Shopping aisle rivals: Mums vs. Dads

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In the past six years more British Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads differ from grocery-getting Mums?

Download our latest report to explore and evaluate the grocery preferences and favourite brands among British parents.

Download our latest report to find out:

Influential factors when choosing a supermarket
Frequency and spend of grocery shopping
Instore vs. Online
Supermarket rankings
Grocery brand rankings
And much more!

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Shopping aisle rivals: Mums vs. Dads

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