Verizon might be Apple’s new best friend. Since early February, shortly after Verizon began selling the iPhone, Apple’s Buzz scores have improved noticeably vs. its mobile competitors. Additionally, according to a recent Bloomberg//YouGov poll, nearly 40% of consumers who plan to purchase a new handset in the next 6 months say they will purchase an iPhone, potentially increasing Apple’s share of the market. Meanwhile, Chrysler’s Eminem add drives consumers perception of sister brands Jeep and Dodge new highs for 2011. And in a sign of potential future trouble, Wal-Mart faces decreasing recommend scores among moms to match its deteriorating earnings .