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Sarah Melville

Global Head of Sport Research & Media

UK
US
INT
How to accurately estimate sports audiences for sponsorship valuation
Guide
How to amplify sponsorship value with fan data
Guide
Not just seen — felt: Measuring sponsorship impact with brand health
Article
Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
Article
Australian Open streams using animation – but what did tennis fans think and how did it impact brands?
Article