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A FREE overview of your brand's audience

Profiles Lite

Get a sample of YouGov's industry-leading audience intelligence dataset - powered by a panel of 29 million+ real consumers - completely free.

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Quick, simple, and completely free

YouGov Profiles Lite allows you to get an accurate overview of your target audience, with results tailored to your sector – all for free.

Filter by multiple demographic and attitudinal audience datapoints to discover your audience’s likes, interests and behaviors, their purchasing habits and which media sources they consume, so you can target them more effectively.


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A sample of quality audience datapoints, panel-powered by YouGov's 29 million+ registered members around the world

Why YouGov?

Take tips from brands who use YouGov audience intelligence

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“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.

Pete Grant, Planning Director

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