United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
- Saudia tops YouGov’s Recommend Rankings 2022 in Saudi Arabia
- Emirates tops YouGov’s Recommend Rankings 2022, iPhone and adidas come in second and third
- Diwali is urban Indians’ favourite shopping occasion, followed by big online sales & weddings
- Netflix’s ad-supported tier could cost $7 - $9 a month – Do people mind ads at lower service prices?
- How Extreme E has been working with YouGov Sport to garner information about their audience
- Who are America’s most recommended brands?
- Use video marketing on Instagram to drive traffic to a brand website
- Combine automatic and manual targeting campaigns on Amazon to get the best results
- Global: On which devices are consumers using voice commands?
- Saudi Arabia’s August Advertisers of the Month: Which brands made it to the top?
- YouTube releases new guide to help utilise YouTube Shorts better
- Virtual tours can help brands create an emotional connect
- Global: How important is safety for consumers when it comes to buying a car?
- Self-researching treatments or consulting a doctor – what do global consumers prefer doing first?
- US: What role do social media recommendations play in grocery shopping?
- Are Americans concerned about minors being exposed to e-cigarette advertising?
- GB: Ryanair to do away with its 10 euro fares – How popular was the carrier among flyers last year?
- Marketers must focus on AI to optimise virtuous advertising
- Adidas tops YouGov’s Recommend Rankings 2022 in Thailand
- E-commerce platforms Tokopedia and Shopee lead YouGov’s Recommend Rankings 2022 in Indonesia
- Singapore Airlines tops YouGov’s Recommend Rankings 2022
- Netflix tops YouGov’s Recommend Rankings 2022 in Hong Kong for second year running
- Focus on content marketing to acquire and retain customers
- Embrace partner data sets and data audits for the post-cookie world
- US: Walmart+ partners Paramount+ in streaming deal: How has last year been for both services?
- India’s EV landscape is abuzz with launch announcements: But are Indians interested in EVs?
- Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India
- YouGov Recommend Rankings 2022 Saudi Arabia
- Mitä brändejä sinä suosittelisit ystävillesi?
- Her er Danmarks mest anbefalede mærker
- YouGov Recommend Rankings 2022 Nordics
- Anamma är Sveriges mest rekommenderade varumärke
- Her er merkevarene vi vil anbefale
- YouGov Recommend Rankings 2022 - Vietnam
- Global: Are food brands doing enough to minimize their environmental impact?
- YouGov Recommend Rankings 2022 - Australia
- YouGov Recommend Rankings 2022 - Thailand
- YouGov Recommend Rankings 2022 - Taiwan
- YouGov Recommend Rankings 2022 - China
- YouGov Recommend Rankings 2022 - South Korea
- YouGov Recommend Rankings 2022 - Singapore
- YouGov Recommend Rankings 2022 - Philippines
- YouGov Recommend Rankings 2022 - New Zealand
- YouGov Recommend Rankings 2022 - Malaysia
- YouGov Recommend Rankings 2022 - Japan
- YouGov Recommend Rankings 2022 - Indonesia
- YouGov Recommend Rankings 2022 - Hong Kong
- YouGov Recommend Rankings 2022 India
- YouGov Recommend Rankings 2022 Egypt
- YouGov Recommend Rankings 2022 UAE
- US: How do perceptions around costs of goods this summer compare to the beginning of 2022?
- To ace SEO, brands must add structured data to product pages
- YouTube introduces a new feature to help creators promote content easily
- US Open – Interest and attitude of US and Britons towards ads and sponsors
- Understanding UAE’s Gen Z travellers
- Engaging Gen Z Travellers in APAC
- Start engaging shoppers before the holiday season to boost conversions
- US Travel Advertiser of the Month: Hilton
- US Auto Advertiser of the month: Tesla
- US August Advertisers of the Month: Energizer, Liberty Mutual, and Verizon Wireless
- UK Auto Advertiser of the Month: Škoda
- The impact of celebrities and influencers among American and British gamers
- GB/US: Do consumers no longer want to commit to owning a car?
- Which activities do Americans and Britons regularly use their cell phones for?
- US/GB: What medical conditions will make consumers consider travel for treatment?
- GB/US: Around a quarter of the public now spend more than 11 hours a week on social media
- S’pore adults intend to always mask up on private transport and at airports
- Focus on building long-term relationships to leverage marketing collaborations
- GB: Asda rolls out its first loyalty programme – What benefits do Asda regulars seek?
- GB: Summer troubles dented Heathrow’s customer perception more than the pandemic
- US: Allbirds trims its financial projection following quarterly results: How is the brand doing?
- Majority of Singaporeans feel positively about PM Lee’s National Day Rally speech
- Så väljer vi fastighetsmäklare
- Sådan vælger vi ejendomsmægler
- Näin valitsemme kiinteistönvälittäjän
- UK – Biggest Brand Movers – August 2022
- TikTok is testing three new ad formats in the US
- US: Ford’s F-150 Lightning EV trucks to cost more – Will consumers dig deeper into their pockets?
- US: Beyond Meat slashes 2022 revenue forecast: Are Americans keen on plant-based food and drink?
- APAC Biggest Brand Movers – July 2022
- Biggest Brand Movers in the US — August 2022
- Publishers can capture political ad dollars during US Midterms
- Mobile app usage increases to nearly five hours a day: Report
- As tourists start trickling back in, how many people have Thailand on their vacation radar?
- TikTok’s algorithms, and moderation process to be audited
- US: Pepsico announces deal with Celsius Holdings – Who exactly consumes energy drinks regularly?
- VALORANT makes a splash among esports fans in Japan
- GB: M&S scraps ‘best before’ dates from fresh food labels – Which foods do Britons buy the most?
- YouGov’s Diwali Spending Index shows the highest ever spending propensity since the pandemic
- How a Nordic financial group uses YouGov’s tools to identify growth opportunities and more
- Instagram’s new shopping feature allows users to shop directly in DMs
- Exploring Gen Z Travellers in Singapore & Indonesia
- Here’s how SEO measurement strategies can evolve post the cookie-exit
- GB: Tesco is reviewing its media agency: How has it performed since Tesco last changed agency?
- Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
- Ad-supported video content – how many takers?
- Global: Perception of electric cars among new and certified pre-owned car buyers
- How important is in-car GPS to global consumers?
- Global: Attitudes towards 5G
- US Advertisers of the Month: Amazon Prime, Red Lobster, Cottonelle (July 2022)
- Global: How consumers feel they would weather a financial storm
- Global: Are consumers open to substituting meat/dairy products with plant-based alternatives?
- Global: Are consumers shopping around for the best gas prices?
- Online or offline: How do parents prefer to shop for toys and games?
- US and Britain – What kind of games do consumers prefer playing?
- Factors for infrequent cinema visits in the US and Britain
- Global – Are consumers willing to spend more, less or the same as last year on electronics?
- Will rising costs hurt the insurance industry in APAC?
- Commonwealth Games 2022 – which countries are paying most attention?
- UK: Waitrose’s customer director, Martin George, is set to depart after five years in the role
- UK: Justmylook enters the offline space – But do Britons prefer buying beauty products in stores?
- UAE & KSA residents are receptive to global brand campaigns but feel local content is more impactful
- Global: Has social media become an important source for news?
- Global: Are perceptions of quality sustaining the market for branded drugs?
- How are Americans likely to travel this year to reach their holiday destination?
- Global: Does a brand’s social and environmental stance influence consumers’ shopping choices?
- US: TikTok to launch a new music app – Do its users already pay for online music?
- Provide quick, smooth, exceptional customer service to enhance CX
- Australia: Does Tesla’s optimism about EV uptake match consumer attitudes towards electric cars?
- Which news source do consumers refer to before making a big purchase?
- Singapore’s Most Talked-About Brands: July 2022
- Indonesia Advertiser of the Month: Honda
- Thailand Advertiser of the Month: Oral-B
- Global – Usage of biometric security booming
- July Saudi Arabia Advertisers of the Month: Al-Rajhi Bank, stc pay and Galaxy
- July Canada Advertisers of the Month – Amazon, Winners, and Coca-Cola
- Hong Kong Advertiser of the Month: WeChat Pay
- Scan to Pay in Thailand
- Hong Kong’s 2022 Consumption Vouchers: Switches in payment platforms & areas of spending
- NBL Christmas Day Fixture Study 2022
- Profile Peeks: Understanding E-Groceries Customers in Indonesia
- US: Adidas launches hoodies made from regenerative fibers – How eco-conscious are its customers?
- Will rising cost hurt the insurance industry in India?
- India's Biggest Brand Movers (August edition)
- What do Singaporeans intend to do this National Day? Watch the parade online and stay home
- Global: Do consumers care about counting calories?
- The most popular TV shows this year (so far)
- Many British flyers have experienced delays—and they're expecting more to come
- Discovering Sports Fans in Australia
- Global: Measuring expenditure during key seasonal shopping events
- July Automotive Advertiser of the Month (US): Hyundai
- Grocery shopping in Hong Kong: which stores are most popular & how many consumers are buying online?
- Global: To what extent do people use social media to catch up on the news?
- Fashionably early: Measuring interest for retail fashion in the metaverse
- What’s next for travel: Measuring Gen Z interest for travel in the metaverse
- How brands can use search data to plan for key seasonal occasions
- US: Macy's tie-up with Toys R Us - The brand that lived on in consumers’ hearts
- S’pore adults aged 18-24 have greatest intention to increase spending on live entertainment
- Will PlayStation’s new loyalty programme win over customers?
- Global: Is learning the language a barrier to tourist travel?
- US: Navigating the car subscription service market
- US: Mondelez to buy Clif Bar – And acquires a market of premium snack-buyers in the process
- APAC Biggest Brand Movers – June 2022
- Global: Branded vs. supermarket own-brand – Where are consumers happiest to compromise?
- Global travel intent: A mid-year update
- S’pore citizens want more aid beyond the government’s inflation relief package
- US: Flight delays and cancellations for air travelers this summer
- UK: A summer of air travel disruptions looms – but opportunity is also on the radar
- Urban Indians expect restaurants to remove service charges in the future
- US: Wendy’s launched a new prize-based metaverse game – What do its customers feel about rewards?
- Thailand’s Most Talked-About Brands: June 2022
- Hong Kong’s Most Talked-About Brands: June 2022
- UK – Biggest Brand Movers – July 2022
- Uncovering market potential for annual seasonal events around the world
- Canada Advertisers of the Month: Expedia, Trivago, IKEA (June 2022)
- Canada Finance Advertisers of Q1 - Desjardins, PC Financial and HSBC
- S’pore shoppers within top three country spenders for events like Singles’ Day & Black Friday
- StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
- US: The brands who could be taking the biggest risks over their abortion stances
- UAE residents feel the pinch of rising costs, may continue to reduce spending in the future
- Swedish retailer Motatos launches in the UK – What do Britons value most when shopping?
- Rise of ‘finfluencers’ in Australia: what’s their appeal across different age groups and platforms?
- Global: Gamers’ favorite TV genres
- How betting spend influences receptiveness to promotional offers
- June UAE Advertisers of the Month: Ferrari World Abu Dhabi, Sharaf DG and Lulu Hypermarket
- How popular is cricket globally?
- Global: Up to 40% of tech and telco purchasers lack confidence in their product knowledge
- Do consumers globally want businesses to pause operations in Russia?
- US and UK: Buzz movers among video game franchises
- Betting behaviours surrounding the UEFA Champions League 2022 Final
- Measuring the value of product placement of brands in Season 4 of Netflix’s Stranger Things
- The perception of advertisements among new car buyers
- Global – How to capture the spend of impulsive buyers
- UK Advertisers of the Month: TUI, Booking.com, Lynx (June 2022)
- Favourite basketball players among NBA fans in the UK and US
- Global: The factors that will draw consumers to shopping in VR
- Global: Will rising inflation see bettors curtail their gambling?
- Global: A quarter of consumers now playing in excess of 7 hours of mobile phone games a week
- Hong Kong Advertiser of the Month: AXA
- Singapore Advertiser of the Month: Amazon Prime
- Cost of living crisis - How likely are consumers to cut back on mobile data plans?
- Urban Indians are willing to take the booster dose but some are hesitant to take the jab
- Brands must avoid these social media mistakes in 2022
- This is how companies can improve customer experiences
- Brands can use ad extensions to improve their Ad Rank
- Global Profiles: Advertising trends across APAC markets
- Businesses should optimise content for users’ search intent
- Complying with WCAG can help brands reach the widest audience possible
- Global: Will inflation cause consumers to cut back on buying groceries and clothes?
- Include customer support team’s input while crafting marketing strategy
- Global: Will inflation cause consumers to cut back on restaurant and takeaway spend?
- Global: Will Inflation force consumers to cut back on streaming services?
- Offering valuable content can help brands generate high-quality leads
- This is why SMBs should leverage content marketing in 2022
- People are searching more about small businesses now than four years ago
- Marketers should embrace metrics like intent and engagement to excel amid shifting trends
- Creating relatable and educational social media content can help brands boost ROI
- Answer frequently asked questions to get placed in Google search snippets
- This is how brands can do a giveaway to boost brand awareness and drive sales
- Nearly two in five urban Indians plan to invest more in mutual funds in the future
- Indonesians hopeful about their future financial situations, despite feeling pinch of rising costs
- How The Bar Standards Board gathered insights on the consumer journey to regulate legal services
- How End Violence Against Women used YouGov Surveys to understand attitudes to sexual consent
- How The Law Society used YouGov to understand the customer journey in searching for legal providers
- Report: The Changing Financial Landscape in Singapore
- Micro-investing in Australia: what’s driving take-up & how do major investment platforms compare?
- Sports Fans in Thailand on The Bangkok Century Cup Match 2022
- Profiling the young Nordic travelers
- Four in ten Gen Zs use social media to plan a vacation
- New York’s gambling landscape after the legalisation of online sportsbooks
- US & Britain: The link between gaming and exercise
- The most followed esports franchises in the UK and US
- FootballIndex: Premier League clubs in China, India, US and Indonesia
- APAC Biggest Brand Movers – May 2022
- Global: Consumers cancelling subscriptions almost twice as fast as they are taking on new ones
- More than one in ten consumers globally will cut back on insurance if cost of living rises
- Global: As it recovers from the pandemic, will rising costs hurt the travel industry?
- GB/US: Will video consumption habits change with the easing of COVID-19 restrictions?
- GB/US: Has cloud storage managed to capture the digital space?
- US Automotive Advertiser of the Month: Buick
- GB/US: What puts consumers off sustainable products?
- Global: What proportion of consumers have 5G-ready phones and data plans?
- US Finance Advertiser of the Month: Apple Card
- Do consumers want workers in the travel industry to wear masks?
- How Drinkaware gained insights into UK drinking behavior by creating bespoke segments with YouGov
- Successes and lessons from the YouGov MRP
- QR codes – Are they set to stay the course this time?
- Scandinavians put travel plans on hold with SAS
- Audience intelligence for retail pharmacies
- Measuring demand and opportunities for sustainable tourism
- Biggest Brand Movers in the US (June 2022)
- Establish metric-driven performance indicators to ensure B2B influencer marketing success
- Brands should consider outsourcing their link-building activities
- S'pore residents anticipate their cost of living to increase, plan to cut non-essential spending
- This is how brands can get it right when advertising to Gen Z
- Urban Indians witnessed an impact on their cost of living but are optimistic about the future
- Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
- Gen Z: Ready to travel and ripe for building loyalty
- How is the Middle East planning to exercise this summer?
- Gen Zs in UAE have a strong desire for international travel and a higher preference for luxury stay
- Urban Indian Gen Zs are more likely to travel locally in the next 12 months
- Snacking has evolved to replace lunch for some consumers
- How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
- About half of the UAE's sports fans prefer watching women's sports to men's
- Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’
- Interest in women’s sport in S’pore below global average
- Indonesian sports fans most likely in Asia to say athletes’ pay should be based on skill, not gender
- UK – Biggest Brand Movers – June 2022
- Most urban Indians like to celebrate special occasions like Father's Day
- Who is canceling their Netflix subscription in the Nordics?
- The Reuters Institute releases 11th edition of the world’s largest digital news report
- This is why brands must use weather-based targeting to reach their prospects
- PR pros must use social listening to enhance their outreach and client communication
- Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
- Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
- What’s drawing consumers to the Google Pixel brand?
- Two-thirds of IPL fans watched every game on TV this season, while a third watched online
- Hong Kong’s Most Talked-About Brand: May 2022
- Thailand’s Most Talked-About Brand: May 2022
- Singapore Advertiser of the Month: ComfortDelGro
- Indonesia Advertiser of the Month: ASUS
- Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
- Voting Intention: Denmark
- Video SEO is the key to driving organic traffic to the brand’s website
- AI can help marketers enhance their conversational commerce on platforms like Instagram
- This is why brands should add interactive content to their marketing mix
- Taking efforts to advance sustainability can help brands improve their public image
- The sports-gaming connect among gamers in the US
- Global: Appetite for VR activities falling around the world – except for shopping
- Brits and Americans’ music taste differs widely – but so do men and women’s
- Global: Are school holidays a deciding factor when booking a holiday?
- Global: Should customer-facing employees continue wearing face masks?
- US Advertisers Of The Month: Doritos, Home Depot, and Toyota (May 2022)
- May UK Advertisers of the Month: Virgin Atlantic, Robinsons, and TalkTalk
- Global: Are consumers noticing a significant increase in prices of tech and telecom services?
- Global: How often are consumers ordering takeaway food?
- Global: What are consumers most likely to do today - plan in advance or look for last-minute travel
- S’pore adults aged 25-34 most likely to seek a pay raise in the next year
- What is next for UAE's financial services sector?
- Leveraging Predictive Intelligence(PI) can help with website personalisation to maximise conversions
- Featuring industry thought leaders in newsletters can help drive traffic
- This is how brands can improve their customer service and boost their business
- GB-US: What counts as offensive in advertising these days?
- Global: How many consumers are noticing increase in prices of clothes and beauty products?
- How US consumers think brands should celebrate Juneteenth
- UAE and KSA residents feel remote workouts are here to stay post Covid-19
- How are consumers planning to deal with price increases?
- Japan reopens to holidaymakers: Who in Thailand is most likely to visit and where to advertise?
- Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
- Interest in music among American esports fans
- US and Britain: The food issues which most concern American and British consumers
- Has EA SPORTS’ brand perception been affected by split with FIFA?
- US: Which factors make gamers prefer certain consoles over others?
- Global: 45% of global consumers use their phones to shop online at least once a day
- US and UK: Top brands among sustainable snackers
- US and UK: For most travelers, mobile phones have become inseparable from the travel experience
- Her sparer nordmenn
- Her sparer danskerne
- Consumer trust in traditional versus digital-only banks in APAC
- Svenskarna oroar sig i stor utsträckning över de stigande energipriserna
- Näin suomalaiset säästävät
- Europeans are highly concerned about energy prices
- US Financial Advertiser of the Month: Visa
- US Automotive Advertiser of the Month: Mercedes-Benz
- Global: Travel costs ‘significantly higher’ for many consumers
- UK-US: After the pandemic, what type of holiday are travelers looking for?
- US: How has consumer consumption changed post the pandemic. Agency experts weigh in
- Global: Vast majority of consumers already noticing a significant increase in food
- Global: Has advertising lost its connection with consumers?
- Global: Perceived benefits of 5G vary wildly between markets
- Nine in ten S’pore adults still wear a mask outdoors, despite no longer being mandated to
- More than eight in ten urban Indians think the government should invest in AI & 3D Printing
- Half of UAE residents think the government should invest in Artificial Intelligence and 3D Printing
- Brands can collect first-party data by giving customers tools to express themselves
- This is how brands should take a mobile-first approach in 2022
- This one value can help drive sustainable advertising while avoiding charges of Greenwashing
- TikTok to start beta-testing its new monetisation program for creators
- Indonesia’s Most Talked-About Brands: April 2022
- APAC Biggest Brand Movers – April 2022
- Thailand’s Most Talked-About Brands: April 2022
- Four in ten S’pore millennials say they would live in athleisure if they could
- Consumer trends and preferences in snacking
- Investing in this kind of data can help enhance B2B paid search marketing
- This is what brands should consider before investing in long-form, custom podcast ads
- Future of Business Travel in the Middle East
- CMOs need to embolden their marketing team to improve employer branding
- About 42% of CMOs feel data is hindering creativity among marketing teams
- Assess consumer reactions, fix project inaccuracy if an information leak occurs
- Why EE is an object lesson in telco brand-building
- Netflix must explore avenues of being a 'formidable force' in the CTV ecosystem
- Over half of those in Thailand say the nation will top the SEA Games medal tally
- TikTok has launched a ‘Branded Mission’ program to boost content monetisation
- UK: What agency leaders are learning about navigating the post-pandemic world
- Gain competitive edge by entering the metaverse when it's still early days
- KSA Biggest Brand Movers
- UAE Biggest Brand Movers
- Al-Rajhi Bank tops YouGov’s Biggest Brand Movers of Ramadan 2022 in KSA
- Dubai Aquarium & Underwater Zoo tops YouGov’s Biggest Brand Movers of Ramadan 2022 in UAE
- US consumers do not match marketers’ metaverse-related enthusiasm
- 82% of professionals see social listening as a key planning element
- A brand audit helps assess consumer sentiments, improve brand’s online reputation
- Seven in ten adults in Indonesia say their home nation will top the SEA Games medal tally
- The places with the most reliable Wi-Fi, according to business travelers
- US: Biggest Brand Movers (May 2022)
- US and UK audience intelligence: Why people are considering switching phone brands and carriers
- YouTube rolls out membership gifting option to more creators
- Global: How many consumers trust video game brands with their personal data?
- Leverage agile intelligence to visualise data sets, inform marketing decisions
- Use clear CTAs, offer relevant information, target friction points to enhance UX
- UK – Biggest Brand Movers – May 2022
- Digital financial services: What are Hong Kong’s top concerns?
- Digital financial services: What are Indonesians’ top concerns?
- Digital financial services: What are Singapore’s top concerns?
- Digital financial services: What are Australians’ top concerns?
- More than a third of Singapore residents think Thailand will top the SEA Games medal tally
- Global: How many consumers trust tech brands with their personal data?
- Retailers must improve environmental efficiency and energy management in stores
- Growth marketing helps build on brand awareness and form customer relationships
- Social media proxies can help hide IP addresses and use multiple brand accounts
- UK’s ban on advertising HFSS items delayed by a year due to high cost of living
- New privacy policies pushing mobile advertisers to adopt contextual targeting
- In-game advertising can help offer seamless brand exposure to target audiences
- Creators can turn their content pieces into NFTs to build a new revenue stream
- Consumers welcome AI personalisation but prefer a human touch
- Top technology brands in 2022: United Kingdom
- Suomen vahvimmat teknologiabrändit 2022
- Här är de högst rankade teknikvarumärkena 2022
- More than half of Singapore residents would be interested in shopping in virtual reality
- Profile Peek: Super Snackers in America
- Two-thirds of GCC consumers look at price first
- Sharing streaming account log-ins: how do consumer views across APAC differ?
- Trust and data accuracy comes under scrutiny as measurement providers sell ads
- British sales managers need robust forecasting and analytics skills to succeed
- As box office revenue regains ground, in-cinema ad brands look to leverage new tools
- Cross-country study on the motorbike industry
- Advertising revenue from podcasts touched $1.4 billion in 2021: IAB
- Leverage linear TV’s reach to connect with streaming fatigued cord-cutters
- The European Union plans to introduce legislation to monitor Big Tech
- Average engagement grows by 30 seconds across regions despite falling page views
- Meta to remove some of Facebook’s Location tracking tools
- Disse ingredienser frygter nordiske forbrugere
- De här ingredienserna oroar nordiska konsumenter
- Nämä ainesosat pelottavat pohjoismaalaisia kuluttajia
- Thai Twitter users mostly excited about the platform’s acquisition by Elon Musk
- These are the ingredients Nordic consumers are most concerned about
- Disse ingrediensene frykter nordiske forbrukere
- Brands must take a collaborative approach when drafting their AI ethics strategy
- This is why brands should consider sending direct mail even in the age of email
- What do Hong Kong’s consumers most consider when choosing a financial service provider?
- This is what publishers need to do to capitalise on TikTok's rapid growth
- What do Indonesia’s consumers most consider when choosing a financial service provider?
- What do Australia’s consumers most consider when choosing a financial service provider?
- Millennial moms are ardent online shoppers, and most discover new brands through social media
- What do Singapore’s consumers most consider when choosing a financial service provider?
- Why are consumers considering saying bye to paid for TV subscriptions
- Twitter may charge a slight fee for some users, says Elon Musk
- Why brands need to focus on a select number of social media platforms
- Facebook to shut down its podcast platform less than a year after its launch
- How Shelter increased awareness and donations following a successful rebrand with YouGov
- What is next for India’s financial services sector?
- Twitter users in India are mostly happy with the platform’s acquisition by Elon Musk
- Hongkongers' Attitude to Cryptocurrency
- Mums in S'pore more likely to wear athleisure than the overall female population
- Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised
- US Advertisers of the Month: Capital One, Cracker Barrel and Reese’s (April 2022)
- Global: Gamers are much likelier to be early tech adopters
- US: Examining the correlation between gaming genre and streaming app used
- UK’s Impression of Cineworld has increased, but pandemic struggles remain
- Global interest in betting on esports
- May movie releases: Which title is most likely to draw a crowd to the theater?
- Game console ownership around the world
- Global: Gauging the effectiveness of product placement in video games
- Fitness around the world: Who works out at least once a week?
- Global: How likely are consumers to purchase a cell phone in the next 12 months?
- Global: Can consumers change their internet browser?
- NFTs can help brands create buzz around their events and generate revenue
- How Americans feel about online search privacy
- Boost newsletter engagement with audio-visual content, pillar pages and CTAs
- Identify, segment, optimise existing first-party data to tackle cookie exit
- Singapore Advertiser of the Month: SIA
- Australia Advertiser of the Month: Cadbury
- Escapism, relaxation and new destinations: Travel aspirations and priorities in 2022
- Showcase product line or upcoming product/service through videos on Instagram
- Mental health, prayer apps hold sensitive user data but protect privacy poorly
- Humanise a brand to connect better with customers and build customer loyalty
- Online or offline: How do consumers prefer to shop for beauty products?
- Global: How much does cost influence a traveller’s holiday destination?
- Global: Where are consumers noticing inflation the most?
- Global: How influential are TV ads?
- Global: What proportion of consumers are pirating content?
- April Advertiser of the Month (KSA): Al-Rajhi Bank
- Use NFTs as a primary digital touchpoint between the brand and consumers
- Global: Are consumers more likely to follow a meatless diet?
- Global: Have mobile devices become popular sources of daily news?
- Global: How do consumers find the current cost of electronics and clothes?
- Propelled by the pandemic, UK's digital Ad spending is now second only to China
- Advertisers can leverage IP addresses to serve targeted ads across streaming media
- LinkedIn's new Lead Gen ads guide helps marketers partner with third-party platforms
- Leverage local keywords in Google Ads to enhance local search marketing
- Prevent affiliate fraud by tracking user behaviour on their websites
- Discuss pain points with fellow professionals to bolster B2B relationships
- YouTube sees slower growth in Q1 as competition from TikTok grows
- Use app engagement data to serve targeted ads and inform strategic decisions
- LinkedIn sees user engagement reach new highs
- Retailers are leveraging a mix of media tech and programmatic to increase sales
- GroupM consolidates its media agencies as it looks to streamline its services for clients
- 55% of marketers plan to use Instagram Shops for the first time in 2022
- Twitter acquired by Elon Musk for around $44 billion
- APAC Biggest Brand Movers – March 2022
- Craft entertaining social media ads with content that seamlessly blends into the feed
- US and Britain: Who’s drinking too much and how’s it affecting their health
- Why are big video game titles launching on phone?
- Leverage an XML sitemap to find and fix broken links that impact SEO
- GB: Top issues among gamers
- US/Britain - Buzzing video game franchises among mobile/handheld device gamers
- US and UK: Is vinyl still cool?
- SPO can help publishers access more transparent and unique ad inventory
- US Automotive Advertiser of the Month: Tesla
- US Financial Advertiser of the Month: UnitedHealthcare
- India – Biggest Brand Movers (April edition)
- How did the Russia-Ukraine conflict and Elon Musk impact Twitter's Buzz scores?
- The Kentucky Derby: How many Americans will place a bet?
- Word of mouth is key in boosting trust, influencing purchase decisions in 2022
- Audit websites to weed out old code and collect first-party data effectively
- Negative reviews boost authenticity, improve local SEO, and balance reviews
- Streaming service, CNN Plus, shutters down, a month after launch
- As a new framework, club relevant narratives to form a brand's positioning
- Sustainability is an important theme in small businesses' CSR missions
- Clearly outline the extent of responsibilities of a crisis management team
- Relationships in Indonesia: How long you should wait before meeting your partner's family and more
- Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more
- How the Sky Bet brand has risen in recent years
- 62% of Gen Z consumers don't have a bank account at all: Study
- Gen Z gamers would like to make money, build careers in the metaverse
- Marketers must focus on visual search and creating informational content in 2022
- Consumers worry more about identify theft than advertisers misusing their data
- Publishers must leverage user data, A/B testing to retain new digital audiences
- Choose external vendors whose sustainability goals match with your company's
- Focus on making mobile apps a hub for a seamless customer service experience
- Create authentic and practical social content that evokes audience emotion
- White papers can help brands generate leads, earn backlinks, win consumer trust
- Plan a sequence of emails before launching a product or service
- This is what brands must do while conducting their next YouTube content audit
- Choose CTV ad platforms that allow targeting specific audiences across networks
- Global: How do consumers view costs of living compared to 12 months ago?
- Global: What has business travel looked like in the past 12 months?
- Zero-party data could provide transformational benefits, if used correctly
- Do eco-labels influence the purchase decisions of consumers in Indonesia?
- 70% of customers will abandon brands that do not take sustainability seriously
- Most urban Indians want brands to take active measures to reduce their harmful environmental impact
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov