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Behavior Change

Discover the future of FMCG shopper behavior in Europe.

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Behavior Change - The power of choice: Shopper perspectives in times of turmoil

Discover how shoppers are adapting in a world of constant change. The Spring 2025 edition of our Behavior Change Report, now in its 9th edition, analyzes insights from over 15,000 shoppers across 21 countries.

How are preferences, priorities, and behaviors shifting for FMCG consumers? Dive deep into the power of choices and discover insights on 6 key topics for FMCG brands, retailers & manufacturers that are essential to understand shoppers:

  • Household fundamentals
  • Budget management
  • Shopper activism
  • Variety seeking
  • Lifestyle & behavior
  • Retailer collaboration

Purchase the Behavior Change Report

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