YouGov BrandIndex | Daily Competitor & Brand Tracking

56 markets worldwide

with sector-level insights

30 million+ panel members

sharing their views

27,000+ brands

tracked daily

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Track

Daily brand performance
Helping you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking.

The news behind the numbers
See how news stories impact brand health metrics in real-time, helping you understand and respond to shifts in public perception.

Your brand through time
18+ years of historical data, updating daily: spot trends, successes and opportunities.

Your strategy
Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception.

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The edge you need to succeed

Media & communication metrics:
Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure

Purchase funnel metrics:
Purchase Intent • Consideration • Current Customer • Former Customer

Brand perception metrics:
General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health

Watch BrandIndex in action

NEW BrandIndex Voices

Uncover the ‘why’ behind your brand performance

BrandIndex Voices is an always-on, AI-powered interviewing tool that lets you hear directly from real people – not just the loudest voices, but the quiet majority, too - and analyze their responses at scale.

Fast, cost-effective qualitative insight, built directly into BrandIndex alongside your brand metrics.

Learn more

Connected data, in the format you need

YouGov BrandIndex offers 20+ years of historical brand data, and is part of our ever-growing source of constantly evolving, connected intelligence.

Data delivery comes in whatever suits you - from a snapshot of your sector to a flexible data delivery via API, or within our always-on platform. We'll tailor to your needs.

Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.

Fresh insights

Daily data in an always-on brand tracking platform or delivered via API, so you can spot changes as they unfold

Know it all

Measure brand performance over time, with over a decade of historical data

Outsmart your industry

Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

Dan Urban, Vice President of Ad Sales Research, FOX Sports

View case study