YouGov: what the US thinks

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

Stanley Cup finals

Latest Economist poll

Tracking Trump's term

Audience activation

YouGov: what the US thinks

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

Stanley Cup finals

Latest Economist poll

Tracking Trump's term

Audience activation

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ConsumerConsumer

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EntertainmentEntertainment

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PoliticsPolitics

SocietySociety

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TechnologyTechnology

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Trump hits new lows with Independents as his bad job approval numbers continue

WASHINGTON, DC - MAY 27: U.S. President Donald Trump looks on during a Cabinet meeting in the Cabinet Room of the White House on May 27, 2026 in Washington, DC. Trump meets with his Cabinet days after saying a peace deal with Iran was “largely negotiated” amid expectations around the re-opening the Strait of Hormuz. (Photo by Win McNamee/Getty Images)

More expect AI to affect the economy negatively than positively, but Americans are split on how AI will impact their own lives

VATICAN CITY, VATICAN - APRIL 11: Pope Leo XIV presides over the Prayer Vigil for Peace at St Peter's Basilica, on April 11, 2026 in Vatican City, Vatican. Pope Leo XIV has invited the faithful and all "men and women of goodwill" to attend the Prayer Vigil for Peace following the announcement of the two-week ceasefire agreement between the United States and Iran. Pope Leo, who was critical of U.S. President Donald Trump's threat to "wipe out" the Iranian civilization earlier this week, has welcomed the news of the ceasefire and urged dialogue to bring an end to the conflict. (Photo by Antonio

President Trump's second-term job approval rating

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Ice hockey teams

1.Toronto Maple Leafs30%
2.New York Rangers28%
3.San Jose Sharks28%
4.Pittsburgh Penguins28%
5.Detroit Red Wings27%

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Congressional ballot voting intention

Which team do you think will win the Stanley Cup Final this year?

A majority of Americans believe Trump is using the Justice Department to go after his enemies

Which team do you think will win the NBA Finals this year?

Gen Z banking trends: Which banks are making a stronger impression

Are clothes shoppers ready for AI in apparel retail?

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[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

U.S. Advertisers of the Month 2026

Grassroots Sponsorships in Canada

Driving brand preference: U.S. auto rankings 2026

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

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Are clothes shoppers ready for AI in apparel retail?

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness

GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

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Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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Have cryptocurrencies gained mass market trust in the U.S.?

Compared to brand advertising in other forms of video, do you think that an ad for a brand within a short-form video would be more or less likely to make you think more positively about the brand?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

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Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Viewership Trends by US Political Party

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

Do you plan to watch the NHL's Stanley Cup Final this year?

‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

One in four Americans say Oscar wins make them more likely to see a film in cinemas

TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Viewership Trends by UK Political Party

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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Trump approval hits new lows on inflation and Iran, AI, E. Jean Carroll, and more: May 29 - June 1, 2026 Economist/YouGov Poll

How Americans view U.S.-China relations

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

How important do you consider candidates' personal character when deciding whom to vote for?

Trump hits new low for job approval, congressional corruption and unpopularity, and more: May 22 - 26, 2026 Economist/YouGov Poll

Who are the non-MAGA Republicans?

Trump's job performance, Iran, the economy, and more: May 15 - 18, 2026 Economist/YouGov Poll

Trump's sustained approval slump, AI, Iran, voting, and more: May 9 - 11, 2026 Economist/YouGov Poll

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Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

Do you plan to watch the NBA Finals this year?

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Americans’ favorite planet other than Earth? It's Mars

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What Americans think about the 2026 World Cup

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

How important do you think tailgating is to the overall experience of a sporting event?

FIFA World Cup 2026 global brand handbook

Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

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One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Trust in the age of generative AI

If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

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[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

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Where Americans stay on vacation

Spirit Airlines has shut down. What effect do you think that will have on your likelihood of traveling by plane?

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.

More trips, bigger budgets, diverse experiences: Inside affluent travel

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