How often, if ever, do you look at online customer reviews before making a major purchase? | Daily Question

How often, if ever, do you look at online customer reviews before making a major purchase? Published on 27 March 2026 → Survey conducted on 27 March 2026 on 5417 GB adults

All adults

Region

Gender

Politics

Age

Always or almost always

23%

Most of the time

35%

Sometimes

28%

Rarely

9%

Never

3%

Don't know

2%

Always or almost always

23%

Most of the time

35%

Sometimes

28%

Rarely

9%

Never

3%

Don't know

2%