When it comes to people’s identity on social media, which of the below comes closest to what you think should happen?

When it comes to people’s identity on social media, which of the below comes closest to what you think should happen? Published on 13 July 2021 → Survey conducted on 13 July 2021 on 3413 GB adults

All adults

Region

Gender

Politics

Age

Everyone should have to display their real identity on their profile

37%

Everyone should have to disclose their real identity to the social network when signing up, but not have to display it on their profile

41%

Everyone should be able to use social networks without having to display or disclose their real identity

11%

Don’t know

11%

Everyone should have to display their real identity on their profile

37%

Everyone should have to disclose their real identity to the social network when signing up, but not have to display it on their profile

41%

Everyone should be able to use social networks without having to display or disclose their real identity

11%

Don’t know

11%

Select a country

Generally speaking, do you think that current regulations in the UK for social media companies are too tight, too relaxed, or is the current level of regulation about right?

Do you think it should be legal or illegal for people to film content of strangers in public without their consent and share it on social media?

Do you think it is acceptable or unacceptable for parents to post photos of their children on social media?

How short-form video on social media is impacting TV viewership in 2026

How social media has affected the mental health of Brits

How Brits get their news

How are Britons using AI at work?

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

[UK webinar] AI-conducted interviews: A new approach to brand tracking