Rishad Dsouza

Content Manager

Rishad Dsouza has worked as a data journalist with YouGov since early 2021, covering sectors such as sports, leisure, tech, auto and dining. Prior to his role with YouGov, Rishad worked as a sports journalist focused mainly on cricket.

UK

US

INT

adidas vs Nike: A close race in global brand perception

With the World Cup of Hockey set to return, a look at ice hockey fans in key markets

Cruise control: Consideration holds steady amid dip in industry perception

DraftKings dominates Consideration scores despite mixed brand perceptions

How fuel loyalty programs fare among American drivers

Are American diners experiencing tip fatigue? Mostly not.

Suburban Brits divided on rapid delivery services

How fuel loyalty programmes fare among British drivers

Younger consumers show more awareness of AI companions, but comfort remains low

Is star power giving wind to SailGP?

Are British users open to seeing ads on generative AI platforms?

How American and non-American car owners differ

Dining out habits of US vegans and vegetarians

Who’s driving Britain’s restaurant economy? A closer look at frequent diners

Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience

Why sports sponsorships are a natural fit for luxury brands

The digital edge: How vegetarians and vegans choose restaurants

Do extended warranties matter to British consumers when buying large domestic appliances?

Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers

NFL Draft makes a Buzz – how does it compare to non-sporting events?

Bigger wheels on the horizon in Britain?

Which US ice cream brands scream the loudest this summer?

How US car owners handle maintenance: A look by brand and age

Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2

US consumer sentiment ahead of the Nintendo Switch 2 launch

Minecraft’s brand levels up ahead of movie launch

F1’s next frontier: Taking pole in the betting space

EV owners more satisfied with their cars than owners of traditional fuel vehicles

Who’s eating what? The demographic divide behind Britain’s favourite cuisines

What are the impediments to the EV shift among environmentalist Americans?

MLS gains momentum as fan interest and league perception surge

Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView

Big chains vs local favourites: Where Britons get their fast-food fix

What drives diners? How price, cuisine, and ethics shape restaurant choices

Exploring the appeal of betting subscriptions that offer parlay boosts among US bettors

MLB's rule changes spark rise in Buzz and Satisfaction among fans