Who do you think should own the rights to art generated by artificial intelligence?

Who do you think should own the rights to art generated by artificial intelligence? Published on 1 June 2023 → Survey conducted on 1 June 2023 on 2829 GB adults

All adults

Region

Gender

Politics

Age

The user of the AI program, for providing the idea of what the AI should create

17%

The creator of the AI program, for developing the AI system which created the art

14%

The public domain, because the AI program created it, but AI can't claim art copyright

24%

Don't know

45%

The user of the AI program, for providing the idea of what the AI should create

17%

The creator of the AI program, for developing the AI system which created the art

14%

The public domain, because the AI program created it, but AI can't claim art copyright

24%

Don't know

45%

Share your view and join YouGov so your views are reflected in our research in the future

Thinking about the licence fee and the services the BBC offers, do you think it does or does not offer good value for money?

Do you think it is acceptable or unacceptable for museums to display ancient human remains, such as mummies or skeletons?

Most young people now watch TV and movies with the subtitles on

Most streamed TV shows in the UK 2026

Openness to paid social media features varies by how Britons use social media

Which Britons are listening to more music?

YouGov Behavioral: Relationship Status and SVOD Consumption

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights