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- Retail/FMCG trends and insights 2023
- Less than a quarter of consumers feel banks do enough to minimize environmental impact
- The UAE’s loyalty program enthusiasts
- Majority of consumers in markets across the world value word-of-mouth when shopping for electronics
- The global footprint of American sports league - NFL, NBA, NHL and MLB
- Egypt top advertisers for November: Who dominated the charts?
- Cinema advertising – trends and preferences of 20 international markets
- Console vs. mobile gaming – understanding trends across 18 markets
- Are consumers turning to new or traditional media sources to find holiday gifts?
- Name-brand or generic: What people buy when it comes to tech products
- Have yourself a merry little bargain: How consumers feel about festive marketing campaigns
- When it comes to auto accessories, do consumers prefer name-brand products or generic ones?
- Functionality, value for money top factors influencing consumers’ pick of favorite cellphone brands
- Does word-of-mouth help consumers when purchasing cars and vehicles?
- 2023 Automotive sector trends and insights from YouGov research
- The most popular top-flight football clubs across 48 international markets
- Indonesia’s Most Talked-About Brands (November 2023)
- Thailand’s Advertisers of the Month (November 2023)
- The evolving role of social media in modern dating
- Word-of-mouth is of more help to consumers buying healthcare services, than cars and clothing
- Earning a living: Looking at consumers’ employment situation today
- Under the hood with Tesla
- A fifth of urban Indians claim they have lost money due to a scam
- Behind the wheels: car ownership in Singapore
- A majority of viewers rely on word-of-mouth to make cinema and TV show choices
- Fitted for the festivities: Which malls & attractions are exciting Singaporeans most this Christmas?
- Nearly half of all consumers say they’ve never heard of NFTs; one in a hundred own one
- Celebrating big on the little things: Which supermarkets are winning Christmas in Australia?
- Wishing trees to wombat soaps: Which department stores are winning Christmas in Australia?
- In spite of industry turbulence, crypto investment appeal is up among Americans
- Reaching Redditors Report: Inside the hivemind
- To fly or not to fly: How helpful is word-of-mouth when choosing airlines?
- Facebook is the most popular platform among social media shoppers in Singapore
- APAC Biggest Brand Movers – October 2023
- Hotel loyalty programs: What perks guests most want – free breakfast or room upgrades?
- Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
- Airline loyalty programs: What perks most attract Singaporeans & do they influence flight bookings?
- Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
- Vast majority of consumers say an easy returns policy is an important purchase factor
- Who are UAE and KSA’s luxury aficionados?
- Sipping outside the box: Mapping the international consumer’s path to new beverages
- Launching a new alcoholic drink? Here’s where consumers will find you
- Do branded medicines hold more sway over consumers than their generic versions?
- Holiday shopping in Indonesia: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Hong Kong: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Australia: how consumers find what to buy & how early most start their shopping
- Holiday shopping in Singapore: how consumers find what to buy & how early most start their shopping
- Improving response quality in brand tracking: YouGov white paper
- Australia’s Most Talked-About Brands (October 2023)
- Indonesia’s Advertisers of the Month (October 2023)
- Hong Kong Shopping Aisle Rivals: Moms vs Dads
- APAC Biggest Brand Movers Report - October 2023
- AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
- Nearly two in five urban Indians said they discovered new brands while watching the World Cup
- Nespresso, Desjardins and Winners: Canada’s Advertisers of the Month for October
- League of Legends World Championships: Where is interest highest?
- Decoding ISL watchers
- UAE's Biggest Brand Movers: October 2023
- KSA's Biggest Brand Movers: October 2023
- India's Biggest Brand Movers: October 2023
- How much do people tip in restaurants around the world?
- How Reuters Institute used YouGov Research to understand hard-to-reach audiences
- Global research: Creep to digital-first not working for consumers
- Reconnecting in 3,2,1 - Are users happy with digital experiences offered by cell network providers?
- When it comes to deciding on a subscription service, which factor matters the most?
- All tech, little green - 51% of consumers say tech companies’ eco-conscious efforts are not enough
- Fewer than two in ten consumers feel financial services providers do enough to curb their eco-impact
- Consumers are most likely to discover new electronics and cell phones via online channels
- Global: Consumers not satisfied with digital experience offered by sports events
- Where in the world do people want a WeChat style “everything app”?
- Global snack food discovery - online out, in-store in
- Exploring Elon Musk’s favorability across 17 international markets
- Saudi Arabia’s top advertisers for October: Who dominated the charts?
- From data to decisions: Powerful market insights begins with research surveys
- Which payment methods are Hong Kong travellers most likely to use when travelling abroad?
- Which payment methods are Singapore travellers most likely to use when travelling abroad?
- Which payment methods are Australian travellers most likely to use when travelling abroad?
- A majority of Australians think banks should be responsible for bearing scam losses
- How gamers across 6 key markets discover new video games
- Consumers trust their doctors the most for information on medical and health treatments
- 2022 vs 2023: Banks outpace other sectors in pleasing customers with their digital experience
- Urban Indians prioritise hard work as the most important attribute of an ideal political candidate
- The future of home living in Hong Kong and Singapore
- Gaming Buzz – Oct 2023: GTA claims US crown, Assassin’s Creed goes big in Britain
- Sustainability in Fashion Part 3: Buy Now Pay Later
- Sustainability in Fashion Part 2: Real potential for sustainable fashion
- At the movies: Are consumers happy with the digital experiences offered by cinemas?
- Checking in for green: Do consumers feel hotels are doing enough to minimize environmental impact?
- OTT video streaming services in Thailand: how do platforms compare in popularity vs satisfaction?
- OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
- The future of home living: Smart home appliances ownership in Australia
- OTT video streaming services in Australia: how do platforms compare in popularity vs satisfaction?
- Do consumers think AI can make medical diagnoses better: An international perspective
- How do consumers prefer paying for domestic travel expenses?
- Bank phishing scams are most common among GenZ in Singapore
- Big Bang Theory beats bingeing best: The UK’s most-streamed TV, September 2023
- The road to tomorrow: European consumers less optimistic about AI’s impact on the driving experience
- Despite tech advances is cash still the most preferred payment option on international trips?
- The beauty of digital opinions: Do social media reviews impact makeup and skincare choices?
- Profile Peek: India’s loyalty program enthusiasts
- Anxiety and mental health: which markets have the most diagnoses?
- What impact has the recent string of DBS service disruptions had on the bank’s brand?
- Unveiling Indonesian Gen Z's wanderlust sentiments
- APAC Biggest Brand Movers – September 2023
- APAC Biggest Brand Movers Report - September 2023
- Are grocery costs rising more in Canada than in the rest of the world? Canadians seem to think so.
- The evolution of sports media consumption
- Cultural travellers of the UAE and KSA
- Al Ain, Amazon and Armani are UAE’s Most talked About Brands in September
- A close look at Australian Gen Z's Insta lovers
- Australians are doing less to care for the environment compared to 2019
- Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
- Themed rounds in Australian sport
- UK: Top horror movies for Halloween 2023
- US: What are parents looking for in a car? Third-row seating?
- The (young and) beautiful game: discover the new generation of English Premier League fans
- Here, oui, go: the Brits considering France for their next holiday
- Is the digital experience offered by car brands in 2023 satisfying consumers?
- A deep dive into Australians considering Bali as a travel destination
- Response to the Counter-Strike 2 update is muted, except in China
- Italian and Middle Eastern cuisines are most popular among meat eaters in UAE
- Urban Indians name Indian as their favourite cuisine, Delhi the best place for food
- Is the digital experience offered by health services in 2023 satisfying consumers?
- Navigating choices: How do consumers discover new healthcare products?
- Do consumers expect to spend more money on video games?
- Unveiling gamers' choice – What matters most in console brand selection?
- How do consumers prefer logging in to gambling apps?
- Consumer spending trends on tech products across 17 markets
- Do consumers expect to spend more money on investments and financial products in the coming months?
- Many consumers want brands to be up front about their AI use - Insights from 17 markets
- Need to fly greener: Most consumers say airlines aren’t doing enough to reduce environmental impact
- Hong Kong’s Most Talked-About Brands (September 2023)
- Australia’s Advertisers of the Month (September 2023)
- Less than a third of consumers say health services are doing enough to lessen environmental impact
- World Food Day: What are Singapore’s major dietary preferences – and most favourite cuisines?
- Is the car buying experience more of a solo or joint venture? And do men still dominate the process?
- World Food Day: What are Australia’s major dietary preferences – and most favourite cuisines?
- Do traditional travel features still steer vacation choices?
- Heading out - Do consumers expect to spend more on out-of-home entertainment in the near future?
- Green wheels: Most consumers say auto industry isn’t doing enough to minimize environmental impact
- Loading up for groceries - over two in five consumers expect to spend more on groceries
- A quarter of consumers feel AI will improve personal finance management
- Saudi Arabia’s top advertisers for September: Who dominated the charts?
- Logging in to social network apps - Which unlocking methods do consumers prefer?
- TikTok power users in Singapore and Thailand
- Canada Advertisers of the Month for September: Noom, Apple and WW (WeightWatchers)
- Global Gambling Report 2023
- Rugby World Cup 2023 – Tracking buzz and public sentiment across key markets
- Will AI further personalize online shopping? Nearly two in five consumers believe so
- Nearly two in five consumers say AI will improve TV and film recommendations
- Over half of consumers in our poll have either never heard of the metaverse or don’t know what it is
- Saudi residents are taking eco-friendly actions, with buying local produce being the top practice
- How influential are celebrities in swaying consumers’ alcohol purchase decisions?
- Are consumers globally likely to spend more on automobiles over the next six months?
- Are consumers likely to increase their healthcare spending in the next six months?
- Most consumers are unlikely to splurge on travel in the coming six months
- Swipe, shop, and repeat
- APAC Biggest Brand Movers Report - August 2023
- UK: Most in-demand TV and film for September 1-15, 2023
- The Brits paying now, and later but always on their phones
- Luxury Shopping in Hong Kong and Singapore
- APAC Biggest Brand Movers – August 2023
- Urban Indians listen to podcasts while doing household chores, commuting, and working out
- Online shopping in Thailand: which payment methods are most popular?
- Music is the top podcast genre among Australians, more popular among men than women
- Buying clothes, shoes - Do consumers watch product reviews before their purchase?
- Do consumers watch social media reviews for financial products or services?
- How do consumers verify conflicting information about health and pharma products?
- At concerts, sports events or the cinema - When are consumers most likely to whip their phones out?
- APAC Festive Surveys Calendar 2023
- Motivations behind vegan choices in Australia
- Two-thirds in Greater Jakarta have experienced respiratory infections due to air pollution
- Cinema going has increased among urban Indians over the past year
- The Saudi gamer chronicles
- Visualizing Dhanteras 2023
- Going green or just greenwashing – do most Australians trust fashion brands’ sustainability claims?
- How much does sustainability figure in Australians’ fashion choices?
- The Boom in Social Commerce in APAC
- Which Australians have bought into sustainable fashion – and why others are leaving it on the shelf
- Australia’s Most Talked-About Brands (August 2023)
- Hong Kong’s Advertisers of the Month (August 2023)
- Qantas CEO exits early after lawsuits hit airline – How has the flag carrier’s brand been impacted?
- Young Singaporeans more likely to say they are ready for an ethnic minority Prime Minister
- Optimise for social media search to improve content discoverability, reach
- Has the demand for purchasing vehicles from offline vs. online channels changed since 2022?
- Create a PR calendar to see success with a PR strategy
- The growing interest in women’s sport across the world
- Who plays board games and what distinguishes them from video game players?
- Do consumers watch social media product reviews for home appliances?
- Dining, dating, and digital intrusions – how smartphones shape consumer interactions
- Unlocking preferences in banking apps – biometric security leads
- Do consumers flock to social media for product reviews of gadgets?
- What do consumers factor in when opting for digital payment methods?
- Will AI have a positive or negative impact in generating news content? Consumers weigh in
- 2022 vs 2023: Is consumer interest in online pharmacies fading away?
- Global: How upbeat are consumers about alternative fuels?
- Are consumers keen on checking product reviews for cars on social media?
- Do consumers prefer buying video games offline?
- Flying out, checking in - Are consumers big on checking product reviews for airlines and hotels?
- Urban Indians look forward to Diwali but are cautious about non-essential spending
- Is telemarketing dead?
- Between gameplays: How often do gamers reach for their phones?
- Better or worse: Impact of AI in creating content for advertising and marketing
- From food to fashion: What consumers love in social media reviews
- Do consumers prefer visiting physical establishments for banking and insurance services?
- How inflation influences sustainable sports gear purchases
- Global: Do consumers watch product reviews for toys on social media?
- 2023 Festive insights unwrapped: Ad tactics, eco-consciousness, and shopping dynamics
- How likely are consumers in developing markets in APAC to use premium haircare products?
- 2022 vs. 2023: Where do global consumers stand on offline grocery shopping?
- 2022 vs 2023: Do consumers prefer buying clothes, books offline more today than they did a year ago?
- At least 40% of global consumers would drop eco-friendly beauty, healthcare items amid tight budgets
- Turbulence or tranquility: Consumer insights on AI's contributions to travel arrangements
- How the Dylan Mulvaney controversy hit Bud Light’s brand
- GTA takes Buzz crown in the US, while EA Sports FC sparkles in Britain in August
- A fifth of gamers still prefer purchasing video games offline
- Five ways to leverage zero-party behavioral data
- Singaporeans prioritise integrity as the most important attribute of a President
- Swipe right for shopping
- Are global consumers likely to move away from sustainable apparel due to tighter household budgets?
- Does a product’s warranty plan play a role in consumers’ purchase decisions globally?
- Is the demand to purchase travel services offline still as low as in 2022?
- Examining interest in the FIBA Basketball World Cup globally
- Who are the online Danish Gen Z?
- Who are the online Swedish Gen Z?
- Celebrity owned beauty brands trump endorsements by celebrities
- Examining Premier League betting appetite in six key markets
- F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
- Canada: What do sports fans expect from sports organizations?
- YouGov Global Sports Rankings 2023: The world's buzziest sports events - ranked
- 2023 Sports Report: The Global Sports Media Landscape
- Maintain consistency in messaging across event materials
- Create a PR crisis management plan to minimise reputation damage
- Charting Thailand’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Make cold-calling a part of B2B sales outreach strategy
- India's Biggest Brand Movers: Mid-year analysis
- Re-engage lost customers with a well-crafted win-back email strategy
- More than seven in ten weekly gamers in Saudi say they use smartphones to play video games
- Thailand’s Most Talked-About Brands (July 2023)
- Singapore’s Advertisers of the Month (July 2023)
- APAC Biggest Brand Movers – July 2023
- FIFA Women’s World Cup 2023: Played by women, watched more by men
- Are Britons and Americans likely to use social media for complaints with automotive brands?
- The future of affluent travel will balance luxury, well-being and exclusivity
- 45% of global consumers likely to toss out eco-friendly groceries amid tight budgets
- Global: Do consumers toss out their eco-friendly car buying preferences amid budget constraints?
- Global: As households face tighter budgets, will the market for sustainable cell phones stand up?
- Are gamers more excited about the metaverse in 2023 than they were the previous year?
- Global: What factors do consumers research before purchasing prescription medication?
- Do consumers trust insurance and financial services providers with their personal data?
- Global: What kinds of products are the public most likely to complain about on social media?
- Analyse performance metrics data to identify missed opportunities in B2B marketing
- A quarter of global consumers have watched Avatar 2 in cinemas
- Global: The activities where people are most distracted by their smartphones
- Quarter of global consumers are uncomfortable using online banking
- Gamers and social media reviews of products – how do things stack up?
- Half of global consumers likely to cut back on eco-friendly electronics amid inflation
- The enviable brand loyalty of iPhone owners
- Diverse media landscape: How the world consumes news
- FIFA Women’s World Cup 2023: Examining betting appetite in Britain
- Given identical models at identical prices, auto-buyers would still choose hybrids
- Social media and public relations (PR) can complement and strengthen each other
- 2022 vs. 2023: Do global consumers trust tech companies with their personal data?
- Faster Horses rebrands as YouGov
- Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
- UKI: The sustainability in fashion report series
- FIFA Women’s World Cup 2023: What does USWNT’s exit mean for betting interest in the US?
- Globally, are consumers worried about robots taking over jobs?
- Global Sports 2022: Uncovering the Socially Responsible Sports Fan
- Compliment an automated SEO audit with a manual digital presence audit
- Five ways data can help inform your next marketing campaign
- Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
- StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
- Niche influencer marketing helps brands reach the most engaged audiences
- Global: The top tech features consumers are looking for in their new car
- Cracking the code of how India invests
- Leveraging AI for SEO could help brands stand out in the digital landscape
- The Sims, Minecraft dominate Gaming Buzz Movers charts in July 2023
- Brands can repurpose content to expand reach, improve content output
- Exploring the role of a brand's social media platforms in consumer complaints
- Do global healthcare workers think they can be replaced by AI?
- From availability to affordability: Understanding global prescription medication barriers
- Global retail workers' perception of AI's influence on their jobs
- How to test marketing messaging & ad creative with your audience
- Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
- Companies can improve brand reputation, provide value through thought leadership
- Singapore’s Most Talked-About Brands (Jun 2023)
- Thailand’s Advertisers of the Month (Jun 2023)
- A third of Singapore residents are already on Threads or intend to join the app soon
- Netflix subscribers in India are unwilling to pay an extra fee to share password with others
- APAC Biggest Brand Movers – June 2023
- APAC Biggest Brand Movers Report - June 2023
- Which telco do Indonesian consumers think provides the best mobile network coverage in their area?
- Ensure legal protection, build trust by crafting a watertight influencer agreement
- India's Biggest Brand Movers: June 2023
- Craft a product launch landing page to make a strong impact on potential customers
- Hold events regularly, tailor messaging to engage Discord users
- How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
- Around half of Twitter users intend to join Threads, but the GenZ show some aversion
- UAE’s TikTok Power Users Report
- A profile of USWNT fans and how they compare to fans of the USMNT
- US: Peet’s Coffee names creative, media agencies - Has awareness of the brand grown in recent years?
- How are consumers shopping smartly in Australia and Indonesia
- US and GB: Opera launches AI chatbot ‘Aria’ - How do its users feel about AI and chatbots?
- Canada Finance Advertisers of the Month for June: CIBC, BMO and Mastercard
- Global depression diagnoses
- Which global consumers prefer to buy products from their own countries?
- Retail therapy and travel: Exploring insights into shopping tourists
- Perceptions of AI from around the manufacturing and transportation industries
- Shopping smarter – How global consumers use price comparison websites
- Resale value matters: Uncovering the financial perspective of future car choices
- Beyond the ride: The importance of car warranties and maintenance plans
- Do global consumers trust banks to handle their personal data?
- Global – How price comparison websites influence mobile phone purchases
- Exploring AI potential and readiness in the IT and telecoms sector – global perspective
- Three in five global consumers find tickets and entry fees to attractions too expensive
- Understanding global attitudes towards generative AI
- Between meetings – A third of people globally use their phones while working
- How consumers perceive the influence of AI on their jobs in hospitality
- A global look into smartphone banking
- Incorporate creativity into PR campaigns to attract attention
- Esports followers are a great audience for advertisers – here’s why
- Chatbots: Shaping the future of personal banking
- How do you measure the value of a product placement?
- UAE's Biggest Brand Movers: June 2023
- KSA's Biggest Brand Movers: June 2023
- Charting Indonesia’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Charting Hong Kong’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Charting Singapore’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- Charting Australia’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
- FIFA Women’s World Cup 2023: Gauging passion in key participating markets
- Optimise listings based on traffic and conversions on Etsy
- The Rise of Neobanks in India
- How likely is the rental issue in Singapore to impact the voting decision of people?
- Shopping smart in uncertain times: The top tactics used by consumers globally
- Worries or wonder: What do people around the world make of the metaverse?
- UAE’s June Advertiser of the Month: Which brands made it to the top?
- Less than one in ten consumers in Singapore are willing to give card security number to chatbots
- YouGov to acquire Consumer Panel Business of GfK SE
- Find a brand differentiator to capture customer's attention, build authority
- Leverage social media trends to improve engagement on Instagram
- Five ways to test a hunch with self-serve research
- Surveying children: 10 tips to design effective surveys
- Four ways market research helps in a crisis
- Identify and address supply chain weaknesses to boost customer growth
- Exploring Consumer Banking Trends in Indonesia
- Consumers more likely to say they don’t have enough information to make sustainable shopping choices
- Consumers around the world united – sustainable products cost more
- New releases – Final Fantasy and Diablo – among the top Gaming Buzz Movers in June 2023
- Consideration for Final Fantasy soars after release of XVI
- What’s it worth to sponsor Ted Lasso’s fictional AFC Richmond?
- Lionesses Fan Profile: An audience that is more open to brands’ social messages
- The steady rise of Google Pixel in the UK
- Global: How often are people checking their mobile phones while driving?
- Consumer trust on product health and safety: brands, media, or personal judgment?
- Global: 3 key insights into spending habits amid rising living costs
- Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
- Monitor, evaluate influencer marketing campaigns to ensure ethical compliance
- These are the five issues that consumers across APAC are most worried about
- Comparing prices to using discount coupons- how do urban Indians plan to fight inflation?
- Nonprofits can leverage owned websites as part of their PR strategy
- How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
- Grocery, apparel spending likely to increase among UAE consumers in the next 12 months
- Two in five consumers in Singapore report decrease in disposable income in the past 12 months
- Two-thirds of Australians are concerned about the impact of inflation on their future spending
- The ABC’s on Sponsorship Evaluation
- Marketing and sales teams should collaborate to create sales materials
- APAC PR Calendar - July, August & September
- UAE's Biggest Brand Movers: May 2023
- KSA's Biggest Brand Movers: May 2023
- APAC Biggest Brand Movers – May 2023
- Attract B2B clients by leveraging social media content marketing
- US and UK: Indeed lays off 15% workforce - How has the company’s brand health fared in recent years?
- Choose the right resources and partners before foraying into a new sales channel
- Appetite for Domestic Travel in Australia, Thailand and Indonesia Part 2
- Use ChatGPT to improve scalability, refine responses and build authority
- Indonesia’s Most Talked-About Brands (May 2023)
- Australia’s Advertisers of the Month (May 2023)
- Are Britons willing to participate in clinical trials and observational studies and which kind?
- US – Under what circumstances are Americans prepared to take part in clinical trials?
- India's Biggest Brand Movers: May 2023
- Discovering profiles of risk takers for investment in Malaysia
- Mercedes-Benz making an impact in 2023
- Uncovering insights about cultural wanderlust through traveler segmentation
- Global: Which countries can’t sleep?
- Canada Advertisers of the Month for May: Ford, Uber and Bud Light
- During which activities are the public most distracted by their phones?
- Where are people most likely to “second screen” with mobile phones?
- Behind the logo: Do brand sponsorships make an impact on car buyers?
- Hungry for experiences: Exploring the growing popularity of food festivals worldwide
- Global concerns surrounding the organized spread of false information on social media
- When influencers stumble: Exploring the ripple effect of controversies on brand perception
- Gen Z Less Likely to Support Driving Less for Environmental Reasons
- Global consumers embrace remote activities post-pandemic
- Recover lost organic traffic by complying with Google's content guidelines
- How popular is fantasy betting and esports betting compared to traditional sports betting?
- Global perspectives on trust in automakers’ handling of personal data
- Exploring global consumer interest in high-end household appliances
- How do global consumers research insurance and banking products?
- UAE’s May Advertiser of the Month: Which brands made it to the top?
- Global Village and Museum of the Future score highly in visitation of UAE L&E venues
- Phones on the throne: Where are people most likely to use a mobile device on the toilet?
- Global FMCG/CPG & Retail whitepaper 2023
- Global perceptions of the importance of breakfast
- Craft a SEO strategy based on ideas, thoughts, insights and experience
- What Australians think about ChatGPT: do more trust and welcome it – or are wary and concerned?
- Fun, Learning or Work? What are most Australians using or planning to use ChatGPT for?
- GenZ less likely than other generations to watch Adipurush in the theatre
- Awareness versus Usage of ChatGPT in Australia: how do they vary demographically?
- Half of global consumers do not trust video gaming platforms with their personal data
- Pandemic boosts global online dating market by 7%
- Global: Half of all consumers put off big purchases as cost-of-living crisis bites
- Sizzling Summers: Unveiling Leisure and Entertainment Trends in the GCC
- US and UK: Shopify lays off 20% of global workforce - What impact did it have on the brand?
- What distinguishes France’s high-staking gamblers from the rest?
- What distinguishes Denmark's high-staking gamblers from the rest?
- What distinguishes Germany’s high-staking gamblers from the rest?
- What distinguishes Canada’s high-staking gamblers from the rest?
- What distinguishes Australia’s high-staking gamblers from the rest?
- What distinguishes Sweden’s high-staking gamblers from the rest?
- Use AI to optimise email marketing efforts
- Five things to think about when doing self-service research
- Appetite for Domestic Travel in Australia, Thailand and Indonesia Part 1
- Top technology brands in 2022: United States
- YouGov Automotive and Mobility Rankings 2022 Taiwan
- The ultimate market research glossary
- YouGov Best Buzz Rankings 2021 Taiwan
- Content marketers must prioritise transparency and disclosure in AI use
- Use reliable data to measure marketing ROI, especially in uncertain times
- Street Fighter tops game Buzz rankings in the US for May 2023; Rainbow Six tops in Britain
- Data privacy and travel: Do consumers trust hotels and airlines with personal data?
- Is online shopping the new norm for global consumers?
- US gas station brands: Consumer preferences and motivations
- More than half of global consumers are skeptical of sustainability claims of most brands
- Why do gamers preorder video games?
- June & July PR Calendar - AU & SG
- UAE & KSA residents are likely to spend more time in their own country this summer season
- Charting the global landscape of esports viewership
- AI simplifies content creation, but could also curb artistic expression
- Conduct a green audit before implementing green branding
- Succession series finale: Kendall Roy the favorite to take over, say fans
- India’s Gen Z, who love the ‘GRAM
- How to create an ideal customer persona
- Three ways YouGov uses research data to get media exposure
- Almost a third of Indonesian residents say they have subscribed to a streaming platform
- Nearly half of urban Indians claim they have subscribed to a streaming platform for sports content
- UAE has the highest proportion of consumers across the globe who engage with sports
- Three in ten Australian adults have subscribed to a streaming platform to watch sports content
- Britons' preferred fuel brands and their reasons
- Online doctor consultations: Are they here to stay?
- Use Instagram's bio link feature to direct traffic to desired destination
- US and UK: Did Tag Heuer’s latest ad with Ryan Gosling draw people’s attention?
- While creating brand content, collaborate with a diverse set of voices
- KSA's Biggest Brand Movers: April 2023
- UAE's Biggest Brand Movers: April 2023
- India's Biggest Brand Movers: April 2023
- PR pros can use AI for crisis management and to manage company reputation
- Six ways custom research helps grow your brand
- US and GB: Estée Lauder appoints sustainability chief - Is sustainability on consumers’ minds?
- Is duty-free travel shopping set to recover in APAC?
- APAC Biggest Brand Movers – April 2023
- Popping bottles around the globe: Where is demand for luxury liquor highest?
- Navigating choice overload: How global consumers make product decisions in a sea of similarly priced options
- Canada Advertisers of the Month for April: KFC, Voltaren and Burger King
- Riot Games has a new CEO in Dylan Jadeja
- How do American sports fans engage with sports on social media?
- Which are the most popular sports among gamers – and where does esports rank?
- Is VR finally breaking through? Video games and movie-watching are the most appealing activities
- Virtual events – Have they virtually disappeared now that lockdowns have ended?
- 2022 vs. 2023: Do global consumers trust sports organizations to handle their personal data?
- Global- Will consumers take on debt to keep their mobile/cell connected this year?
- Global - Social media companies least trusted to handle personal data responsibly
- A quarter of consumers in more debt than last year – exploring data across 18 markets
- Self-driving cars: Are global consumers concerned about this technological advancement?
- Estée Lauder appoints a sustainability chief
- Global: What do people think of these 4 common health axioms?
- Thailand’s Most Talked-About Brands (Apr 2023)
- Hong Kong’s Advertisers of the Month (Apr 2023)
- Global: Word-of-mouth is an effective way to get consumers to watch new TV shows and movies
- How do global travelers research before booking a hotel?
- Global: Are consumers expecting costs of new or used cars to increase or decrease in the next 12 months?
- Discovering the profiles of risk takers for investment in Singapore
- Uber trialling flight bookings in the UK
- McDonald’s tops YouGov’s 2023 QSR Rankings in Australia
- McDonald’s tops YouGov’s 2023 QSR Rankings in Singapore
- Improve audience engagement to generate leads, build customer loyalty
- US and GB: Jägermeister hires creative agency to grow awareness - How is its brand awareness currently?
- UAE’s April Advertiser of the Month: Which brands made it to the top?
- Emily in Paris: Product placement goes meta
- Marvel launches its own fitness app called 'Marvel Move'
- More than half of global public now worried about AI replacing jobs
- Two-thirds of UAE consumers are likely to attend food & drink festivals in the future
- Public concerns and worries about gene editing: A global perspective
- Remote fitness: Passing fad or lasting lifestyle change?
- YouGov QSR Rankings 2023 revealed!
- Australians have a positive opinion of King Charles III but interest in his coronation is modest
- Support SEO strategy with a strong link-building strategy
- Urban Indians have a positive view of AI technology but expect the government to regulate it
- In-game adverts, micro-transactions are among gamers’ biggest gaming complaints
- HomeGoods generates interest among the young and the affluent
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov