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- Customers and employees should be at the forefront of 2022 brand strategies
- ASA cracks down on some cases of cryptocurrency marketing
- Leverage multiple sales channels to drive consumers to a central online store
- Fine tune product positioning before sending out cold emails
- Communicate sustainability progress to attract eco-conscious consumers
- Leverage e-newsletters to drive traffic to corporate blogs
- Key health & pharma insights 2021
- Duolingo's TikTok playbook points the way to success on the video platform
- US marketers value engaging and interesting brand language
- Key banking insights 2021
- Facebook is looking to boost its TikTok-style livestreaming shopping with a new update
- What drives more offline and online engagement - Digital ads or paid social
- Reintroduce human beings in the digitally transformed buying journey
- Offer new and curated products to retain customers and spur repeat purchases
- Publishers' outlook on retiring third-party cookies remains pessimistic
- Use negative reviews to weed out fakes from genuine customers
- The Obamas remain the world’s most admired man and woman
- Ratan Tata and Lata Mangeshkar are India’s most admired man and woman in 2021: YouGov Study
- Verdens mest beundrede mennesker i 2021
- Världens mest beundrade personer 2021
- Maailman ihailluimmat henkilöt vuonna 2021
- Verdens mest beundrede mennesker i 2021
- Valgmåling december 2021
- Create content around YMYL factors to boost search ranking
- Performance influencer marketing powered by AI will grow in 2022
- Youngsters on Instagram to look for cleaner products in 2022
- Leverage brand marketing tactics to give performance marketing a boost
- Create content clusters with a main topic for successful SEO efforts
- Integrated analytics solutions can offer more refined data workflows
- Tech and telco: Trends and insights round-up for 2021
- Leisure and Entertainment: Trends and insights round-up for 2021
- Sports: Trends and insights round-up for 2021
- Gaming and esports: Trends and insights round-up for 2021
- Auction package-driven addressability will help target advertising better
- The public sees a stance on data ethics as part of the brand values and ethics.
- Sponsoring the Olympics does not close doors on support for other social causes
- To design innovative PPC campaigns, brands must be patient with testing and budgets
- Consider reusing social media content in email copies for higher SERP rankings
- Express gratitude when announcing brand achievements
- Banks should not imitate fintech and non-bank providers
- Resolve the CTV frequency problem to boost ad performance across verticals
- Invest in market research to innovate and to drive sales amid uncertainty
- In 2021, 55.7 million US homes don't have cable, satellite or telco TV
- Use simpler and focused keywords to create relevant content
- Securing OOH ad inventory through buying platforms and tools helps boost ROAS
- Manage PPC campaigns effectively with a digital ad agency
- Integrate marketing automation tools to drive ecommerce sales
- The growing trend of plant-based meat products in Thailand
- US: What’s motivating people to travel this holiday season?
- Horizon Worlds, Meta’s big bet, makes its debut in US and Canada
- Twitter rolls out a new reporting feature in the US
- Supply chain concerns, in-store appeal, COVID fear dampen Black Friday e-sales
- Google’s new six-point guide helps brands use user-generated content better
- Dispel the stigma around crypto to promote new cryptocurrency projects
- Consumers prefer a combination of digital and personal interactions
- Many marketers have seen gains from sales and marketing alignment: Survey
- Retail and FMCG/CPG: Trends and insights round-up for 2021
- Media, Content and Agencies: Trends and insights round-up for 2021
- Publishing relevant videos and blogs can help manufacturing brands augment sales
- Women more likely than men to hold favourable views of BT’s “Walk Me Home” service
- Opt for an email audit to identify loopholes and enhance email programmes
- Corporate responsibility and brand values impact decision making in advertising
- Optimising app store presence can help increase installs and in-app conversions
- Experiment with video, micro-influencers to broaden reach on social media
- Ahead of Christmas, brands can playful emails to offer gifting ideas
- Make sure the webinar features branding to boost brand recall among attendees
- The three areas brands need to work on to survive in the post-cookie world
- Google suggests promoting in-store products via local inventory ads
- IAB Tech Lab opens new communication protocol for public comment
- Most businesses do not prioritise measuring incremental impact of digital spend
- An overlooked advertising avenue offers billions in untapped opportunity
- TikTok’s social media dominance is leading to widespread adoption of its UI
- Snap's bet on AR is paying off as brands look to it for resolving ecommerce challenges
- Experience shopping and sustainability likely to dominate 2022 CXs
- Highlight consumer pain points in the subject line to grab the audience attention
- These offers can motivate Brits to opt for brand communications
- Showcase the brand's usefulness through videos to boost conversions
- Brand image, competitive markets, and investor pressure driving ESG changes in the US
- Cross-shadowing can help align different departments and drive sales
- Microsoft Bing rolls out Ethical Shopping hub in the United Kingdom
- Despite inflation and COVID-19 concerns, retail holiday sales to grow 11.5% in 2021
- Publish podcasts on culturally relevant topics to reach more listeners
- Around 80% of social engagement for social platforms come from Instagram
- TikTok rolls out a two-day celebrity-led live streaming shopping event
- Leveraging off-page SEO tactics can help brands get featured in online discussions
- Twitter experiments content warning labels for individual posts
- Ensure images used in branded emails are optimised for screen readers
- Snapchat launches a series of updates for developers, creators and brand connections
- Optimising pages for Core Web Vitals metrics can help boost search rankings
- B2B businesses must build meaningful relationships with existing stakeholders in 2022
- Begin branded emails with the most important and relevant information
- Why publishers must develop a strong, privacy-compliant first-party data strategy?
- Optimise digital experiences around consumer needs to enhance CPD
- Conduct content audit to fix keyword cannibalisation issues
- What does it take to become one of Britain’s best brands?
- Mapped: Key consumer financial trends in Australia
- The growing power of social media influencers in India
- How much money do businesses lose to ad fraud. Spoiler: A lot
- Customer awareness around the environmental cost of ads is growing: Study
- This move can help businesses win over consumers despite bad reviews
- Instagram to roll new features in March 2022 around teen usage of the app
- Global ad market to maintain pandemic-time gains, digital to aid growth
- Why do consumers prefer text messages over phone calls
- Experiment with filters, colour and motion to boost social media engagement
- Devise fool-proof strategies and stay up-to-date with trends by monitoring rivals
- Start creating digital versions of brands’ products to leverage the metaverse
- Create diverse marketing strategies, rethink KPIs to brace for privacy update impact
- Focus on relationships to acquire new audiences
- Instagram to offer live-shopping streams hosted by celebrities for holidays
- Studies suggest 2022 will see global ad spend grow significantly
- In-store retail ads are effective at drawing consumer attention
- Interact with viewers via comments to boost YouTube Community engagement
- UAE residents don't mind automation in their homes but prefer humans for medical consultation
- This demographics’ clout is growing and marketers need to pay attention now
- Twitter US sees the biggest jump in five years, but has it peaked?
- Clean rooms might be the answer marketers are looking for in the post-cookie era
- Should brands consider mobile optimisation for their 2022 website strategy?
- Walmart-Yahoo to offer holiday season activations for the third consecutive year
- Influencers set to diversify sources of income, content categories next year
- Experiment with “digital campfires” for an intimate, tight-knit online community
- Brands must analyse why, how and where their customers conduct online searches
- Singapore Advertiser of the Month: Singapore Airlines
- AI can help brands automate processes, deliver visual content rapidly
- Game mechanics are not driving long-term learning behaviour among B2B sales pros
- Wide pay gap between white and black influencers: Report
- Boosting inclusion must be treated as a necessity, not an add-on
- Trillion dollars: The expected worth of Global ad markets by 2025
- Early-stage startups are ditching traditional obsession with the .com domain
- Use cooking recipes to reach audiences in a simple yet effective way
- Tap into real-time insights to better understand prospect motivations
- Focus more on disability-friendly design to enhance the user experience
- Brands can use microsites to shine the spotlight on new product launches
- Social listening tools can prove beneficial for ecommerce businesses in many ways
- Ensure brand’s social media feed reflects trending topics, latest news stories
- Invest in customer data platforms to offer enhanced omnichannel CX
- US consumers across generations willing to pay more for sustainable brands
- Consider Gen Z’s offline, online consumption habits to create engaging content
- A well-defined audience can guide a company’s rebranding efforts
- Twitter to launch Moderation Research Consortium in 2022
- Create visual content to boost digital engagement across channels
- Leverage sales enablement content to drive sales at the bottom of the funnel
- Offer varied online payment options to reach a lot more customers
- Gen Z is prioritising electronics and technology along with health and wellness
- Facebook announces global expansion of its Protect feature in coming months
- Cannes Lions announces new award dedicated to B2B advertising
- New IAB report aims at educating publishers about non-intrusive native advertising
- Half of the companies either outsource content or use a hybrid approach
- Advertisers must leverage AI and alternate data sets to brace for cookie exit
- Leverage written content like blogs to boost the impact of podcast episodes
- When it comes to targeting ad fraud, brands must study each medium separately
- Consumer and brand intelligence at the speed of a rapidly-moving world
- Convey the benefits and offer training for an effortless organisational change
- Experiment with different content types and formats to gain traction on social media
- Repost content in full in email newsletters to drive up CTR
- Leverage social AR features to promote branded content and drive sales
- Commerce and cloud technology to drive ‘anywhere commerce’ in 2022
- Retail stores are more like platforms catering to various missions, stakeholders
- Collect physical world data to boost sales using QR codes
- Programmatic can optimise audio ads for safety and contextuality
- High costs are making publishers wary of Amazon's Live pitch
- Improve collaboration between marketing and technology teams to enhance personalisation
- Native email ads can help brands limit ad-related disruption in branded emails
- Plan PR response in advance to tackle crisis and boost brand trust
- Online stores should focus on minimising returns to reduce environmental impact
- Companies are racing to win the attention of Metaverse's early customers
- Apple’s anti-tracking update is forcing advertisers to spend more on Android
- Focus on offering insightful and informative email content to boost engagement
- Brands should optimise their landing pages with behavioural segmentation
- 37% of marketers plan to increase overall email marketing spend in 2022
- Update websites with fresh content to boost backlinks
- Investors have low confidence in companies’ ESG commitments
- Singaporeans don't mind automation in their homes but prefer humans for medical consultation
- Promote informational content to boost affiliates sales
- 83% of consumers will spend more on brands with better customer support
- Incremental testing lets data marketers measure, track growth marketing efforts
- Conduct search audits to measure brand awareness and find prospects
- British regulatory body orders Meta to sell its $400 million acquisition
- Global: Tech shortages
- Focus on enhancing brand’s existing capabilities to ace digital transformation
- Most top companies do not use personalisation online
- Localise content and deliver messages in native language to retain customers
- Advertiser of the Month (UAE) – Global Village
- Be clear on content mission for an effective content operations framework
- Rely on zero-party data to avoid privacy violations and build brand trust
- Brands to rely on emerging tech to offer personalised CX, explore AR/VR in 2022
- Utilise every customer opt-in touchpoint to boost SMS subscriber list
- Artificial intelligence: Global research reveals relationship between knowledge and sentiment
- A/B test websites to boost sign-ups for affiliate email marketing
- Digital marketing to spearhead customer engagement and CX efforts
- Urban Indians prefer automation in their homes but want humans for medical consultation & education
- Var tredje svensk är skeptisk till artificiell intelligens
- Hver tredje dansker er skeptisk over for kunstig intelligens
- Leverage memes to effectively target consumers and promote a brand
- Incorporate memes and celebrity creatives to scale marketing efforts
- Reflect consumers’ aspirations to build an emotional connection with them
- Incorporate creative automation to scale content production
- Contactless card payments increased 30% YoY in 2021: Visa
- Squid Game leads all other non-English originals from Netflix, according to YouGov Stream
- Build a “greener” image to attract the attention of Gen Z audiences
- The Big Question brands expect to be asking themselves in 2022
- Publishers like ESPN are using these metrics to measure TikTok’s video performance
- Brands can consider leveraging bot management solutions
- Audio platforms are reshaping the world of influencer marketing
- Publishers should explore blockchain technology
- How marketers can measure the performance of their social media efforts
- Set standards to enforce accountability in advertising
- Consumers trust local businesses more than online-only brands
- Advertisers should drop ad tracking and surveillance to build trust
- Use quantitative and qualitative UX testing to boost conversions
- 61% of marketers seek content writers who write comprehensively
- KPIs such as media placements are a good indicator of PR success
- Online holiday spend projected to reach $207 billion in 2021, as per Adobe
- Virtual multichannel video providers are pinning their hopes on FAST add-ons
- Only 17% of UK marketers use data or analytics to make decisions: Survey
- Google expands oversight commitments as part of an antitrust investigation
- Come 2022, audiences will look beyond search engines
- With third-party cookies facing extinction, British marketers look beyond
- Strike the right human-machine intelligence balance for supply chain solutions
- Small businesses need to identify their niche if they want to win
- How the #BrokenRecord Campaign challenged the music streaming market with YouGov Surveys: Serviced
- Is 5G improving our digital experience? Here’s what Americans and Brits think about it
- Global: How satisfied are consumers with different facets of their internet service?
- Leverage demand modelling to project consumer demand for the holidays
- An agile data management system can protect businesses from security risks
- Draft an RFP with expectations to find the right digital marketing agency
- Execute cross-channel marketing campaigns to drive sales on Amazon
- Email marketing delivers $57 in ROI per $1, surpassing ROI from other channels
- UK industry body emphasises the need for compliant advertising methods
- Factor in pricing, products and technology while researching competitors
- US: EV intent
- Brits and body image
- US: Drug manufacturers with best reputations
- Global: Advertising and body image
- Title spotlight: Super Mario
- Global: Which markets are ripest for the gamification of exercise?
- Global: Auto shortages
- Do Elon Musk’s tweets hurt Tesla’s brand?
- Meat and health
- Spotify tests a TikTok-style video feed on the platform
- People are planning a bit earlier this holiday season: Twitter Study
- Rely on more modern and accurate attribution tools to tackle identity challenges
- Ecommerce brands should create holiday-specific shopping experiences
- Leverage lean process improvement to improve efficiency
- Publishers should highlight price comparisons to drive more affiliate revenue
- Consumers want two things this Christmas: Consume and feel good about it
- Made in: German products have the best reputation around the world while China scores lowest
- US CPG firms must track consumer trends to benefit from m-commerce
- Create marketing content around lead magnets to attract qualified leads
- Adapt to Google Business Profile’s SEO changes to boost visibility
- Create reward-focused programs to enhance CX online and drive ROAS
- YouTube Creator Studio could help brands optimise video marketing on YouTube
- 86% of American consumers approve of small businesses
- Track quantifiable, non-quantifiable data while conducting a reputation analysis
- Start early, be honest and deliver customised messages: The Black Friday Sales playbook
- Avoid obsessing over an activist image and focus on delivering real solutions
- Global automation market set to reach $6.3 Billion by 2026: Report
- Shortages: Medical supplies
- Business news and buying
- Deep dive: Direct Line
- Combine PPC and SEO strategies to engage customers throughout the buying process
- TV networks, ad agencies begin work on alternate measurement systems
- Prioritise creating employee-technology synergy to spur digital transformation
- Most marketers rate their brand’s email campaigns as “Adequate” or “Not Effective”
- CPG leaders need to prepare for a tough D2C path post-pandemic
- Food and drink brands must focus on sustainability throughout the year
- 94% of US marketers believe paid video ads impact ROI positively
- Communicate a sense of urgency to induce FOMO and boost Cyber Monday sales
- UAE residents are likely to travel domestically during the year-end holiday season
- Use Google Analytics to track engagement, conversion, and relevance metrics
- Metaverse, NFTs and Web 3.0 could shape the future of digital marketing
- Include emotions in content titles to improve ranking in Google’s Discover feed
- Having an in-house content marketing team helps convey a brand’s true voice
- PR pros lack the confidence needed to implement artificial intelligence
- Travel ad spend will not return to pre-pandemic levels until 2023
- SEO professionals are not seeing much impact from the latest Google Core Update
- TikTok partners with BuzzFeed in a major content deal
- Snap rolls out new advertising product with multi-format delivery
- Experiment with new content types to attract audience attention in 2022
- Experiment with features, tools and music when creating short-form videos
- Audio content, short-form videos are high on the 2022 marketer hot-list
- Businesses set to focus on automation, extended reality and Martech in 2022
- Referrals in focus as brands look to boost sales and customer acquisition
- Ad industry is faring better at representation among executive positions
- Target product returns, personalise offerings with ecommerce filtering tools
- Avoid getting too specific when it comes to contextual CTV advertising
- The influence of social media influencers in the UAE
- Make singular and incremental changes to data-driven marketing
- Ikea aims to pack all its existing products without plastic by 2028
- Convey product benefits in the lead of sales copies to drive sales
- Leverage CRM to boost holiday sales in lower-funnel programs
- 83% of B2B businesses use analytics tools to boost content marketing efforts
- NFT campaigns can help B2B businesses drive revenue and awareness
- Leverage social and paid ads to promote live virtual events
- Americans consumers just love their Thanksgiving food ads
- New study suggest the influencers are not really that influential
- Enhanced measurement, better-monetised content: CTV's future
- Build content around the brand’s value proposition
- Use web analytics to match frequently used search terms with SEO keywords
- Marketers would benefit from using computer vision for moment marketing
- Leverage website popup surveys to collect customer feedback in real-time
- More than half of customers want to shop in-store: Study
- Brand Profile: State Farm
- PR firms must get better at crisis communications capabilities
- Use CTAs to boost conversions and lower bounce rates
- TikTok rolls out 'CommunityToks', indicator of subculture engagement on TikTok
- Not enough marketers are using multi-touch attribution, despite known benefits
- Improve blog conversion rate by offering previews and trials
- Creating good and quality marketing automation is a challenge for companies
- Are brands paying enough attention to customer engagement and response times?
- Marketers must pass on this information to content creators
- Leveraging intelligence time email sending can help marketers boost email open rates
- Things B2B marketers must do to enable automated lead generation
- Data connectivity systems can help advertise effectively while protecting customer data
- Create a memorable experience through welcome email campaigns
- Think beyond individual identity to thrive in the cookie-less future
- Global: Consumers are willing to pay more for sustainable travel
- PR firms to continue the profit-boosting measures undertaken amid the pandemic
- CTV ad creatives must be inspired by social media and not by TV ads
- Use blog post introductions to share problems, solutions, key takeaways and more
- Influence UGC content creation by running social media hashtag challenges
- CEOs and communicators don't wholly agree on staffing and budget requirements
- Balance providing personalised experiences with collecting actionable user data
- The much-awaited Instagram option is here
- Are local businesses ready to meet consumer demand this holiday season?
- The pandemic pushes more readers to turn to local news sites for information
- Add an element of fun in lead capture forms to get visitors’ attention
- Celebrity and influencers’ social media accounts are deluged by fake followers
- Marketers should consider connecting with other bloggers in the niche
- Ecommerce businesses must optimise their SEO for rich cards and rich snippets
- A digital presence can help D2C brands offer reliable information, build trust
- Global perspectives toward single-use plastics
- Global: More people worried than not about artificial intelligence
- A recognisable logo is crucial in building a strong online brand presence
- The share of US retail media ad spending is growing
- Retail media companies must provide a single customer view based on unified data
- More UK marketers need to comply with data collection laws
- Deliver frictionless customer experiences using insights-based data
- Identify what's driving subscriptions for B2B newsletters and plan accordingly
- Brands can now run podcast ads on Spotify, podcast ad-buying feature launched
- Americans enjoy holiday food advertising: Study
- IAB report spots a lack of consensus around applying CCPA definitions and obligations
- Offer free trials, personalise messages to retain SaaS customers
- Create social media content based on research to attract consumers
- Amazon to stop accepting payments from Visa Credit Cards in the UK
- Post-high-value social media content to boost holiday marketing efforts
- Brands can leverage AVOD services to promote next to premium content
- Repurpose evergreen content to expand audience reach organically
- 2022 will see brands focusing on tech to offer enhanced CX
- Keep top leadership and sales team up-to-date about content marketing strategies
- Use social media content to explain how users can benefit from brands’ offering
- Integrate offline and online channels to provide an optimum in-store experience
- Paid search spending on Google grew 28% YoY in Q3 2021
- Snapchat rolls out Multi-Format Ad delivery to boost reach and engagement
- Relevant, diverse, personalised, and engaging social content attracts Gen Z
- Prioritise entertaining over advertising to engage audiences on Twitch
- Retailers should make in-store shopping convenient, informative and immersive
- Google rolls out new tools for local search and reporters
- How a Latin food publisher is wining hearts and reaching new customers
- Indomie tops YouGov’s 2021 Best Brand Rankings in Indonesia
- Shopee tops YouGov’s 2021 Best Brand Rankings in Malaysia
- Google tops YouGov’s 2021 Best Brand Rankings in India yet again
- Google tops YouGov’s 2021 Best Brand Rankings in Egypt yet again
- Emirates tops YouGov’s 2021 Best Brand Rankings in UAE
- Saudia tops YouGov’s 2021 Best Brand Rankings in KSA
- YouTube to launch in-app live-streaming shopping feature
- 67% of consumers are concerned about review fraud: Study
- AVOD and FAST viewing time increase, while SVOD viewing slips
- Brands must feature keywords corresponding to the customer’s buying stage
- Incorporate discounts, scarcity management, and virtual tech to imitate big event sales
- US shoppers eagerly awaiting holiday season discounts and free shipping offers
- Write emails with appropriate conjunctions and questions to drive CTRs
- DoubleVerify acquires contextual targeting platform OpenSlate for $150 million
- Align branded content with company’s larger social goals to build trust
- In Europe, UID2 faces challenges as it struggles with GDPR
- Incorporate pricing psychology into the marketing mix to drive sales
- Best Brand Rankings 2021 Egypt
- Omnichannel shoppers are more open to discovering new products online
- Google, Samsung and Netflix top YouGov’s Global Best Brands Rankings 2021
- Microsoft bans a slew of controversial products from advertising on its network
- Best Brand Rankings 2021 India
- Create content based on trending topics to drive engagement and sales
- Danmarks stærkeste varemærker 2021
- Swish är Sveriges högst rankade varumärkena
- Her er Norges topp 10 innen merkevarer 2021
- Suomen 10 suosituinta tuotemerkkiä 2021
- Best Brand Rankings 2021 South Korea
- Best Brand Rankings 2021 Japan
- Best Brand Rankings 2021 Hong Kong
- Best Brand Rankings 2021 China
- Best Brand Rankings 2021 Singapore
- Best Brand Rankings 2021 Finland
- Best Brand Rankings 2021 Sweden
- Best Brand Rankings 2021 Norway
- Best Brand Rankings 2021 Poland
- Best Brand Rankings 2021 Denmark
- Best Brand Rankings 2021 Russia
- Best Brand Rankings 2021 Australia
- Best Brand Rankings 2021 Thailand
- Best Brand Rankings 2021 Indonesia
- Best Brand Rankings 2021 Philippines
- Best Brand Rankings 2021 Malaysia
- Best Brand Rankings 2021 New Zealand
- Best Brand Rankings 2021 UAE
- Best Brand Rankings 2021 KSA
- How a global media company successfully measured viewership data with YouGov
- Offer helpful, localised and relevant content to make it newsworthy
- Use descriptive domains for an authentic and unique digital identity
- Informative, relevant and personalised omnichannel content improves CX
- Create food campaigns and narratives to embrace the foodie culture
- Meta CTO urges for stricter community guidelines to monitor bad behaviour
- TikTok releases numbers behind successful brand campaigns in a new magazine
- Focus on authenticity, prioritise sustainability to invite Gen Z customers
- Mining snackable content from events can drive long-term engagement
- Self-serving options for ad clients and staff can help publishers drive sales and retain staff
- Holiday spends predicted to surge, as retailers deal with supply chains and inventory issues
- Highlight limited product availability to create a sense of urgency, drive demand
- Videos can help brands meaningfully engage prospects, lead them to purchases
- Most businesses plan to leverage email marketing to boost Black Friday sales
- New SVOD releases impact transactional video revenue in the US
- Data inaccuracy is driving a wedge between data analysts and marketing professionals
- Will you pay for Search? A new company is attempting just that
- Old Music can help brands waft into customer hearts
- 80% of advertisers want in-house segmentation tools
- Include one goal per email through CTAs to boost conversions
- Rely on cultural nuances, bilingual messaging to engage Hispanic audiences
- Is Metaverse the next big thing in marketing?
- PR professionals are getting serious about tracking their efforts
- With trust in news media increasing, brands need to move fast
- Influencer marketing will be a key revenue driver for B2C brands
- Pressure groups want EU to ban marketing "nutritionally poor food" to children
- Brands should use sales demos to strengthen their online reputation
- Experiment with new ad formats to capture customer attention
- Only 47% of marketers believe email is the most effective channel for boosting conversions
- Marketers must work in unison with the sales team to serve customers better
- Newsjacking can help PR pros expand their reach and enhance credibility
- Leverage server log files to attribute traffic from dark sources
- Pandemic-influenced consumer behaviour to shape future marketing strategies
- Deprived for months, thirsty travelers boost travel web traffic
- A failure to woo older users can cost this streaming giant dear
- Use memes that align with the brand’s online identity
- A brand ambassador program can help improve brand awareness
- 53% of US consumers are now on free ad-supported streaming platforms
- Businesses must build a successful CX team to improve customer retention
- Connected-TV must rework programmatic standards to bag lucrative contracts
- Buyers favouring programmatic for convenience, relevance and variety
- Marketers today are focusing on brand language to build brand connect
- Be social, Be human to boost the brand’s online presence
- Brands should aim at offering consistent and human-centric omnichannel CX
- Social media live shopping can help brands offer intimate, seamless CX
- Brands must be reactive in allocating spends amid supply chain issues
- Which sponsor’s ad campaigns caught people’s attention during ICC Men’s T20 World Cup 2021?
- Social media industry is perceived as the most untrustworthy by US consumers
- Divert event spends to digital marketing when facing marketing budget cuts
- When using memes, customise them to be aligned with brand messaging
- Measure customer sentiment and better understand customer behaviour using CRMs
- Leverage various types of blog posts to convey business value
- Branded content receives a more positive reaction than traditional advertising
- The reason a majority of companies do not outsource their content
- UK Auto AOTM: CUPRA
- Videos are important but they are not everything: Marketers
- Videos ads are 30% more effective in purchase conversion than static ads
- A majority of CMOs fear remote working will impact creativity
- Offering relevant content in digital formats is key to B2B media survival
- Choose paid ads over boosted posts for control over audience customisation
- Marketers should experiment with emojis in their email subject lines
- Instead of hurried answers, offer long-term solutions to customers’ issues
- Demand for tailored B2B content and experiences is increasingly rising: Study
- Most consumers prefer buying beauty products on broader retail sites
- Offering this option on websites can boost conversions
- Prioritise short-form videos to tap into influencer marketing across platforms
- A zero-trust strategy is crucial to incorporate data privacy in cultural DNA
- Climate change credentials, ethical business practices impact buying decisions
- What do Britons think of eco-friendly products?
- US holiday retail sales to reach $1.147 trillion by end of 2021
- Group profit desert consumers together to improve targeting
- Offer relevant digital rewards to drive survey response rates
- The metaverse can allow brands to deliver much more immersive experiences
- Draft clear and transparent messaging to enhance internal communication
- Integrate social responsibility in PR campaigns to secure coverage
- UK marketers expect a revenue drop because of cookie depreciation
- Food brands are adapting new, innovative methods to attract consumers
- Responding to negative reviews is crucial to building a positive brand reputation
- Americans are embracing new omnichannel shopping behaviours: IAB study
- Pinterest removed maximum content for conspiracy theories in Q1 2021
- Social media platforms are developing their own AR experiences
- Repurpose webinars into multiple content formats to attract new audiences
- US home entertainment jumps to record high in the third quarter of 2021
- Finance AOTM: Scottish Widows
- Brand's commitment to sustainability is a significant factor for job seekers
- Brands must choose KPIs relevant to their business model; sales funnel stages
- Ditch traditional data-collection methods and focus on breaking down data silos
- Marketers must modify AI-generated content to personalise them for users
- Content amplification helps reach new consumers and drive ROI
- Support digital marketing efforts with the Internet of Behaviour technology
- Leverage audience targeting tools on Reddit to connect with prospects
- Kestävästi tuotettujen vaatteiden ostaminen on tärkeää joka kolmannelle suomalaiselle
- Flexitarians in the Nordics
- At købe bæredygtigt tøj er vigtigt for hver fjerde dansker
- Att köpa hållbara kläder är viktigt för var tredje svensk
- Å kjøpe bærekraftige klær er viktig for hver fjerde nordmann
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov