YouGov Profiles data shines a light on how Britons are watching the Olympics.

YouGov data dives into the new TV channel's key audience.

YouGov's Amelia Brophy explores how younger and older fans watch football.

Sainsbury's claims Ad of the Month for November 2020. Find out more.

This month, Apple iPhone achieved the biggest uplift in its Ad Awareness score with a +11.1 point improvement

Consumers still feel uneasy about travelling but there are some glimpses of respite for the UK travel industry, says YouGov’s Amelia Brophy

This month Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise

Many Britons are concerned about booking trips unless they’re in the distant future. But there are ways that travel firms can target their marketing to reach a willing audience, says YouGov’s Amelia Brophy

This month McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.9 point rise

Modern slavery allegations affected Boohoo's buzz and reputation scores.