Factors driving the purchase of clothes among Brits

Share your view and join YouGov so your views are reflected in our research in the future

Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three.

• In fashion (i.e. reflecting the latest trends)
• Unusual and/or unique
• Sustainably produced (e.g. made locally or with recyclable materials)
• High quality
• Low price
• Practical (e.g. made of materials and/or including features (e.g. pockets, zips etc.) which are convenient for my day to day)
• Comfortable
• Other
• Don't know
• None of the above.- I do not purchase clothing