YouGov: what the US thinks

AI and parenting

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

Latest Economist poll

Tracking Trump's term

Audience activation

YouGov: what the US thinks

AI and parenting

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

Latest Economist poll

Tracking Trump's term

Audience activation

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

What Americans think about the 2026 World Cup

A general view of the preparations around Mercedes-Benz Stadium as the signage is transitioned to become Atlanta Stadium ahead of the FIFA World Cup 2026 on May 25, 2026 in Atlanta, Georgia.

Parents of children under 18 are more likely to say parents should let their children use AI tools

A child wearing a futuristic visor interacts with a chatbot

President Trump's second-term job approval rating

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National & religious events

1.Thanksgiving79%
2.Mother's Day76%
3.Veterans Day76%
4.Memorial Day75%
5.Martin Luther King Jr. Day74%

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Congressional ballot voting intention

How often do you think five-year-olds should be allowed to watch television?

Donald Trump drops to a new low for presidential job approval

If parents let their five-year-olds watch television every day, do you think this is...?

Call her normal? What Americans think about sex and marriage

How Americans view U.S.-China relations

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[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

U.S. Advertisers of the Month 2026

Grassroots Sponsorships in Canada

Driving brand preference: U.S. auto rankings 2026

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

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What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

What kind of milk do you prefer?

Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness

GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

Grassroots Sponsorships in Canada

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Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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U.S. consumer spending and budgeting trends in 2026

Compared to brand advertising in other forms of video, do you think that an ad for a brand within a short-form video would be more or less likely to make you think more positively about the brand?

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Click, tap, or talk to a human: How Americans really want to bank

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Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Viewership Trends by US Political Party

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

How satisfied or dissatisfied are you with Shakira, Madonna, and BTS performing at halftime of this year’s World Cup final?

‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

One in four Americans say Oscar wins make them more likely to see a film in cinemas

TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Viewership Trends by UK Political Party

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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How Americans view U.S.-China relations

Trump hits new low for job approval, congressional corruption and unpopularity, and more: May 22 - 26, 2026 Economist/YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

How physically fit are you?

Who are the non-MAGA Republicans?

Trump's job performance, Iran, the economy, and more: May 15 - 18, 2026 Economist/YouGov Poll

Trump's sustained approval slump, AI, Iran, voting, and more: May 9 - 11, 2026 Economist/YouGov Poll

How many Americans think they could beat Donald Trump in a fight?

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Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

Compared to children's television shows when you were growing up, do you think children's television shows today are…?

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Americans’ favorite planet other than Earth? It's Mars

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What Americans think about the 2026 World Cup

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

Have you ever attended a tailgate for a sporting event?

FIFA World Cup 2026 global brand handbook

Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

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One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Trust in the age of generative AI

How capable do you think AI is now at judging court cases, compared to people who serve on juries?

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

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[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

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Where Americans stay on vacation

Have you ever taken a Spirit Airlines flight?

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.

More trips, bigger budgets, diverse experiences: Inside affluent travel

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