Do Brits pay attention to streaming ads?

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Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On a streaming service (e.g. ads between songs on Spotify, or before videos on YouTube)

• Very likely
• Fairly likely
• Not very likely
• Not likely at all
• Not applicable - I don't consume this form of media
• Don't know