Figures show US consumers rate the warehouse chain much higher on Impression and Value metrics than its competitors

A week prior to releasing its Q4 earnings results, Costco appears to have fellow membership-only warehouse operators Sam’s Club and BJ’s Wholesale Club beat on public perception.

As data from YouGov BrandIndex reveals, Costco has averaged a positive Impression score of 38 with US adults aged 18+ since the beginning of 2017. Sam's Club, meanwhile, has averaged a 23, and BJ's Wholesale Club a 20. None of the warehouse retailers are viewed negatively, but the distance between Costco and its two competitors is rather significant.

null

On YouGov's Value metric, which asks consumers if they think a particular brand represents either good or poor value for their money, Costco has also maintained a healthy lead throughout the year. At present, Costco's Value score sits at 31, compared to 24 for Sam's Club and 16 for BJ's Wholesale Club.

null

Photo: Getty

Find out more about YouGov BrandIndex

Subscribe to the YouGov newsletter