Rishad Dsouza

Content Manager

Rishad Dsouza has worked as a data journalist with YouGov since early 2021, covering sectors such as sports, leisure, tech, auto and dining. Prior to his role with YouGov, Rishad worked as a sports journalist focused mainly on cricket.

UK

US

INT

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

Can stablecoins find an audience in the UK?

adidas vs Nike: A close race in global brand perception

Suburban Brits divided on rapid delivery services

How fuel loyalty programmes fare among British drivers

Younger consumers show more awareness of AI companions, but comfort remains low

What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season

Is star power giving wind to SailGP?

Are British users open to seeing ads on generative AI platforms?

Who’s driving Britain’s restaurant economy? A closer look at frequent diners

Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience

Do extended warranties matter to British consumers when buying large domestic appliances?

Bigger wheels on the horizon in Britain?

Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2

EV owners more satisfied with their cars than owners of traditional fuel vehicles

Who’s eating what? The demographic divide behind Britain’s favourite cuisines

Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView

Big chains vs local favourites: Where Britons get their fast-food fix

Do consumers understand the differences between different types of hybrid cars?

Brits care about sustainability, but will they pay more for green tech?

Bet365: What drives the appeal for one of UK’s leading betting sites?

Tesla v BYD: How do the two EV brands stack up in the UK?

QSRs in the UK are offering less value, but they’ve become more tempting

CES 2025: What tech are Brits excited about the most?

Unpacking Stellantis brands in the UK

Growing interest in online poker: A comprehensive analysis

UK food and beverage trends and insights: 2024

UK automotive trends and insights: 2024

UK tech and telco – trends and insights roundup for 2024

Amid decline, offline game stores like GAME remain vital to the gaming ecosystem

Royal Mail remains top choice for Christmas deliveries despite year of challenges

Wintertime activities: How Brits stay engaged in the cold

How do Brits decide on their large home appliance purchases

Jaguar’s brand reset has got UK talking, and Consideration has ticked up

What’s driving the increased Consideration for Skoda in the UK?