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- This is how brands can explain their stand without aggravating people
- 63% of US online grocery sales comes from nonedible categories
- Brands can showcase creative use of new technologies at events like Super Bowl
- Optimise product attributes to enhance Pinterest feeds
- Recommend products and streamline the checkout process to boost conversions
- Brands will prioritise AR to offer immersive experiences and boost conversions in 2022
- Focus on engaging niche communities, feature UGC to boost engagement in 2022
- After previous failure, Google launches its latest bid to replace cookies effectively
- Despite its uncertain future, investment in third-party data has grown
- YouGov Best Buzz Rankings 2021 Australia
- YouGov Best Buzz Rankings 2021 Hong Kong
- YouGov Best Buzz Rankings 2021 Indonesia
- YouGov Best Buzz Rankings 2021 New Zealand
- YouGov Best Buzz Rankings 2021 China
- YouGov Best Buzz Rankings 2021 Japan
- YouGov Best Buzz Rankings 2021 South Korea
- YouGov Best Buzz Rankings 2021 Malaysia
- YouGov Best Buzz Rankings 2021 Philippines
- YouGov Best Buzz Rankings 2021 Thailand
- Scale positive reviews and testimonials via automation tools
- AI-powered contextual ads can help publishers enhance targeting and ROI
- Brands are increasingly using AI services for media management: Study
- Companies still take a cautious and traditional approach to all-in content experiences
- YouGov Global Media Report 2022: Which media behaviors will stick around and which will grow?
- Build a sitemap and include structured data to optimise technical SEO efforts
- Leverage Facebook’s Instant Articles to boost user engagement with brand content
- Sponsor local sports teams and use analog ads to boost local marketing
- Leverage zero-party data to create accurate customer profiles and boost personalisation
- Create engaging social content via a social media management tool
- Artificial intelligence can help small businesses meet SEO challenges efficiently
- Audit company profile, content, and marketing strategy on LinkedIn
- Brands must ensure their social media content is accessible for all audiences
- Create relevant content, offer free templates and tools to spur inbound links
- US total home entertainment spending grew $36.5 billion in Q4 2021
- How consumers feel amid rising mobile provider costs
- Create equivalised metrics by combining first, second and third-party data
- Pick influencers that align with the target audience to engage prospects
- Amazon’s advertising spend reaches a record high of $16.9 billion in 2021
- 42% of viewers tune in to the Super Bowl event to specifically enjoy the adverts
- Respond to consumer queries and enhance CX with media monitoring tools
- Ecommerce brands must incorporate UGC to enhance sales and customer relationships
- 25% of all people will spend at least one hour daily in the metaverse by 2026
- Offer incentives and create quality content to acquire consumers in Web 3.0
- Inform link-building efforts with recent changes to Google's ranking algorithm
- Use email verification tools to improve delivery rates and remove invalid emails
- A/B test marketing messages to boost growth marketing
- Gen Zs prefer brands that go beyond transactions and offer enjoyable experiences
- This tech can help brands remove bias in their data, further humanise workplaces
- Small businesses are sticking to pandemic-influenced trends to boost revenue
- Use onboarding and abandoned cart emails to offer discounts and boost sales
- Is APAC’s travel outlook for 2022 still gloomy?
- Programmatic advertisers finally start paying attention to a long neglected element
- CTV projected to become a significant component of TV advertising in 2022
- NFTs can help brands create exclusive experiences and build communities
- US auto brands' national TV spending was an estimated $415.6 million in Jan 2022
- Apple proposes a 27% commission on in-app purchases made via external systems
- Brands must opt for STAT to analyse, test and feature high-value keywords
- Take cues from usage data to improve product features and drive engagement
- Micro and nano-influencers will grow in significance in 2022
- Use adaptable and easy-to-use tech to transact across geographies
- Create products that have value and recognition to achieve product-market fit
- Feature product attributes, quality images to improve Google Shopping ads
- Align campaign ideas with SMART goals to boost marketing effectiveness
- Maintaining a single source of data is key to boosting organisational efficiency
- You’re doing Italian food all wrong, say Italians
- Meta’s revenue lifted 37% as compared to 2020, to $117.929 billion in 2021
- 47% of financial services site visitors exit after viewing one page of content
- Brands are looking beyond TV spots to spur Super Bowl engagement
- 83% of Facebook users rely on the platform for social connections: Study
- B2B marketers must identify what kind of content helps achieve different goals
- Suggest alternatives to out-of-stock items, enable pre-orders to retain sales
- Focus on quality leads and relevant channels to leverage limited marketing budgets
- Global streaming adoption slows down, CTV loses streaming viewing share
- Use authentication protocols like DKIM and SPF to boost email deliverability
- Interactive and tailored viewing experiences can lower CTV ad repeats
- You’re doing Italian food all wrong, say Italians
- Starbucks enters the energy drink space with new launch, Baya Energy
- Valentine’s Day total US gifting spend could reach $23.9 billion
- Leverage QR codes in OOH ads to boost conversions
- Advanced programmatic solutions can help brands comply with privacy regulations
- Travel Advertiser of the Month: Jet2holidays (UK)
- Do Americans understand the metaverse – and do they care?
- US & UK Advertiser of the month: WW (Weight Watchers)
- News publishers must leverage TikTok to reach younger audiences in 2022
- One in ten Brits are interested in the NFL
- A profile peek into vegans in the US and Britain
- Global: To what extent do online reviews affect purchase decisions across various sectors?
- A 41% jump from 2020, Alphabet sees $257.6 billion in revenue in 2021
- Global: Most consumers don’t think mobile data speeds have improved in the past five years
- January KSA Advertiser of the Month: Puma
- Leverage authentic celebrity endorsements to drive sales and build trust
- Associated Press looking to connect directly with readers via newsletters
- Instagram updates post layout, accessibility process for visually impaired users
- Instead of only relying on CTR, brands should use these metrics to reach audiences
- Brands must invest in anti-virus tools to avoid compromising data and processes
- Mobile ad spend is set to overtake desktop ad spend in 2022
- Drive app downloads and retain users with fresh updates
- US executives are increasingly relying on AI to generate content and personalise CX
- Build branded communities to support word-of-mouth marketing
- Customers across age groups value brands that use AI to improve CX
- Expansion into new markets requires a data and insight driven go-to-market plan
- Make offers and spark conversations with webinar attendees to spur conversions
- Nurture B2B clients by using explainer videos in email marketing campaigns
- Repurposing existing content can help brands widen their reach and improve SEO
- Global: Fitness and diet tracking
- Podcast advertising in the US crossed the $500 million milestone last year
- Building relationships with tech leaders is key to navigating the post-cookie scape
- Google will ask customers for proof of experience before posting reviews
- Brands must understand DEI concepts thoroughly for better strategies
- Diversify tech partnerships to avoid facing backlash on an ethical front
- The return of travel in 2022: What travel brands can look forward to this year
- Global: Most consumers consider themselves loyal to your brand after just four purchases
- Global: As consumers reject unknown numbers, is telemarketing dead?
- Global: Most popular gaming devices
- Sony picks up video game company, Bungie, for $3.6 billion
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in UAE
- Indian Premier League tops YouGov’s 2022 Sports Buzz Rankings in India yet again
- The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia
- Make value creation a part of innovation strategy to develop core products
- Companies must align sustainability measures with growth and financial viability
- Brands must leverage social platform features to boost ecommerce
- For Google Ads, a new unified advertiser verification system has been introduced
- Elicit responses to Instagram Stories from users via the Add Yours feature
- Continue organising virtual events to reach and engage a wide range of audiences
- Enterprise businesses can benefit from a centralised platform for APIs
- Post TikTok videos at a time when target audiences are the most active
- Creating internal links can help improve website navigation and user experience
- The global popularity of Call of Duty, in one chart
- Global: Which sectors make the most trustworthy ads?
- Super Bowl brings outs the innovative and the outrageous in brands
- Marketers are not getting what they need from their marketing automation platforms
- Social marketers are taking advantage of customer curiosity and winning
- Why retailers need to optimise their m-commerce apps?
- Avoid trouble by providing personalised experiences using these data types
- Captioning Instagram videos can bring in more viewers
- A smooth CX must be a part of an multi-channel ecommerce strategy
- Provide immediate discounts to get consumers to opt-in for brand notifications
- Optimise titles and descriptions with keywords to promote YouTube videos
- Offer incentives to build consumers trust and collect first-party data
- Dispel myths around sustainability with actionable solutions
- Leverage web analytics data to optimise UX and SEO efforts
- EuroTrack: Russian invasion of Ukraine seen as likely, but few want their country to defend them
- Global: How much are consumers intending to spend on travel products and services in the new year?
- Publishers should not ignore Discovery and Google News policy warnings
- YouGov Framework – Fitness consumers in the US
- Excessive activations in metaverse may lead to brand fatigue
- Direct-to-consumer eCommerce sales projected to grow significantly in 2022
- 43% of CRM marketers are likely to adopt an omnichannel approach in 2022
- Indonesia: Biggest Brand Movers – December 2021
- Singapore: Biggest Brand Movers – December 2021
- Digital Banking Report Wave 2 in Australia
- Half of urban Indians follow the budget, and many more agree it impacts their personal finances
- Episodic content can help brands gain subscribers, create ongoing engagement
- Despite rising Covid cases, majority of Singaporeans likely to proceed with CNY celebrations
- TikTok announces new features to counter antisemitism
- Supply-chain leaders must focus on empathy-based employee management
- Use YouTube’s BrandConnect to collaborate with creators, and monetise content
- Monitor content marketing metrics to acquire consumers and drive awareness
- Include countdown timers in brand emails to evoke a sense of urgency
- Brands must prioritise digital accessibility to create an overall efficient UX
- Leverage engagement metrics to bolster site performance
- Most brand and marketing executives only “somewhat” understand the metaverse
- Lead with brand values to improve customers’ loyalty towards the brand
- Boosted by results, brands are more confident than ever about engagement
- Integrate AI into digital marketing to collect valuable consumer insights
- Introduce a blog post with questions, statistics, or stories to grab attention
- Study identifies the one thing that will dominate US media planning in 2022: Study
- Brands must ensure influencer marketing content represents diversity in society
- TikTok set to dominate the influencer marketing space in 2022
- Global Instagram influencer marketing market could reach $15.2 billion in 2022
- Integrating technology in athleticwear can help fitness brands grow
- Contextual awareness of TV ads can bring together linear and digital TV
- Global: How much do consumers trust food and alcohol advertising?
- Instead of confusing email subscribers with product features, highlight benefits
- Leverage both, in-person and virtual events to maximise reach and network better
- Include relevant actionable prompts in CTAs to improve click-through rates
- Capitalise on industry-specific trends to enhance customer acquisition funnel
- Create platform-specific brand videos to engage native audiences effectively
- Boost B2B sales by highlighting business USPs through digital content
- 72% of B2C marketers plan to invest in videos in 2022
- Dentsu estimates global ad spending to grow at 9.2% to $745 billion in 2022
- Use short-form videos and disappearing content to attract prospects online
- Personalise abandoned cart emails and include offers to complete purchases
- How are Americans betting on the Super Bowl and what’s changed from last year?
- Perceptions on Betting in Australia Sport
- What do Apple users think about virtual reality?
- Leverage Google Marketing Platform solutions to navigate cookie-less targeting
- US consumers prefer experiential content experiences
- Investments in AI/ML initiatives could boost revenue in 2022
- UK retailers must prepare for peak periods to drive sales
- Celebrities go crypto – but are they winning the public over, or putting them off?
- Following these three steps can help elevate B2B marketing in 2022
- The key to perfect B2B omnichannel sales: Comprehensive, cross-channel customer view
- Brands are increasingly using gamification to upskill employees, build user community
- 38% of Americans reduced time spent on Instagram in favour of mental health
- These tech trends will give retailers access to more customer data in 2022
- Create contextual content with semantic elements to optimise for search entity
- Leverage a multi-CMS strategy to boost content agility and flexibility
- High quality, relevant creatives are key to target high net worth individuals
- Get a holistic view of social media data via analytics tools
- Diversify content formats and understand user intent to boost engagement in 2022
- Align goals with VR opportunities to reach prospects in the metaverse
- UK and US: Is Lego the perfect children’s gift?
- What impact has the OCBC phishing scam had on the bank’s brand?
- Don't jump in blindly: Design a deliberate goal-oriented content plan
- Five trends that marketers need to keep an eye out for this year
- Beleaguered brands battered by supply chain issues need to go local
- US Biggest Brand Movers – January 2022
- Global: What factors are deciding travelers’ choice of destination today?
- Shoppers prefer sustainable products, while retailers think it’s the brand name
- Onboard digital technologies that can optimise workflows and UX
- Strategically place content on the site to boost accessibility
- Tag well-known sources to create engaging content previews for social platforms
- Advertisers should make inclusion a core part of their business strategy
- Americans are concerned about their social accounts getting hacked
- Brands can consider podcast advertising to navigate the cookie exit
- Zero-party data can help acquire customers with running afoul of privacy
- Building a single platform for all types of content can help publishers boost ROI
- CIOs will prioritise IT infrastructure investment in 2022
- Use insights from data analysis to create effective social media content
- Businesses should clearly define all aspects of their brand’s social media aesthetic
- APAC Biggest Brand Movers - December 2021
- How many users could the Microsoft/Activision deal bring to Xbox Game Pass?
- John Madden’s impact on the video game world
- Desperate to sustain lockdown-time growth, Subscription services are diversifying
- Amazon to launch its first physical, real-life clothing store in this American city
- Do this to improve form submission, time-on-site and bounce rates
- Sentiment analysis powered by AI can boost CX and brand image
- Despite Apple's ATT privacy moves, Meta is in demand for performance marketing
- Ensure brand consistency across all subscription confirmation emails
- TikTok does a Twitter, when testing new revenue streams for its content creators
- Ensure transparency when it comes to prioritising diversity, equity and inclusion
- Revaluate data mining techniques to accurately predict the future of CX
- Walmart files trademarks to create its cryptocurrency and sell NFTs
- Leverage AI to drive smarter, personalised conversation with customers
- Communicating a purpose-led approach can help business leaders retain staff
- Leverage newsletter sponsorship ads to get qualified leads and drive sales
- High rates and lack of new content is slowing down subscriptions for Netflix
- Account for economic upheavals' impact on consumers while creating messaging
- Brands must use automation to gather and analyse data for UX personalisation
- Zoopla benefits from post-pandemic property boom
- Emails, Facebook ads lead the pack in the race for online advertising spend
- Use brand newsletters to recommend products, offer expertise, boost engagement
- Global email marketing will grow by more than $10 billion by 2027: Statista
- Research suggests retailers must become agile and purpose-driven to win customers
- UK ad budgets to grow by 5.2% for the fiscal year 2022-23
- Keep homepage content clear, concise and original to improve UX for visitors
- Repeated, intrusive ads and slates need to be fixed on ad-supported CTV
- Who is the Greatest Ever Male Tennis Player (G.O.A.T)?
- Focus on core web vitals, enhance website UX to leverage local search marketing
- Leverage the UX Quadrant model to design compelling B2B websites
- Start engaging existing followers to boost rewards programmes on social media
- Investments in digital to surge as retailers become more tech-savvy
- Marketers are putting more money in less trusted communication channels
- Run a content gap analysis before creating short or long-form content
- Inclusive language can help engage diverse audiences, promote a positive brand image
- Instagram tests new subscription feature to let creators monetise their content
- LG is releasing a gaming laptop. Data shows why it’s the right time
- As Omicron surges in the US, comfort in seeing live sports wanes
- 47% of publishers expect their commerce revenue to grow in 2022
- Consider unlocking personalisation elements with email marketing platforms
- How the University of Manchester examined long-term voting trends with YouGov Custom Research
- Collate reviews from across the internet to boost consumer trust
- Review recency is an important factor for US consumers in buying new products
- Activision Blizzard to be acquired by Microsoft for $68.7 billion
- 70% of customers make purchase decisions based on the quality of customer service
- Enhance products' value for shoppers to improve customers' value for brands
- Customers value brands that clearly state how they plan on using AI-enabled tools
- Consumers want brands to contact them via email
- Optimise marketing campaigns and products based on consumer reviews
- Companies should prioritise web accessibility to create a more inclusive brand
- The number of American shoppers to buy through social commerce set to grow
- Rewarding attendance, live interactions can help improve webinar engagement
- Offering context and local angles to brand content can help engage audiences better
- Focus on enhancing UX, making site mobile-friendly to improve search rankings
- YouTube to pull the plug on its Originals service
- Subscriptions will be the top priority for publishers in 2022: Study
- 63% of B2B tech marketers plan to increase the use of marketing tech in 2022
- Minimalistic email design will help brands attract buyers in 2022
- Helping alcohol brands raise the bar with YouGov’s consumer insights webinar
- Target decision-makers with minimum viable products to optimise GTM tactics
- Social concerns lead to declining trust in institutions globally
- Web3 could potentially allow users to monetise their data
- Contextual targeting in programmatic will be paramount in 2022
- Marketers may need to pick up pace in investing in technology in 2022
- Leverage AI and data analytics to develop personalised marketing campaigns
- Outsourcing marketing can help legal business be strategy-driven, not task-driven
- Analyse customer behaviour, map content to buyer journey to boost conversions
- Prepare crisis communication plans to address communities from different backgrounds
- Empathetic marketing can help B2B brands build and retain strong customer relationships
- Diversify content formats, expand content topics to boost search ranking
- Support digital efforts with greeting cards to entice millennial consumers
- Explore hashtags, examine brand’s own followers to discover micro-influencers
- Influencers believe the Metaverse will replace social media: Study
- Reward-based loyalty programmes boost consumer retention
- Corporate political environment in the US to be as tough as it was in 2021
- Follow a publishing schedule to maintain cadence on Instagram
- Following revenue growth in 2021, publishers are optimistic about 2022
- Present robust evidence about the effectiveness of brand purpose: IPA
- Brands must leverage PR to attract the eager talent in the aftermath of "The Great Resignation"
- Improve marketing accuracy using data obtained through AI influencers
- Travel brands must experiment with formats, collaborations to engage prospects
- Competitive analysis and internal reviews can drive growth marketing efforts
- Streaming platforms with live sports could impact traditional pay-TV
- Keep business plans flexible, closely track trends to succeed in 2022
- Pay more attention to inclusivity and diversity in 2022
- Leverage branded hashtags on social to support employee advocacy
- British retail CEO survey reveals their marketing budget spread
- FCC proposes notifying stakeholders immediately after a data breach
- Incorporate gaming elements in marketing campaigns to drive sales
- Craft personalised and concise email marketing messages to drive conversions
- Significant 2021 numbers from the world of social media
- B2B marketers need change management to boost marketing in 2022
- Account for search intent and leverage AI to boost content SEO
- Gauging interest in playing Take-Two titles on mobile
- Social commerce industry in the US will grow to $80 billion by 2025
- Facebook’s latest targeting update will significantly impact advertisers
- Social media groups continue generating fake reviews: Report
- UK – Biggest Brand Movers – January 2022
- Monitor and evaluate website performance metrics to boost conversions
- 2022 will see brands leverage podcasts, AI and membership programmes
- Generate UGC via photo corners in physical stores and social media contests
- India: Biggest Brand Movers of 2021
- Featuring word-of-mouth content can help boost product, brand discoverability
- Social commerce grows as consumers use social media for potential purchases
- Communicate a brand’s authentic self using YouTube Shorts
- TV cameras, safety and security, metaverse were trending topics at CES 2022
- Implementing chatbots can help B2B marketers differentiate and build the brand
- General Motors will roll out a new used car portal in spring 2022
- Tailor branded content to different stages of the buying journey to boost loyalty
- Foster discussion between sales and SEO teams to boost conversions
- US online grocery sales reached $97.7 billion in 2021
- Think beyond misperceptions about linear TV and move toward a digital-first mindset
- Americans are spending even lesser time with ad-supported media
- Publishers are seeking control over video content by launching native players
- Attention metrics offer transparent media value and boost ROI
- Focus on making the best of digital diversification in a cookie-less reality
- Contextual content harvesting by ad tech may lead to unfavourable ad landscapes
- Going back to pre-pandemic levels of viewership could set UK TV ad revenue back by 300 million pound
- American consumers will spend more on companies that have a personal brand behind them
- Use social media content to engage audiences at physical events and stores
- Market analysis can help brands promote their products most effectively
- Contactless payments, QR codes and more to see increased investments in 2022
- Americans expect online storefronts, contactless payment options post-pandemic
- AI, design, and electronics can power sustainable initiatives
- Optimise SaaS marketing campaigns using content marketing resources
- Avoid blocking users from slow internet regions to improve search rankings: Google
- Fraudulent CTV impressions increased in Q4 2021: Study
- EDPS sanctions European Parliament over EU-US data transfer and cookie breaches
- Implement consumer nurturing programs to help brands retain online customers
- Multicultural Americans feel disconnected from smart-home tech ads
- Develop SOPs or business recipes to guide companies towards brand goals
- Australia Advertiser of the Month (December): Johnnie Walker
- With a 156% bounceback, magazine websites led the way for UK ad recovery in 2021
- Focus on one channel at a time, leverage virtual spaces to enhance UX in 2022
- C-suite execs should build their personal brand in a specific niche
- Creating organic content can help brands nurture deeper connections with communities
- Consumers relate to health and hygiene products emotionally
- Create broader ESG strategies for scalability and to cater to stakeholders
- Rising inflation rates can impact small businesses in the US
- Brands should leverage social media to build meaningful customer relationships
- Paid media campaigns on TikTok yield higher ROI and ROAS for CPG brands
- Leverage CRM systems to segment audiences and personalise branded messages
- Marketers should pitch themselves to High Domain Authority podcasts
- Singapore Advertiser of the Month: Gardens by the Bay
- These steps can help agencies navigate “the Great Resignation” crisis
- Brands must add short-form content to their social strategy in 2022
- New technologies, virtual spaces and audio will dominate the marketing scene in 2022
- Social listening tools can monitor consumer sentiments, boost marketing efforts
- An omnichannel strategy can help marketers boost marketing efforts
- Brands can create relevant podcasts to influence consumers' purchase decisions
- Despite low traffic, publishers reported increased revenue in 2021
- Real-time indicators of inventory and sales levels can act as social proof
- Use landing pages to improve PPC quality on Google and lower CPA
- Create a local business profile on referral sites to reach consumers
- TikTok tests a new clip sharing feature to invite users from other apps
- Rely on tech innovations, relevant supply partners to prepare for the cookie-less world
- Customer surveys must target clear and well-defined objectives
- Power and reach of gaming influencers in the UAE
- Mozilla’s latest project aims at discovering Facebook’s tracking practices
- Use Twitter Cards to promote branded content and encourage app downloads
- Begin brand purpose campaigns by focussing on employees’ well-being
- Advertiser of the Month (KSA) – Emirates
- LinkedIn launches test of Clubhouse-style audio events platform
- Global email marketing software market to reach $2.53 billion by 2028
- Brands should turn around negative comments into a marketing opportunity
- UK Finance Advertiser of the Month: Saga
- UK Auto AOTM - Mercedes-Benz
- Impressive brand experiences, prompt customer service key to retaining B2B buyers
- Train employees to resolve genuine customer complaints and address fake ones
- Nurture relationships and justify product claims to sell big-ticket products
- Investing in the metaverse early on can let brands successfully capitalise on it
- Improve a site's UX design by shortening the purchase process
- Powered by blockchain, NFTs could increase branding opportunities
- Collect first-party data via analytics systems to offer tailored experiences
- Host trips and events to collaborate with influencers without sponsorship
- Global social commerce market is predicted to grow to $1.2 trillion by 2025
- Boost search ranking through off-site SEO via reviews on third-party platforms
- Use IoT to personalise brand messages, offer relevant content and track industry trends
- Keyword density is still not a search ranking factor: Google
- Small brands should build connections with other businesses in their niche to boost reach
- Use emerging technology, measure multiple dimensions to humanise UX
- Factor in customer experience while enabling digital marketing transformation
- These small B2B influencer marketing moves can drive meaningful change in 2022
- Brands must enter the metaverse at the earliest and begin experimenting
- Brands need to define data usage requirements and abide by data regulations
- Live CTV must adapt to live events' complexities to boost viewership
- US B2B executives think marketing and sales should have a common success metric
- What are car buyers looking for?
- Reflect diversity in marketing, offer long-term value to connect with consumers
- Offer a mix of virtual and in-person experiences for hybrid events
- Develop a long-term communication model to boost PR efforts
- Boost content marketing efforts via email newsletter campaigns
- 30% of customers are satisfied with brand services offered during discovery phase
- Brands should find ways to integrate SEO and customer experience
- Leverage verbal CTAs to optimise Facebook live videos for repurposing
- Conversion optimisation tools can help increase online sales
- Brands must apply sustainability principles to luxury, clothing and tech products
- The reach of gaming influencers globally
- Title spotlight: Minecraft
- Global: Will smoking run out of puff?
- YouGov Finance Framework: Ethical investors
- Global: Consumer perceptions on product durability across different industries
- Here’s what Americans and Brits say about paying more for 5G
- Will NFTs provide a profitable long-term opportunity for publishers?
- Global: Will consumers wait for new cars?
- What type of mobile data connection do Americans and Brits have?
- Global: Is cryptocurrency a young person's game?
- TV, streaming industry must retain subscribers, navigate measurement space
- Brands should take a refined approach to brand safety and suitability
- Organisations must pay more attention to cybersecurity
- Global: Which industries are best suited for sports sponsorship?
- Younger gens in Britain, US likelier to believe that meatless diets are healthier
- Global: How many people conduct their own treatment research?
- Resolving queries and concerns proactively drives consumer retention
- Global: How much are consumers intending to spend on clothes and beauty products in the new year?
- Global: How much are consumers intending to spend on streaming subscriptions and telecom services?
- Leverage design’s best practices to build a well-designed website
- Global: In which business category are consumers more prepared to be assisted by robot salespeople?
- More than a third of urban Indians oppose the upcoming Cryptocurrency Bill
- Snacking increased during COVID-19, according to dietitian nutritionists
- Build a consumer-centric journey based on brand values to enhance CX
- Leverage a mix of tech, skills and agile processes to become customer-centric
- Evaluate brand positioning and perception to attain goals
- Brands should integrate all marketing channels with a CRM system
- Experiment with content title and headers to improve search rankings in 2022
- UGC content consumption grows in the US, but legacy formats still hold value
- Use email marketing to nurture leads gained through social media
- How are global consumers finding new music?
- Publishers expect significant revenue growth this new year: Research
- UK display advertising spend set to reach £17.86bn in 2022
- 64% of US homes have a Connected Smart TV
- US and UK: Tech brands of the year
- Marketers need to rethink identity solutions to craft conscious messaging
- Attract customers by crafting marketing narratives around audiences' need
- Finding relevant content on streaming services proving frustrating for users
- When it comes to thought leadership, rely on originality and strong data
- Consumer sentiments towards AI and Automation in Singapore
- Investments in AI, metaverse, web3, ESG and more to increase in 2022
- Have data ethics inform and lead marketing strategies to differentiate a brand
- Organisations can benefit from testing new commercial prospects in the metaverse
- Social media communities can help boost brand awareness, trust and loyalty
- Google is working to getting a foothold in the AR space
- Extensive knowledge of consumers boosts marketing's authority within a business
- Use LinkedIn’s carousel ad format to publish ads with multiple headlines
- Marketers must leverage new technology to create unique CX for audiences
- Smart TVs embedded with ACR can improve ad targeting if consumers opt-in
- Employ a community manager to effectively engage consumers
- Audio content can help businesses improve content accessibility
- Using ecommerce CRM can help brands personalise messages and boost overall CX
- Hubspot recommends placing these codes on branded promotional materials
- B2B marketers must keep their messages simple, light-hearted, conversational
- AI-generated music will transform customer experiences in 2022
- Creating multiple videos on a specific topic can help boost YouTube watch time
- SPO strategies boost programmatic ad buys in the US
- Big data will help brands execute targeted marketing campaigns
- Engage consumers via non-transactional touchpoints
- Are UAE residents affirmative on adopting AI?
- Pick a primary website colour that aligns with the product’s vibe
- Boost sales teams’ performance by constantly mentoring and training them
- Align OOH ads with brand goals to boost conversions
- Multilingual sites under one domain can affect the overall site quality: Google
- Buzzing car brands among American and British gamers
- Outsource blogging to get access to professional expertise
- Marketers must involve blockchain marketing with an intent for the long term
- Most creative agencies in the UK find marketing briefs unfocused and unclear
- Podcasts are increasingly becoming popular among diverse audience groups
- Leverage complex data security systems while undertaking digital transformation
- Audit existing content to identify what implicit messages a brand is sending
- A brand's authenticity, hybrid events are upcoming trends for businesses in 2022
- Global digital advertising market to reach $208 billion in 2022: Study
- When it comes to CSR, brands must drive social impact among employees as well
- Nofollow, UGC, sponsored links offer the same SEO value: Google
- Consider engaging with the gaming community to prepare for the Metaverse
- Small businesses must make reasonable promises and live up to them
- A brand's social media content must be sincere
- Boost online marketing with customer reviews, site optimisation and SEO
- Boost brand-building efforts with UGC, shoppable content, social commerce
- Using these KPIs can help brands improve their overall business outcome
- This type of branded videos can help improve lead generation efforts
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov