
Quick, simple, and completely free
YouGov Profiles Lite allows you to get an accurate overview of your target audience, with results tailored to your sector – all for free.
Filter by multiple demographic and attitudinal audience datapoints to discover your audience’s likes, interests and behaviors, their purchasing habits and which media sources they consume, so you can target them more effectively.
Quality audience intelligence, available to everyone
Completely free data
Simple to use
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“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.
Pete Grant, Planning Director