Rishad Dsouza
Rishad Dsouza has worked as a data journalist with YouGov since early 2021, covering sectors such as sports, leisure, tech, auto and dining. Prior to his role with YouGov, Rishad worked as a sports journalist focused mainly on cricket.
UK 
US 
INT adidas vs Nike: A close race in global brand perception
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
Cruise control: Consideration holds steady amid dip in industry perception
DraftKings dominates Consideration scores despite mixed brand perceptions
How fuel loyalty programs fare among American drivers
Are American diners experiencing tip fatigue? Mostly not.
Suburban Brits divided on rapid delivery services
How fuel loyalty programmes fare among British drivers
Younger consumers show more awareness of AI companions, but comfort remains low
Is star power giving wind to SailGP?
Are British users open to seeing ads on generative AI platforms?
How American and non-American car owners differ
Dining out habits of US vegans and vegetarians
Who’s driving Britain’s restaurant economy? A closer look at frequent diners
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Why sports sponsorships are a natural fit for luxury brands
The digital edge: How vegetarians and vegans choose restaurants
Do extended warranties matter to British consumers when buying large domestic appliances?
Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
NFL Draft makes a Buzz – how does it compare to non-sporting events?
Bigger wheels on the horizon in Britain?
Which US ice cream brands scream the loudest this summer?
How US car owners handle maintenance: A look by brand and age
Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2
US consumer sentiment ahead of the Nintendo Switch 2 launch
Minecraft’s brand levels up ahead of movie launch
F1’s next frontier: Taking pole in the betting space
EV owners more satisfied with their cars than owners of traditional fuel vehicles
Who’s eating what? The demographic divide behind Britain’s favourite cuisines
What are the impediments to the EV shift among environmentalist Americans?
MLS gains momentum as fan interest and league perception surge
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Big chains vs local favourites: Where Britons get their fast-food fix
What drives diners? How price, cuisine, and ethics shape restaurant choices
Exploring the appeal of betting subscriptions that offer parlay boosts among US bettors
MLB's rule changes spark rise in Buzz and Satisfaction among fans