Business enquiries

We'll email you back within 24 hours.

Get in touchor book a demo here

General enquiries

For member enquiries, public data requests, or general questions.

Contact usor visit Member helpdesk

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member
Olivia Sanchez TorresHead of Qualitative, UK

Olivia leads YouGov’s UK Qualitative Team, part of its global qualitative division. With over 20 years of research experience, she has delivered insights for major global brands, financial services, and charities. She specialises in digital and film-based methods, including online communities, vox pops, and text-based focus groups. Olivia plays a key role in promoting Qual AI Explorer, which uses YouGov’s AI tool Yabble to analyse large volumes of open-ended survey data—delivering sentiment analysis and key themes at speed. She also leads Video Voices, a feature that brings the real voices of survey respondents to the boardroom.  Known for her storytelling, Olivia transforms complex findings into clear, actionable insights that help organisations grow with service users and customers at the heart.