Travel, transport & auto

Through both its collection of new data and its historical detail, YouGov BrandIndex has enabled us to actively track our brand KPIs and confirm our strategic choices in real time, especially with sponsoring the Tour de France. In addition, the Client Service team provides us with pro-active support needed to enable a meaningful interpretation of the data as we require it."

"YouGov's brand tracking is a great tool to track the development of the perception of our brand's globally improving competitor intelligence. YouGov analysis plays a pivotal role in our brands’ business review bringing consumer brand perception point of view to the table.”

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

"We have found YouGov to be very cooperative. YouGov’s support was always characterized by a high level of competence and pragmatism and was always to our complete satisfaction.”

“Our team have been extremely impressed with YouGov Surveys - it’s by far the quickest way of getting research turned around. It is a very intuitive platform to use, making it an incredibly efficient way of delivering insights to our key decision-makers. By using YouGov Surveys: Self-serve, we now have a tool that helps us to understand our customers in depth, in an extremely cost-effective way.”