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- YouGov Australia beer rankings 2024
- YouGov mobile gadget buzz rankings 2024
- Three-quarters of urban Indians plan to travel this festive season, with domestic travel leading the way
- How health & wellness brand tracked awareness and consumer perceptions with YouGov
- YouGov airlines rankings 2024
- UAE & KSA brands with the biggest Word-of-Mouth surge: July 2024
- Brands with the biggest Word-of-Mouth surge in India: July 2024
- Clocking out: CA retirement report 2024
- How leading American fashion retailer understood target personas in-depth with YouGov
- KSA's Biggest Brand Movers: July 2024
- UAE's Biggest Brand Movers: July 2024
- India's Biggest Brand Movers: July 2024
- Football Buzz Movers: July 2024 (Chelsea gains across regions)
- APAC Packaged food rankings 2024
- APAC Biggest Brand Movers - July 2024
- Prevalence of online phone banking and a peek at who keeps away
- Do nutrition labels sway shoppers? The impact on consumers’ food purchases
- Money matters - Are social media influencers useful sources of information on finance?
- Does diversity and inclusion in products, staff or advertising impact buyers’ purchase decisions?
- How AI affects consumer buying decisions – insights from 17 markets
- Paris Olympics 2024: Where has it generated the most Buzz?
- UAE’s July Advertiser of the Month – e&, Carrefour, and Dior
- How new American activewear player measured brand awareness with YouGov
- Coca-Cola, Amazon and Koodo: Canada’s Advertisers of the Month for July 2024
- Do users find information from social media tech influencers helpful? Nearly three in five do
- Do social media users find fitness and exercise advice by influencers on these platforms useful?
- Information on social media - How useful is influencer advice on travel and media?
- Would people be interested to watch AI-generated musicians live in concert?
- Here’s what audiences think should be the perfect duration for a live concert
- From kitchen to closet - nearly three in five users find fashion and food influencer advice helpful
- The future of bleisure travel in APAC
- A look at Singapore’s growing running community
- How Mando-Connect became a thought-leader in loyalty marketing with YouGov
- Beyond the feed: SG social media report 2024
- Australia and New Zealand QSR Rankings 2024
- Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
- Dior to launch menswear collection with Hamilton: How popular is F1 with luxury fashion shoppers?
- Gaming Buzz – July 2024: Fortnite’s big Buzz leap
- India’s PR & social surveys calendar: August – October 2024
- UAE & KSA’s PR & social surveys calendar: August – October 2024
- Thai residents show strong support for Marriage Equality Bill
- Caffeine crunch: Are Thai coffee drinking habits changing in the face of rising prices?
- Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
- Which industries do consumers think are best suited to sponsor their country’s Olympics teams?
- Booking.com and Airbnb are the preferred booking platforms of Digital Nomads
- Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
- How Bank Jago secured its position as a leading digital banking service with YouGov insights
- Australia among nations most excited for the 2024 Summer Olympic Games
- Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
- Urban Indians most likely to rely on social media and TV for Paris 2024 Olympics
- UAE residents prefer social media and online streaming over TV broadcast for Paris 2024 Olympics
- YouGov Behavioral: Canada's Favourite Movies & TV Shows (2024)
- Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
- Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
- Nordics food and health report 2024
- Survey reveals global anxieties towards climate change and potential disaster
- KSA's Biggest Brand Movers: June 2024
- India's Biggest Brand Movers: June 2024
- UAE's Biggest Brand Movers: June 2024
- How are viewers planning to follow the Paris Olympics?
- John Cena retires as America’s favorite WWE wrestler – but do fans like him as much elsewhere?
- Saudia Tops YouGov Recommend Rankings 2024 in Saudi Arabia
- How Loacker optimized market performance and improved global strategies with YouGov insights
- Tanishq Tops YouGov Recommend Rankings 2024 in India
- Emirates Tops YouGov Recommend Rankings 2024 in UAE
- Samsung Tops YouGov Recommend Rankings 2024 in Indonesia
- Nivea Tops YouGov Recommend Rankings 2024 in Malaysia
- Singapore Airlines Tops YouGov Recommend Rankings 2024 in Singapore
- Football Buzz Movers: June 2024 (Real Madrid dominates the off-season)
- From teachers to drivers to IT professionals – money is often the sole employment motivator
- How often do people around the world clean everyday items?
- Egypt’s June Advertiser of the Month – Mashreq Bank, Halwani & Pepsi
- APAC Biggest Brand Movers – June 2024
- Gaming Buzz – June 2024: EA Sports FC scores a goal
- The influence of limited edition labels on food and grocery purchases
- Exploring consumer attitudes towards personalized content recommendation sites
- "Limited edition" label can sway over two in ten shoppers to buy electronics, phones
- Do travelers like dynamic pricing? Exploring consumer sentiment on hotel, flight & train costs
- Ramen surges post-pandemic as shoppers reach for instant noodles like Maruchan and Nissin
- Do clothes, shoes and accessories with a limited edition label appeal to consumers?
- Subscription graveyard: How many unused subscriptions are consumers currently paying for?
- Fair or foul? Unpacking consumer sentiment towards dynamic pricing in food delivery apps
- Computer chip technology: 20% of respondents would consider getting a chip implanted in their brain
- Australia’s Most Talked-About Brands (June 2024)
- Singapore’s Advertisers of the Month (June 2024)
- Ahead of the Games: Summer Olympics 2024
- Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
- Rogers, Uber and Colgate: Canada’s Advertisers of the Month for June 2024
- From greenhouse to market: Harvest House drives growth with a data-driven approach
- Beyond borders: An overview on cross-border shopping patterns
- How Cheerz achieved a 12pt increase in brand awareness with YouGov
- YouGov Recommend rankings 2024: MENA
- YouGov Recommend rankings 2024: India
- Travel in 2024: A Blend of Relaxation, Adventure, and Technology
- ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?
- Get to know your customers using YouGov Surveys: Self-serve
- Online news videos are here to stay but news podcasts have a long way to go
- Olympic Games Paris 2024: Top sports in Asia
- News is entertaining enough: people want more perspectives and more inspiration
- How Edelman used YouGov data to back their Cannes Lion award winning campaign
- Beyond the feed: KSA social media report 2024
- India’s music mania: Fav artists, fan fever & online gigs
- Enter the fan zone: UEFA Euro Championships 2024 report
- How to write good survey questions
- Creating a new framework for crisis management with YouGov
- Australian Digital Nomads pick New Zealand and Japan as preferred destinations
- Japan is the most popular destination among Singaporeans aspiring to be digital nomads
- Local vs Imported food: Which do most consumers in Singapore prefer and why?
- How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?
- YouGov Recommend rankings 2024
- APAC Preferred payment provider rankings 2024
- Understanding brand boycotts in the UAE and KSA: Consumer sentiment and sectoral trends
- Half of Australians think that the Government should support low-cost airlines
- Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
- Customer reward programs: what benefits are most attractive to consumers in Singapore?
- Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
- 3 key findings about news consumption from the Digital News Report 2024
- Social media habits: How consumers around the world use social media every day
- Consumers vs Critics: Who do shoppers rely on more when buying electronics?
- Does sticking on a 'limited edition' label make consumers more likely buy live event tickets?
- Four in ten consumers say, “Email me about data breaches,” 17-market study reveals
- Virtual reality usage in daily life: Consumers weigh in on likelihood and concerns
- Does DEI matter more for clothes or coffee? How consumers choose based on brand values
- The Global Olympics Village: Unveiling how people plan on following the Paris 2024 Olympics
- What do gamers rely on more when buying video games - consumers reviews or critic scores?
- Nearly two in ten consumers are more likely to buy video games if marketed as ‘limited edition’
- Fashion on a budget: Exploring consumer willingness to buy second-hand clothing and shoes
- Why watch the Olympics? Top reasons for viewership across 17 international markets
- Vacation budget breakdown: What will consumers spend more (or less) money on?
- Football Buzz Movers – May 2024: Buzz upticks for Champions League finalists
- Gaming Buzz – May 2024: Call of Duty flies high
- Singapore’s Most Talked-About Brands (May 2024)
- Hong Kong’s Advertisers of the Month (May 2024)
- Consumers hold companies responsible for AI chatbot errors
- APAC Biggest Brand Movers – May 2024
- Exploring interest in the ICC T20 Cricket World Cup 2024 – 11 markets analyzed
- KSA’s May Advertiser of the Month: iPhone, Pepsi, and Carrefour
- Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?
- BMO, Airbnb and Apple: Canada’s Advertisers of the Month for May 2024
- Fair or unfair? Consumer opinion on dynamic pricing in 2024
- Are consumers ready to pay more for eco-friendly delivery?
- India's Biggest Brand Movers: May 2024
- UAE's Biggest Brand Movers: May 2024
- KSA's Biggest Brand Movers: May 2024
- Hong Kong: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?
- Indonesia: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?
- Thailand: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?
- Australia: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?
- Singapore: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?
- Influence of brand's stance: How global causes drive consumer choices in APAC
- APAC Spotlight Surveys Calendar - July, August, September
- More than half of Australians are concerned about new COVID-19 variant, FLiRT
- Dad rankings: Which e-commerce brands are winning over Indian dads?
- International study: Are the public hearing too much about Taylor Swift?
- US CPG rankings 2024
- YouGov FMCG Rankings 2024: UAE & KSA
- Artificial Intelligence for Marketing: When should businesses disclose AI use for brand advertising?
- AI-generated advertising: How do consumers around the world feel?
- Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
- Two thirds of Singaporeans are worried about contracting Covid’s new variant FLiRT
- Discover, click, purchase: 2024 online shopping trend report
- A majority of Singaporeans who have seen Baby reindeer believe Richard Gadd's story
- Two thirds of Aussie Baby Reindeer viewers looked further into the series
- Porsche Roughroads showcase: Which car brands do camping lovers in Singapore find most innovative?
- BJP’s political ads hit it off with the public, six in ten say it influenced them to cast a vote
- Two-thirds of UAE and KSA consumers say they have boycotted a brand following a scandal
- Empowering financial well-being webinar report
- How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
- Most talked about brands: Q1 2024 report
- Is there a market for second-hand gaming consoles? There is, but a small one
- Nearly 30% of consumers in our multi-market poll would buy second-hand exercise equipment
- Nearly 60% of global consumer open to buying used cars
- Top eco-conscious habits around the globe in 2024
- As streamers unroll ad-supported tiers, what’s the max ad load viewers are prepared to put up with?
- Consumer reviews or critic’s test - How are cell phone buyers weighing up their options?
- Understanding travel in the era of AI
- Ditching the new - nearly three in ten consumers open to buying preowned tech, cell phones
- Peers over pros: More travellers rely on consumer feedback than critic reviews for accommodation
- Only 6% of consumers transfer money internationally regularly: YouGov’s latest multi market poll
- How CRED tracked growth and boosted market positioning with YouGov
- Deceptive deals or real savings? 51% of consumers say brands regularly float fake discounts
- Bill rounding for charity - Are consumers happy to help or forced to donate?
- How to build and measure your brand’s success
- Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
- Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
- Indonesia’s Most Talked-About Brands (April 2024)
- Thailand’s Advertisers of the Month (April 2024)
- Online discussions on autism surge worldwide – who's talking about it?
- Response quality in brand tracking: Using awareness cross-entropy to detect response anomalies
- Of music, melodies and concerts - How popular is live music among people worldwide?
- Global: Car-buyers trust each other more than critics
- UAE's April Advertiser of the Month: Danube, Motiongate Dubai, and Dubai Airports
- APAC Biggest Brand Movers – April 2024
- India's Biggest Brand Movers: April 2024
- UAE's Biggest Brand Movers: April 2024
- KSA's Biggest Brand Movers: April 2024
- Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?
- Is esports a real sport? As per YouGov’s 17-market survey, 65% respondents don’t think so
- Is working in gaming a serious job? We asked people in 17 markets what they thought
- Raising awareness on financial fraud
- Football Buzz Movers – April 2024: Bayer Leverkusen, Inter soar
- The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles?
- Family or friends play the biggest role in influencing mothers on what to buy for children
- Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
- Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
- Planning vs. reality: A third of international travelers don’t stick to their holiday budgets
- Defusing consumer boycotts: How can brands regain customers and bounce back?
- Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
- 3 in 5 Aussies think Mother's Day is a proper cause for celebration
- Gen Z and Millennials are less likely than older generations to practice online security habits
- Canadian Tire, Uber Eats and Amazon: Canada’s Advertisers of the Month for April 2024
- Unveiling APAC’s retail loyalty landscape
- The most memorable advertisers of 2024 (so far)
- Where are global podcast–listeners in 2024?
- Gaming Buzz – Apr 2024: Super Mario’s Buzz leap
- Fallout is registering new player peaks, but who are the fans?
- EV adoption in APAC: what financial incentives are likely to accelerate electric vehicle ownership?
- Profile Peek: Conscious consumers of UAE and KSA
- Exploring Buy Now Pay Later customers in Indonesia
- APAC Spotlight Calendar - April, May and June
- Singaporeans feel hopeful, confident about Lawrence Wong taking over as the PM of Singapore
- ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
- Brand boycotters 2024
- What Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
- Pining for love, passing on apps: Why are some singles in Australia hesitant about dating apps?
- Scroll, Swipe, Settle down: Which dating app’s best for Aussies looking for a fling vs life partner?
- 78% of Australians are concerned about the use of plastic in the nation
- A third of Australians do not intend to watch the 2024 Paris Summer Olympics
- Seven in ten Singaporeans have started carrying shopping bags since supermarkets began charging them
- Football Buzz Movers – March 2024: Barcelona makes big gains
- A quarter of global consumers say they would pay up to 10% more for clothing and cosmetics
- APAC Biggest Brand Movers – March 2024
- UAE residents are spending fewer hours watching TV but on demand streaming remains steady since 2022
- Streaming habits: How are people around the world listening to music?
- Of decks and dice: 54% of people see those working in the gambling industry negatively
- How is food, beverage, and alcohol spending expected to change in the next 12 months?
- KSA's Biggest Brand Movers: March 2024
- UAE's Biggest Brand Movers: March 2024
- India's Biggest Brand Movers: March 2024
- Incentives that make EVs financially attractive to consumers
- Sustainability premium: 53% of consumers willing to pay 10% extra for sustainable food and drink
- Half of global respondents have positive views towards workers in the travel industry
- Eco-friendly gaming: Sustainable gaming gets a boost with consumers open to paying more
- Is video gaming a real sport? 17% of respondents in our multi-market poll say yes, 75% do not agree
- Cheque mate? Over a third have never used a cheque
- The most (and least) popular professions across 17 international markets
- As John Lewis appoints a new chair, how have the brand’s public perceptions changed since 2020??
- 2024 Resolution Results: Most Consumers Staying on Track
- Nearly half of consumers view auto industry workers positively
- YouGov Global Profiles: What leisure and entertainment activities are people doing on their phones?
- How do people view those working in retail? Mostly positive, but over a third have no opinion
- Gaming Buzz – Mar 2024: Diablo’s hellish rise
- Traveler trade-offs: Where will they splurge vs. where will they save in 2024
- KSA’s March Advertiser of the Month: Which brands made it to the top?
- 48 market research – Two in five consumers don’t use ad blockers
- One in five people hold a negative view of those working in finance, reveals a 17-market survey
- Public’s take on people who work in the sports industry – 17 market survey
- 4 ways people think social media affects their lives
- WWF and Agoda renew Eco Deals program: Are travellers willing to pay more for sustainable hotels?
- “Cash Day” protest in Australia: How popular are cash payments among Aussies vs other APAC markets?
- McDonald’s, Koodo and Skip The Dishes: Canada’s Advertisers of the Month for March 2024
- Escaping the bustle: Exploring the Singaporean wellness traveler in 2024
- Urban Indians are spending fewer hours watching TV but on demand streaming has increased since 2021
- Hong Kong’s Most Talked-About Brands (March 2024)
- Indonesia’s Advertisers of the Month (March 2024)
- Frequency, tactics, and solutions for financial scams in New Zealand
- Global search volume for ADHD online skyrockets since 2019
- Health and Wellness in APAC: Which info sources do consumers most trust?
- Demand for sparkling soft drinks during Eid
- Online advertising remains strong in Thailand but skepticism to advertising has grown over the years
- Friends and family over pharma - Sources consumers rely on for information on health and wellness
- India media morph: 2024 trend report
- KSA's Biggest Brand Movers: September 2023
- UAE's Biggest Brand Movers: September 2023
- Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
- 54% of Australians believe the religious aspect of Easter is decreasing
- YouGov Australia Ad Rankings 2024
- How to measure brand awareness
- Unlock the secrets of QRIS in Indonesia
- The 2024 media morph in Thailand
- Genki Sushi launches limited-edition brand merchandise: has the charity drive boosted the brand?
- Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
- APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
- APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
- APAC Biggest Brand Movers – February 2024
- KSA's Biggest Brand Movers: February 2024
- UAE's Biggest Brand Movers: February 2024
- Finland's strongest brands in 2023
- Sweden's strongest brands in 2023
- YouGov APAC Best Brand Rankings 2024 - Part 2
- Jet-setting for Eid 2024
- India's Biggest Brand Movers: February 2024
- What are the top sleep hacks people around the world use to get better rest?
- How long do most people sleep globally – and which regions feel most sleep deprived?
- Canada best brand rankings 2024
- YouGov Charity Rankings 2024 - Australia
- Tata Tea tops YouGov’s Ad of the month ranking In February
- Thailand’s Most Talked-About Brands (February 2024)
- How are consumers likely to foot the bill for their next vehicle?
- Football Buzz Movers – January 2024: Arsenal fly high
- UAE’s February Advertiser of the Month: Which brands made it to the top?
- Over a third of consumers would swap their telecom services for bundles that include SVOD services
- A quarter of consumers in markets around the world ‘often struggle to make ends meet’
- 39% of consumers okay with paying more for sustainable fitness and sports equipment
- What are the most popular music genres around the world?
- Nearly a third of consumers think AI has improved workplace productivity
- SMS, texts, mobile calls: The most preferred modes people use to keep in touch with their loved ones
- Singaporeans back “Oppenheimer” to win 5 of 6 proposed Oscars categories
- Giving it all away – Do brand/charity partnerships really impress consumers?
- Tier-2 customers in India most affected by the Paytm Payment bank crisis
- Are global consumers ready to buy their next car via an e-commerce platform?
- Preference for in-person vs. online second-hand shopping varies by country
- Bienvenidos: Travel demand for Mexico across key markets
- Dettol and Uniqlo top YouGov 2024 Women’s Rankings in the Personal Care and Retail category
- Trust Bank and NTUC Income top YouGov 2024 Women’s Rankings in the Finance category
- Singapore Airlines and Shangri- La top YouGov 2024 Women’s Rankings in the travel category
- Netflix, Amazon, Google Pay and iPhone top YouGov 2024 Women’s Rankings in India
- La Roche-Posay and Auswide Bank have topped YouGov’s 2024 Women’s Rankings
- Australians back “Oppenheimer” to win 5 of 6 proposed Oscars categories
- YouGov APAC sparkling soft drinks rankings
- Lays, Bud Light and Bell: Canada’s Advertisers of the Month for February 2024
- Surfing the airwaves: What do Australians think about radio?
- Australia’s Advertisers of the Month (February 2024)
- The UAE Media Morph: 2024 trend report
- Beyond the binge: Unveiling the habits, attitudes, and lives of APAC's streaming customers
- The informal market for medicines across the world
- Men have undergone more non-surgical beauty procedures than women in the past year
- Elevating Elegance: Unveiling the Pinnacle of Luxury Retail in Hong Kong
- 43% of consumers say a music artist’s appearance in a video game will boost their engagement with it
- Australians are favouring domestic holidays over overseas travel this year
- Vaseline tops YouGov’s Ad of the month ranking in January
- YouGov APAC Best Brand Rankings 2024
- Indian cricket fandom report 2024
- Rankings: Coca-Cola in APAC's sparkling soft drinks scene
- The rise of sparkling soft drinks as Lunar New Year favorites
- Nearly two in five consumers prefer to self-medicate simply because it worked for them earlier
- Consumers most likely to consider price, ease of access when playing games on streaming platforms
- Not millennials but GenZ are the biggest fans of Taylor Swift in Singapore: YouGov
- Norway's strongest brands in 2023
- Denmark's strongest brands in 2023
- Guide to 2024 Ramadan shopping insights
- Consumer choices in the era of shrinkflation
- India's Biggest Brand Movers: January 2024
- UAE's Biggest Brand Movers: January 2024
- KSA's Biggest Brand Movers: January 2024
- Which supermarket in Australia offers the best value for money in 2024?
- APAC Biggest Brand Movers – January 2024
- How Citizens Advice mapped interest in home retrofit with YouGov
- Indonesia’s 2024 Ramadan mudik outlook: Top travel periods, transport modes, booking methods
- Indonesia’s 2024 Tunjangan Hari Raya outlook: Consumer expectations and expenditure plans
- Indonesia’s 2024 Ramadan shopping outlook: Key purchase categories and retail channels
- Thailand Packaged Food Brand Equity Rankings 2023
- Singapore Insurance Brand Equity Rankings
- A majority of urban Indians intend to celebrate Valentine’s Day this year
- Profile Peek: UAE’s aspiring homeowners and sellers
- Singapore Payment Providers Brand Equity Rankings
- One in four Australians would celebrate Valentine's Day within a month of dating someone
- One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
- 43% Singaporeans claim they are more likely to buy soft drinks during the Lunar New year period
- Hong Kong Virtual Banks Brand Equity Rankings
- Lewis Hamilton to move to Ferrari - looking at the F1 star’s global popularity levels
- Please don’t stop the music! - Mexicans claim the most music passion, Bulgarians the least
- Watching live TV is still more popular than streamed video content
- Tennis maintains its popularity in post Roger Federer-Serena Williams era
- Bargain hunting down in 2023, compared to 2022
- Football Buzz Movers – January 2024: AC Milan makes a Buzz
- Europeans, Americans prioritize in-person interactions, while the world leans towards social media
- Extra leg room or adult-only zone: What in-flight upgrades are travelers likely to pay for?
- Global: How is the world celebrating Valentine’s Day in 2024?
- Global mental health improves slightly in 2023
- YouGov Global Sports Rankings: The world's buzziest sports events - ranked
- Bite-sized bonds: Navigating the influences on food gift selections
- Does word of mouth help consumers choose a restaurant?
- Should restaurants and bars concern themselves with online consumer reviews?
- 48 market study – How Xbox and PlayStation gamers respond to ads
- International study: Which professionals are people most willing to disclose their weight to?
- Do consumers prefer sending and receiving messages in audio or text form?
- Holiday season - What areas did consumers overspend on?
- Trivago, WW and Noom: Canada’s Advertisers of the Month for January 2024
- MENA’s top advertiser for January: Which brand dominates the charts in multiple markets?
- Singapore’s Advertisers of the Month (January 2024)
- Australia’s Most Talked-About Brands (January 2024)
- MENA best brand rankings 2024
- What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
- Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
- Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
- India best brand rankings 2024
- India’s credit landscape 2024
- Burj Al Arab and Emirates tops YouGov’s Advocacy Rankings 2024 in UAE
- One in ten Indian consumers only book from airlines where they are a loyalty member
- Credit card and utility bills top the list of payments consumers missed last year
- Nearly one in five consumers across markets are likely to use credit to cover outgoings this year
- Fewer than a quarter of consumers feel they’ll be in a position to make big purchases this year
- Hey, that’s AI! Most consumers can differentiate chatbots from human customer service advisors
- Nearly three in ten consumers in our multi-market poll would use subscription-based gift services
- All work, no play? Nearly a quarter of consumers say they won’t buy toys or books this year
- Do domestically produced cars have an automatic competitive edge?
- When it comes to their pets’ diets, consumers most likely to rely on veterinarian’s recommendations
- YouGov Hotel and Airline Advocacy Rankings 2024: UAE
- YouGov Hotel and Airline Advocacy Rankings 2024: KSA
- 79% of Australians say they still engage in COVID safe behaviours four years on
- Green chic or Greenwashing – do most Singaporeans trust fashion brands’ sustainability claims?
- How much does environmental sustainability influence Singapore’s fashion choices?
- Sustainable fashion in Singapore: Who’s bought environmentally friendly clothes & why others haven’t
- How much does a consumer survey cost?
- Mox and ZA Bank top YouGov’s brand equity ranking of virtual banks in Hong Kong across 2023
- Mama and Lay’s top YouGov’s brand equity ranking of packaged food brands in Thailand across 2023
- DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
- NTUC Income and Great Eastern top YouGov’s brand equity ranking of insurers in Singapore across 2023
- 30% of Australians are more likely to purchase lamb after watching MLA's Summer Lamb Campaign
- Let’s get physical: Profiles of Hong Kong and Thai consumers who aspire to be fit and healthy
- Taj Hotels and Emirates top YouGov Advocacy Rankings 2024 in India
- KSA's mobile banking power users
- Baileys, Ferrero and Merci: Canada’s Advertisers of the Month for December 2023
- Football Buzz Movers – December 2023: Which clubs ended the year on a high?
- YouGov Hotel and Airline Advocacy Rankings 2024: India
- One in eight Singaporeans are ‘very worried’ about getting Covid
- Game, Set, Match: Who are the Australian Open fans?
- UAE's Biggest Brand Movers: December 2023
- KSA's Biggest Brand Movers: December 2023
- India's Biggest Brand Movers: December 2023
- Market insights into people's food choices in the US and Great Britain
- APAC Biggest Brand Movers – December 2023
- APAC Biggest Brand Movers Report - December
- Unwrap the latest APAC gifting trends in 2024
- What does the future of used car buying look like in 2024?
- Financial services: Global trends and insights from 2023
- FIFA announces a six-country World Cup – what do consumers think?
- Should healthcare services concern themselves with online reviews?
- Beyond horsepower: The crucial connection between brand reputation and car choices
- What new car buying will look like in 2024: An international perspective
- From wish list to cart: Explore the growing trend of early holiday shopping
- Consumers are more likely to use online reviews for electronics, than for clothes, airlines, movies
- Compared to last year, consumers are less likely to make cuts to their household budgets this year
- Online reviews don’t fly high for most consumers when it comes to choosing airlines
- Do consumers rely on online reviews when buying financial products?
- Nearly three in ten consumers refer to online reviews and ratings for cinema and TV shows
- Game changer: India’s Pro Kabaddi League
- Consumers are least likely to say that word-of-mouth helps them buy clothes
- Consumers cite value for money as top factor when choosing their favorite tech brand
- Consumers are least likely to rely on online reviews when choosing video streaming services
- 41% of consumers in YouGov’s multi-market poll say they only somewhat trust sustainability logos
- December 2023 Advertiser of the month: Policybazaar
- How often do global consumers hit the adblocker button while streaming?
- Word-of-mouth helps more than half of all consumers to some degree when choosing hotels
- Do members of the same household follow the same diet? 44% of consumers say they don’t
- Sports gear – Which markets prefer online purchase and which are set on offline?
- What are Indonesians’ top New Year Resolutions for 2024?
- Sports gear – Which markets prefer online purchase and which are set on offline?
- What are Hong Kongers’ top New Year Resolutions for 2024?
- What are Singaporeans’ top New Year Resolutions for 2024?
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- Third of consumers in 17 markets feeling worse off than they did this time last year
- Telecoms trends and insights roundup for 2023
- The fit and fab: Exploring the profiles of gym goers in Australia
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- Technology: Trends and insights round-up for 2023
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- Leisure and entertainment – trends and insights roundup for 2023
- Could TikTok and Tokopedia’s partnership be a game-changer for Indonesia’s e-commerce market?
- Resolutions 2024: Better physical, mental and financial health among top choices
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- Baby Boomers and Gen Z in Australia are most likely to cut back on Christmas spending
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- Canadian Tire, HelloFresh and Walmart: Canada’s Advertisers of the Month for November 2023
- Health and Pharma: A roundup of global trends and insights for 2023 – Part 2
- Health and Pharma: A roundup of global trends and insights for 2023 – Part 1
- Retaining Girls in Organised Sports in Australia
- India's Biggest Brand Movers: November 2023
- Technology sector review: 2023 roundup of top industry insights for APAC
- Leisure & Entertainment sector review: 2023 roundup of top industry insights for APAC
- Retail & FMCG sector review: 2023 roundup of top industry insights for APAC
- APAC Biggest Brand Movers Report - November
- Podcast bingers in the UK
- YouGov’s global leisure travel forecast for 2024
- The Brits placing their bets: attitudes and behaviours towards gambling in the UK
- APAC Biggest Brand Movers – November 2023
- Sports: Trends and insights round-up for 2023
- Conscious consumerism: a balancing act
- Gaming Buzz – Nov 2023: Super Mario Bros., GTA whip up a Buzz in November
- Building the future: Home ownership in Australia
- UAE's Biggest Brand Movers: November 2023
- KSA's Biggest Brand Movers: November 2023
- Bites & brews: Navigating Gen Z and Millennials' QSR and café preferences
- When it comes food and drink purchases, consumers buy a mix of branded and generic products
- AU Shopping Aisle Rivals: Mums vs. Dads - Grocery Trend Report
- Media, Content and Agencies: Trends and insights round-up for 2023
- A look at who exactly global esports team T1’s fans are and where they are from
- For many consumers word-of-mouth plays a big role when it comes to financial products
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Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov