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- Canada September Advertisers of the Month: Dell, HP, Skype
- September US Advertisers of the Month
- Combine zero-party data with observed consumer behaviour to boost conversions
- Google says new ad-targeting option helps create privacy-compliant relevant ads
- Nearly three in ten urban Indians are likely to change their cell phone brand
- Growth of gaming and esports in KSA
- How brands are building better customer loyalty in this experiential ecosystem
- Post on social media at a time when target audiences are most active
- A fifth of UAE residents plan to change their cell phone brand
- US and GB: Budweiser launches its FIFA campaign – Did enough consumers take notice?
- Generational trends in Thailand’s social media use: how Gen Z differs from other age groups
- High costs are dampening advertiser enthusiasm for first-party data
- Understand target audiences well to offer relevant B2B content and boost leads
- FIFA World Cup: Where is interest strongest globally – and how does it compare to the Olympics?
- Was NBA 2K23 a slam dunk with gamers?
- Create emotional, entertaining content to better connect with the audience
- A lack of discoverability on audio platforms is making it hard for podcasters to grow
- Three in ten S’pore adults say stigmas around mental illnesses are declining
- Global: What features do consumers rate as important when looking for smart wearables
- Leverage creatives to personalise messages, boost brand awareness
- Align sales and marketing for greater organisational success
- UK: Inflation to hit Christmas shopping
- Banks offer a better digital experience than streaming services and tech companies, say consumers
- Global: Buying a car from a physical shop or online – what do consumers prefer?
- US Lawmakers write to FTC to strengthen rules surrounding children's data
- Banking apps need to focus on customisation to meet consumer financial needs efficiently
- US: Rihanna to perform at the Super Bowl 2023 – Did the news impact her Fenty Beauty brand?
- How brand conscious are consumers in Southeast Asia?
- Global – Consumer perceptions of online gambling
- Global: Digital experience in cinema – Are consumers happy?
- How are consumers defining and thinking about the metaverse?
- Brands must be careful when creating their sub-branding strategies
- Global: Are consumers satisfied with the digital experience offered by car brands?
- Global: Are hospitals doing enough to be sustainable?
- Global: Insurance has moved online – but how many still want an IRL interaction?
- Consumer analysis – Do phone carriers provide a good digital customer experience?
- Global – 15% of consumers likely to change their cell phone brand
- 2021 vs 2022 – Are banks doing enough to reduce their carbon footprint?
- Saudi Arabia’s September Advertisers of the Month: Which brands made it to the top?
- TikTok to introduce direct buying from livestreams in the US
- Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
- How Southampton FC used YouGov Profiles to grow sponsorship and commercial revenues
- This is how marketers can make optimum use of CTAs in their emails
- Prioritise personalisation to boost engagement with sports fans
- US: Spotify will now host paid audiobooks – Is there enough demand for this format in the market?
- A sneak peek into YouGov's new sustainability study
- TikTok reports censoring millions of fake accounts, ads, pre-teen profiles
- Use podcasts to engage with customers on a deeper, emotional level
- Internationell undersökning: Därför behåller vi vår mobil
- International undersøgelse: Derfor beholder vi vores mobil
- MakeMyTrip is the most considered travel brand & Goa the most considered place by budget travelers
- Agoda tops YouGov’s travel brand rankings in Thailand
- Booking.com tops YouGov’s travel brand rankings in S’pore
- Instagram's latest overview explains how brands can make better use of Reels
- Leverage LinkedIn Collective to effectively target B2B buyers on the platform
- UAE FIFA World Cup fans expect Brazil to win the 2022 World Cup, KSA fans feel Saudi Arabia will win
- US: LG launches an NFT platform on its smart TVs – Are people keen on NFTs?
- APAC Biggest Brand Movers – August 2022
- How do rising costs impact the Danes and Swedes?
- YouGov travel & destination rankings 2022 : Through the eyes of Indian Budget Travelers
- Avoid relying on ad attention measurement as an industry standard: IAB
- Focus on keywords, quality content and guest posting for valuable backlinks
- Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
- UK: Benchmarking social media engagement among people looking to buy soft drinks
- Who are the top brands among wellness and sustainability focused travelers?
- US-GB: Are young people comparing themselves to fitness influencers?
- Focus on securing and distributing original data to build media relations
- US Travel Advertiser of the Month (September): Which brand made it to the top?
- Publishers must opt for data clean rooms that help maximise their match rates
- US and Britain – Which tools do gym-goers use to track their fitness or diet activities?
- GB – When it comes to network operators, young people prioritise value over network quality
- How likely are Americans to switch their phone carrier in the next 12 months?
- Apple Music replaces Pepsi as Super Bowl halftime show sponsor
- Create authentic content to build deeper audience connections on TikTok
- New opportunities for airports that travellers would appreciate right now
- UK – Biggest Brand Movers – September 2022
- US and Britain – What do esports fans think about cryptocurrency?
- US and Britain – What factors are most likely to drive – and deter - 5G upgrades this year?
- Three-fourths of marketers feel the ad industry should act more to target carbon footprint
- To use AI image generation tools sans copyright woes, focus on their terms of use
- GB/US: Are consumers subscribing to loyalty programs?
- Fitness tracking and smart wearables: understanding the health tech market in APAC
- US: As Patagonia pivots to combat climate crisis, how has the ownership change been received?
- TikTok to make it harder for US politicians to advertise on the platform
- Responsible travellers in S’pore most want to travel to Japan: YouGov report
- Responsible travellers in Indonesia most want to travel to Japan: YouGov report
- Responsible travellers in Thailand most want to travel to Japan: YouGov report
- Properly leveraging PR strategies can help generate leads
- Will there be fewer gifts this year? How inflation will affect the 2022 US holiday shopping season.
- US: Biggest Brand Movers September 2022
- Global: Which payment methods are travellers most likely to use on their next overseas trip?
- Focus on content, design and deliverability to enhance holiday season emails
- This is why B2B brands need to amplify their presence on LinkedIn
- Is social media fatigue setting in among British and American users?
- This Hispanic Heritage Month, focus on meaningfully celebrating the community
- FDA to issue guidance document on plant-based milk, food product labelling
- US consumers are opting for private labels and store brands amid inflation: Study
- Experiment with different types of loyalty programs to grow business
- US: Twitter integrates podcasts on its platform – But are its users big on podcast listening?
- Include user-generated content in emails to boost conversions, and brand trust
- Global: Which channel is most effective for brand and product discovery?
- Americans doubtful of the credibility of influencer-recommended products: Report
- Uncovering Black Friday Shoppers in Australia and Singapore
- Focus on building off-site connections to rank higher on SERPs
- Ocado Retail announces new CEO – How did the grocer perform under the role’s previous occupant?
- US: New Volvo campaign features YouTube creator - Will this help widen the brand’s target audience?
- Attract millennials with useful, relevant and personalised emails
- Global: Ford cuts jobs amid a restructure to focus on EVs – But are people keen on going electric?
- Leverage sonic branding to create a unique B2B brand identity and boost recall
- 42% mener ikke online pengespil burde være lovligt
- Svenskarna är skeptiska till onlinespel
- Almost six in ten S’pore adults think online gambling should not be allowed, fourth highest globally
- AI can help PR firms identify crucial data, track trends, keep clients informed
- Instagram to test 'Repost' feature that enables resharing content on Main Feed
- Rear seatbelts to be mandatory in India – what does the public feel about car safety features?
- Young adults in UAE are most likely to associate crypto with money transfers
- Agencies are increasingly using AI to find ways to innovate and work faster
- Instagram’s ‘Shop’ tab might make way for a simpler in-stream product display
- Global: Where are consumers least risk-averse when it comes to the stock market?
- Global popularity of the NFL
- The path to purchase for seasonal events in APAC
- Global – Live entertainment – Are consumers looking to cut back?
- Leverage marketing principles like scarcity and authority to boost conversions
- Physical store vs online – Where do consumers prefer to buy video games?
- Global: What consumers think about when they think about crypto
- Global: Half of consumers say the cinema is too costly
- Measuring the global market for traditional medicine
- Global: Consumer confidence in automakers’ eco efforts is waning
- Respond to negative reviews with valid solutions or some form of compensation
- Hong Kong’s Advertisers of the Month: August 2022
- Australia’s Advertisers of the Month: August 2022
- Indonesia’s Advertisers of the Month: August 2022
- US and UK – Buzz movers among video game franchises in August
- Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
- Global: Holidaying in-country or abroad, what do consumers prefer?
- Do travel articles in magazines and newspapers still influence where people are going on holiday?
- Sharing subscription credentials: Global habits
- Global – AI - Where do consumers think it’s helpful and where do they use it the most?
- Global – Which factors play the least important role when buying phones?
- Saudia tops YouGov’s Recommend Rankings 2022 in Saudi Arabia
- Emirates tops YouGov’s Recommend Rankings 2022, iPhone and adidas come in second and third
- Diwali is urban Indians’ favourite shopping occasion, followed by big online sales & weddings
- Netflix’s ad-supported tier could cost $7 - $9 a month – Do people mind ads at lower service prices?
- How Extreme E has been working with YouGov Sport to garner information about their audience
- Who are America’s most recommended brands?
- Use video marketing on Instagram to drive traffic to a brand website
- Combine automatic and manual targeting campaigns on Amazon to get the best results
- Global: On which devices are consumers using voice commands?
- Saudi Arabia’s August Advertisers of the Month: Which brands made it to the top?
- YouTube releases new guide to help utilise YouTube Shorts better
- Virtual tours can help brands create an emotional connect
- Global: How important is safety for consumers when it comes to buying a car?
- Self-researching treatments or consulting a doctor – what do global consumers prefer doing first?
- US: What role do social media recommendations play in grocery shopping?
- Are Americans concerned about minors being exposed to e-cigarette advertising?
- GB: Ryanair to do away with its 10 euro fares – How popular was the carrier among flyers last year?
- Marketers must focus on AI to optimise virtuous advertising
- Adidas tops YouGov’s Recommend Rankings 2022 in Thailand
- E-commerce platforms Tokopedia and Shopee lead YouGov’s Recommend Rankings 2022 in Indonesia
- Netflix tops YouGov’s Recommend Rankings 2022 in Hong Kong for second year running
- Singapore Airlines tops YouGov’s Recommend Rankings 2022
- Focus on content marketing to acquire and retain customers
- Embrace partner data sets and data audits for the post-cookie world
- US: Walmart+ partners Paramount+ in streaming deal: How has last year been for both services?
- India’s EV landscape is abuzz with launch announcements: But are Indians interested in EVs?
- Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
- YouGov Recommend Rankings 2022 Saudi Arabia
- Her er Danmarks mest anbefalede mærker
- Mitä brändejä sinä suosittelisit ystävillesi?
- Anamma är Sveriges mest rekommenderade varumärke
- Her er merkevarene vi vil anbefale
- YouGov Recommend Rankings 2022 Nordics
- YouGov Recommend Rankings 2022 - Vietnam
- Global: Are food brands doing enough to minimize their environmental impact?
- YouGov Recommend Rankings 2022 - Australia
- YouGov Recommend Rankings 2022 - Thailand
- YouGov Recommend Rankings 2022 - Taiwan
- YouGov Recommend Rankings 2022 - China
- YouGov Recommend Rankings 2022 - South Korea
- YouGov Recommend Rankings 2022 - Singapore
- YouGov Recommend Rankings 2022 - Philippines
- YouGov Recommend Rankings 2022 - New Zealand
- YouGov Recommend Rankings 2022 - Malaysia
- YouGov Recommend Rankings 2022 - Japan
- YouGov Recommend Rankings 2022 - Indonesia
- YouGov Recommend Rankings 2022 - Hong Kong
- YouGov Recommend Rankings 2022 UAE
- YouGov Recommend Rankings 2022 India
- YouGov Recommend Rankings 2022 Egypt
- US: How do perceptions around costs of goods this summer compare to the beginning of 2022?
- To ace SEO, brands must add structured data to product pages
- YouTube introduces a new feature to help creators promote content easily
- US Open – Interest and attitude of US and Britons towards ads and sponsors
- Understanding UAE’s Gen Z travellers
- Engaging Gen Z Travellers in APAC
- Start engaging shoppers before the holiday season to boost conversions
- US Travel Advertiser of the Month: Hilton
- US Auto Advertiser of the month: Tesla
- US August Advertisers of the Month: Energizer, Liberty Mutual, and Verizon Wireless
- UK Auto Advertiser of the Month: Škoda
- The impact of celebrities and influencers among American and British gamers
- GB/US: Do consumers no longer want to commit to owning a car?
- Which activities do Americans and Britons regularly use their cell phones for?
- US/GB: What medical conditions will make consumers consider travel for treatment?
- GB/US: Around a quarter of the public now spend more than 11 hours a week on social media
- S’pore adults intend to always mask up on private transport and at airports
- Focus on building long-term relationships to leverage marketing collaborations
- GB: Asda rolls out its first loyalty programme – What benefits do Asda regulars seek?
- GB: Summer troubles dented Heathrow’s customer perception more than the pandemic
- US: Allbirds trims its financial projection following quarterly results: How is the brand doing?
- Majority of Singaporeans feel positively about PM Lee’s National Day Rally speech
- Sådan vælger vi ejendomsmægler
- Näin valitsemme kiinteistönvälittäjän
- Så väljer vi fastighetsmäklare
- UK – Biggest Brand Movers – August 2022
- TikTok is testing three new ad formats in the US
- US: Ford’s F-150 Lightning EV trucks to cost more – Will consumers dig deeper into their pockets?
- US: Beyond Meat slashes 2022 revenue forecast: Are Americans keen on plant-based food and drink?
- APAC Biggest Brand Movers – July 2022
- Biggest Brand Movers in the US — August 2022
- Publishers can capture political ad dollars during US Midterms
- Mobile app usage increases to nearly five hours a day: Report
- As tourists start trickling back in, how many people have Thailand on their vacation radar?
- TikTok’s algorithms, and moderation process to be audited
- US: Pepsico announces deal with Celsius Holdings – Who exactly consumes energy drinks regularly?
- VALORANT makes a splash among esports fans in Japan
- GB: M&S scraps ‘best before’ dates from fresh food labels – Which foods do Britons buy the most?
- YouGov’s Diwali Spending Index shows the highest ever spending propensity since the pandemic
- How a Nordic financial group uses YouGov’s tools to identify growth opportunities and more
- Instagram’s new shopping feature allows users to shop directly in DMs
- Exploring Gen Z Travellers in Singapore & Indonesia
- Here’s how SEO measurement strategies can evolve post the cookie-exit
- GB: Tesco is reviewing its media agency: How has it performed since Tesco last changed agency?
- Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
- Ad-supported video content – how many takers?
- Global: Perception of electric cars among new and certified pre-owned car buyers
- How important is in-car GPS to global consumers?
- Global: Attitudes towards 5G
- US Advertisers of the Month: Amazon Prime, Red Lobster, Cottonelle (July 2022)
- Global: How consumers feel they would weather a financial storm
- Global: Are consumers open to substituting meat/dairy products with plant-based alternatives?
- Global: Are consumers shopping around for the best gas prices?
- Online or offline: How do parents prefer to shop for toys and games?
- US and Britain – What kind of games do consumers prefer playing?
- Factors for infrequent cinema visits in the US and Britain
- Global – Are consumers willing to spend more, less or the same as last year on electronics?
- Will rising costs hurt the insurance industry in APAC?
- Commonwealth Games 2022 – which countries are paying most attention?
- UK: Waitrose’s customer director, Martin George, is set to depart after five years in the role
- UK: Justmylook enters the offline space – But do Britons prefer buying beauty products in stores?
- UAE & KSA residents are receptive to global brand campaigns but feel local content is more impactful
- Global: Has social media become an important source for news?
- Global: Are perceptions of quality sustaining the market for branded drugs?
- How are Americans likely to travel this year to reach their holiday destination?
- Global: Does a brand’s social and environmental stance influence consumers’ shopping choices?
- US: TikTok to launch a new music app – Do its users already pay for online music?
- Provide quick, smooth, exceptional customer service to enhance CX
- Australia: Does Tesla’s optimism about EV uptake match consumer attitudes towards electric cars?
- Which news source do consumers refer to before making a big purchase?
- Singapore’s Most Talked-About Brands: July 2022
- Indonesia Advertiser of the Month: Honda
- Thailand Advertiser of the Month: Oral-B
- Global – Usage of biometric security booming
- July Saudi Arabia Advertisers of the Month: Al-Rajhi Bank, stc pay and Galaxy
- July Canada Advertisers of the Month – Amazon, Winners, and Coca-Cola
- Hong Kong Advertiser of the Month: WeChat Pay
- Scan to Pay in Thailand
- Hong Kong’s 2022 Consumption Vouchers: Switches in payment platforms & areas of spending
- NBL Christmas Day Fixture Study 2022
- Profile Peeks: Understanding E-Groceries Customers in Indonesia
- US: Adidas launches hoodies made from regenerative fibers – How eco-conscious are its customers?
- Will rising cost hurt the insurance industry in India?
- India's Biggest Brand Movers (August edition)
- What do Singaporeans intend to do this National Day? Watch the parade online and stay home
- Global: Do consumers care about counting calories?
- The most popular TV shows this year (so far)
- Many British flyers have experienced delays—and they're expecting more to come
- Discovering Sports Fans in Australia
- Global: Measuring expenditure during key seasonal shopping events
- July Automotive Advertiser of the Month (US): Hyundai
- Grocery shopping in Hong Kong: which stores are most popular & how many consumers are buying online?
- Global: To what extent do people use social media to catch up on the news?
- Fashionably early: Measuring interest for retail fashion in the metaverse
- What’s next for travel: Measuring Gen Z interest for travel in the metaverse
- How brands can use search data to plan for key seasonal occasions
- US: Macy's tie-up with Toys R Us - The brand that lived on in consumers’ hearts
- S’pore adults aged 18-24 have greatest intention to increase spending on live entertainment
- Will PlayStation’s new loyalty programme win over customers?
- Global: Is learning the language a barrier to tourist travel?
- US: Navigating the car subscription service market
- US: Mondelez to buy Clif Bar – And acquires a market of premium snack-buyers in the process
- APAC Biggest Brand Movers – June 2022
- Global: Branded vs. supermarket own-brand – Where are consumers happiest to compromise?
- Global travel intent: A mid-year update
- S’pore citizens want more aid beyond the government’s inflation relief package
- US: Flight delays and cancellations for air travelers this summer
- UK: A summer of air travel disruptions looms – but opportunity is also on the radar
- Urban Indians expect restaurants to remove service charges in the future
- US: Wendy’s launched a new prize-based metaverse game – What do its customers feel about rewards?
- Thailand’s Most Talked-About Brands: June 2022
- Hong Kong’s Most Talked-About Brands: June 2022
- UK – Biggest Brand Movers – July 2022
- Uncovering market potential for annual seasonal events around the world
- Canada Advertisers of the Month: Expedia, Trivago, IKEA (June 2022)
- Canada Finance Advertisers of Q1 - Desjardins, PC Financial and HSBC
- S’pore shoppers within top three country spenders for events like Singles’ Day & Black Friday
- StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
- US: The brands who could be taking the biggest risks over their abortion stances
- UAE residents feel the pinch of rising costs, may continue to reduce spending in the future
- Swedish retailer Motatos launches in the UK – What do Britons value most when shopping?
- Rise of ‘finfluencers’ in Australia: what’s their appeal across different age groups and platforms?
- Global: Gamers’ favorite TV genres
- How betting spend influences receptiveness to promotional offers
- June UAE Advertisers of the Month: Ferrari World Abu Dhabi, Sharaf DG and Lulu Hypermarket
- How popular is cricket globally?
- Global: Up to 40% of tech and telco purchasers lack confidence in their product knowledge
- Do consumers globally want businesses to pause operations in Russia?
- US and UK: Buzz movers among video game franchises
- Betting behaviours surrounding the UEFA Champions League 2022 Final
- Measuring the value of product placement of brands in Season 4 of Netflix’s Stranger Things
- The perception of advertisements among new car buyers
- Global – How to capture the spend of impulsive buyers
- UK Advertisers of the Month: TUI, Booking.com, Lynx (June 2022)
- Favourite basketball players among NBA fans in the UK and US
- Global: The factors that will draw consumers to shopping in VR
- Global: Will rising inflation see bettors curtail their gambling?
- Global: A quarter of consumers now playing in excess of 7 hours of mobile phone games a week
- Hong Kong Advertiser of the Month: AXA
- Singapore Advertiser of the Month: Amazon Prime
- Cost of living crisis - How likely are consumers to cut back on mobile data plans?
- Urban Indians are willing to take the booster dose but some are hesitant to take the jab
- Brands must avoid these social media mistakes in 2022
- This is how companies can improve customer experiences
- Brands can use ad extensions to improve their Ad Rank
- Global Profiles: Advertising trends across APAC markets
- Businesses should optimise content for users’ search intent
- Complying with WCAG can help brands reach the widest audience possible
- Global: Will inflation cause consumers to cut back on buying groceries and clothes?
- Include customer support team’s input while crafting marketing strategy
- Global: Will inflation cause consumers to cut back on restaurant and takeaway spend?
- Global: Will Inflation force consumers to cut back on streaming services?
- Offering valuable content can help brands generate high-quality leads
- This is why SMBs should leverage content marketing in 2022
- People are searching more about small businesses now than four years ago
- Marketers should embrace metrics like intent and engagement to excel amid shifting trends
- Creating relatable and educational social media content can help brands boost ROI
- Answer frequently asked questions to get placed in Google search snippets
- This is how brands can do a giveaway to boost brand awareness and drive sales
- Nearly two in five urban Indians plan to invest more in mutual funds in the future
- Indonesians hopeful about their future financial situations, despite feeling pinch of rising costs
- How The Bar Standards Board gathered insights on the consumer journey to regulate legal services
- How End Violence Against Women used YouGov Surveys to understand attitudes to sexual consent
- How The Law Society used YouGov to understand the customer journey in searching for legal providers
- Report: The Changing Financial Landscape in Singapore
- Micro-investing in Australia: what’s driving take-up & how do major investment platforms compare?
- Sports Fans in Thailand on The Bangkok Century Cup Match 2022
- Profiling the young Nordic travelers
- Four in ten Gen Zs use social media to plan a vacation
- New York’s gambling landscape after the legalisation of online sportsbooks
- US & Britain: The link between gaming and exercise
- The most followed esports franchises in the UK and US
- FootballIndex: Premier League clubs in China, India, US and Indonesia
- APAC Biggest Brand Movers – May 2022
- Global: Consumers cancelling subscriptions almost twice as fast as they are taking on new ones
- More than one in ten consumers globally will cut back on insurance if cost of living rises
- Global: As it recovers from the pandemic, will rising costs hurt the travel industry?
- GB/US: Will video consumption habits change with the easing of COVID-19 restrictions?
- GB/US: Has cloud storage managed to capture the digital space?
- US Automotive Advertiser of the Month: Buick
- GB/US: What puts consumers off sustainable products?
- Global: What proportion of consumers have 5G-ready phones and data plans?
- US Finance Advertiser of the Month: Apple Card
- Do consumers want workers in the travel industry to wear masks?
- How Drinkaware gained insights into UK drinking behavior by creating bespoke segments with YouGov
- Successes and lessons from the YouGov MRP
- QR codes – Are they set to stay the course this time?
- Scandinavians put travel plans on hold with SAS
- Audience intelligence for retail pharmacies
- Measuring demand and opportunities for sustainable tourism
- Biggest Brand Movers in the US (June 2022)
- Establish metric-driven performance indicators to ensure B2B influencer marketing success
- Brands should consider outsourcing their link-building activities
- S'pore residents anticipate their cost of living to increase, plan to cut non-essential spending
- This is how brands can get it right when advertising to Gen Z
- Urban Indians witnessed an impact on their cost of living but are optimistic about the future
- Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
- Gen Z: Ready to travel and ripe for building loyalty
- How is the Middle East planning to exercise this summer?
- Gen Zs in UAE have a strong desire for international travel and a higher preference for luxury stay
- Urban Indian Gen Zs are more likely to travel locally in the next 12 months
- Snacking has evolved to replace lunch for some consumers
- How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
- About half of the UAE's sports fans prefer watching women's sports to men's
- Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’
- Interest in women’s sport in S’pore below global average
- Indonesian sports fans most likely in Asia to say athletes’ pay should be based on skill, not gender
- UK – Biggest Brand Movers – June 2022
- Most urban Indians like to celebrate special occasions like Father's Day
- Who is canceling their Netflix subscription in the Nordics?
- The Reuters Institute releases 11th edition of the world’s largest digital news report
- This is why brands must use weather-based targeting to reach their prospects
- PR pros must use social listening to enhance their outreach and client communication
- Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
- Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
- What’s drawing consumers to the Google Pixel brand?
- Two-thirds of IPL fans watched every game on TV this season, while a third watched online
- Hong Kong’s Most Talked-About Brand: May 2022
- Thailand’s Most Talked-About Brand: May 2022
- Singapore Advertiser of the Month: ComfortDelGro
- Indonesia Advertiser of the Month: ASUS
- Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
- Voting Intention: Denmark
- Video SEO is the key to driving organic traffic to the brand’s website
- AI can help marketers enhance their conversational commerce on platforms like Instagram
- This is why brands should add interactive content to their marketing mix
- Taking efforts to advance sustainability can help brands improve their public image
- The sports-gaming connect among gamers in the US
- Global: Appetite for VR activities falling around the world – except for shopping
- Brits and Americans’ music taste differs widely – but so do men and women’s
- Global: Are school holidays a deciding factor when booking a holiday?
- Global: Should customer-facing employees continue wearing face masks?
- US Advertisers Of The Month: Doritos, Home Depot, and Toyota (May 2022)
- May UK Advertisers of the Month: Virgin Atlantic, Robinsons, and TalkTalk
- Global: Are consumers noticing a significant increase in prices of tech and telecom services?
- Global: How often are consumers ordering takeaway food?
- Global: What are consumers most likely to do today - plan in advance or look for last-minute travel
- S’pore adults aged 25-34 most likely to seek a pay raise in the next year
- What is next for UAE's financial services sector?
- Leveraging Predictive Intelligence(PI) can help with website personalisation to maximise conversions
- Featuring industry thought leaders in newsletters can help drive traffic
- This is how brands can improve their customer service and boost their business
- GB-US: What counts as offensive in advertising these days?
- Global: How many consumers are noticing increase in prices of clothes and beauty products?
- How US consumers think brands should celebrate Juneteenth
- UAE and KSA residents feel remote workouts are here to stay post Covid-19
- How are consumers planning to deal with price increases?
- Japan reopens to holidaymakers: Who in Thailand is most likely to visit and where to advertise?
- Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
- Interest in music among American esports fans
- US and Britain: The food issues which most concern American and British consumers
- Has EA SPORTS’ brand perception been affected by split with FIFA?
- US: Which factors make gamers prefer certain consoles over others?
- Global: 45% of global consumers use their phones to shop online at least once a day
- US and UK: Top brands among sustainable snackers
- US and UK: For most travelers, mobile phones have become inseparable from the travel experience
- Her sparer danskerne
- Svenskarna oroar sig i stor utsträckning över de stigande energipriserna
- Her sparer nordmenn
- Näin suomalaiset säästävät
- Europeans are highly concerned about energy prices
- Consumer trust in traditional versus digital-only banks in APAC
- US Financial Advertiser of the Month: Visa
- US Automotive Advertiser of the Month: Mercedes-Benz
- Global: Travel costs ‘significantly higher’ for many consumers
- UK-US: After the pandemic, what type of holiday are travelers looking for?
- US: How has consumer consumption changed post the pandemic. Agency experts weigh in
- Global: Vast majority of consumers already noticing a significant increase in food
- Global: Has advertising lost its connection with consumers?
- Global: Perceived benefits of 5G vary wildly between markets
- Nine in ten S’pore adults still wear a mask outdoors, despite no longer being mandated to
- More than eight in ten urban Indians think the government should invest in AI & 3D Printing
- Half of UAE residents think the government should invest in Artificial Intelligence and 3D Printing
- Brands can collect first-party data by giving customers tools to express themselves
- This is how brands should take a mobile-first approach in 2022
- This one value can help drive sustainable advertising while avoiding charges of Greenwashing
- TikTok to start beta-testing its new monetisation program for creators
- Indonesia’s Most Talked-About Brands: April 2022
- APAC Biggest Brand Movers – April 2022
- Thailand’s Most Talked-About Brands: April 2022
- Four in ten S’pore millennials say they would live in athleisure if they could
- Consumer trends and preferences in snacking
- Investing in this kind of data can help enhance B2B paid search marketing
- This is what brands should consider before investing in long-form, custom podcast ads
- Future of Business Travel in the Middle East
- CMOs need to embolden their marketing team to improve employer branding
- About 42% of CMOs feel data is hindering creativity among marketing teams
- Assess consumer reactions, fix project inaccuracy if an information leak occurs
- Why EE is an object lesson in telco brand-building
- Netflix must explore avenues of being a 'formidable force' in the CTV ecosystem
- Over half of those in Thailand say the nation will top the SEA Games medal tally
- TikTok has launched a ‘Branded Mission’ program to boost content monetisation
- UK: What agency leaders are learning about navigating the post-pandemic world
- Gain competitive edge by entering the metaverse when it's still early days
- KSA Biggest Brand Movers
- UAE Biggest Brand Movers
- Al-Rajhi Bank tops YouGov’s Biggest Brand Movers of Ramadan 2022 in KSA
- Dubai Aquarium & Underwater Zoo tops YouGov’s Biggest Brand Movers of Ramadan 2022 in UAE
- US consumers do not match marketers’ metaverse-related enthusiasm
- 82% of professionals see social listening as a key planning element
- A brand audit helps assess consumer sentiments, improve brand’s online reputation
- Seven in ten adults in Indonesia say their home nation will top the SEA Games medal tally
- The places with the most reliable Wi-Fi, according to business travelers
- US: Biggest Brand Movers (May 2022)
- US and UK audience intelligence: Why people are considering switching phone brands and carriers
- YouTube rolls out membership gifting option to more creators
- Global: How many consumers trust video game brands with their personal data?
- Leverage agile intelligence to visualise data sets, inform marketing decisions
- Use clear CTAs, offer relevant information, target friction points to enhance UX
- UK – Biggest Brand Movers – May 2022
- Digital financial services: What are Hong Kong’s top concerns?
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov