Jerry Latter

Research Director

Why do Britons support and oppose assisted dying?

Meet the Lib Dem Leavers and Brexit Party Remainers

The tooth fairy should pay 88p per tooth, say Brits

‘Frankenleader’ and reflections on the General Election 2017 campaign: YouGov’s focus group findings

General election focus groups: How undecided voters see the party leaders

Brexit focus groups: Business views six months on

Post-Brexit focus groups: No regret from Leavers