Taco Bell Fights Back – But is it Working?

Taco Bell is currently fending off bad publicity from a lawsuit filed in California, claiming that the popular fast food brand's taco meat does not meet federal guidelines and its advertising is misleading consumers. The company has taken out ads in major newspapers across the U.S., saying that it welcomes the lawsuit and the opportunity to defend itself. While the dust has far from settled on this one, in the week since the lawsuit was announced, Taco Bell’s perception among QSR consumers has taken a big hit .