- Collaborating with industry experts, influencers can boost SEO performance
- Participate in offline events such as exhibitions, promotional activities
- B2B businesses could centralise operations into GTM services
- Post blogs regularly, earn referrals and reviews to generate leads
- Brands must create videos that are short, relevant, and driven by storytelling
- Social platforms no longer a hotspot for revenue, brand building for publishers
- Pay more attention to purpose while deciding format for branded content
- Going into 2022, companies must focus on content, connection and strategy
- DTC brands must leverage media coverage to generate leads, convert new customers
- Paramount+, Moderna were the fastest growing brands in 2021
- TikTok was the most-downloaded app worldwide on Christmas Day 2021
- Google will re-review disapproved ads to check if they still violate policies
- AI can help brands analyse data, identify language patterns, auto-create content
- Product videos and hyper-relevant ads are among 2022 top marketing trends
- Avoid broken links and post links on sites with high domain authority
- Use virtual billboards, focus on visual search to spur Metaverse engagement
- Test all elements from brand tone and pricing scheme to website design
- Clean URLs, accessible site structures are important to boost website traffic
- Use consumer-sourced marketing content on Instagram in 2022
- Get deeper insights into target audiences while planning for a rebrand
- Consider recent trends to optimise mobile apps for user acquisition
- Guerrilla marketing can help build a strong disruptive marketing strategy
- Understand search intent before ideating keywords for SEO
- Develop an International SEO strategy to reach customers in new markets
- Allow AI to improve marketing automation and personalisation efforts
- Offer the guest checkout option to consumers to increase ecommerce sales
- Create persona-based onboarding experiences to enhance customer experience
- Assess all possible resolutions before responding to a lawsuit as a brand
- Leverage own platform to amplify achievements of impressive small businesses
- Use NFTs in the metaverse to promote products and services
- Most in-demand products are out of stock this holiday season
- B2B brands can add a valuable service component to justify raising prices
- Address consumer problems in marketing messages succinctly
- Improve operational efficiency by optimising marketing tech stack
- Creative messaging helps promote a product’s value proposition
- Leverage “Quick-Win” link building method to link pages with higher returns
- Google is no longer the most visited web domain in the world
- SEO pros spend less time in link building activities now: Twitter poll
- Craft PPC landing pages with limited-time deals to prompt consumer action
- Use traffic analysis tool to gain marketing insights into competitors web pages
- This kind of email can help brands win over more Customers
- Look beyond UGC obsession if you want to address customer queries
- US: Understanding travel spending this holiday season
- US Auto Advertiser of the Month: GMC
- Publishers are leveraging gamification to educate audiences about blockchain
- Publishers must take the plunge and make first-party operations their default option
- Lead nurturing emails need this kind of content to strike the right note
- Merge tech and creative data to enhance brand response marketing
- Consumer journeys are becoming increasingly hybrid across B2B and B2C
- Match speaker's personality with the event type to nominate for public speaking
- American employees find their companies’ listening capabilities are inadequate
- Microsoft to acquire Xandr as it looks to increase its advertising footprint
- A strong brand-publisher relationship is key to a privacy-focused world
- B2C strategies and tactics that help B2B marketers engage audiences
- This marketing tactic can help accelerate results in the B2B tech world
- Easy ways to optimise branded YouTube channels for conversions
- Marketers should create a SMART action plan to accomplish goals within deadlines
- Start with a motivating activity to make virtual sales kickoff events engaging
- Invest in employees and use a human-centric approach to leverage AI effectively
- Effective curation of ad inventory can solve for value-chain efficiency
- Consumers globally prefer simpler experiences over complicated ones
- How many people have been hit by the global supply chain crisis in Europe and the US?
- Gender-neutral, non-discriminatory, and unbiased content can convey inclusivity
- On social media, marketers must look beyond bounce rates and conversion rates
- Usage of AVOD services likely to grow in 2022
- Seamless transactions and enhanced CX can boost B2B ecommerce purchases
- IAB Tech Lab's Seller-Defined Audience: is it the key to the post-cookie world?
- Digital marketing skills stagnated or declined between 2020 and 2021
- Brands are investing in these types of advertising in 2022
- How UK consumers are responding to Omicron concerns
- This kind of content can help boost brand awareness and top search results
- US Finance Ad of the Month: Crypto.com
- Combine local and on-page SEO tactics to enhance Google search ranking
- Brands can utilise this Instagram format to produce a sense of urgency
- To advertise on Amazon marketplace, use ASINS to target
- Align customer support and sales to maximise customer lifetime value
- Improve conversions using quality content, CTAs and informative videos
- Independent agencies bear the costs of data collection: Study
- A professional domain name can help brands reduce email bounce rates
- Communicate a brand’s purpose via a well-designed site to increase conversions
- Leverage lead magnets in emails to attract newsletter subscribers
- December 2021 will see nonrational drivers influencing shoppers' purchases
- Global: How much do consumers trust travel advertising?
- Help customers get over email fatigue by reaching out to them through text messages
- Alternate identifiers to play a significant role in the ad business: Survey
- Programmatic CTV to accelerate significantly over the next year
- Social media contests can keep users engaged and generate valuable UGC
- Privacy, AI, customer relationships: top priorities for brands in 2021
- Maintaining transparency with audiences is essential for monetising readers
- Audiences are increasing trusting news publications: Study
- Retailers must focus on creating a connected customer journey in 2022
- Consumers are fatigued of many repetitive ads on social networks
- Merge data sets across TV and streaming to track converged TV metrics
- The PESO model must be used to support PR efforts
- More consumers seek brand interactions beyond traditional text
- 84% of consumers believe that a brand's trustworthiness is important
- Leverage cold calling to show value and drive B2B sales
- Infographic : End of year holiday plans of UAE residents
- TikTok set to launch 300 delivery-only restaurants in the US in March 2022
- California’s revised privacy legislation leaves an unsettling grey area
- Google wins big as US ad market sees the best November in five years
- Consumers want influencers to offer how-to-content, and a sneak peek into their lives
- SMBs must insure their shipments in preparation for supply-chain mishaps
- Consumers have sustainability on their minds and are willing to pay more for it
- Place videos at the top of the webpage, use a floating-player module to spur views
- To increase site traffic and attract marketing partners, join an affiliate network
- With social ecommerce becoming popular, Influencer collaborations are likely to grow
- Flexibility, creativity, empathy: the well-tested trio to ace ecommerce
- Understand corporate goals to align market objectives with structural changes
- Develop TikTok content based on popular hashtags to boost engagement
- Small businesses must assess suitability before using Big Tech's ad tools
- Instagram unveils a feature to embed profiles on third-party sites
- Segment audiences based on event engagement to collect data
- FTC’s kick-starts rulemaking process for new privacy regulations
- Google Search trends in 2021 show how people reinvented work from home
- Revisit and update old pieces of brand content to make them relevant
- Mobile video streaming, CTV, digital audio set to become ad-favourites in 2022
- How Legal & General achieved rapid insight by targeting with YouGov Surveys
- TikTok tests desktop waters as it looks to take on Twitch and Facebook Gaming
- Create messages that reflect diversity and cut down festive-season stress
- B2B businesses are looking the right value-exchange for their data
- US consumers’ privacy actions clash with their beliefs
- FTC proposes new rule to protect Americans from privacy abuses online
- Creating a landing page with a guided user experience improves sales
- Use the predictive customer lifetime value model to retain high-value consumers
- Tutkimus: Verojenmaksu tärkein osa-alue yritysten yhteiskuntavastuussa
- AI-powered ads are growing in popularity among advertisers
- US creators can monetise their online presence using Google’s new app
- Heading into 2022, health and wellness companies among the most improved brands
- Brands are moving beyond one-time deals and signing up influencers as ambassadors
- Its in the eyes: How a model’s direct gaze impacts engagement
- This kind of segmentation can help local brands target their niche
- Flexibility and quick adoption will be crucial for publishers in 2022
- How The Business of Fashion achieved multi-market insights with YouGov Surveys
- The most-followed Winter Olympic sports, by men and women
- At 23%, US viewers spend most of their streaming viewing time with Netflix
- 53% of US Hispanics prefer Amazon for online shopping
- Brands can use gated content to identify high-quality leads, segment audiences
- Use upselling, cross-selling tactics to encourage existing customers to buy more
- Customers and employees should be at the forefront of 2022 brand strategies
- ASA cracks down on some cases of cryptocurrency marketing
- Leverage multiple sales channels to drive consumers to a central online store
- Fine tune product positioning before sending out cold emails
- Communicate sustainability progress to attract eco-conscious consumers
- Leverage e-newsletters to drive traffic to corporate blogs
- Key health & pharma insights 2021
- Duolingo's TikTok playbook points the way to success on the video platform
- US marketers value engaging and interesting brand language
- Key banking insights 2021
- Facebook is looking to boost its TikTok-style livestreaming shopping with a new update
- What drives more offline and online engagement - Digital ads or paid social
- Reintroduce human beings in the digitally transformed buying journey
- Offer new and curated products to retain customers and spur repeat purchases
- Publishers' outlook on retiring third-party cookies remains pessimistic
- Use negative reviews to weed out fakes from genuine customers
- The Obamas remain the world’s most admired man and woman
- Ratan Tata and Lata Mangeshkar are India’s most admired man and woman in 2021: YouGov Study
- Valgmåling december 2021
- Verdens mest beundrede mennesker i 2021
- Världens mest beundrade personer 2021
- Maailman ihailluimmat henkilöt vuonna 2021
- Verdens mest beundrede mennesker i 2021
- Create content around YMYL factors to boost search ranking
- Performance influencer marketing powered by AI will grow in 2022
- Youngsters on Instagram to look for cleaner products in 2022
- Leverage brand marketing tactics to give performance marketing a boost
- Create content clusters with a main topic for successful SEO efforts
- Integrated analytics solutions can offer more refined data workflows
- Tech and telco: Trends and insights round-up for 2021
- Leisure and Entertainment: Trends and insights round-up for 2021
- Sports: Trends and insights round-up for 2021
- Gaming and esports: Trends and insights round-up for 2021
- Auction package-driven addressability will help target advertising better
- The public sees a stance on data ethics as part of the brand values and ethics.
- Sponsoring the Olympics does not close doors on support for other social causes
- To design innovative PPC campaigns, brands must be patient with testing and budgets
- Consider reusing social media content in email copies for higher SERP rankings
- Express gratitude when announcing brand achievements
- Banks should not imitate fintech and non-bank providers
- Resolve the CTV frequency problem to boost ad performance across verticals
- Invest in market research to innovate and to drive sales amid uncertainty
- In 2021, 55.7 million US homes don't have cable, satellite or telco TV
- Use simpler and focused keywords to create relevant content
- Securing OOH ad inventory through buying platforms and tools helps boost ROAS
- Manage PPC campaigns effectively with a digital ad agency
- Integrate marketing automation tools to drive ecommerce sales
- The growing trend of plant-based meat products in Thailand
- US: What’s motivating people to travel this holiday season?
- Horizon Worlds, Meta’s big bet, makes its debut in US and Canada
- Twitter rolls out a new reporting feature in the US
- Supply chain concerns, in-store appeal, COVID fear dampen Black Friday e-sales
- Google’s new six-point guide helps brands use user-generated content better
- Dispel the stigma around crypto to promote new cryptocurrency projects
- Consumers prefer a combination of digital and personal interactions
- Many marketers have seen gains from sales and marketing alignment: Survey
- Retail and FMCG/CPG: Trends and insights round-up for 2021
- Media, Content and Agencies: Trends and insights round-up for 2021
- Publishing relevant videos and blogs can help manufacturing brands augment sales
- Women more likely than men to hold favourable views of BT’s “Walk Me Home” service
- Opt for an email audit to identify loopholes and enhance email programmes
- Corporate responsibility and brand values impact decision making in advertising
- Optimising app store presence can help increase installs and in-app conversions
- Experiment with video, micro-influencers to broaden reach on social media
- Ahead of Christmas, brands can playful emails to offer gifting ideas
- Make sure the webinar features branding to boost brand recall among attendees
- The three areas brands need to work on to survive in the post-cookie world
- Google suggests promoting in-store products via local inventory ads
- IAB Tech Lab opens new communication protocol for public comment
- Most businesses do not prioritise measuring incremental impact of digital spend
- An overlooked advertising avenue offers billions in untapped opportunity
- TikTok’s social media dominance is leading to widespread adoption of its UI
- Snap's bet on AR is paying off as brands look to it for resolving ecommerce challenges
- Experience shopping and sustainability likely to dominate 2022 CXs
- Highlight consumer pain points in the subject line to grab the audience attention
- These offers can motivate Brits to opt for brand communications
- Showcase the brand's usefulness through videos to boost conversions
- Brand image, competitive markets, and investor pressure driving ESG changes in the US
- Cross-shadowing can help align different departments and drive sales
- Microsoft Bing rolls out Ethical Shopping hub in the United Kingdom
- Despite inflation and COVID-19 concerns, retail holiday sales to grow 11.5% in 2021
- Publish podcasts on culturally relevant topics to reach more listeners
- Around 80% of social engagement for social platforms come from Instagram
- TikTok rolls out a two-day celebrity-led live streaming shopping event
- Leveraging off-page SEO tactics can help brands get featured in online discussions
- Twitter experiments content warning labels for individual posts
- Ensure images used in branded emails are optimised for screen readers
- Snapchat launches a series of updates for developers, creators and brand connections
- Optimising pages for Core Web Vitals metrics can help boost search rankings
- B2B businesses must build meaningful relationships with existing stakeholders in 2022
- Begin branded emails with the most important and relevant information
- Why publishers must develop a strong, privacy-compliant first-party data strategy?
- Optimise digital experiences around consumer needs to enhance CPD
- Conduct content audit to fix keyword cannibalisation issues
- What does it take to become one of Britain’s best brands?
- Mapped: Key consumer financial trends in Australia
- The growing power of social media influencers in India
- How much money do businesses lose to ad fraud. Spoiler: A lot
- Customer awareness around the environmental cost of ads is growing: Study
- This move can help businesses win over consumers despite bad reviews
- Instagram to roll new features in March 2022 around teen usage of the app
- Global ad market to maintain pandemic-time gains, digital to aid growth
- Why do consumers prefer text messages over phone calls
- Experiment with filters, colour and motion to boost social media engagement
- Devise fool-proof strategies and stay up-to-date with trends by monitoring rivals
- Start creating digital versions of brands’ products to leverage the metaverse
- Create diverse marketing strategies, rethink KPIs to brace for privacy update impact
- Focus on relationships to acquire new audiences
- Instagram to offer live-shopping streams hosted by celebrities for holidays
- Studies suggest 2022 will see global ad spend grow significantly
- In-store retail ads are effective at drawing consumer attention
- Interact with viewers via comments to boost YouTube Community engagement
- UAE residents don't mind automation in their homes but prefer humans for medical consultation
- This demographics’ clout is growing and marketers need to pay attention now
- Twitter US sees the biggest jump in five years, but has it peaked?
- Clean rooms might be the answer marketers are looking for in the post-cookie era
- Should brands consider mobile optimisation for their 2022 website strategy?
- Walmart-Yahoo to offer holiday season activations for the third consecutive year
- Influencers set to diversify sources of income, content categories next year
- Experiment with “digital campfires” for an intimate, tight-knit online community
- Brands must analyse why, how and where their customers conduct online searches
- Singapore Advertiser of the Month: Singapore Airlines
- AI can help brands automate processes, deliver visual content rapidly
- Game mechanics are not driving long-term learning behaviour among B2B sales pros
- Wide pay gap between white and black influencers: Report
- Boosting inclusion must be treated as a necessity, not an add-on
- Trillion dollars: The expected worth of Global ad markets by 2025
- Early-stage startups are ditching traditional obsession with the .com domain
- Use cooking recipes to reach audiences in a simple yet effective way
- Tap into real-time insights to better understand prospect motivations
- Focus more on disability-friendly design to enhance the user experience
- Brands can use microsites to shine the spotlight on new product launches
- Social listening tools can prove beneficial for ecommerce businesses in many ways
- Ensure brand’s social media feed reflects trending topics, latest news stories
- Invest in customer data platforms to offer enhanced omnichannel CX
- US consumers across generations willing to pay more for sustainable brands
- Consider Gen Z’s offline, online consumption habits to create engaging content
- A well-defined audience can guide a company’s rebranding efforts
- Twitter to launch Moderation Research Consortium in 2022
- Create visual content to boost digital engagement across channels
- Leverage sales enablement content to drive sales at the bottom of the funnel
- Offer varied online payment options to reach a lot more customers
- Gen Z is prioritising electronics and technology along with health and wellness
- Facebook announces global expansion of its Protect feature in coming months
- Cannes Lions announces new award dedicated to B2B advertising
- New IAB report aims at educating publishers about non-intrusive native advertising
- Half of the companies either outsource content or use a hybrid approach
- Advertisers must leverage AI and alternate data sets to brace for cookie exit
- Leverage written content like blogs to boost the impact of podcast episodes
- When it comes to targeting ad fraud, brands must study each medium separately
- Consumer and brand intelligence at the speed of a rapidly-moving world
- Convey the benefits and offer training for an effortless organisational change
- Experiment with different content types and formats to gain traction on social media
- Repost content in full in email newsletters to drive up CTR
- Leverage social AR features to promote branded content and drive sales
- Commerce and cloud technology to drive ‘anywhere commerce’ in 2022
- Retail stores are more like platforms catering to various missions, stakeholders
- Collect physical world data to boost sales using QR codes
- Programmatic can optimise audio ads for safety and contextuality
- High costs are making publishers wary of Amazon's Live pitch
- Improve collaboration between marketing and technology teams to enhance personalisation
- Native email ads can help brands limit ad-related disruption in branded emails
- Plan PR response in advance to tackle crisis and boost brand trust
- Online stores should focus on minimising returns to reduce environmental impact
- Companies are racing to win the attention of Metaverse's early customers
- Apple’s anti-tracking update is forcing advertisers to spend more on Android
- Focus on offering insightful and informative email content to boost engagement
- Brands should optimise their landing pages with behavioural segmentation
- 37% of marketers plan to increase overall email marketing spend in 2022
- Update websites with fresh content to boost backlinks
- Investors have low confidence in companies’ ESG commitments
- Singaporeans don't mind automation in their homes but prefer humans for medical consultation
- Promote informational content to boost affiliates sales
- 83% of consumers will spend more on brands with better customer support
- Incremental testing lets data marketers measure, track growth marketing efforts
- Conduct search audits to measure brand awareness and find prospects
- British regulatory body orders Meta to sell its $400 million acquisition
- Global: Tech shortages
- Focus on enhancing brand’s existing capabilities to ace digital transformation
- Most top companies do not use personalisation online
- Localise content and deliver messages in native language to retain customers
- Advertiser of the Month (UAE) – Global Village
- Be clear on content mission for an effective content operations framework
- Rely on zero-party data to avoid privacy violations and build brand trust
- Brands to rely on emerging tech to offer personalised CX, explore AR/VR in 2022
- Utilise every customer opt-in touchpoint to boost SMS subscriber list
- Artificial intelligence: Global research reveals relationship between knowledge and sentiment
- A/B test websites to boost sign-ups for affiliate email marketing
- Digital marketing to spearhead customer engagement and CX efforts
- Urban Indians prefer automation in their homes but want humans for medical consultation & education
- Var tredje svensk är skeptisk till artificiell intelligens
- Hver tredje dansker er skeptisk over for kunstig intelligens
- Leverage memes to effectively target consumers and promote a brand
- Incorporate memes and celebrity creatives to scale marketing efforts
- Reflect consumers’ aspirations to build an emotional connection with them
- Incorporate creative automation to scale content production
- Contactless card payments increased 30% YoY in 2021: Visa
- Squid Game leads all other non-English originals from Netflix, according to YouGov Stream
- Build a “greener” image to attract the attention of Gen Z audiences
- The Big Question brands expect to be asking themselves in 2022
- Publishers like ESPN are using these metrics to measure TikTok’s video performance
- Brands can consider leveraging bot management solutions
- Audio platforms are reshaping the world of influencer marketing
- Publishers should explore blockchain technology
- How marketers can measure the performance of their social media efforts
- Set standards to enforce accountability in advertising
- Consumers trust local businesses more than online-only brands
- Advertisers should drop ad tracking and surveillance to build trust
- Use quantitative and qualitative UX testing to boost conversions
- 61% of marketers seek content writers who write comprehensively
- KPIs such as media placements are a good indicator of PR success
- Online holiday spend projected to reach $207 billion in 2021, as per Adobe
- Virtual multichannel video providers are pinning their hopes on FAST add-ons
- Only 17% of UK marketers use data or analytics to make decisions: Survey
- Google expands oversight commitments as part of an antitrust investigation
- Come 2022, audiences will look beyond search engines
- With third-party cookies facing extinction, British marketers look beyond
- Strike the right human-machine intelligence balance for supply chain solutions
- Small businesses need to identify their niche if they want to win
- How the #BrokenRecord Campaign challenged the music streaming market with YouGov Surveys: Serviced
- Is 5G improving our digital experience? Here’s what Americans and Brits think about it
- Global: How satisfied are consumers with different facets of their internet service?
- Leverage demand modelling to project consumer demand for the holidays
- An agile data management system can protect businesses from security risks
- Draft an RFP with expectations to find the right digital marketing agency
- Execute cross-channel marketing campaigns to drive sales on Amazon
- Email marketing delivers $57 in ROI per $1, surpassing ROI from other channels
- UK industry body emphasises the need for compliant advertising methods
- Factor in pricing, products and technology while researching competitors
- US: EV intent
- Brits and body image
- US: Drug manufacturers with best reputations
- Global: Advertising and body image
- Title spotlight: Super Mario
- Global: Which markets are ripest for the gamification of exercise?
- Global: Auto shortages
- Do Elon Musk’s tweets hurt Tesla’s brand?
- Meat and health
- Spotify tests a TikTok-style video feed on the platform
- People are planning a bit earlier this holiday season: Twitter Study
- Rely on more modern and accurate attribution tools to tackle identity challenges
- Ecommerce brands should create holiday-specific shopping experiences
- Leverage lean process improvement to improve efficiency
- Publishers should highlight price comparisons to drive more affiliate revenue
- Consumers want two things this Christmas: Consume and feel good about it
- Made in: German products have the best reputation around the world while China scores lowest
- US CPG firms must track consumer trends to benefit from m-commerce
- Create marketing content around lead magnets to attract qualified leads
- Adapt to Google Business Profile’s SEO changes to boost visibility
- Create reward-focused programs to enhance CX online and drive ROAS
- YouTube Creator Studio could help brands optimise video marketing on YouTube
- 86% of American consumers approve of small businesses
- Track quantifiable, non-quantifiable data while conducting a reputation analysis
- Start early, be honest and deliver customised messages: The Black Friday Sales playbook
- Avoid obsessing over an activist image and focus on delivering real solutions
- Global automation market set to reach $6.3 Billion by 2026: Report
- Shortages: Medical supplies
- Business news and buying
- Deep dive: Direct Line
- Combine PPC and SEO strategies to engage customers throughout the buying process
- TV networks, ad agencies begin work on alternate measurement systems
- Prioritise creating employee-technology synergy to spur digital transformation
- Most marketers rate their brand’s email campaigns as “Adequate” or “Not Effective”
- CPG leaders need to prepare for a tough D2C path post-pandemic
- Food and drink brands must focus on sustainability throughout the year
- 94% of US marketers believe paid video ads impact ROI positively
- Communicate a sense of urgency to induce FOMO and boost Cyber Monday sales
- UAE residents are likely to travel domestically during the year-end holiday season
- Use Google Analytics to track engagement, conversion, and relevance metrics
- Metaverse, NFTs and Web 3.0 could shape the future of digital marketing
- Include emotions in content titles to improve ranking in Google’s Discover feed
- Having an in-house content marketing team helps convey a brand’s true voice
- PR pros lack the confidence needed to implement artificial intelligence
- Travel ad spend will not return to pre-pandemic levels until 2023
- SEO professionals are not seeing much impact from the latest Google Core Update
- TikTok partners with BuzzFeed in a major content deal
- Snap rolls out new advertising product with multi-format delivery
- Experiment with new content types to attract audience attention in 2022
- Experiment with features, tools and music when creating short-form videos
- Audio content, short-form videos are high on the 2022 marketer hot-list
- Businesses set to focus on automation, extended reality and Martech in 2022
- Referrals in focus as brands look to boost sales and customer acquisition
- Ad industry is faring better at representation among executive positions
- Target product returns, personalise offerings with ecommerce filtering tools
- Avoid getting too specific when it comes to contextual CTV advertising
- The influence of social media influencers in the UAE
- Make singular and incremental changes to data-driven marketing
- Ikea aims to pack all its existing products without plastic by 2028
- Convey product benefits in the lead of sales copies to drive sales
- Leverage CRM to boost holiday sales in lower-funnel programs
- 83% of B2B businesses use analytics tools to boost content marketing efforts
- NFT campaigns can help B2B businesses drive revenue and awareness
- Leverage social and paid ads to promote live virtual events
- Americans consumers just love their Thanksgiving food ads
- New study suggest the influencers are not really that influential
- Enhanced measurement, better-monetised content: CTV's future
- Build content around the brand’s value proposition
- Use web analytics to match frequently used search terms with SEO keywords
- Marketers would benefit from using computer vision for moment marketing
- Leverage website popup surveys to collect customer feedback in real-time
- More than half of customers want to shop in-store: Study
- Brand Profile: State Farm
- PR firms must get better at crisis communications capabilities
- Use CTAs to boost conversions and lower bounce rates
- TikTok rolls out 'CommunityToks', indicator of subculture engagement on TikTok
- Not enough marketers are using multi-touch attribution, despite known benefits
- Improve blog conversion rate by offering previews and trials
- Creating good and quality marketing automation is a challenge for companies
- Are brands paying enough attention to customer engagement and response times?
- Marketers must pass on this information to content creators
- Leveraging intelligence time email sending can help marketers boost email open rates
- Things B2B marketers must do to enable automated lead generation
- Data connectivity systems can help advertise effectively while protecting customer data
- Create a memorable experience through welcome email campaigns
- Think beyond individual identity to thrive in the cookie-less future
- Global: Consumers are willing to pay more for sustainable travel
- PR firms to continue the profit-boosting measures undertaken amid the pandemic
- CTV ad creatives must be inspired by social media and not by TV ads
- Use blog post introductions to share problems, solutions, key takeaways and more
- Influence UGC content creation by running social media hashtag challenges
- CEOs and communicators don't wholly agree on staffing and budget requirements
- Balance providing personalised experiences with collecting actionable user data
- The much-awaited Instagram option is here
- Are local businesses ready to meet consumer demand this holiday season?
- The pandemic pushes more readers to turn to local news sites for information
- Add an element of fun in lead capture forms to get visitors’ attention
- Celebrity and influencers’ social media accounts are deluged by fake followers
- Marketers should consider connecting with other bloggers in the niche
- Ecommerce businesses must optimise their SEO for rich cards and rich snippets
- A digital presence can help D2C brands offer reliable information, build trust
- Global perspectives toward single-use plastics
- Global: More people worried than not about artificial intelligence
- A recognisable logo is crucial in building a strong online brand presence
- The share of US retail media ad spending is growing
- Retail media companies must provide a single customer view based on unified data
- More UK marketers need to comply with data collection laws
- Deliver frictionless customer experiences using insights-based data
- Identify what's driving subscriptions for B2B newsletters and plan accordingly
- Brands can now run podcast ads on Spotify, podcast ad-buying feature launched
- Americans enjoy holiday food advertising: Study
- IAB report spots a lack of consensus around applying CCPA definitions and obligations
- Offer free trials, personalise messages to retain SaaS customers
- Create social media content based on research to attract consumers
- Amazon to stop accepting payments from Visa Credit Cards in the UK
- Post-high-value social media content to boost holiday marketing efforts
- Brands can leverage AVOD services to promote next to premium content
- Repurpose evergreen content to expand audience reach organically
- 2022 will see brands focusing on tech to offer enhanced CX
- Keep top leadership and sales team up-to-date about content marketing strategies
- Use social media content to explain how users can benefit from brands’ offering
- Integrate offline and online channels to provide an optimum in-store experience
- Paid search spending on Google grew 28% YoY in Q3 2021
- Snapchat rolls out Multi-Format Ad delivery to boost reach and engagement
- Relevant, diverse, personalised, and engaging social content attracts Gen Z
- Prioritise entertaining over advertising to engage audiences on Twitch
- Retailers should make in-store shopping convenient, informative and immersive
- Google rolls out new tools for local search and reporters
- How a Latin food publisher is wining hearts and reaching new customers
- Indomie tops YouGov’s 2021 Best Brand Rankings in Indonesia
- Shopee tops YouGov’s 2021 Best Brand Rankings in Malaysia
- Google tops YouGov’s 2021 Best Brand Rankings in India yet again
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov