Rishad Dsouza
Rishad Dsouza has worked as a data journalist with YouGov since early 2021, covering sectors such as sports, leisure, tech, auto and dining. Prior to his role with YouGov, Rishad worked as a sports journalist focused mainly on cricket.
UK 
US 
INT Have rising fuel prices given EVs a boost in Britain?
FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)
FIFA World Cup 2026 sponsorship: Will Brits notice, and where?
Can stablecoins find an audience in the UK?
adidas vs Nike: A close race in global brand perception
Suburban Brits divided on rapid delivery services
How fuel loyalty programmes fare among British drivers
Younger consumers show more awareness of AI companions, but comfort remains low
What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
Is star power giving wind to SailGP?
Are British users open to seeing ads on generative AI platforms?
Who’s driving Britain’s restaurant economy? A closer look at frequent diners
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Do extended warranties matter to British consumers when buying large domestic appliances?
Bigger wheels on the horizon in Britain?
Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2
EV owners more satisfied with their cars than owners of traditional fuel vehicles
Who’s eating what? The demographic divide behind Britain’s favourite cuisines
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Big chains vs local favourites: Where Britons get their fast-food fix
Do consumers understand the differences between different types of hybrid cars?
Brits care about sustainability, but will they pay more for green tech?
Bet365: What drives the appeal for one of UK’s leading betting sites?
Tesla v BYD: How do the two EV brands stack up in the UK?
QSRs in the UK are offering less value, but they’ve become more tempting
CES 2025: What tech are Brits excited about the most?
Unpacking Stellantis brands in the UK
Growing interest in online poker: A comprehensive analysis
UK food and beverage trends and insights: 2024
UK automotive trends and insights: 2024
UK tech and telco – trends and insights roundup for 2024
Amid decline, offline game stores like GAME remain vital to the gaming ecosystem
Royal Mail remains top choice for Christmas deliveries despite year of challenges
Wintertime activities: How Brits stay engaged in the cold
How do Brits decide on their large home appliance purchases
Jaguar’s brand reset has got UK talking, and Consideration has ticked up