Amelia Brophy

Head of Data Products, UK

Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.

Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.

UK

INT

How will Britons watch the Tokyo Olympics?

Who are GB News’ audience?

Has football really lost its way with younger fans?

Ad of the Month UK: Sainsbury’s

Ad of the Month UK: Apple iPhone

Can travel firms still win customers?

Ad of the Month UK: Santander

COVID puts Brits off booking holidays in advance

Ad of the Month UK – McDonald’s

Boohoo's reputation craters after modern slavery allegations

Ad of the Month UK - KFC

COVID-19: An opportunity and a challenge for JustGiving

COVID-19 and charity: volunteering declines, but Brits want to donate

Ad of the Month UK - EE

Ad of the Month UK: Disney+

Takeaways: Can Britain’s healthy eaters be won over?

Half of Britons still buy clothes on the high street

Four in ten Brits would try a fashion subscription service

Heinz tops YouGov’s Women’s Rankings for the second year running

Ad of the Month UK – Marks and Spencer

Ad of the Month UK – Colgate

Macmillan tops YouGov’s CharityIndex Buzz Rankings for seventh year running

Netflix tops YouGov’s annual Buzz Rankings

UK Ad of the Month – On the Beach

How are Brits using delivery apps?

UK Ad of the Month – John Lewis

Favourite food map reveals how taste varies across Britain

Monzo customers are 2019’s keenest brand advocates

The ‘90s are the UK public’s most fondly-remembered decade

Nostalgia across the decades

Nine in ten Brits are nostalgic

Ad of the Month UK – Marmite

Netflix remains number one brand among millennials for the third year

Ad of the Month UK – Apple iPhone

Ad of the Month UK – Tesco

Retail tops YouGov’s brand health rankings