YouGov: what the UK thinks

Voting intention

UK airline rankings 2026

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2026 elections accuracy

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YouGov: what the UK thinks

Voting intention

UK airline rankings 2026

Launch a survey

2026 elections accuracy

Competitor monitoring

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Most Britons think water and energy companies should be nationalised

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What is Britain’s second city?

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Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

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Voting intention

Which do you think is the greater priority?

YouGov News Tracker: 25-26 May 2026

Voting intention, 25-26 May 2026: Ref 24%, Con 19%, Lab 17%, Grn 16%, LD 14%

[Great Britain webinar] Skip happens: Why podcast ads still earn trust

How strong is UK support for rejoining the European Union?

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[Great Britain webinar] Skip happens: Why podcast ads still earn trust

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

UK Advertisers of the Month 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Biggest Brand Movers 2026

[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK

UK auto rankings 2026: Driving brand preference

The year, wrapped: How do consumers really feel about annual recaps from brands?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

[On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?

[On-demand UK webinar] Insights without the team: Market research 101

UK Biggest Brand Movers - April 2026

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Most Britons are concerned about harmful ingredients in everyday consumer products

With 150 former WH Smith stores likely to close, how has the TG Jones rebrand landed with consumers?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

Marks & Spencer

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Do Brits shop for gifts online or in store?

Which do you think is the greater priority?

As Greene King puts 150 sites up for sale, what do the public make of the pub chain?

UK auto rankings 2026: Driving brand preference

April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row

Sephora’s return to the UK is resonating with male consumers

View all consumer content

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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How Brits feel about the banking industry

Which of the following comes closest to your view about the government's relationship with businesses in Britain?

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

Can stablecoins find an audience in the UK?

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

View all economy content

Most streamed TV shows in the UK 2026

YouGov Behavioral: Viewership Trends by US Political Party

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Most Britons like the new Banksy statue

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How important is arts and creative industries to the British economy?

Which of the following comes closest to your view?

David Attenborough tops list of UK national treasures

Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

View all entertainment content

What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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How the government is handling the issue of health in the UK

Thinking about the year you were born, do you think that you and people born around the same year as you were lucky or unlucky to have been born when you were?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

View all health content

Most Britons think water and energy companies should be nationalised

YouGov News Tracker: 25-26 May 2026

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

How easy or difficult do you find it to keep your home to an acceptable temperature on very hot days?

Voting intention, 25-26 May 2026: Ref 24%, Con 19%, Lab 17%, Grn 16%, LD 14%

How strong is UK support for rejoining the European Union?

Local elections 2026: what decided people’s votes, when did they make up their minds, and how have they reacted to the outcome?

What do Britons think about Andy Burnham – in their own words

View all politics and current affairs content

What is Britain’s second city?

Why do Britons think young people have unhealthy attitudes to sex?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

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Government approval

When you and a romantic partner are lying on your sides, with one cuddling the other from behind, do you prefer to be big spoon (the person behind) or little spoon (the person in front)?

Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

Britons increasingly negative about the United States’ impact on the world

How do Scots feel about the abolished “not proven” verdict?

View all society and lifestyle content

As England win their eighth Women’s Six Nations on the bounce, what did the public make of this year’s tournament?

Do Manchester City fans think it’s the right time for Pep Guardiola to leave the club?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

Manchester City F.C.

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Which sports Brits follow (watch live or support a team)

How interested are you in watching the "Enhanced Games"; an international sports event taking place for the first time in 2026, where athletes will not be subject to drug testing and are allowed to take performance-enhancing drugs?

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football

FIFA World Cup 2026 global brand handbook

A warm reception for the 2026 Winter Olympics

View all sports content

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

How do Britons think AI will impact the UK?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

How harmful, if at all, do you think sustained social media usage (i.e. more than 3 hours a day) is to children under the age of 16?

The year, wrapped: How do consumers really feel about annual recaps from brands?

Apps versus SMS: Why Brits use different messaging services

How Brits communicate in 2026: Messaging dominates while AI use is emerging

How are Britons using AI at work?

View all technology content

[Great Britain webinar] Skip happens: Why podcast ads still earn trust

Flying high: UK airline rankings 2026

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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How many days holiday Brits take

Would you support or oppose allowing children aged 15 and under to ride on buses for free this August?

[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK

The Iran war and travel: How consumer sentiment towards Dubai, Israel, Turkey, and the United States has been affected since the start of the conflict

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

View all travel content

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