During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.

During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.

Based on data from YouGov Plan and Track, Red Bull saw the most significant rise in ad awareness (whether someone has seen or heard an advertisement from a company in the past two weeks) in May. The company recently partnered with Sonic Drive-In to create a Red Bull Slush beverage. The product debuted in May and was promoted on TV by Sonic throughout the month.

The chart below shows the increase in Red Bull Ad Awareness score (whether someone has seen or heard an advert broadcast by a company in the past two weeks) for the month of May right around the time that spots began airing. YouGov BrandIndex data shows the brand’s Ad Awareness scores have increased by five percentage points since the advertisement’s release – up from 17% to 22% by the end of the month.