Emily Patel
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INT How Spikes makes advertising effectiveness measurable with YouGov
How World Netball measures global netball participation using YouGov Sport
How Kärcher measures global product ownership with YouGov
Don’t get fooled by cheap data: the data quality checklist every buyer needs
How to connect research data with AI-driven audience activation
How Harlequins powered partner growth with YouGov’s audience intelligence
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
How Podium Analytics tracks public perceptions of sports injury
How Excel London secured new partnerships with YouGov’s audience intelligence
How The Hygiene Bank raised awareness of hygiene poverty with YouGov
How GambleAware used YouGov insights to tackle gambling harms
How BRACK.CH built a high-impact research function with YouGov
How BLKJ Havas boosted campaign effectiveness with YouGov
How TEEG improved customer engagement with YouGov
How Consensys scored global media coverage with YouGov insights
How YouGov delivered insights on the plant-based market
How Havas Village built a connected insights and audience platform with YouGov
How Visa understood consumer sentiment with YouGov
How CPG brand optimized marketing campaigns with YouGov
How health & wellness brand tracked awareness and consumer perceptions with YouGov
How leading American fashion retailer understood target personas in-depth with YouGov
How new American activewear player measured brand awareness with YouGov
How Mando-Connect became a thought-leader in loyalty marketing with YouGov
How Cheerz achieved a 12pt increase in brand awareness with YouGov
Response quality in brand tracking: Using awareness cross-entropy to detect response anomalies
How to measure brand awareness
How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
How to connect your research with reality-based data
How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov
How Southampton FC used YouGov Profiles to grow sponsorship and commercial revenues
How Shelter increased awareness and donations following a successful rebrand with YouGov
How AFC Bournemouth maximized sponsorship value with YouGov’s audience intelligence
How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
How Continental AG tracked the impact of Tour de France sponsorship using YouGov BrandIndex