Tom has over 25 years of market research experience. Over this time, Tom has successfully managed both quantitative and qualitative research projects with technology clients. Prior to joining YouGov in 2011, Tom managed market research projects for telecommunication and utility clients. Tom was also the Director of Research for Integrated Media Measurement Inc. (IMMI), and pioneered the first multi-platform advertising exposure and effectiveness measuring platform, which was deemed the ‘Holy Grail in advertising measurement’.