car choices
- Beyond the ride: The importance of car warranties and maintenance plans
- Do global consumers trust banks to handle their personal data?
- Global – How price comparison websites influence mobile phone purchases
- Exploring AI potential and readiness in the IT and telecoms sector – global perspective
- Three in five global consumers find tickets and entry fees to attractions too expensive
- Understanding global attitudes towards generative AI
- Between meetings – A third of people globally use their phones while working
- How consumers perceive the influence of AI on their jobs in hospitality
- A global look into smartphone banking
- Incorporate creativity into PR campaigns to attract attention
- Esports followers are a great audience for advertisers – here’s why
- Chatbots: Shaping the future of personal banking
- How do you measure the value of a product placement?
- UAE's Biggest Brand Movers: June 2023
- KSA's Biggest Brand Movers: June 2023
- Charting Indonesia’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Charting Hong Kong’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
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Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov