Guilt polls & surveys

Skip to main content

United Kingdom
United States
Deutschland
France
España
Italia
International

Select a country

United Kingdom
United States
Deutschland
France
España
Italia
International

Panelist support
Contact sales

Content highlights

image of the Palace of Westminster in London

Voting intention tracker

The YouGov Big Survey on Weddings
Report: Great Britain podcast ads 2026
Report: How AI is changing online discovery in 2026

By category

Consumer & retail
Economy & business
Entertainment, arts, & media
Health & pharma
Politics & current affairs
Society & lifestyle
Sports & esports
Technology & digital
Travel & transport

By type

Articles
Daily questions
Ratings
Reports
Survey results
Trackers

Audience intelligence

Audience activation
Data integrations
Market & category intelligence
Media, comms & channel strategy
Persona creation
Understanding an audience

Brand tracking & measurement

Brand health tracking
Campaign measurement & attribution
Competitor tracking
PR & crisis management

Run surveys and research

Creative & ad testing
Emerging trends
Product development
Qualitative research
Quantitative research

Shopper insights

Category management
Customer satisfaction
Path to purchase
Price & promotion strategy
Shopper insights

Audience intelligence

ProfilesDiscover our flagship audience tool: deep audience understanding
Profiles API & MCPIngest YouGov Profiles data directly into your systems, AI models, agentic workflows,
CategoryViewBrand, industry, and audience tracking.

Brand tracking

BrandIndexDiscover our flagship tool: daily brand and competitor tracking across 16 metrics.
BrandIndex APIInfuse BrandIndex data directly into your in-house systems, AI models, and solutions.
Custom Tracking + API & MCPDynamic, integrated performance monitoring for your brand.

Quantitative research

New: YouGov ParallaxAI twins answer all your questions instantly. Live panelists validate in 30 minutes.
Surveys: Self-serve24/7 survey-building research platform with exceptional speed.
SurveysRun research to nat rep or targeted audiences with research-supported options.
Custom quantitativeBespoke market research with end-to-end expert support.

Qualitative research

YouGov Voices AI InterviewerAI-powered interviewing tool that enables brands to hear directly from real people.
Video VoicesAdd qualitative video answers to your next YouGov survey.
Custom qualitativeBespoke market research with end-to-end expert support.

Academia & non-profits
Agencies
Financial services
Government & politics

Health & pharma
Media & entertainment
Retail & FMCG
Sport & esports

Technology
Travel, transport, & auto

Why YouGov

Data accuracy
Panel quality
Technology & innovation
YouGov Thinking

About YouGov

About YouGov
Investor relations
Our methodology
Our panel
Work with us

Resources

Client case studies
Industry events
How-to guides
Industry reports

Support

Contact
Panel member support

Panel Members

Take surveys and earn points as a member of the YouGov panel.

Log in

Business

Access YouGov products and services as a business.

Log in

Panel Members

Take surveys and earn points as a member of the YouGov panel.

Register

Business

Access YouGov products and services as a business.

Register

Skip to main content

United Kingdom
United States
Deutschland
France
España
Italia
International

Select a country

United Kingdom
United States
Deutschland
France
España
Italia
International

Menu

Panelist support
Contact sales

Search

Guilt

Explore the latest public opinion about Guilt

Explore more opinion data

About YouGov

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.

Company

About us
Methodology
Our Panel
Our team
Contact
All products

Members and clients

Join the Panel
Panelist support
Careers
Investor relations
Website terms
Privacy notice
Public data licence
Modern slavery act

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.

Company

About us
Methodology
Our Panel
Our team
Contact
All products

Members and clients

Join the Panel
Panelist support
Careers
Investor relations
Website terms
Privacy notice
Public data licence
Modern slavery act