YouGov: what the US thinks

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ConsumerConsumer

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SocietySociety

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How much power do billionaires and workers have?

A rich man in a suit and tie counts US dollars in his hand and puts them in his pocket.

Half of Republicans say the 2020 election was rigged

WASHINGTON, DC - JANUARY 06: U.S. President Donald Trump is seen on a screen as his supporters cheer during a rally on the National Mall on January 6, 2021 in Washington, DC. Trump supporters gathered in the nation's capital today to protest the ratification of President-elect Joe Biden's Electoral College victory over President Trump in the 2020 election. (Photo by Samuel Corum/Photo by Samuel Corum/Getty Images)

President Trump's second-term job approval rating

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National & religious events

1.Thanksgiving79%
2.Mother's Day76%
3.Veterans Day76%
4.Memorial Day75%
5.Martin Luther King Jr. Day74%

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Congressional ballot voting intention

If the U.S. and Iran sign the peace deal they've tentatively agreed to, do you think that overall Iran will be better off or worse off than it was at the start of the conflict?

What Americans think about abortion and the parties' positions on it

Do you approve or disapprove of the White House hosting a Ultimate Fighting Championship (UFC) fight as part of its Freedom 250 celebrations?

[US livestream] The new search journey: How AI is changing online discovery

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

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[US livestream] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in the U.S.?

U.S. Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

More than meets the ear: U.S. podcast ads report 2026

Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

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Etsy's brand visibility in the U.S. rises following recent campaign launch

The grocery habits of higher-income Americans

How sustainability policies impact Americans' purchase behavior

Brand health tracking

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1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

Are clothes shoppers ready for AI in apparel retail?

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness

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Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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Have cryptocurrencies gained mass market trust in the U.S.?

Does anybody, in any circumstance, deserve to have a trillion dollars in personal wealth?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

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Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

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Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

As one of the hosts of the 2026 FIFA World Cup, do you think the U.S. will be…?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

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1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Would you say that you personally have felt the effects of climate change, or not?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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Trump's job approval rebounds, Americans lack confidence in elections, abortion views, and more: June 13 - 15, 2026 Economist/YouGov Poll

How much power do billionaires and workers have?

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

Do you approve or disapprove of the White House hosting a Ultimate Fighting Championship (UFC) fight as part of its Freedom 250 celebrations?

A new low for Trump approval on the economy, expectations of a drawn-out Iran war, and more: June 5 - 8, 2026 Economist/YouGov Poll

The American Dream has become hard to achieve for most Americans

Trump approval hits new lows on inflation and Iran, AI, E. Jean Carroll, and more: May 29 - June 1, 2026 Economist/YouGov Poll

How Americans view U.S.-China relations

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What Americans think about board games

Call her normal? What Americans think about sex and marriage

Socializing - past week

Brand health tracking

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Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

If the U.S. and Iran sign the peace deal they've tentatively agreed to, do you think that overall Iran will be better off or worse off than it was at the start of the conflict?

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

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FIFA World Cup 2026 is already outscoring the 2022 edition in the U.S.

Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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What Americans think about the 2026 World Cup

If the New York Knicks — who won the NBA title on Saturday — are invited to the White House to meet with President Trump, do you think they should or should not go?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

FIFA World Cup 2026 global brand handbook

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One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Trust in the age of generative AI

If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

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[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

The White House

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Where Americans stay on vacation

Would you approve or disapprove of making the UFC arena on the White House's South Lawn a permanent fixture there?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

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